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All Journal Hearty : Jurnal Kesehatan Masyarakat Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Engagement and Empowerment (IJE2) Jurnal Arastirma Batara Wisnu : Indonesian Journal of Community Services LEBAH Journal of Artificial Intelligence and Digital Business Gunung Djati Conference Series Kreativitas Pada Pengabdian Masyarakat (Krepa) AMANAH : Jurnal Ilmiah Ilmu Manajemen KARIR Jurnal Ilmiah Manajemen
Permadi, Bambang
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The Influence of Price and Product Quality on Consumer Purchase Decisions for Skincare Products Novitasari, Sela; Permadi, Bambang
Journal of Business and Economics Research (JBE) Vol 7 No 1 (2026): February 2026
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v7i1.9334

Abstract

This study aims to analyze the influence of price and product quality on consumer purchase decisions of skincare products. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to respondents. The population in this study is all consumers who have bought and used skincare products, with sample determination using purposive sampling techniques. The number of samples used was 100 respondents. The data analysis techniques used include validity test, reliability test, classical assumption test, multiple linear regression analysis, partial test (t), simultaneous test (F), and determination coefficient (R²) with the help of statistical software. The results of the analysis show that price has a significant influence on the purchase decision of Skincare Products, as well as the quality o f the product which also has a significant effect. Together, price and product quality show a significant influence on purchasing decisions. A determination coefficient value (R²) of 0.995 or 99.5% indicates that the price and product quality variables are able to explain the purchase decision by 99.5%, while the remaining 0.5% is influenced by other factors not discussed in this study.
Kesinambungan Dan Perubahan Pewarisan Membatik Di Sanggar Batik Katura, Trusmi (1974-2025) Permadi, Bambang
Gunung Djati Conference Series Vol. 63 (2026): The 11th Conference Series Learning Class: Religious and Social Humaniora
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Penelitian ini membahas kesinambungan dan perubahan dalam pewarisan membatik di Sanggar Batik Katura, Trusmi, dalam rentang waktu 1974 hingga 2025. Fokus penelitian diarahkan pada bagaimana keterampilan dan nilai membatik diwariskan serta bagaimana proses tersebut mengalami penyesuaian seiring perkembangan waktu. Metode yang digunakan adalah metode sejarah dengan tahapan heuristik, kritik sumber, interpretasi, dan historiografi, serta didukung pendekatan antropologi budaya untuk memahami praktik membatik dalam kehidupan sosial masyarakat. Hasil penelitian menunjukkan bahwa kesinambungan terlihat pada tetap dipertahankannya teknik membatik tradisional, khususnya penggunaan canting dan proses pewarnaan rintang, serta pola pembelajaran yang berbasis praktik langsung. Pewarisan berlangsung melalui interaksi antar generasi yang menyatu dengan aktivitas produksi sehari-hari. Di sisi lain, perubahan tampak pada berkembangnya bentuk pewarisan yang tidak lagi terbatas dalam lingkup keluarga, tetapi meluas melalui kegiatan pelatihan, workshop, serta keterlibatan peserta dari berbagai latar belakang. Selain itu, munculnya bentuk pengakuan formal seperti Tempat Uji Kompetensi menunjukkan adanya penyesuaian dalam cara keterampilan membatik ditransmisikan. Penelitian ini menunjukkan bahwa pewarisan membatik di Sanggar Batik Katura berlangsung melalui hubungan antara kesinambungan dan perubahan yang berjalan secara bersamaan. Tradisi membatik tidak hanya dipertahankan melalui teknik, tetapi juga melalui praktik sosial yang terus dijalankan dan disesuaikan dengan kondisi yang berkembang.
Co-Authors Ahmad Ghoni Aini, Intan Nur Baedillah, Baedillah Fachrudin, Aris Fahleji, Maulana Fuadi Hasanah, Tantri Komala, Laura Lutfiyanto, Ahmat Maulana Maulana, Maulana Muhidin Muhidin Nasution, Andreanda Novitasari, Sela Prihanto, Yusep Rahmatuloh, Riki Riyanto, Indar Saputra, Rian Suryono Suryono Susanto, Denies Tusadiah, Halifah Wibowo, Wahyu Andri ZAMAN, MUHAMAD BADRU