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All Journal Jurnal Informatika dan Teknik Elektro Terapan OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Lentera: Jurnal Ilmiah Kependidikan Angkasa: Jurnal Ilmiah Bidang Teknologi JSiI (Jurnal Sistem Informasi) Jurnal Manajemen Informatika Industri Inovatif : Jurnal Teknik Industri Jurnal Ekuivalensi Jurnal Pengabdian Masyarakat Teknik Jurnal Teknik Industri Terintegrasi (JUTIN) Reswara: Jurnal Pengabdian Kepada Masyarakat JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri Jurnal Ilmiah Wahana Pendidikan Industrika : Jurnal Ilmiah Teknik Industri Journal of Technology and Informatics (JoTI) Jurnal Tren Bisnis Global Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Integrated System
Fitriani, Risma
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

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Pengaruh Harga Produk dan Kualitas Produk terhadap Kepuasan Pelanggan Kedai Mimi Jaelani, Muhamad; Fitriani, Risma; Fatwa, Muhammad Adi
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 3 (2024): July
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i3.28261

Abstract

With so many shop businesses in Indonesia, it requires every shop business to be able to compete by providing satisfaction to its consumers. Two of the factors that have a positive influence on consumer satisfaction are product price and product quality. Therefore, the purpose of this study is to test whether product price and product quality have a positive effect on Kedai Mimi consumer satisfaction. This study uses a quantitative approach with validity tests and reliability tests as a measuring tool for research indicators, as well as classical assumption tests, and multiple linear regression assisted by SPSS software to analyze the relationship between the variables studied. The results showed that product prices and product quality had a positive effect on consumer satisfaction at Mimi Shop by 69.2%. 
Co-Authors Abdurrohman, Mumun Fadhilah Adi Masliardi Agustian Suseno Alvedia, Abril Amni Amin, Moh. Rizha Fauzi Aminatin, Nita Andriani, Aulia Anisah, Tiyar Tohirotun Arya Pratama, Muhammad Aulia Azhar, Putri Azizah, Rosidah Bajili, Abdurrahman Cristian Saragih, Nofra Alfredo Dene Herwanto Fakhri Ikhwanul Alifin Fasa, Nadia Fatwa, Muhammad Adi Fauzi Amin, Moh. Rizha Ikhwanussafa Sadidan, Ikhwanussafa Iqbal, Muchamad Jaelani, Muhamad Jauhari Arifin Kusnadi Kusnadi Mariana, Arni Retno Martin, Riky Maulidin, Wildan Fatchan Miradewi, Santi Momon, Ade Muharram, Ari Nasution, Bakhtiar Alam Nugraha, Asep Erik Nugraha, Billy Putri, Nida Indria Rahma, Rana Ardila Ramadhan, Irvan Sari, Noer Nilam Satria, Soma Singgih, Galih Ristu Sukanta Sukanta Supani, Rina Sutrisno, Sutrisno Wahyudin Wahyudin zulhami, muhammad fahri