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All Journal IKRA-ITH EKONOMIKA Jurnal Ilmiah Aquinas Jurnal Review Pendidikan dan Pengajaran (JRPP) Community Development Journal: Jurnal Pengabdian Masyarakat Edu Cendikia: Jurnal Ilmiah Kependidikan JURNAL ILMIAH GLOBAL EDUCATION Economic: Journal Economic and Business Jurnal Pengabdian Masyarakat (Jubdimas)
Putriku, Aurora Elise
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Economic: Journal Economic and Business

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The Influence of Using Video-Based Learning Media on Interest in Learning Marketing Basics in Class X PM Students at SMK Negeri 1 Medan Hutabarat, Adinda Dwi Melinda Br; Putriku, Aurora Elise
Economic: Journal Economic and Business Vol. 4 No. 3 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i3.1187

Abstract

This study aims to determine the effect of using video-based learning media on students' interest in learning in the subject of Marketing Basics in class X PM SMK Negeri 1 Medan. The background of this study is based on the low interest in learning of students caused by the use of conventional learning media that are less interesting. The method used in this study is a quantitative method with an associative approach. Data collection techniques were carried out through questionnaires distributed to 72 students of class X PM. Data analysis used simple linear regression assisted by the SPSS version 25 program. The results of the study showed that the use of video-based learning media had a positive and significant effect on students' interest in learning. Thus, the use of video media can be an alternative effective learning strategy to increase student participation and enthusiasm for learning in class.
Implementing Digital Marketing to Increase the Income of MSMEs in Suka Aren Dalig Raya Saragih, Lenti Susanna; Putriku, Aurora Elise; Siahaan, Sabda Dian Nurani; Darma, Jufri; Wahyuni, Sri
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1254

Abstract

This research was conducted in Dalig Raya Village to improve the effectiveness of digital marketing for micro, small, and medium enterprises (MSMEs) in Suka Aren, Dalig Raya. The research used a 4D model. The Define stage was used to identify conventional marketing constraints that limit market reach. The Design stage included designing a digital marketing strategy through social media platforms like Facebook, Instagram, TikTok, and the Shopee e-commerce platform. The Develop stage involved creating visual content, collaborating with influencers, and utilizing interactive features. The Disseminate stage included content publication, sales monitoring, and evaluating the effectiveness of each platform. The results showed an average increase in revenue before and after digital marketing implementation of 43.04% within a three-month trial period. Shopee contributed the highest sales channel due to the integration of social media accounts with the business's e-commerce account. During the development process, TikTok was found to be the highest-performing social media platform with 14,200 content views, followed by Instagram with 2,502 viewers, and Facebook with 150 viewers. Facebook was effective in building communication and education, Instagram and TikTok excelled in increasing brand awareness, while Shopee served as the primary channel for sales conversion. Multi-channel strategies have been proven to increase brand awareness, drive sales, and have an impact on increasing the income of MSMEs.
Co-Authors Andi Taufiq Umar Armayanti , Nelly Hasibuan, Novita Indah Hasyim , Hasyim Hutabarat, Adinda Dwi Melinda Br Jufri Darma Matondang, Khairani Alawiyah Pakpahan, Natasya Resta Uli Pratama, Lucky Satria Revita Yuni, Revita Saragih, Lenti Susanna Sembiring, Jessica Putri Br. Siahaan, Sabda D.N. Siahaan, Sabda Dian Nurani Silababan, Putri Sari M J Silaban, Putri Sari Silaban, Putri Sari M J Silaban, Putri Sari M.J. Silaban, Putri Sari Margaret Julianty Silaban, Putri Sari MJ Simanullang, Rotua Sahat Pardamean Siregar , Ellys Sri Wahyuni