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Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

Pengaruh Motivasi Kerja, Pelatihan, Pengalaman Kerja dan Promosi Jabatan Terhadap Kinerja Guru SMP di Strada Cabang Tangerang Lestari, Anastasia Puji; Ruspitasari, Widi Dewi; Murtianingsih, Murtianingsih
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2056

Abstract

The teachers' performance is the result or achievement of work carried out by teachers based on the competence on their duties and responsibilities as teachers. Teachers' performance is important in an educational institution; it can influence the progress of the institution. Perkumpulan Strada is one of the educational institutions that has a vision and mission to create superior and character-building students. The purpose of this study is to determine whether work motivation, training, work experience, and job promotion affects the performance of junior high school teachers at Perkumpulan Strada Cabang Tangerang. The research used multiple linear regression method with the assistance of SPSS 29 software. The sampling method involved purposive sampling with 74 respondents. The study used online data collection by google form and hypothesis testing to validate the research. The results showed that work motivation and training do not significantly affect the performance of junior high school teachers in Perkumpulan Strada Cabang Tangerang, but work experience and job promotion do. Whereas, those variables can simultaneously affect the performance of junior high school teachers in Perkumpulan Strada Cabang Tangerang. Keyword: Work's Motivation, Training, Work's Experience, Promotion, Tecahers' Performance
PENGARUH GAYA KEPEMIMPINAN KEPALA SEKOLAH, SUPERVISI DAN KOMPETENSI GURU TERHADAP KINERJA GURU SD STRADA CABANG JAKUTTIM Jelanu, Leonardus; Ruspitasari, Widi Dewi; Murtianingsih, Murtianingsih
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 7, No 4 (2024): November 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v7i4.2055

Abstract

This study aims to identify and analyze: 1) The influence of the headmaster's leadership style on the performance of elementary school teachers at SD Strada Branch North-East Jakarta. 2) The influence of supervision on the performance of elementary school teachers at SD Strada Branch North-East Jakarta. 3) The influence of teacher competence on the performance of elementary school teachers at SD Strada Branch North-East Jakarta. 4) The influence of the principal’s leadership style, teacher competence, and supervision on the performance of elementary school teachers at SD Strada Branch North-East Jakarta.The sampling method used is purposive sampling. Respondents in this study are all elementary school teachers at SD Strada Branch North-East Jakarta. Data collection is conducted through the distribution of questionnaires via Google Form. The research results indicate that the headmaster's leadership style variable does not significantly influence the performance of elementary school teachers at SD Strada Branch North-East Jakarta. Similarly, the supervision variable also does not significantly influence their performance. However, the teacher competence variable has a positive and significant influence on their performance. The variables of headmaster's leadership style, supervision, and teacher competence together significantly influence the performance of elementary school teachers at SD Strada Branch North-East Jakarta. Keyword: Headmaster's Leadership Style, Supervision, Teacher Competence, Teacher Performance.
PENGARUH KUALITAS PELAYANAN KESEHATAN TERHADAP WORK FULFILLMENT MELALUI MOTIVASI KERJA PEGAWAI PLN Ratu, Raymond; Ruspitasari, Widi Dewi; Pradiani, Theresia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4167

Abstract

Abstract: This study analyzes the effect of employment classification and health service quality on work fulfillment through work motivation among permanent employees at PT PLN Customer Service Implementation Unit West Flores. The research method used a quantitative approach with purposive sampling technique on 67 employees from a population of 101 permanent employees. Data were collected through questionnaires and analyzed using SEM-PLS with SmartPLS assistance. The results show that health service quality has a significant effect on work fulfillment (p=0.000; t=12.258) and work motivation (p=0.041; t=2.048). Work motivation proved to have a significant effect on work fulfillment (p=0.000; t=5.512). Conversely, employment classification did not significantly affect work fulfillment (p=0.273) or work motivation (p=0.772). The study concludes that health service quality is a dominant factor in increasing employee work fulfillment compared to employment status. Managerial implications indicate the need to improve health service quality as the main strategy to increase employee job satisfaction. Keywords: employment classification; health service quality; work fulfillment; work motivation; sem-pls Abstrak: Penelitian ini bertujuan menganalisis pengaruh klasifikasi kepegawaian dan kualitas pelayanan kesehatan terhadap work fulfillment melalui motivasi kerja pada pegawai tetap PT PLN Unit Pelaksana Pelayanan Pelanggan Flores Bagian Barat. Penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling terhadap 67 pegawai dari populasi 101 pegawai tetap. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan SEM-PLS dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan kesehatan berpengaruh signifikan terhadap work fulfillment (p=0,000; t=12,258) dan motivasi kerja (p=0,041; t=2,048). Motivasi kerja terbukti berpengaruh signifikan terhadap work fulfillment (p=0,000; t=5,512). Sebaliknya, klasifikasi kepegawaian tidak berpengaruh signifikan terhadap work fulfillment (p=0,273) maupun motivasi kerja (p=0,772). Penelitian menyimpulkan bahwa kualitas pelayanan kesehatan merupakan faktor yang lebih dominan dalam meningkatkan work fulfillment pegawai dibandingkan status kepegawaian. Implikasi manajerial menunjukkan perlunya peningkatan kualitas pelayanan kesehatan karyawan sebagai strategi utama dalam meningkatkan kepuasan kerja pegawai. Kata kunci: klasifikasi kepegawaian; kualitas pelayanan kesehatan; work fulfillment; motivasi kerja; sem-pls
ANALISIS PENGARUH PROMOSI DAN CRM TERHADAP KEPUTUSAN KONSUMEN MELAKUKAN PERAWATAN BERKALA MELALUI MINAT SERVICE SEPEDA MOTOR HONDA PADA AHASS WAHANA RITEL HONDA JATAKE TANGERANG Benedictus Febriadi Maharanto1 Maharanto, Benedictus Febriadi; Pradiani, Theresia; Ruspitasari, Widi Dewi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4842

Abstract

Abstract: Indonesias motorcycle industry has experienced rapid growth, yet consumer participation in after-sales services such as periodic maintenance remains low. This study aims to analyze the influence of promotion and Customer Relationship Management (CRM) on consumer decisions to engage in periodic maintenance, with service interest as a mediating variable. The research was conducted using a quantitative approach with a sample of 100 consumers from AHASS Wahana Honda Jatake, Tangerang. Data were analyzed using the Structural Equation ModelingPartial Least Squares (SEM-PLS) method. Results show that promotion and CRM have no significant direct effect on consumer decisions, but both have a significant positive effect on service interest. Service interest was found to fully mediate the relationship between promotion and CRM on consumer decisions. These findings highlight the importance of fostering service interest as a strategic link between marketing efforts and customer loyalty in official motorcycle service centers.Keyword: Consumer decision, Customer relationship management, Periodic maintenance, Promotion, Service interestAbstrak: Industri sepeda motor di Indonesia mengalami pertumbuhan pesat, namun tingkat partisipasi konsumen dalam layanan purna jual seperti perawatan berkala masih rendah. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan Customer Relationship Management (CRM) terhadap keputusan konsumen melakukan perawatan berkala, dengan minat service sebagai variabel mediasi. Penelitian dilakukan pada 100 responden pengguna layanan AHASS Wahana Honda Jatake, Tangerang, menggunakan pendekatan kuantitatif dan teknik analisis Structural Equation ModelingPartial Least Squares (SEM-PLS). Hasil menunjukkan bahwa promosi dan CRM tidak berpengaruh langsung secara signifikan terhadap keputusan konsumen, tetapi berpengaruh positif dan signifikan terhadap minat service. Minat service terbukti memediasi secara penuh hubungan antara promosi dan CRM terhadap keputusan konsumen. Temuan ini menekankan pentingnya membangun minat service sebagai jembatan strategi promosi dan CRM dalam meningkatkan loyalitas konsumen terhadap layanan perawatan berkala di bengkel resmi.Kata kunci: Customer Relationship Management, minat service, keputusan konsumen, perawatan berkala, promosi
ANALISIS PENGARUH MEDIA SOSIAL DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP REPURCHASE INTENTION MELALUI BRAND AWARENESS DI WAHANA HONDA GUNUNG SAHARI Wijaya, Daniel Yulius; Pradiani, Theresia; Ruspitasari, Widi Dewi
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4841

Abstract

Abstract: The advancement of the digital world has impacted company activities across all sectors, especially in serving consumers. This study aims to analyze the influence of social media and Customer Relationship Management (CRM) on repurchase intention, with brand awareness as a mediating variable among consumers of Wahana Honda Gunung Sahari. Using a quantitative approach with a causal associative design, the study involved 100 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using the Partial Least Squares (SmartPLS) method. The results show that both social media and CRM significantly affect brand awareness and repurchase intention. Additionally, brand awareness is proven to be a significant partial mediator in these relationships. These findings underscore the strategic role of social media and CRM in building customer loyalty through increased brand awareness. The practical implication of this study is the importance of integrating more personalized social media and CRM strategies to encourage customer repurchase behavior. However, this study is limited by its single geographic context and quantitative approach, suggesting that future research should employ mixed methods and expand to a broader geographic scope. Keyword: Automotive, Brand Awareness, Customer Relationship Management (CRM), Repurchase Intention, Social Media Abstrak: Perkembangan dunia digital membawa dampak pada aktivitas perusahaan di segala bidang, khususnya dalam melayani konsumen, sehingga penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan Customer Relationship Management (CRM) terhadap niat pembelian ulang (repurchase intention) dengan kesadaran merek (brand awareness) sebagai variabel mediasi pada konsumen Wahana Honda Gunung Sahari. Menggunakan pendekatan kuantitatif dengan desain asosiatif kausal, penelitian melibatkan 100 responden yang dipilih melalui purposive sampling, dan data dikumpulkan melalui kuesioner, serta dianalisis menggunakan metode Partial Least Square (SmartPLS). Hasil menunjukkan bahwa media sosial dan CRM secara signifikan berpengaruh terhadap brand awareness dan repurchase intention. Selain itu, brand awareness terbukti menjadi mediator parsial yang signifikan dalam hubungan tersebut. Temuan ini menegaskan peran strategis media sosial dan CRM dalam membentuk loyalitas pelanggan melalui peningkatan brand awareness. Implikasi praktis dari penelitian ini adalah pentingnya integrasi strategi media sosial dan CRM yang lebih personal untuk mendorong pembelian ulang konsumen. Keterbatasan studi ini terletak pada konteks geografis tunggal dan pendekatan kuantitatif yang digunakan, sehingga penelitian lanjutan disarankan menggunakan metode campuran dan memperluas lokasi penelitian. Kata kunci: Brand Awareness, Customer Relationship Management (CRM), Media Sosial, Otomotif, Repurchase Intention.