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All Journal Jurnal Sains dan Edukasi Sains Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Journal Of Resource Management, Economics And Business (REMICS) SOCIRCLE : Journal Of Social Community Services Journal of Bussines Management Basic SINTESA Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Motivasi: Jurnal Manajemen dan Bisnis
Ila Karmila
Universitas Sebelas April
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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The Influence of Brand Page Commitment and brand awareness on puchase Interest Mediated by word of mouth on product brands advertised and social media Nurfauzia, Fadila; Karmila, Ila; Sidik, Fadel Muhammad
Journal of Bussines Management Basic Vol 6 No 2 (2024): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Advertisement is a promotional tool in introducing and developing a product to make consumers or potential buyers aware of the existence and advantages of the product offered (Dewi et al., 2012). The purpose of this study was to analyze the influence of Brand Page Commitment and Brand Awareness on Purchase Interest Mediated by Word of Mouth on Product Brands Advertised on social media. This study is a quantitative study. The results and discussions obtained are that brand page commitment has a positive and significant effect on word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University, Brand awareness has a positive and significant effect on word of mouth on product brands advertised in the media among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness does not affect purchase interest in product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand page commitment has a positive and significant effect on purchase intention mediated by word of mouth on product brands advertised on social media. Among students of Jenderal Achmad Yani University, brand awareness has a positive and significant effect on purchase intention. mediated by word of mouth on product brands advertised on social media among students of Jenderal Achmad Yani University
Analysis Of Employee Reward and Punishment at CV. Bestro Project Sumedang Amanda, Helles; Nurzaman, Aditya; Karmila, Ila; Supriatna, Jajang; Wulansari, Devie
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Bestro Project Sumedang is a company engaged in the convection and printing industry. This study aims to find out how the implementation of reward and punishment for employees at CV. Bestro Project Sumedang. This study used a qualitative research method with reward and punishment variables. The sampling technique used purposive sampling technique. The research informants consisted of 5 people, namely Owner/Director, Manager, Head of Production, DTF Operator and Marketing. Data analysis using the Miles and Huberman model includes data collection, data reduction, data presentation, and drawing conclusions. The results showed that the implementation of rewards at the company was good, including salaries given in accordance with company policies, bonuses given according to employee performance, appreciation in the form of praise for performance achieved and fostering a family system within the company. While the punishment that is implemented is still not optimal. Thepunishment applied is light punishment in the form of verbal and written warnings, moderate punishment in the form of a decrease in salary and severe punishment in the form of termination of employment. CV. The Bestro Project is expected to be able to apply rewards and punishments fairly so that employee performance increases.
Analisis Strategi Bisnis dan Pengembangan Usaha Emping Singkong RI&CI PT. Sinar Utami Group Ila Karmila; Gustina Hidayat; Fadila Nurfauzia
MOTIVASI Vol. 10 No. 2 (2025): MOTIVASI: JURNAL MANAJEMEN DAN BISNIS
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v10i2.1000

Abstract

Purpose- The study focuses on analyzing the business strategy and development of RI&CI’s cassava emping under PT. Sinar Utami Group using IFAS, EFAS, and IE matrices. Internally, the business shows strengths in strong commitment, consistent product quality, and sufficient labor availability, but faces weaknesses such as limited promotion, reliance on traditional production methods, raw material supply challenges, and basic financial management. Externally, the business benefits from government support, technological advancements, and expanding markets, while also confronting threats including product imitation, raw material price volatility, and weakening consumer purchasing power. Design/methodology–This study employs a qualitative descriptive approach using a case study method to analyze the business strategy and development of cassava chips (emping singkong) under the RI&CI. Data were collected through in-depth interviews, direct observation, and documentation. Informants were selected using purposive sampling, focusing on individuals directly involved in business operations. Findings - The IFAS and EFAS analyses yielded scores of 3.040 and 2.764, positioning PT. Sinar Utami Group in Quadrant II of the IE Matrix, which suggests a growth strategy. Accordingly, the company should strengthen digital promotion, pursue product innovation, expand its distribution networks, and enhance production efficiency as well as financial management to ensure sustainable development. This study thus offers a comprehensive view of strategic measures that MSMEs can adopt to remain competitive in dynamic business environments.  
Marketing Analysis of Tourism Destinations at Cisoka Eco Green Park Karmila, Ila; Hidayat, Cahya; Rorensia, Nazwa Mallika; Nazmi, Putri Nur; Fitriyani, Rossa
Journal of Bussines Management Basic Vol 8 No 1 (2026): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

Cisoka Eco Green Park, located in Sumedang Regency, is developed as a nature tourism destination with a focus on ecotourism, based on the principles of environmental conservation, education, and local community empowerment. This study aims to examine the management and marketing strategies of the area through the 7P marketing mix approach. The research method used is qualitative, including observation, interviews, documentation collection, and data triangulation. The study results show that this tourist attraction provides various facilities such as camping areas, villas, a canteen, a prayer room, and photo spots, with an affordable ticket price of Rp5,000, thus supporting visitor comfort. Its strategic location amid tea plantations and the effective use of digital marketing are additional attractions. The involvement of the local community in managing creative economy initiatives also strengthens the sustainability of this destination. In conclusion, Cisoka Eco Green Park has great potential as a leading ecotourism destination with a concept that balances recreation and environmental conservation, and its marketing strategy is able to build visitor loyalty while supporting sustainable development.
Analisis Kualitas Pelayanan Parkir Berlangganan di kabupaten Sumedang Ila Karmila; Fadila Nurfauzia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5897

Abstract

The investigation of Sumedang Regency's parking service quality is the main focus of this study. The Sumedang Regency Transportation Service has made adjustments to its implementation in order to meet the goals set forth, one of which being the introduction of subscription parking in April of 2020, or mid-2020. In addition to making parking services more convenient, subscription parking seeks to boost local revenue from the parking retribution industry. Nonetheless, there are still some issues with service in the field as of right now, including unlicensed parking attendants, a decline in the capacity of the road, protests from nearby building or business owners, heavy traffic jams, and people continuing to pay parking fees to the service parking attendants. This study aims to describe the quality of subscription parking services at the Sumedang Regency Transportation Service. This type of research uses descriptive with a qualitative approach. The focus in this study using service quality variables include: 1) Tangibles (Direct Evidence); 2) Reliability (Reliability); 3) Responsiveness (Responsiveness); 4) Assurance (Guarantee); and 5) Empathy (Empathy). The findings show that the following criteria are met: first, responsiveness is demonstrated by the professionalism of the work performed by the officers; second, reliability is demonstrated by the appearance of officers in full uniform and the provision of full service support facilities; third, empathy is demonstrated by the concern of the officers and the application of parking attendants to socialize the use of masks; fourth, assurance is demonstrated by the fact that parking users have rights as per Sumedang Regent Regulation Number 89 of 2022; and fifth, empathy is demonstrated by the concern. However, in its implementation there are still some obstacles so that the Department of Transportation always tries to fix the implementation of subscription parking services in Sumedang Regency.
BRIDGING THE GAP: THE IMPACT OF E-SERVICE QUALITY AND USER TRUST ON LONG-TERM LOYALTY IN SHOPEE Ila Karmila; Fadila Nurfauzia; Megah Dewi Anggini
Bina Ekonomi Vol. 30 No. 1 (2026): Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26593/c2k5c750

Abstract

This study examines the impact of E-Service Quality and User Trust on long-term customer loyalty within the Shopee marketplace ecosystem in Indonesia. Using a quantitative explanatory approach, data were collected from 218 Generation Z respondents through structured online questionnaires. The analysis was conducted using multiple linear regression and path analysis with SPSS. The findings reveal that E-Service Quality has a positive and significant effect on long-term loyalty, while User Trust demonstrates a stronger and more dominant influence. Simultaneously, both variables significantly contribute to customer loyalty, explaining 63.9% of its variance. These results highlight that technical service performance alone is insufficient without building strong user trust. Therefore, enhancing system reliability, security, and transparency is essential for sustaining long-term customer relationships. This study provides both theoretical and practical contributions to digital marketing strategies in e-commerce platforms.
Pelatihan Partisipatif Pengelolaan Keuangan dan Pemasaran Digital bagi UMKM Desa Baros Ila Karmila
SOCIRCLE : Journal Of Social Community Services Vol. 4 No. 2 (2025): SOCIRCLE: Journal Of Social Community Services
Publisher : PT. Berkah Digital Teknologi

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Abstract

This article documents participatory training on financial management and digital marketing for micro, small, and medium enterprises (MSMEs) in Baros Village, Buahdua District, Sumedang Regency. Conducted face-to-face in March 2025, the program combined problem orientation, brief explanations, product demonstrations, guided exercises, discussion, and reflection. The intervention integrated business-personal fund separation, daily cash recording, cost identification, price and margin calculation, product value, photography, promotional messages, WhatsApp Business, social media, and customer-source recording. Immediate outputs comprised a cashbook, cost-price-margin worksheet, weekly content plan, and channel-monitoring framework. Documentation confirms implementation and direct interaction. However, attendance records, participant profiles, pretest-posttest data, individual skills assessment, and post-training business data were unavailable. Therefore, no quantitative improvement in competence, sales, or profit is claimed. The program contributes a simple decision cycle linking costs, promotion, customer responses, sales, and margins. One-to-three-month mentoring with authentic tasks is recommended for responsible outcome evaluation. Abstrak Kegiatan pengabdian ini mendokumentasikan pelatihan partisipatif pengelolaan keuangan dan pemasaran digital bagi pelaku usaha mikro, kecil, dan menengah (UMKM) di Desa Baros, Kecamatan Buahdua, Kabupaten Sumedang. Program dilaksanakan secara tatap muka pada Maret 2025 melalui orientasi masalah, pemaparan konsep, demonstrasi produk, latihan terarah, diskusi, dan refleksi. Intervensi mengintegrasikan pemisahan uang usaha dan pribadi, buku kas harian, identifikasi biaya, perhitungan harga dan margin, nilai produk, foto produk, pesan promosi, WhatsApp Business, media sosial, dan pencatatan sumber pelanggan. Keluaran langsung berupa format buku kas, lembar biaya-harga-margin, rencana konten mingguan, dan kerangka monitoring kanal. Dokumentasi menunjukkan kegiatan terlaksana dan terjadi interaksi langsung. Namun, daftar hadir, profil peserta, pretest-posttest, asesmen keterampilan individual, dan data tindak lanjut tidak tersedia; karena itu, artikel tidak mengklaim peningkatan kompetensi, omzet, atau laba secara kuantitatif. Kontribusi program adalah siklus keputusan sederhana yang menghubungkan biaya, promosi, respons pelanggan, penjualan, dan margin. Pendampingan satu sampai tiga bulan dengan tugas autentik direkomendasikan agar perubahan praktik usaha dapat diukur secara bertanggung jawab.
Co-Authors Adrin Tohari Agustina Dwi Puspitasari Amanda, Helles Anggini, Megah Dewi Fadila Nurfauzia Fadila Nurfauzia Fadila Nurfauzia Faisal Ramdhani Fitriyani, Rossa Gustina Hidayat Hidayat, Cahya Jajang Supriatna Megah Dewi Anggini Nazmi, Putri Nur Nurfauzia, Fadila Nurfonda, Alfi Novia Nurzaman, Aditya Nur’arif, Muhammad Irfan Ratna Gumilang, Risa Rizqiya, Shinta Rorensia, Nazwa Mallika Selly Feranie Sidik, Fadel Muhammad Sulastri Sulastri Wulansari, Devie