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Hermawan, Daniel

Universitas Katolik Parahyangan

Author-ID : 1735653

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Bauran Pemasaran terhadap Loyalitas Pelanggan Kedai Kopi di Bandung Erlina, Erlina; Hermawan, Daniel
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1488

Coffee shop business growing rapidly in Bandung. Not just enjoying a cup of coffee, coffee shops are now transformed into places to socialize and gather together with friends and relatives. This trend makes existing coffee shops compete with one another by providing differentiation in product, price, place, promotion, service, atmosphere, and presentation process. This research tries to explore the marketing mix at coffee shop in Bandung and its effect on customer loyalty. With quantitative research methods taken from 80 respondents, it is known that the physical evidence factor is the main factor, on the other hand the price factor is the lowest factor that has impact on customer loyalty. This research underlines the importance of the components of the marketing mix in order to increase customer loyalty in the coffee shop business.

Bandung as a Creative City in Indonesia: The Role of Community in Developing a Creative Tourism Urban Village Initiative Hermawan, Daniel
International Journal of Entrepreneurship and Sustainability Studies Vol. 4 No. 1 (2024): July Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v4i1.2177

Bandung City Government, in collaboration with the Bandung City Culture and Tourism Office, has implemented the activation of creative tourism urban villages as a strategic measure to promote regional autonomy through the development of the creative economy. Prior studies have not extensively addressed the concept of creative tourism in urban villages as an alternative form of tourism. Therefore, this research aims to explore the involvement of communities in the management of creative tourism urban villages in Bandung, seeing them as the primary stakeholders. The objective of this study is to chart the potential and obstacles facing creative tourism urban villages in Bandung City from the perspective of tourism awareness groups as managers of creative tourism urban villages. The study employed qualitative methodologies with a phenomenological approach, specifically in-depth interviews with managers of creative tourism urban villages, as well as field observations of 8 activated creative tourism urban villages in Bandung city. The activation of creative tourism urban villages in the city of Bandung to promote the sustainable development goal is characterized by three primary themes: community dynamics, infrastructure readiness and external support. Community dynamics refers to the interactions that take place among community members as they collaborate to establish creative tourism urban villages in different regions through stories, conflicts and the active involvement of community members. The availability of infrastructure is contingent upon the presence of tangible assets that facilitate the execution of creative tourism urban village business operations, encompassing aspects such as road accessibility, parking availability, and building structures. Assistance from external entities refers to the support provided by external parties to foster the growth of creative tourism in urban villages, including mentoring, training, sponsorship, and collaboration networks. The activation of creative tourism urban villages needs to be accompanied by community independence and involvement in a bottom-up development process, not just a top-down one, so as to maintain the sustainability of creative tourism urban villages after the government no longer supports activities carried out by tourism awareness groups.

Analysis of Community and Stakeholder Relationships in the Development of Cigadung Creative Tourism Urban Village Nurhalimah, Naura Rosya; Fahrurrozi, Naufal Andyka; Hermawan, Daniel
Journal of Global Business and Management Review Vol. 6 No. 1 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i1.9323

This study examines local communities and stakeholders in the establishment of Cigadung Creative Tourism Urban Village in Bandung City. The success of Cigadung Creative Tourism Urban Village depends on effective cooperation between the local population, government, and tourism sector. This study uses qualitative descriptive research method included observation, interviews, and document analysis. The results demonstrated that local communities, especially Pokdarwis, are essential to tourism planning, management, and destination marketing. Government assistance and partnership with academics and businesses have helped this tourism urban community succeed. However, party coordination issues must be resolved by open communication and collaboration. This research sheds light on sustainable tourism development dynamics that can be used to benefit local welfare and culture.

Pendampingan Manajemen Pemasaran Konten dalam Peningkatan Kapasitas SDM Pokdarwis Kelurahan Binong, Bandung Daniel Hermawan; Fransiska Anita Subari; Ezra Karamang
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 1 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i1.1048

Sebagai sektor berbasis jasa, pengembangan sektor pariwisata di Kampung Wisata Kreatif (KWK) Rajut Binong Jati perlu ditunjang dengan kualitas SDM yang dapat mengomunikasikan unsur pariwisata, seperti atraksi, aktivitas, amenitas, aksesibilitas, dan akomodasi dengan pengelolaan, pemberdayaan masyarakat, dan promosi yang tepat. Melalui pendampingan yang diberikan, anggota Pokdarwis KWK Rajut Binong Jati diharapkan dapat mendefinisikan apa yang bisa dilihat, apa yang bisa dilakukan, apa yang bisa dibawa, dan apa yang bisa dipelajari melalui manajemen pemasaran konten. Pendampingan ini bertujuan untuk meningkatkan tingkat keberdayaan mitra, khususnya pengetahuan dan keterampilan di bidang manajemen pemasaran konten. Sebagai bagian dari rangkaian pengabdian kepada masyarakat yang berlangsung pada Juli-November 2024 dalam 5 tahap, yakni sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, dan keberlanjutan program, pendampingan terkait manajemen pemasaran konten ini dilakukan pada Agustus 2024 dalam bentuk pelatihan dan penerapan teknologi. Pendampingan dilakukan dengan metode action research dan instrumen penilaian sederhana, yakni tes normatif dan matriks penilaian keterampilan. Melalui proses pendampingan yang diberikan, mitra berhasil meningkatkan keberdayaan di bidang manajemen pemasaran konten sebesar 13,4 poin antara hasil pre dan post-test, serta 86,5 poin untuk hasil penilaian matriks keterampilan. Kebaruan pengabdian ini terletak pada kombinasi aspek pengetahuan dan keterampilan manajemen pemasaran konten yang diintervensi melalui pelatihan dan penerapan teknologi.

The Role of Personal Branding and Customer Experience at Warung Kopi Asiang Pontianak Michael Swintio Halim; Daniel Hermawan
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 1 (2022): January 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Purpose: The purpose of this research is to analyze the role of personal branding and customer experience at Warung Kopi Asiang Pontianak. Design/methodology/approach: The method used is a quantitative method using questionnaire to 100 respondents with convenience sampling technique. Findings: The results showed that customer experience have a contribution in purchase decision at Warung Kopi Asiang Pontianak. However, personal branding that build based on Asiang as owner no give significant contribution in purchase decision. Research limitations/implications: This research is limited to Warung Kopi Asiang in Pontianak. Practical implications: This research can give a comprehensive perspective about personal branding and customer experience in heritage coffee shop. Originality/value: This paper is original. Paper type: Research paper.

Pemasaran Inklusif sebagai Strategi Pengembangan Wisata Berbasis Komunitas di Kampung Wisata Binong Laurentius Beta Wijanarko Pranoto; Daniel Hermawan
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikraith-ekonomika.v8i3.5419

ABSTRAKPenelitian ini bertujuan untuk menganalisis strategi pemasaran inklusif di Kampung Wisata Binong, Kota Bandung, yang mengedepankan pelibatan kelompok disabilitas dan pelaku UMKM lokal dalam pengembangan pariwisata berbasis komunitas. Fokus penelitian terletak pada bagaimana inklusivitas diintegrasikan ke dalam promosi dan pengelolaan wisata sebagai bagian dari upaya membangun destinasi yang ramah bagi semua kalangan. Metode penelitian yang digunakan adalah deskriptif kualitatif. Data dikumpulkan melalui wawancara semi-terstruktur dengan delapan narasumber utama, observasi langsung di lapangan, serta dokumentasi aktivitas pemasaran. Analisis data dilakukan dengan teknik reduksi, penyajian, dan verifikasi untuk menghasilkan kesimpulan yang valid. Hasil penelitian menunjukkan bahwa Kampung Wisata Binong menerapkan prinsip pemasaran inklusif melalui kolaborasi komunitas, pengemasan konten yang mencerminkan keberagaman, serta pelibatan aktif penyandang disabilitas dalam kegiatan wisata. Strategi ini terbukti meningkatkan daya tarik kampung wisata dan memperkuat identitas sosial yang inklusif. Penelitian ini merekomendasikan agar pengelola terus memperluas pelibatan masyarakat, pelatihan inklusif bagi pengelola, dan menjaga keberlanjutan promosi yang inklusif dengan dukungan pemerintah serta mitra terkait.ABSTRACTThis study aims to analyze the inclusive marketing strategy implemented in Kampung Wisata Binong, Bandung, which emphasizes the involvement of people with disabilities and local MSME actors in the development of community-based tourism. The focus of the research lies in how inclusivity is integrated into tourism promotion and management as part of efforts to build a destination that is accessible to all. The research uses a descriptive qualitative method. Data were collected through semi-structured interviews with eight key informants, direct field observations, and documentation of marketing activities. Data analysis was conducted through reduction, presentation, and verification techniques to draw valid conclusions. The findings indicate that Kampung Wisata Binong applies inclusive marketing principles through community collaboration, promotional content that reflects diversity, and the active participation of people with disabilities in tourism activities. These strategies have successfully enhanced the village’s appeal and strengthened its inclusive social identity. This study recommends that the management continues expanding community involvement, providing inclusive training for organizers, and maintaining the sustainability of inclusive promotion with support from the government and related partners.

Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Laurentius Beta Wijanarko Pranoto Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius

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