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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JIKA: Jurnal Ilmu Keuangan dan Perbankan Jurnal Ecoment Global: Kajian Bisnis dan Manajemen Journal of Accounting Auditing and Business JAZ: Jurnal Akuntansi Unihaz Jurnal Ilmiah Satyagraha Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Media Ekonomi Jurnal AkunStie (JAS) Jurnal Kewarganegaraan BISMA Cendekia Journal of Accounting Management Business and International Research Innovative: Journal Of Social Science Research Journal of Business Management and Economic Development Journal of Management and Innovation Entrepreneurship (JMIE) Journal of Development Economics and Digitalization, Tourism Economics (JDEDTE) Jurnal Informasi Akuntansi
Kesuma, Indrawati Mara
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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E-Commerce, Fintech, dan Media Sosial: Dampaknya terhadap Pendapatan UMKM Lubuklinggau Kesuma, Indrawati Mara
Jurnal Ilmu Akuntansi Vol 8 No 2 (2025): JAZ:Jurnal Akuntansi Unihaz
Publisher : Universitas Prof.Hazairin,SH Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/t6avg693

Abstract

This study aims to determine the effect of e-commerce and fintech on increasing income through social media as a mediating variable in MSMEs in Lubuklinggau City. This type of research is quantitative. The population in this study were 7,105 MSMEs in Lubuklinggau City in the trade and culinary business sectors. The sampling technique used was nonprobability sampling and purposive sampling with a sample of 100 respondents. The variables used in this study consist of three, namely the dependent variable (Y), the independent variable (X), and the mediating variable (Z). The dependent variable in this study is income increase. There are two independent variables in this study, namely e-commerce and fintech. Meanwhile, the mediating variable in this study is social media. The analysis methods used in this study are instrument testing, classical assumption testing, model consistency testing, multiple linear regression, t-test, path analysis, and Sobel test, while data processing uses the IBM SPSS 27 program. Based on the results of this study, it shows that e-commerce and fintech have a positive and significant effect on social media, e-commerce and fintech have a positive and significant effect on increasing income, social media has a positive and significant effect on increasing income. The results of this study also show that social media can mediate the effect of e-commerce on increasing income. In addition, social media can mediate the effect of fintech on increasing income.
Co-Authors Agung Saputra Alfarizi, Randi Andrinaldo, Arisky Andrinaldo, Arizky Anggraini, Susia Azzahra, Virandita Betti Nuraini Debi Eka Putri Dewi Anggraini Dheo Rimbano Effendi, Muhammad Esha, Muhammad Putra Fitria Fitria Inrawan, Ady Jihan Ambar Sari Judina, Rupia Krisda Siagian Maieva, Amita Tarina Maya Sari, Wisdalia Meliani, Inggit Naula Musa Fernando Silaen Nelly Ervina NURHAYATI, YULI Nurlael, Sarifa Paleni, Herman Putri, Rani Ryani Rabeta, Yulpa Ronal Aprianto Sardiyo Sardiyo, Sardiyo Supriyanto Supriyanto Surajiyo Surajiyo Susanti, Weni Suwarno Suwarno Suwarno Syahputri, Anggraini Tika Andriani Triharyati, Eri Triwulan, Nindia Wati, Yenny Widiyanti Widiyanti, Widiyanti Yusrizal Yusrizal