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All Journal Paradigma: Jurnal Masalah Sosial, Politik, dan Kebijakan Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LUGAS Jurnal Komunikasi Communicare : Journal of Communication Studies Warta Ikatan Sarjana Komunikasi Indonesia Journal of Servite COMMENTATE: Journal of Communication Management Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Journal of Research on Business and Tourism
Yunia, Anita
Institut Komunikasi Dan Bisnis LSPR
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19 Harwinda, Alfilonia; Pinariya, Janette Maria; Putri, Dhita Widya; Yunia, Anita; Yulianti, Wulan
LUGAS Jurnal Komunikasi Vol. 8 No. 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3753

Abstract

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes.  The public relations capability is  to maintain  relations with the media, internal and external communications  other  stakeholders.  This  is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and  good  information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic.  This research  to  used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence.  This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta.  PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM.   Public relations officer can carry out a competency test  which  is  useful for  becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the  attention of the audience  (lecturers and students) by creating  interesting  content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.
Penguatan Kompetensi Komunikasi Public Speaking dan Negosiasi Rumah Autis Wulan Yulianti; Anita Yunia; Emilya Setyaningtyas; Aprida Sihombing
Jurnal Abdimas Indonesia Vol. 5 No. 1 (2025): Januari-Maret 2025
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i1.1383

Abstract

Rumah Autis memiliki visi untuk menjadi lembaga kemanusiaan yang kokoh dalam membangun kehidupan yang mandiri dan berkualitas bagi Insan Berkemampuan Khusus di Indonesia. Namun dalam mencapai misi tersebut, Rumah Autis masih terkedala dan membutuhkan peningkatan kemampuan tenaga pekerjanya khususnya dalam aspek public speakingserta negosiasi. Sehubungan dengan hal itu, perwakilan dosen LSPR Institute of Communication & Businessmelaksanakan pengabdian pengabidan masyarakat dalam bentuk pelatihan. Tujuan dilaksanakannya kegiatan ini diharapkan untuk mengatasi masalah tersebut, dengan meningkatkan keterampilan public speakingdan negosiasi dari Tim Rumah Autis. Alat bantu simulasi yang digunakan dalam pelaksanaan kegiatan ini yaitu berupa materi ajar, mic, sound, proyektor dan juga laptop. Pelaksanaan kegiatan diisi dengan pre-test, pemberian materi,pelaksanaan role play, serta pemberian feedback bagi setiap peserta dan ditutup dengan post-test. Hasil dari kegiatan ini menunjukkan adanya peningkatan nilai post-test dari pre-test peserta. Para peserta melakukan role playkegiatan public speakingdan negosiasi dengan menggunakan kasus yang selaras dengan tugas mereka untuk dapat diimplementasikan saat kejadian berlangusng nantinya. Selain itu para peserta merasa puas karena dengan adanya kegiatan ini telah membantu meningkatkan pemahaman serta keterampilan yang dimiliki. Dengan dampak positif yang diterima oleh mereka dalam menyampaikan informasi dengan jelas, percaya diri, memotivasi audiens, termasuk orang tua, donator dan seluruh stakeholder.
Sosialisasi dan Edukasi Digital Marketing pada Komunitas BGBJ di Bantar Gebang Menghadapi Era 4.0 Pinariya, Janette Maria; Forceila, Diandra; Ivana, Lystia; Yunia, Anita
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.6148

Abstract

Tujuan dari kegiatan ini adalah untuk mengatasi masalah yang sedang berkembang di Bantar Gebang yaitu sebagai salah satu wilayah daerah Bekasi yang dijadikan sebagai tempat pembuangan sampah terakhir kawasan megapolitan Jabodetabek. Bantar Gebang selama ini dikenal sebagai daerah kumuh dengan kondisi perekonomian masyarakat bertaraf rendah (miskin). Sehingga muncul inisiatif anak-anak muda untuk membentuk suatu komunitas usaha kecil dengan memanfaatkan limbah kayu, plastik, dan kertas sebagai bahan dasar pembuatan produk kreatif, yaitu komunitas The Kingdom of BGBJ (Biji-Biji Bantar Gebang). BGBJ dibangun atas bantuan, dukungan, dan dedikasi para pengunjungnya. Komunitas ini menyediakan berbagai pelatihan, pendampingan, bantuan sandang, papan dan pangan untuk masyarakat yang tidak memiliki akses ke sumber daya ini. Dengan adanya kegiatan pemberdayaan ini, diharapkan dapat memberikan alternatif bagi masyarakat untuk memutus siklus kemiskinan serta menciptakan lingkungan yang sehat dan aman. Namun untuk dapat mengembangkan program ini, BGBJ mengakui bahwa sumber daya yang dimilikinya belum paham akan strategi pemasaran. Hal ini dapat dilihat dari kegiatan pemasarannya yang hanya dilakukan sebatas pada komunikasi offline yaitu Word of Mouth (WoM). Dengan permasalahan tersebut, maka dibuatlah suatu program pemberdayaan kepada peserta komunitas BGBJ dan masyarakat tentang pemahaman pemasaran digital (digital marketing) serta kegiatan pendukung lainnya yang bermanfaat. Metode pelaksanaan kegiatan dilakukan dengan pendekatan model community development yang diberikan dalam bentuk sosialisasi dan edukasi serta pelatihan dan pendampingan selama 3 bulan, terhitung dari bulan Juni – Agustus 2020. Hasil menunjukkan bahwa kegiatan pemberdayaan ini dapat diterima secara efektif dan para peserta dinilai sudah siap untuk beradaptasi menghadapi era 4.0. Hal ini dapat diukur berdasarkan survei yang dilakukan sebelum maupun setelah kegiatan pemberdayaan dilakukan. Meskipun demikian, terdapat evaluasi bahwa pengembangan program ini harus dilakukan secara berkelanjutan, dikarenakan masih terdapat sebagian peserta yang memerlukan arahan dan bimbingan lebih lanjut.Kata kunci: BGBJ; digital; media sosial; strategi pemasaran; 4.0.Socialization and Digital Marketing Education to the BGBJ Community in Bantar Gebang Facing Era 4.0 ABSTRACTThe purpose of this activity is to address a growing problem in Bantar Gebang, known as one of the Bekasi areas which is used as the final waste disposal site for the Jabodetabek megapolitan area. Bantar Gebang has been known as a slum area with low economic conditions (poor). So that the initiative of young people emerged to form a small business community by utilizing wood, plastic, and paper waste as basic materials for making creative products, they are The Kingdom of BGBJ (Bantar Gebang Seeds) Community. BGBJ was built on the help, support and dedication of its visitors. This community provides a variety of training, mentoring, clothing, shelter and food assistance for people who do not have access to these resources. With this empowerment, it is hoped that it can provide an alternative for the community to break the cycle of poverty and create a healthy and safe environment. However, to be able to develop this program, BGBJ admits that its resources do not understand the marketing strategy. This can be seen from its marketing activities which are only limited to offline Word of Mouth (WoM) communication. With these problems, an empowerment program was made for BGBJ community participants and the public regarding the understanding of digital marketing (digital marketing) and other useful supporting activities. The method of implementing activities is carried out with a community development model approach which is given in the form of socialization and education as well as training and mentoring for 3 months, starting from June - August 2020. The result showed that the empowerment activity can be accepted effectively, and the participants are considered ready to adapt to the 4.0 era. This can be measured based on a survey conducted before and after the empowerment activity was carried out. However, there is an evaluation that the development of this program must be carried out continuously, because there are still some participants who need further direction and guidance.Keywords: BGBJ; digital; social media; marketing strategy; 4.0.
Peningkatan Kapasitas dan Performa Bisnis Kopi UMKM melalui Pelatihan, Sertifikasi, dan Digitalisasi Pinariya, Janette Maria; Yunia, Anita; Yulianti, Wulan; Setyaningtyas, Emilya
Journal of Servite Vol. 7 No. 2 (2025): Journal of SERVITE
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Industri kopi Indonesia memiliki potensi besar dalam pengembangan UMKM, namun masih menghadapi tantangan kualitas, konsistensi, dan keterbatasan sumber daya manusia yang kompeten. Amoza Koffie sebagai usaha kopi skala rumah tangga dan Masterbrew Indonesia sebagai lembaga pelatihan menghadapi kebutuhan peningkatan kapasitas SDM, legalitas usaha, dan digitalisasi bisnis. Program pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan performa bisnis kopi UMKM melalui pelatihan, sertifikasi kompetensi, dan pendampingan digital berbasis kolaborasi multipihak. Metode pelaksanaan menggunakan pendekatan partisipatif dengan tahapan analisis kebutuhan, pelatihan dan pendampingan, sertifikasi kompetensi BNSP, digitalisasi bisnis, serta monitoring dan evaluasi. Kegiatan dilaksanakan pada Agustus–Desember 2024 di Jakarta dan Yogyakarta secara luring dan daring. Hasil program menunjukkan peningkatan kompetensi SDM melalui sertifikasi barista BNSP, keberhasilan perolehan izin PIRT, implementasi website dan aplikasi kasir, serta peningkatan penjualan sebesar 30–53% dan perluasan jangkauan pemasaran. Program ini membuktikan bahwa pendekatan holistik yang mengintegrasikan aspek teknis, manajerial, komunikasi, dan keberlanjutan efektif meningkatkan daya saing UMKM kopi. Keterlibatan LSPR Institute of Communication and Business memperkuat aspek pendampingan berbasis komunikasi dan bisnis berkelanjutan, serta menjadikan program ini relevan untuk direplikasi pada UMKM sektor lain. Kata kunci: UMKM kopi; pelatihan; sertifikasi; digitalisasi; peningkatan kapasistas; performa   The Indonesian coffee industry holds significant potential for MSME development, yet it still faces challenges related to quality, consistency, and a limited supply of qualified human resources. Amoza Koffie, a home-based coffee business, and Masterbrew Indonesia, a vocational training institution, are addressing the need to strengthen human resource capacity, improve business legality, and enhance digitalization. This community service program aims to enhance the capacity and performance of MSME coffee businesses through training, competency certification, and digital mentoring, supported by multi-stakeholder collaboration. The implementation method employs a participatory approach with stages that include needs analysis, training and mentoring, BNSP competency certification, business digitalization, and monitoring and evaluation. Activities will be held from August to December 2024 in Jakarta and Yogyakarta, both offline and online. The program results demonstrate improved human resource competency through BNSP barista certification, successful acquisition of a PIRT permit, implementation of website and cashier applications, and a 30–53% increase in sales and expanded marketing reach. This program demonstrates that a holistic approach integrating technical, managerial, communication, and sustainability aspects effectively enhances the competitiveness of coffee MSMEs. The involvement of the LSPR Institute of Communication and Business strengthens the program's communication-based and sustainable business mentoring components, thereby making it amenable to replication in other MSME sectors. Keywords: coffee MSMEs; training; certification; digitalization; capacity building; performance
Perubahan Kebijakan Publik Akibat Media Framing Pemberitaan Rencana Penghapusan Gas Tabung Elpiji Setyaningtyas, Emilya; Sihombing, Aprida Mardelina; Anita Yunia
Jurnal Paradigma Vol 30 No 1 (2026): January 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/paradigma.v30i1.16380

Abstract

The 3-kilogram (kg) LPG cylinder is a primary energy source for low-income households and micro-enterprises in Indonesia. In February 2025, the government implemented a policy restricting the sale of subsidized 3 kg LPG exclusively through registered distribution bases, eliminating informal retailers. This policy immediately triggered widespread public reactions and intense national media coverage. This study aims to analyze how national online media framed the LPG distribution policy and how such framing contributed to public pressure that led to policy reconsideration. Using a qualitative approach and Entman’s framing analysis model, this study examines four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. Data were collected from news articles published by four major Indonesian online media outlets detik.com, kompas.com, republika.com, and liputan6.com during January–March 2025. The findings indicate that dominant media framing emphasized social injustice, limited accessibility, and weak policy communication, which amplified public dissatisfaction and accelerated government policy adjustment. This study contributes to media framing literature by demonstrating how media framing operates not only as a meaning-construction mechanism but also as a catalyst for short-term public policy change. The findings also highlight the strategic role of Government Public Relations (GPR) in managing policy communication for sensitive public issues.
Indonesia’s Response to Covid-19 Outbreak: Raising Awareness through Community Engagement and Actionable Volunteer Contribution Pinariya, Janette Maria; Josephine, Carelyn; Yulianti, Wulan; Yunia, Anita
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 6 No. 2 (2021): December 2021 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v6i2.596

Abstract

The world is in the grip of a health crisis due to the unforeseen consequences of the COVID-19 pandemic causing a substantial increase in distress associated with pain, depression, and loss. Indonesia is not handling the epidemic properly at this early stage due to a lack of planning and readiness on the part of the country. The government subsequently established the COVID-19 national task force, a COVID-19 assistance centre that reflects the government's readiness and urgency in dealing with the COVID-19 pandemic. At the national and regional levels, the task force reports directly to the president, organizes and encourages all connected agencies to respond to the COVID-19 crisis. The task force's other responsibility is to raise awareness about COVID-19 to the general public. The study aims to determine how Indonesia's COVID-19 task force volunteers can act as a communication aid for the public as a source of empowerment during the pandemic, as well as to examine risk communication and community engagement. This research uses a qualitative approach using the theory of social support. As a result, this study has identified new volunteering approaches for Indonesia's COVID-19 task force that could act as a support system as well as improvements on their approach on community engagement with the public.
Co-Authors Alfiona Harwinda Carelyn Josephine Dalilah Adani Diandra Forceila Forceila, Diandra Harwinda, Alfilonia Ivana, Lystia Janette Maria Pinariya Janette Maria Pinariya Josephine, Carelyn Lystia Ivana Mary Lemona Mursal Boer Pinariya, Janette Maria Putri, Dhita Widya Rapikah Harnum Setyaningtyas, Emilya Sihombing, Aprida Sihombing, Aprida Mardelina Wulan Yulianti Wulan Yulianti Wulan Yulianti Wulan Yulianti Yulianti, Wulan