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Journal : Padma: Jurnal Pengabdian Kepada Masyarakat

Penerapan dan Pendampingan Pembuatan QR Code sebagai Sarana Efisiensi Pemasaran Kambing di Pertanian Terpadu Kelubir (PTK) Kecamatan Tanjung Palas Utara Kabupaten Bulungan Kalimantan Utara Abdussalaam, Falaah; Rosmayati, Siti; Handari Adji, Widwi; Paryanti, Dini; Trimawan, Anang; Fery Maulana, Syaifudin; Deo Ginoki, Algin; Wahyudi
PADMA Vol 4 No 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i1.1312

Abstract

Efficient marketing is the main key to increasing livestock farmers' income and strengthening local food security. In an effort to increase the efficiency of goat marketing in the Kelubir Integrated Agriculture (PTK) area located in Kelubir Village, North Tanjung Palas District, Bulungan Regency, North Kalimantan Province, the Piksi Ganesha Polytechnic collaborates with PT Pesona Khatulistiwa Nusantara (PKN) and synergizes with the Regency Government Bulungan to carry out community service activities that focus on implementing and assisting in making QR codes as an innovative solution that can accommodate information on the development of goat livestock, starting from the age of the animal, body weight, pedigree, and the health status of the goat. This service activity uses a participatory approach that involves farmers directly with a question-and-answer session method and technical assistance related to the use of QR Code technology. The results of this service provide benefits that are felt by both breeders and consumers/potential buyers because it provides convenience and transparency regarding data on goat livestock to be purchased. From the results of the service satisfaction survey in the form of QR Code implementation and assistance carried out to 8 respondents, there were 62.5% of respondents said they were very satisfied and 37.5% said they were satisfied
Pendampingan Pembentukan Unit Usaha Sarana Produksi (SAPRODI) Pertanian BUMDes Jayan Mandiri dalam Upaya Peningkatan Kesejahteraan Masyarakat Desa Kelubir, Kalimantan Utara Aksan Halim, K. Prihartono; Abdussalaam, Falaah; Handari Adji, Widwi; Rosmayati, Siti; Paryanti, Dini; Deo Ginoki, Algin; Fery Maulana, Syaifudin; Trimawan, Anang; Wahyudi
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1451

Abstract

Kelubir Village is located in Tanjung Palas Utara Sub-district, Bulungan Regency, North Kalimantan Province which is famous for its corn farming, and is one of the villages that produces the most corn in the North Kalimantan region. According to the Regent of Bulungan, Mr. Syarwani, with the potential plantation area in Kelubir reaching 300 hectares (ha), this can be a hope in improving welfare and supporting food security programs in the region. In addition to corn farming, Kelubir Village also cultivates cocoa plants which is one of the community empowerment assistance programs from PT Pesona Khatulistiwa Nusantara (PKN) Company. In an effort to implement the Tri Dharma of Higher Education, Piksi Ganesha Polytechnic in synergy with PT Pesona Khatulistiwa Nusantara (PKN) and the Bulungan Regency Government, carried out community service activities to encourage the Kelubir Village government to have local revenue through assistance in the formation of a Business Unit under the auspices of the Jayan Mandiri Village-Owned Business Entity (BUMDes), Kelubir Village, North Kalimantan, where the business unit to be run is the Agricultural Production Facilities (Saprodi) business in accordance with the original potential of Kelubir Village, where the majority of the people are farmers. This service uses a participatory method that directly involves the Kelubir Village Government, including the Village Head, BUMDes management and the surrounding community. This community service activity has a positive impact in helping the farmers meet agricultural needs such as fertilizers, seeds, and medicines, which previously had to be reached within 15 km, to 1 km, saving time and transportation costs, increasing productivity and improving the local economy by opening new jobs and encouraging the growth of other businesses around the agricultural area.
Pelatihan Fotografi dan Digital Marketing untuk Meningkatkan Penjualan Secara Online Mahasiswa Kalimantan Utara dan UMKM di Kelurahan Maleer Kota Bandung Rosmayati, Siti; Maulana, Arman; Aksan Halim, K Prihartono; Handari Adji, Widwi; Paryanti, Dini; Yuliansyah Kusnadi, Dwi
PADMA Vol 4 No 2 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v4i2.1457

Abstract

This community service program was held with the aim of improving the skills of students and Micro, Small and Medium Enterprises (MSMEs) in Maleer Village, Bandung City, in utilizing product photography and digital marketing strategies to support online sales. The training was attended by 67 participants, consisting of the Taruna Class (20 participants), Regular Class (25 participants), Student Association (10 participants), Student Executive Board Delegation (7 participants), and staff (5 participants). The training materials included the basics of digital marketing, product photography techniques, and buying and selling practices on the TikTok and Meta Ads platforms (Facebook and Instagram Ads). The evaluation results showed a significant increase in participants' understanding of digital marketing strategies and their ability to produce attractive visual content. This program is expected to be able to increase the competitiveness of MSMEs in the digital era and enrich students' knowledge of digital marketing, so that it can have a positive impact on increasing product sales online.