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All Journal Jurnal Pendidikan Ekonomi (JUPE) Jurnal Penelitian Ekonomi dan Bisnis JBMP (Jurnal Bisnis, Manajemen dan Perbankan) JRMSI - Jurnal Riset Manajemen Sains Indonesia JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Petra International journal of Business Studies (IJBS) Indonesian Community Journal Jurnal Abdikarya : Jurnal Karya Pengabdian Dosen dan Mahasiswa Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) IQTISHADequity jurnal MANAJEMEN Prosiding Seminar Nasional Pengabdian Masyarakat
Kempa, Sesilya
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The Effect of Entrepreneurial Orientation on the Competitive Advantage through Strategic Entrepreneurship in the Cafe Business in Ambon Kempa, Sesilya; Setiawan, Truly Gladys
Petra International Journal of Business Studies Vol 2 No 2 (2019): DECEMBER 2019
Publisher : Master of Management Study Program, Faculty of Business and Economics - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/ijbs.2.2.109-118

Abstract

The changed lifestyle of Ambon city residents influenced cafe business growth in Am­bon. This research aims to determine the effect of entrepreneurial orientation on strategic en­tre­pre­neurship used by cafes and their impact on competitive advantage. The type of re­se­arch used in this research is quantitative research using an accidental sampling technique. The data col­lection process was carried out by distributing 50 questionnaires to the owners or ma­na­gers of cafes in Ambon. From 50 questionnaires that have been distributed, only 41 qu­es­ti­onnaires (82% response rate) cn be processed further using partial least square (PLS) method. This research found out that entrepreneurial orientation affects strategic en­tre­pre­ne­urship, stra­tegic entrepreneurship affects competitive advantage, and entrepreneurial ori­en­tation affects com­petitive advantage through strategic entrepreneurship. The magnitude of the influence of each is 0.724; 0.511; and 0.370. In this research, the entrepreneurial ori­en­ta­tion of the owner and manager of the cafe did not affect the competitive advantage of the cafe at all.
PEMBENTUKAN EKOSISTEM USAHA MIKRO KELOMPOK SWADAYA MASYARAKAT GUYUB RUKUN MALANG Suprapto, WIdjojo; Marchyta, Noni Kezia; Kempa, Sesilya; Palumian, Yonathan; Endrata, Michael Audrey
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 1 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i1.6241

Abstract

Pembentukan ekosistem usaha mikro sangat dibutuhkan dalam mendukung aktivitas bisnis usaha rumah tangga berskala mikro. Hal ini disebabkan karena dalam perjalanan bisnisnya, banyak para pemilik usaha skala mikro yang dihadapan dengan berbagai situasi yang tidak menentu, penuh resiko, dan ketidakpastian yang tinggi. Oleh karena itu, para pemilik usaha mudah putus asa, khawatir, dan galau, sehingga mereka sangat membutuhkan support system atau ekosistem yang bisa mendukung perjalanan bisnis mereka. Tujuan pembentukan ekosistem ini adalah membuat wadah dimana para pemilik usaha dan para pelaku bisnis bisa membagikan kesulitan-kesulitan mereka dan menemukan jawaban terhadap kondisi bisnis yang sedang dihadapi. Para pelaku bisnis bisa meningkatkan kemampuan manajerial dan keterampilan bisnis melalui pertemuan-pertemuan rutin bertema yang dirancang oleh pembina kelompok swadaya masyarakat guyub rukun. Harapan yang akan dicapai lainnya adalah bertambahnya jumlah para pemilik usaha mikro yang mampu mandiri dan naik kelasnya usaha mikro ke skala usaha kecil. Dengan adanya manfaat dari ekosistem bisnis ini, anggota dari kelompok swadaya masyarakat guyup rukun yang bernaung di bawah PPA Sikhar Malang bisa bertambah jumlahnya juga.
PELATIHAN DAN PENDAMPINGAN DESAIN GRAFIS BAGI SISWA BERKEBUTUHAN KHUSUS Ardianti, Retno; Indriyani, Ratih; Kempa, Sesilya; Malelak, Mariana Ing
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 4 No 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v4i2.6548

Abstract

Penggunaan media sosial untuk mendukung kegiatan pemasaran menjadi hal yang sangat penting pada saat ini. Kemampuan untuk membuat desain konten-konten sosial media yang dapat digunakan untuk memasarkan produk menjadi penting bagi siswa, termasuk siswa dengan kebutuhan khusus agar dapat melengkapi mereka dengan kompetensi yang dibutuhkan dalam dunia kerja. Oleh karena itu, dosen dan mahasiswa School of Business and Management Universitas Kristen Petra mengadakan kegiatan pengabdian pada masyarakat dengan metode pelatihan dan pendampingan yang ditujukan bagi siswa AORA, sebuah lembaga kursus dan pelatihan bagi siswa berkebutuhan khusus di Surabaya. Pelatihan dan pendampingan ini diselenggarakan selama kurang lebih 8 minggu dalam kurun waktu Januari-Maret 2024. Secara spesifik, materi yang diberikan adalah desain grafis dengan menggunakan aplikasi canva untuk menghasilkan konten berupa poster, name tag produk, katalog produk dan reels. Secara umum siswa menunjukkan respon yang positif atas kegiatan pelatihan dan pendampingan ini. Mereka mengakui adanya manfaat dan menyatakan kesediaannya untuk mengikut pelatihan lanjutan yang akan direncanakan untuk mereka.  
Determinan Entrepreneurial Spirit pada Pelaku Usaha di Sektor Digital Leonita, Tracy; Kempa, Sesilya; Indriyani, Ratih
Jurnal Pendidikan Ekonomi (JUPE) Vol. 12 No. 1 (2024)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jupe.v12n1.p31-36

Abstract

This research aims to examine how income expectations and the social environment influence entrepreneurial spirit through the self-efficacy of Indonesian entrepreneurs operating in the digital business sector using a quantitative approach. This research involved 161 entrepreneurs using a purposive sampling technique. This research uses SEM-PLS data analysis techniques to prove allegations. The research results show that entrepreneurs need self-confidence in their ability to run a digital business to keep them enthusiastic about becoming an entrepreneurs. Apart from that, income expectations and social environment also determine the entrepreneurial spirit of an entrepreneur.
Pendampingan Rencana Pemasaran untuk Meningkatkan Daya Saing Produk Olahan Usaha Mikro di Guyub Rukun PPA Shikar Malang Suprapto, Widjojo; Kempa, Sesilya; Marchyta, Noni Kezia; Tan, Katherina Mevilia
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung Vol. 3 (2023): Seminar Nasional Pengabdian Masyarakat Ma Chung 2023: Bagaimana Indonesia Tahun 2024
Publisher : Ma Chung Press

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pusat Pengembangan Anak (PPA) merupakan sebuah organisasi yang bertujuan untuk melepaskan anak dari kemiskinan melalui berbagai program tumbuh kembang anak. Untuk mewujudkan tujuan tersebut, PPA Shikar Malang merangkul keluarga dan orang tua untuk mengentaskan sumber kemiskinan secara holistik dengan membantu pengembangan keterampilan kewirausahaan, yang berperan sebagai mobilisasi sumber daya lokal, dan menciptakan komunitas usaha mikro sebagai sarana memperkuat pola pikir bisnis dan memperluas wawasan. pengetahuan dan pengalaman bisnis. Bersama Universitas Kristen Petra, PPA Shikar Malang menginisiasi sistem pendukung bagi orang tua untuk mengembangkan usaha kecilnya melalui Kelompok Swadaya Masyarakat Guyub Rukun. Berdasarkan kunjungan dan observasi lapangan, diketahui bahwa usaha mikro di Guyub Rukun kurang memiliki daya tarik produk dan kemasan untuk ekspansi ke segmen pasar yang lebih luas. Selain itu, banyak pemilik usaha yang masih memanfaatkan jaringan tradisional untuk mempromosikan produknya, sehingga menyebabkan segmen pasar tersebut menjadi sangat terbatas. Oleh karena itu, kegiatan pendampingan usaha mikro ini dirancang dengan tujuan untuk membuat rencana pemasaran yang tepat, sehingga setiap usaha mikro dapat melakukan terobosan untuk meningkatkan pendapatan dan keuntungan dengan menjangkau segmen pasar yang lebih luas di luar lingkungannya. Kerja sama pengabdian masyarakat antara UKP dan PPA Shikar ini fokus pada pembenahan aspek manajemen pemasaran dan melakukan pendampingan pembuatan rencana pemasaran mereka yang meliputi kualitas produk, desain pengemasan, penetapan harga, promosi, dan proses produksi.
PELATIHAN BUSINESS MODEL CANVAS (BMC) BAGI PARA PEMILIK USAHA KECIL DI SABU RAIJUA, NUSA TENGGARA TIMUR Kempa, Sesilya; Sahetapy, Wilma Laura; Suprapto, Widjojo; Palumian, Yonathan; Andreani, Fransisca
Jurnal Abdikarya: Jurnal Karya Pengabdian Dosen Dan Mahasiswa Vol. 08 No. 01 Tahun 2025
Publisher : Lembaga Penelitian Dan Pengabdian Kepada Masyarakat Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/abdikarya.v8i01.12075

Abstract

This community service activity is aimed at entrepreneurs who are members of the PPA Sabu Raijua. Field observations revealed a lack of understanding regarding the business model that suits their business conditions. Many entrepreneurs in the group have an inaccurate concept of their product potential, customer mapping, and financial management, which hampers the development of their businesses and the improvement of their economic well-being. Training and mentoring on developing a business model using the Business Model Canvas (BMC) focused on changing the mindset and behavior in managing micro and small enterprises. After conducting financial health tests and visiting each business, the main theme of the training was the development of a new business model following the BMC guidelines. The training resulted in the creation of a new business model. Mentoring was provided to support the implementation of this new model in the micro-enterprises of the members. The impact of the training and mentoring was evident in the increased income of the micro and small businesses managed by the members of the PPA Sabu Raijua
Eksplorasi Brand Love sebagai Faktor Kunci dalam Loyalitas Penonton Serial Barat Kempa, Sesilya; Margo, Valerie; Indriyani, Ratih
IQTISHADequity jurnal MANAJEMEN Vol. 7 No. 1 (2024): Desember 2024
Publisher : FAKULTAS EKONOMI UNIVERSITAS MAARIF HASYIM LATIF

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51804/iej.v7i1.16858

Abstract

This research examines the direct and indirect influence of emotional brand attachment, brand satisfaction and brand experience on brand love and customer loyalty of Western series viewers in Indonesia. Data was collected using a non-probability sampling technique using an online questionnaire distributed to 300 respondents quantitatively. This research analysis uses Partial Least Squares - Structural Equation Modeling (PLS-SEM). The research results show that emotional attachment, brand satisfaction, and brand experience significantly influence brand love. However, emotional attachment and brand experience do not have a direct influence on customer loyalty, highlighting the mediating role of brand love. Brand satisfaction is proven to be a key predictor of customer loyalty. These findings underscore the importance of building emotional connections, creating positive experiences, and ensuring audience satisfaction to drive loyalty through brand love. This research provides practical implications for Western series producers to increase audience engagement by integrating elements of cultural relevance, improving story quality, and utilizing social media platforms. Future research could explore additional factors influencing customer loyalty as well as examine different cultural contexts to broaden the generalizability of the findings.
Local Fashion Shopping Preferences in Generation Z From Product and Ethnocentric Perspective: Preferensi Belanja Fashion Lokal pada Generasi Z dari Perspektif Produk dan Etnosentris Kempa, Sesilya; Budianto, Jessica
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 11 No. 1 (2025): April: JBMP Volume 11 No. 1 2025
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v11i1.2114

Abstract

The development of fashion in the digital era is increasingly rapid, driven by the online shopping trend which offers convenience and flexibility for consumers, especially Generation Z. This study aims to examine the factors that influence the willingness of Generation Z in Indonesia to buy local fashion products, with a focus on consumer ethnocentrism, product evaluation, and perceived value. This research uses quantitative methods and uses a sampling technique, namely non-probability sampling. The sample in this study involved 207 respondents from Generation Z. The data analysis technique used was Partial Least Square analysis. The results of this research show a significant influence between product evaluation and consumer ethnocentrism on willingness to buy local fashion brands through perceived value. The perceived value variable is also a good mediator for the relationship between Product evaluation and consumer ethnocentrism in willingness to buy local fashion products. However, there is an insignificant direct relationship between product evaluation and consumer ethnocentrism with willingness to buy. The research results provide insight into strategies that can be adopted by local brands in facing competition and support increasing the competitiveness of local fashion products in the market.
Examining Entrepreneurial Success Factors of Women-Owned SMEs in Rattan Craft Sanjaya, Deny Wirawan; Kempa, Sesilya
Jurnal Penelitian Ekonomi dan Bisnis Vol. 7 No. 2 (2022): September 2022
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v7i2.4731

Abstract

The rattan craft industry is one of the most significant contributors to the economy, and women own this business. However, the success of the rattan craft SME is influenced by internal and external factors. This study aims to determine the effect of the personal aspects, environmental aspects, and government support on entrepreneurial success in rattan craft SME women. Data collection was carried out using a questionnaire. The sample used was 100 women SME owners of rattan craft. The sampling technique in this study is to use the accidental sampling technique. The analytical method used is multiple linear regression analysis (SPSS). The results showed that personal and environmental aspects, as well as support from the government, determine the success of rattan craft SMEs that belong to women entrepreneurs. The most considerable influence is from the personal aspect, in which family background and support play an essential role.
Peningkatan Daya Saing Usaha Mikro Melalui Integrasi Branding dan Digitalisasi Margaretha, Lyzia; Alveriza, Claudia; Christine, Audrey; Adi, Kristian; Kempa, Sesilya
I-Com: Indonesian Community Journal Vol 5 No 3 (2025): I-Com: Indonesian Community Journal (September 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/i-com.v5i3.7456

Abstract

Usaha mikro seringkali menghadapi tantangan dalam meningkatkan daya saing usahanya meskipun memiliki potensi, termasuk usaha kuliner Warung Pak Tris. Untuk mengatasi hal tersebut, program pendampingan pun dirancang mulai dari tahap identifikasi masalah hingga pelaksanaan dan evaluasi kegiatan. Identifikasi masalah dilakukan melalui tiga cara, yaitu observasi dan wawancara, pengumpulan data, dan SWOT analysis yang kemudian menghasilkan usulan dalam bentuk rencana pemasaran. Hasil dari kegiatan pendampingan ini menunjukkan dampak yang signifikan, yaitu optimasi branding dan infrastruktur bisnis serta digitalisasi usaha mikro. Pendampingan ini tidak hanya relevan, tetapi juga sangat penting sebagai model transformasi digital yang aplikatif, memberikan solusi nyata bagi UMKM untuk tetap kompetitif di tengah tantangan global.
Co-Authors Alveriza, Claudia Alvina Alvina Bilviary, Alvin Budianto, Jessica Christine, Audrey Endrata, Michael Audrey Eric, Stephen Fransisca Andreani Kristian Adi, Kristian Leonita, Tracy Marchyta, Noni Kezia Margaretha, Lyzia Margo, Valerie Mariana Ing Malelak Ratih Indriyani Retno Ardianti Sahetapy, Wilma Laura Sanjaya, Deny Wirawan Setiawan, Truly Gladys Suprapto, Widjojo Tan, Katherina Mevilia WIdjojo Suprapto Yonathan Palumian