Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

5.588

P-Index

This Author published in this journals

Hermawan, Daniel

Universitas Katolik Parahyangan

Author-ID : 1735653

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 36 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3 4

Merajut Asa Kita (Knitting Our Hope): The Role of Rebranding in Developing Binong Jati Tourism Urban Village Brand Image Allikanaya, Primaura Meiracaesara; Hermawan, Daniel
Jurnal Administrasi Bisnis Vol 13, No 1 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i1.60267

Binong Jati is one of the creative tourism urban villages created by the Bandung city administration as part of a program to boost the tourism industry. After 58 years, rebranding was required to alter the image of the Binong Jati knitting industrial center into the Binong Jati creative tourism urban village. This study sought to evaluate the impact of rebranding on brand image through repositioning, renaming, redesigning, and relaunch dimensions. One hundred twenty-nine visitors to the Binong Jati creative tourism urban village were polled online using quantitative research and purposive sampling. Multiple linear regression was used to analyze the data with IBM SPSS Statistics 25. According to the findings, rebranding affected brand image by 60%. The brand image was significantly impacted by repositioning, renaming, and relaunch, with relaunch having the most effect. These results can be used by management to strengthen the rebranding effort and better how the general public perceives the community.

Community Archive of Social Culture in FISIP UNPAR Through Communication Visual of Zine Creation “Buku, Pesta, Cinta” Muzadi, Alifya Ainun; Hermawan, Daniel
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1700

This study explores the role of zines as a medium for archiving the socio-cultural heritage of FISIP UNPAR through the creation of Buku, Pesta, Cinta by the community GRAND BUPESTA. Employing a qualitative descriptive methodology, the research examines how visual communication design is utilized to preserve and convey cultural narratives. The zine features photography and narrative text inspired by the urban legends of FISIP UNPAR, employing provocative yet reflective headlines to engage its audience. Results indicate that zines, as grassroots publications, effectively serve as tools for documenting and disseminating cultural identity, showcasing the potential of visual communication in community archiving efforts.

Exploring Destination Branding: Tourist Interests in Cibaduyutâ€™s Creative Urban Village Tonda, Yoseph Maxidiaz Corala; Rangga, Paulus Pradipta; Florentyna, Dyta Nadya; Darmanto, Rayner Evan; Hermawan, Daniel
BIMA Journal (Business, Management, & Accounting Journal) Vol. 5 No. 2 (2024)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.5.2.151-166

Purpose: As a creative city, Bandung has several creative tourism urban villages. One of them, Cibaduyut Creative Tourism Urban Village has its destination brand as trademark, especially Shoe Monument (Tugu Sepatu). The disappearance of Shoe Monument became the central phenomenon studied tourist interest to visit Cibaduyut Creative Tourism Urban Village. Methodology:Â This research uses a quantitative descriptive approach using Statistical Product and Service Solutions (SPSS) tools withÂ 107 respondents. Influence of the dimensions of destination brand on tourist interest studied here. ResultsÂ and Findings: Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance in tourist interest. Findings: Destination brands have a role to support the tourist interest in tourism destinations. Brand essence dimension have the biggest contribution in tourist interest. NoveltyÂ and Originality:Â The importance of Shoe Monument, also destination branding evolution to address tourist interest. Originality: Â Emphasized destination brand should be viewed as a symbol or process that is always evolving. Conclusion:Â Brand identity, brand essence, brand character, brand personality, brand culture, and brand image have a strong significance on tourist interest. Local authorities in Cibaduyut cooperation with Bandungâ€™s city government should enhance destination brand aspect to attract tourist interest. Type of Paper:Â Empirical Research Paper.

Pengalaman Pelanggan dalam Menggunakan Asisten Virtual Chatbot: Komparasi Aplikasi E-Commerce Indonesia Anita Subari, Fransiska; Gunawan, Theresia; Hermawan, Daniel
MANDAR: Management Development and Applied Research Journal Vol 7 No 1 (2024): Vol 07, No 01 (2024): December (2024)
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v7i1.4424

Asisten virtual merupakan salah satu produk pengembangan teknologi yang memungkinkan perusahaan untuk memberikan layanan bantuan kepada pelanggan sepanjang hari tanpa batasan waktu dan tempat. Tujuan dari penelitian ini adalah untuk membandingkan pengalaman pelanggan dari empat aplikasi, yaitu Tokopedia, Shopee, Gojek, dan Grab. Pengalaman pelanggan diukur melalui aspek user friendly, kecepatan, kemudahan, dan kepercayaan. Pengumpulan data dilakukan dengan melakukan survei kepada 181 responden di Kota Bandung yang merupakan pengguna salah satu aplikasi tersebut. Data dianalisis secara kuantitatif untuk memperjelas perbandingan pengalaman pelanggan dari setiap aspek. Penelitian ini mencoba membandingkan empat e-commerce dengan jenis bisnis yang berbeda. Gojek dan Grab lebih fokus pada layanan transportasi dan pengiriman, sedangkan Shopee dan Tokopedia fokus pada pangsa pasar. Hasil penelitian ini menunjukkan bahwa secara keseluruhan pengguna memiliki pengalaman positif dalam semua aspek dan Grab telah memberikan pengalaman layanan pelanggan virtual terbaik. Tokopedia dan Shopee dapat mengakomodasi pengguna untuk berkomunikasi secara interaktif dengan penjual secara langsung, sedangkan Gojek dan Grab berperan sebagai perantara dalam pola komunikasi asisten virtual chatbot. Penelitian ini merupakan rekomendasi yang berlaku bagi e-commerce dalam memberikan layanan yang berorientasi pada pengguna daripada mengandalkan kecerdasan buatan chatbot

Back to the Past: Social Community Interaction Pattern in Braga Creative Tourism Urban Village Andika, Vania Claresta; Hermawan, Daniel
International Journal of Travel, Hospitality and Events Vol. 4 No. 1 (2025): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v4i1.454

Purpose: This research aims to be able to analyze the interaction patterns that occur in Braga Creative Tourism Urban Village. Social interaction, community, stakeholders, and community empowerment are the theoretical basis for this research. Research methods: The research method used is descriptive qualitative research with data collection techniques, namely interviews, observation, and documentation. Data credibility uses triangulation (sources and methods) and documentation studies. Data collection was carried out until it reached the data saturation point. Results and discussion: The results of the analysis in this study show that the interaction patterns that occur in Braga Creative Tourism Urban Village are familiar in nature. In conclusion, the Braga Creative Tourism Urban Village program has a very good goal to be implemented in the Braga location which has great potential or opportunity to empower the community to become a self-sufficient society. However, running the Braga Creative Tourism Urban Village program requires clear direction and execution and has standards, so that the progress of the program can run optimally. Implication: The implication for growth and development in Braga Creative Tourism Urban Village for Pokdarwis is by conducting professional training, consistent content schedules, advertising on social media, and creating tour packages that have a clear price structure. Other implications for the government to develop Braga Creative Tourism Urban Village by collaborating with the education sector, holding sharing forums, and providing awards for Pokdarwis members.

CETAR (Content Creation Training): Meningkatkan Nilai Pasar Produk Alas Kaki di Desa Cangkuang Wetan Kabupaten Bandung Dumanauw, Josh Samuel; Halim, Kevin Gunawan; Jenifer, Jenifer; Sihombing, Heriyandi Pandapotan; Here, Imanuel Alexander; Hermawan, Daniel
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 5 No 1 (2025): Januari 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i1.1663

In the midst digital transformation, MSMEs, especially the West Java Footwear Producers Alliance (ASPAK JABAR) in Indonesia, face new marketing challenges. This study focuses on implementing Content Creation Training (CETAR) to help ASPAK JABAR transition from contract manufacturing to retail by enhancing their digital marketing skills. CETAR includes training in copywriting, public speaking, and video editing. The implementation method of the study uses Pragmatic Action Research (PAC) approach. Results show that CETAR improves ASPAK JABAR's digital marketing abilities, including social media use, copywriting, design, public speaking, and video editing. The program positively impacts MSMEs, enhancing visibility and business opportunities. CETAR is a creative solution for digital marketing challenges, contributing to MSMEs' economic development in Indonesia.

Community-Based Social Marketing Strategy in Kampung Cibunut Berwarna: Advancing Edutourism in a Sustainable Circular Economy Hermawan, Daniel; Trivena Muabuai, Ribka; Angelica, Maria; Markus, Monica; Nurfatha, Dianajmi; Suryajaya Eltanto, Kevin; Salman Praja, Rinaldhi; Sariputta, Stephen
JSP (Jurnal Ilmu Sosial dan ilmu Poltik) Vol 28, No 2 (2024): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.95867

This paper proposes a community-based social marketing model and outlines its role and methodology in developing a sustainable circular economy within internal brand-building. It broadens community- based social marketing by incorporating diverse education tourism (edutourism) activities within a sustainable circular economy, extending beyond traditional literature. Adopting a case study using an open-ended phenomenological approach, we collected data through five in-depth interviews and a focus group discussion. The participants were community leaders and members engaged in sustainable circular economy development in Kampung Cibunut Berwarna, Bandung, Indonesia. Additionally, we analysed related documents, including archival records and descriptions of internal processes, to complement the primary data. The findings provide empirical insights into change mechanism in community-based social marketing. Notably, visionary leaders, the ripple effect of edutourism, and content as a branding emblem help integrate sustainable circular economy behaviour into edutourism. While this study provides valuable insights into the practices in the research site, the case study may limit generalisability to larger areas and different societal challenges. Future research should test these propositions in diverse geographical contexts.

Pendampingan Manajemen Pemasaran Konten dalam Peningkatan Kapasitas SDM Pokdarwis Kelurahan Binong, Bandung Hermawan, Daniel; Subari, Fransiska Anita; Karamang, Ezra
ABDI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 7 No 1 (2025): Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Publisher : Labor Jurusan Sosiologi, Fakultas Ilmu Sosial, Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/abdi.v7i1.1048

Sebagai sektor berbasis jasa, pengembangan sektor pariwisata di Kampung Wisata Kreatif (KWK) Rajut Binong Jati perlu ditunjang dengan kualitas SDM yang dapat mengomunikasikan unsur pariwisata, seperti atraksi, aktivitas, amenitas, aksesibilitas, dan akomodasi dengan pengelolaan, pemberdayaan masyarakat, dan promosi yang tepat. Melalui pendampingan yang diberikan, anggota Pokdarwis KWK Rajut Binong Jati diharapkan dapat mendefinisikan apa yang bisa dilihat, apa yang bisa dilakukan, apa yang bisa dibawa, dan apa yang bisa dipelajari melalui manajemen pemasaran konten. Pendampingan ini bertujuan untuk meningkatkan tingkat keberdayaan mitra, khususnya pengetahuan dan keterampilan di bidang manajemen pemasaran konten. Sebagai bagian dari rangkaian pengabdian kepada masyarakat yang berlangsung pada Juli-November 2024 dalam 5 tahap, yakni sosialisasi, pelatihan, penerapan teknologi, pendampingan dan evaluasi, dan keberlanjutan program, pendampingan terkait manajemen pemasaran konten ini dilakukan pada Agustus 2024 dalam bentuk pelatihan dan penerapan teknologi. Pendampingan dilakukan dengan metode action research dan instrumen penilaian sederhana, yakni tes normatif dan matriks penilaian keterampilan. Melalui proses pendampingan yang diberikan, mitra berhasil meningkatkan keberdayaan di bidang manajemen pemasaran konten sebesar 13,4 poin antara hasil pre dan post-test, serta 86,5 poin untuk hasil penilaian matriks keterampilan. Kebaruan pengabdian ini terletak pada kombinasi aspek pengetahuan dan keterampilan manajemen pemasaran konten yang diintervensi melalui pelatihan dan penerapan teknologi.

Pendampingan ASPAK JABAR Cabang Bandung Raya dalam Meningkatkan Jiwa Kewirausahaan Berbasis Value Proposition Canvas Purnomo, Albert Kurniawan; Hermawan, Daniel; Karamang, Ezra
Jurnal Abdimas Kartika Wijayakusuma Vol 4 No 2 (2023): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v4i2.352

Aliansi Produksi Alas Kaki Jawa Barat (ASPAK JABAR) Cabang Bandung Raya merupakan perkumpulan di bidang sosial dan kemanusiaan yang menyelenggarakan pendidikan informal di industri kecil menengah sektor alas kaki dan memberikan pelayanan jasa konsultan terhadap masyarakat dalam bidang teknologi alas kaki. Sebagai asosiasi yang mengoordinasi perajin alas kaki di kawasan Bandung Raya, ASPAK JABAR Cabang Bandung Raya mencermati ancaman keberlanjutan produksi alas kaki di masa depan. Rendahnya nilai jual alas kaki, serta mindset maklun yang dimiliki perajin membuat banyak anak perajin memilih untuk bekerja atau mengembangkan lini bisnis lain yang lebih menjanjikan. Pemberdayaan berbasis masyarakat yang ditawarkan merupakan pendampingan ASPAK JABAR Cabang Bandung Raya dalam meningkatkan jiwa kewirausahaan berbasis value proposition canvas. Pendekatan ini digunakan mempertimbangkan tantangan yang dihadapi mitra dari sisi produksi dan pemasaran dalam meningkatkan nilai jual produk alas kaki, sehingga lebih berorientasi pada kebutuhan pasar. Melalui pemberdayaan berbasis masyarakat, mitra memperoleh peningkatan level keberdayaan, khususnya pengetahuan dan keterampilan dalam mengembangkan jiwa kewirausahaan berbasis value proposition canvas.

The Representation of The Touhoku Disaster in the Movie Shin Gojira Shafwan, Fauzan Indra; Hermawan, Daniel
KIRYOKU Vol 9, No 2 (2025): Kiryoku: Jurnal Studi Kejepangan
Publisher : Vocational College of Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/kiryoku.v9i2.581-595

In the year 2011, Japan was faced by a major disaster that affected the Touhoku region. The disaster was the largest natural disaster Japan has ever experienced. In 2016, TOHO Studios released a movie titled Shin Gojira. This movie draws direct inspiration from the 2011 great disaster. This research aims to analyze how the movie Shin Gojira represents the Touhoku disaster in terms of the natural disaster, the Japanese government, and Japanese society. The research was conducted using qualitative methods and the content analysis method. The author also used Roland Barthes’ semiotic theory to analyze the connotation and denotation meanings of the primary data. Based on the results of this study, it can be concluded that in representing natural disasters, the movie Shin Gojira uses Gojira itself to represent the earthquake, tsunami, and Fukushima nuclear reactor disaster. In representing the Japanese government, Shin Gojira criticizes the Japanese government for being unprepared for a disaster, and the complicated government bureaucratic process. In representing Japanese society, Shin Gojira criticizes Japanese citizens who do not obey the rules and exploit a disaster. However, Shin Gojira also represents the trauma of the victims of the 2011 disaster.

Co-Authors Allikanaya, Primaura Meiracaesara Andika, Vania Claresta Angelica, Maria Beta Wijanarko Pranoto, Laurentius Darmanto, Rayner Evan Dumanauw, Josh Samuel Ellen Cenora Erlina Erlina Fahrurrozi, Naufal Andyka Felicia Devina Arum Andita Florentyna, Dyta Nadya Franklin Asido Rossevelt Fransiska Anita Subari Fransiska Anita Subari Fransiska Anita Subari Halim, Kevin Gunawan Helmi, Hamdi Here, Imanuel Alexander Jenifer, Jenifer Karamang, Ezra Karen Millennia Puspa Nugroho Karerin Narisa Putri Keisha Safina Syauta Li, Zhiwen Markus, Monica Mesakh Abednego Setiawan Michael Swintio Halim Michelle Santi Kurniawan Muzadi, Alifya Ainun Nurfatha, Dianajmi Nurhalimah, Naura Rosya Pratama, Rahmadiansyah Rangga, Paulus Pradipta Roni Tua Salman Praja, Rinaldhi Sariputta, Stephen Shafwan, Fauzan Indra Sihombing, Heriyandi Pandapotan Sihotang, Desjantri Silfitri Suryajaya Eltanto, Kevin Syayu Zhukhruffa Theresia Gunawan Tobing, Albert Mangapul Parulian Lumban Tonda, Yoseph Maxidiaz Corala Trivena Muabuai, Ribka Yoke Pribadi Kornarius

Title

Found 36 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 36 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 36 Documents
Search