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All Journal JURNAL EDUCATION AND DEVELOPMENT Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal of Innovation Research and Knowledge JAPI: Jurnal Akses Pengabdian Indonesia E-JRM Melati: Jurnal Media Komunikasi Ilmu Ekonomi Abadi: Jurnal Ahmad Dahlan Mengabdi Jurnal Ilmu Alquran dan Tafsir JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Muhammad Sulton
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : E-JRM

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Pengaruh Gaya Hidup Dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Merek Xiaomi (Studi Empiris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Unisma) Muhammad Sulton; Budi Wahono; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 01 Februari 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract :This study looks for the influence of lifestyle and reference groups on the purchase decision of Xiaomi at the Faculty of Economics and Business, UNISMA 2016 class. This research is quantitative in nature which aims to find significant influence partially and simultaneously. The number of respondents used was 75 respondents, all of whom were S1 students of the Faculty of Economics and Business UNISMA class 2016. This research method was tested by validity and reliability tests. The classical assumption test used is the normality assumption test, multicollinearity assumption test, and heteroscedasticity assumption test. In addition, multiple linear regression tests are also used, and hypothesis testing, namely the F test, T test, and determination test (R2). The results of this study indicate that there is a significant influence simultaneously between lifestyle variables and the reference group on purchasing decisions. Partially, there is a significant influence of lifestyle on purchasing decisions, and the reference group has a significant effect on purchasing decisions. Lifestyle is the most dominant variable in purchasing decisions for Xiaomi at the 2016 Faculty of Economics and Business UNISMA.Keywords: Lifestyle, Reference Group, Purchase Decision
Co-Authors Agus Tita Wanda Alfiyah Nur Magfiroh Bahrul Alam Syah Chusnul Chotimah Darianto Desindy Karunia Putri Didik Puji Wahyono Edi Santoso Fachry Abda El Rahman Heti Nur Ani Ira Candra Mawarti Jayawarsa, A.A. Ketut Karyadi Karyadi Maskur Efendi, Maskur Maulidza Nur Fauzi Mesra Surya Ariefin Miftakhul Farikha Mohammad Rizal Mokhtar Sayyid Muhammad David Nindyawati Nindyawati Sindi Mei SUTIKNO Sya'adah, Ummu Venika Devitasari