Article Per Year (5 Year)
p-Index From 2021 - 2026
2.155
P-Index
This Author published in this journals
All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial Dynamic Management Journal Jurnal Ekonomi, Manajemen, Akuntansi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
SUSANTI
Fakultas Ekonomi Dan Bisnis, Universitas Bina Sarana Informatika
Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Keputusan Pembelian pada Unit Usaha Bumdesma Jembar Jampang Kulon LKD : The Influence of Service Quality and Trust on Purchase Decisions in Bumdesma Jembar Business Units West Coast LKD Rapi Ahmad Reza; Susanti Susanti
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.631

Abstract

BUMDESMA Jembar Jampang Kulon LKD is a village-owned enterprise engaged in the distribution of basic necessities, particularly the Minyak Kita brand of cooking oil. This study aims to understand the impact of service quality and trust on purchasing decisions at the BUMDESMA Jembar Jampang Kulon LKD business unit. The study employed a quantitative method using data collection strategies such as observation, questionnaires, and documentation. The population consisted of 230 consumers, with a sample of 70 respondents selected using simple random sampling based on the Slovin formula. Data analysis was conducted using multiple linear regression, data quality tests, classical assumption tests, hypothesis testing (t-test and F-test), and a test of the coefficient of determination using SPSS version 26. The results indicate that service quality has a positive and significant effect on purchasing decisions, trust has a positive and significant effect on purchasing decisions, and both factors simultaneously have a positive and significant effect on purchasing decisions. The adjusted R² coefficient was 0.461, or 46.1%. The remaining 53.9% is influenced by other factors not examined in this study. The better the service quality and the higher the consumer trust, the better the purchasing decision.
Pengaruh Shopping Motivation dan Kualitas Produk terhadap Loyalitas Pelanggan Produk Unilever pada Marketplace E-Commerce: The Effect of Shopping Motivation and Product Quality on Customer Loyalty of Unilever Products in the E-Commerce Marketplace Sita Listiani; Susanti Susanti
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.665

Abstract

This study aims to analyze the influence of shopping motivation and product quality on customer loyalty toward Unilever products purchased through e-commerce marketplaces in Perumahan Taman Walet, Tangerang Regency. The study is motivated by the rapid growth of Indonesia's e-commerce transactions, which has not been matched by ease in maintaining customer loyalty due to price-sensitive digital consumers who easily switch brands. A quantitative causal method was employed using purposive sampling on 100 respondents residing in Perumahan Taman Walet who had purchased Unilever products through a marketplace. Data were collected using a Likert-scale questionnaire, converted into interval data using the Method of Successive Interval, and analyzed through multiple linear regression with SPSS version 27, including validity, reliability, classical assumption, t-test, F-test, and coefficient of determination tests. The results show that shopping motivation and product quality each have a positive and significant partial effect on customer loyalty, with t-values of 8.082 and 4.288 respectively (t-table 1.984; sig. 0.000). Simultaneously, both variables also significantly affect customer loyalty, with an F-value of 157.740 (F-table 3.09; sig. 0.000), explaining 76.5% of the variance in customer loyalty (R² = 0.765). These findings confirm that an enjoyable shopping experience and consistent product quality are key factors in building customer loyalty on e-commerce marketplace platforms.  
Co-Authors Agnes Darmayanti Arief Fadholi Bambang Haryono Bambang Haryono Diana Tambunan Dirgahayu Erri Hasta Herlan Hening Mahaputri Isroni Isroni Niken Herawati Nurhadi Nurhadi Pater Rajagukguk Peter Rajagukguk Rapi Ahmad Reza Rizka Tunzila Salma Julia Putri Suryadi seno sudarmono Hadi Sita Listiani Suparti Suparti Syukron Sazly Warsono Warsono Woro Dwi Hartanty Yundari, Yundari