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All Journal Kinesik Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Kreator JoMMiT : Jurnal Multi Media dan IT Priviet Social Sciences Journal Jurnal Pengabdian Masyarakat
Yakob, Freddy
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Arts Humanities Automotive Engineering Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Journal : Kreator

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Perancangan Desain Kemasan sebagai Upaya Rebranding Promosi Produk UMKM Yakob, Freddy; Kartika, Tipri Rose; Akmalia, Nurul; Ardiani, Septia; Rahmayanti, Handika Dany
Kreator Vol. 11 No. 2 (2024): Kreator
Publisher : P3M Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/kreator.v11i2.1562

Abstract

The packaging design process for SMEs is often not a primary priority. As a result, business owners frequently overlook the branding process. Therefore, the design of this packaging is necessary as an effort to rebrand their products to increase their recognition. This study employs a qualitative descriptive method, utilizing interviews and literature reviews. Through the processes of recopy, recolor, and relayout, a redesign is carried out for products that previously had existing designs. The results show that recopy effectively communicates the message, recolor enhances the product's visual appeal, and relayout gives the packaging a more premium appearance, enabling SMEs to elevate their market position. This packaging design process is not merely about changing the appearance but is also a message construction process through words, colors, and layouts that can leave a lasting impression on consumers' minds.
Co-Authors Adryans, Adryans Akmalia, Nurul Antinah Latif, Antinah Ardiani, Septia Cempaka, Putri Surya Dwi Nurwicaksono, Bayu Juniati, Rifkah Kusmita Kartika, Tipri Rose Khairunisa, Yuyun Kuswoyo, Deni Pathia, Laelatul Rahmayanti, Handika Dany Rakhmah, Khaerunnisa Sanjaya Pinem Srimayasandy, Syahyuni Suratni Suratni Yuliana, Refi