Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal Media Wisata Journal of Enterprise and Development (JED) Edutourism : Journal Of Tourism Reseach Kepariwisataan: Jurnal Ilmiah Journal of Tourism and Economic Jurnal Manajemen Bisnis dan Keuangan International Journal of Economics, Management, Business, and Social Science Bakti Nusa Linggau International Journal of Sustainable Competitiveness on Tourism Baileo: Jurnal Sosial Humaniora Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Wicaksono, Ajie
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Media Wisata

 1 
Kajian Pengaruh Bauran Pemasaran terhadap Penjualan di Prima In Hotel Malioboro Ajie Wicaksono
Media Wisata Vol. 20 No. 1 (2022): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The marketing mix has a vital role for tourism businesses such as hotels. The number of hotels in DIY reaches 96-star hotels and 589 non-star hotels. This study aims to determine the effect of the service promotion mix on sales at the Prima In Hotel Malioboro. This research is quantitative descriptive by taking data using a questionnaire/questionnaire to 100 respondents. Data analysis used linear regression with the help of the SPSS program. The results showed that the marketing mix carried out by the Prima In Hotel Malioboro has a positive and significant effect on sales (significance value 0.000 or p <0.05) with an effect of 73.7%. The structured linear regression equation is Y = 1.558 + 0.429 X which indicates that the marketing mix increases the sales. The marketing mix that affects sales includes advertising, sales promotion, publication, and personal selling. In contrast, sales that are influenced by the marketing mix include product aspects, service aspects, and management aspects.
Co-Authors Damiasih Ebtana Sella Mayang Fitri Ebtana Sella Mayang Fitri Eranti, Ardissa Dwi Harsiwi, Windy Ihalauw, John Joi Indri Kurniawati Kusumaningrum, Anisa Putri M.R., Moh. Irsyad Fahmi maximianus agus prayudi Okta Nafisa Mardiani Pradini, Gagih Prayudi, Maximianus Agus Rubiyanto, Yayan Sum, Sochenda Supriyadi, Edouard Aryadi Syukri Fathudin Achmad Widodo Tio Anggara