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Factors Influencing Technopreneurial Intention among University Students in West Jakarta Anggraini, Agnes Clarissa; Rodhiah
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.297

Abstract

This study seeks to examine the influence of information and communication technology (ICT) self-efficacy, technopreneurial learning, and individual entrepreneurial orientation (Individual EO) on the technopreneurial intentions of university students in West Jakarta. The population comprises university students in West Jakarta who demonstrate an interest in entrepreneurship, particularly in technology driven ventures. A total of 130 respondents were selected through purposive sampling, with the criteria that participants must be students enrolled in universities in West Jakarta and have an interest in technopreneurial activities. Data were gathered using online Likert-scale questionnaires distributed via Google Forms, which were adapted from previously validated and reliable instruments. The data were then analyzed using Structural Equation Modeling (SEM) with the assistance of SmartPLS 4.1.1.6 software. The findings reveal that ICT self-efficacy has a positive but statistically insignificant effect on technopreneurial intention. In contrast, technopreneurial learning demonstrates a positive and significant effect on technopreneurial intention. Similarly, Individual EO is found to have a positive and significant influence on technopreneurial intention. In summary, although ICT self-efficacy does not have a direct significant impact, both technopreneurial learning and Individual EO play crucial roles in shaping technopreneurial intention among university students in West Jakarta.  
The Influence of Digital Literacy and Entrepreneurial Self-Efficacy on Entrepreneurial Intention of University Student in West Jakarta Juficha, Annelis Diva; Rodhiah
Journal of Social Science and Business Studies Vol. 4 No. 1 (2026): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v4i1.298

Abstract

This research seeks to examine how digital literacy and entrepreneurial self-efficacy affect the entrepreneurial intention of undergraduate students in West Jakarta. The study is motivated by the swift advancement of digital technology, which opens various business possibilities; however, these opportunities are not always accompanied by adequate digital skills or entrepreneurial confidence among students. A quantitative descriptive approach was applied, involving 150 undergraduate participants who have completed or are currently enrolled in entrepreneurship courses. Data were gathered through an online survey and processed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that digital literacy exerts a positive and significant impact on entrepreneurial intention. In addition, entrepreneurial self-efficacy emerges as the most influential factor affecting students’ intention to engage in entrepreneurship. The study concludes that digital competencies and confidence in entrepreneurial abilities play crucial roles in determining students’ readiness to start a new venture. These results suggest that educational institutions should reinforce digital-oriented entrepreneurship curricula to better prepare younger generations for today’s evolving business environment.  
Peran Entrepreneurial Creativity dalam Memediasi Pengaruh Financial Literacy dan Innovation Capability terhadap Kesuksesan Wirausaha UMKM Kuliner Jakarta Pusat Suryapon, Michelle; Rodhiah
Modus Vol. 38 No. 1 (2026): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v38i1.13830

Abstract

The success of MSMEs cannot be separated from the efficiency of resource management, especially the level of financial literacy. Solid financial knowledge allows MSME entrepreneurs to plan their finances, manage operational capital, and make business choices that can improve business results. This study aims to analyze the influence of financial literacy and innovation ability on the success of culinary MSME entrepreneurs in Central Jakarta with entrepreneurial creativity as a mediating variable. This study uses a sample of 145 culinary business actors, which were selected using purposive sampling in Central Jakarta. The study used a quantitative approach with a cross-sectional design. Data was collected through an online questionnaire using a google form and offline by visiting the culinary MSME actors who were selected as sample members. Data analysis was carried out using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the help of SmartPLS software. The results of the study show that financial literacy has a positive effect on entrepreneurial creativity and entrepreneurial success, while innovation ability does not have a direct effect on entrepreneurial success, but has a positive effect on entrepreneurial creativity. Furthermore, entrepreneurial creativity has been proven to have a positive effect on entrepreneurial success and mediates the relationship between financial literacy and innovation ability to entrepreneurial success. These findings indicate that the success of MSMEs is not only determined by the ability to manage finances and innovate, but also by the ability to process both into creative business ideas and strategies. Therefore, the development of MSMEs needs to be focused on improving financial literacy, innovation skills, and entrepreneurial creativity in an integrated manner. Keywords: financial literacy; innovation; creativity; entrepreneurial success; MSMEs.   Kesuksesan UMKM tidak bisa dipisahkan dari efisiensi pengelolaan sumber daya, khususnya tingkat literasi keuangan. Pengetahuan keuangan yang solid memungkinkan pengusaha UMKM merencanakan keuangan, mengatur modal operasional, serta membuat pilihan bisnis yang lebih dapat meningkatkan hasil usaha. Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan kemampuan inovasi terhadap kesuksesan wirausaha UMKM kuliner di Jakarta Pusat dengan kreativitas kewirausahaan sebagai variabel mediasi. Penelitian ini menggunakan sampel sebanyak 145 pelaku usaha kuliner , yang dipilih menggunakan purposive sampling yang terdapat di Jakarta Pusat. Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional. Data dikumpulkan melalui kuesioner secara online dengan menggunakan google form dan secara offline dengan mendatangi secara langsung ke pelaku UMKM kuliner yang dipilih menggunakan sebagai anggota sampel. Analisis data dilakukan menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif terhadap kreativitas kewirausahaan dan kesuksesan wirausaha, sedangkan kemampuan inovasi tidak berpengaruh langsung terhadap kesuksesan wirausaha, tetapi berpengaruh positif terhadap kreativitas kewirausahaan. Selanjutnya, kreativitas kewirausahaan terbukti berpengaruh positif terhadap kesuksesan wirausaha serta memediasi hubungan antara literasi keuangan dan kemampuan inovasi terhadap kesuksesan wirausaha. Temuan ini mengindikasikan bahwa keberhasilan UMKM tidak hanya ditentukan oleh kemampuan mengelola keuangan dan berinovasi, tetapi juga oleh kemampuan mengolah keduanya menjadi ide dan strategi bisnis yang kreatif. Oleh karena itu, pengembangan UMKM perlu difokuskan pada peningkatan literasi keuangan, kemampuan inovasi, dan kreativitas kewirausahaan secara terintegrasi. Kata kunci: literasi keuangan; inovasi; kreativitas; kesuksesan wirausaha; UMKM