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Journal : Akuntansi Bisnis

Nostalgia, Nilai, dan Kepercayaan Pengaruhnya Terhadap Kepuasan Wisatawan Ruspitasari, Widi Dewi
Akutansi Bisnis & Manajemen ( ABM ) Vol 23 No 1 (2016): April
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.917 KB)

Abstract

The development of the tourism sector in Indonesia is growing very good, it’s offset by the natural resources owned by Indonesia is diverse. The most important strength of the tourism industry in Indonesia comes from natural resources and cultural diversity which is owned by Indonesia. Every place of tourism in Indonesia always has a variety cultures from one others. The purpose of this study to determine the effect of nostalgia, values, and beliefs has influence to satisfaction of tourists. The number of samples in this research were 50 tourists who visit Batu, using PLS analysis to test every variables. The results showed that nostalgia has no effect to travelers trust. While nostalgia has influence to the tourists value. Values and beliefs has influence to the satisfaction of tourists who visit Batu.
Efek Social Media Influencer pada Keputusan Pembelian Produk Kecantikan Somethinc (The Effect of Social Media Influencers on Somethinc Beauty Product Purchase Decisions) Hanum, Risma Laila; Ruspitasari, Widi Dewi
Akutansi Bisnis & Manajemen ( ABM ) Vol 31 No 2 (2024): Oktober
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35606/jabm.v31i2.1440

Abstract

Social media is not only an online platform for consumers to communicate and share their lives, but also as a platform for consumers to buy clothes, food, and daily necessities as an online marketing channel. Influencers widely use this to introduce products, which are expected to attract consumers to the products used by influencers. This study aims to determine the relationship between the influence of perceived value on purchase decisions mediated by social media marketing. This study also looks at the relationship between homophily and social media influencers. Respondents in this study were 96 respondents who were users of somethic products distributed via google form, using path analysis with PLS software. The research findings prove that perceived value positively affects social media influencers. Social media mediates the relationship between perceived value and purchase intention. Homophily has a positive relationship with social media influencers.