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All Journal Dinasti International Journal of Management Science Prima Abdika: Jurnal Pengabdian Masyarakat Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Jurnal Ekonomika Dan Bisnis Journal of Management and Digital Business Jurnal Sistem Informasi dan Manajemen
Prasiani, Ni Komang
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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MODEL KONSEPTUAL GREEN HUMAN RESOURCES MANAGEMENT; ANALISIS FAKTOR KESUKSESAN IMPLEMENTASI DALAM ORGANISASI Suryani, Ni Kadek; Prasiani, Ni Komang; Lestari, Putu Astri
JURSIMA Vol 11 No 3 (2023): Volume 11 Nomor 3 2023
Publisher : INSTITUT TEKNOLOGI DAN BISNIS INDOBARU NASIONAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47024/js.v12i1.819

Abstract

Studi ini bertujuan untuk memaparkan kerangka konseptual yang menggambarkan faktor-faktor yang mempengaruhi keberhasilan implementasi Green Human Resources Management pada sebuah organisasi. Green Human Resources Management merupakan pengelolaan sumber daya manusia (SDM) melalui aspek prilaku hijau karyawan untuk keberlanjutan lingkungan. Penerapan praktik Green Human Resources Management terhadap organisasi dianggap efektif dan memberikan umpan balik yang positif. Hal tersebut dilandasi oleh banyak faktor yang menunjang prilaku hijau karyawan sehingga berhasil diterapkan dalam organisasi. Faktor-faktor penunjang tersebut perlu diteliti lebih lanjut. Penelitian ini menggunakan metode pengumpulan data dengan multimethod research yang memfokuskan pembahasan faktor-faktor yang mempengaruhi inisiatif hijau pada praktik Green Human Resources Management. Sehingga nantinya hasil penelitian ini diharapkan dapat membantu para pemangku kepentingan dalam meningkatkan motivasi anggota organisasi untuk menerapkan konsep Green Human Resources Management demi pengembangan lingkungan yang berkelanjutan
Strategi peningkatan kapasitas usaha pada pelaku ekonomi melalui digital marketing Mahadipta, Ngurah Gede Dwi; Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1213

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the country's key drivers in promoting economic growth. Digital technology development and changes in consumer behaviour require MSME entrepreneurs to enhance their business capacity, particularly in mastering digital marketing. The main objective of this research is to develop strategies for enhancing business capacity among economic players through digital marketing, specifically for MSMEs in the Province of Bali. The method used in this study is descriptive qualitative with a literature review approach. The results indicate that MSME actors in the Province of Bali need to implement strategic steps to face business competition, including gaining more accessible access to capital and financial literacy with the support of relevant stakeholders, producing potential products, determining product branding and pricing, fostering continuous innovation, and enhancing digital marketing skills through content creation, building engagement to foster loyalty, and applying human-centric principles.
Pengaruh Kompetensi, Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja di Kampus New Media College Bali Prasiani, Ni Komang; Pratama, Gede Yudha Anugerah; Cahyono, Irfan
Afeksi: Jurnal Penelitian dan Evaluasi Pendidikan Vol 5, No 5 (2024)
Publisher : Pusat Studi Penelitian dan Evaluasi Pembelajaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59698/afeksi.v5i5.316

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh kompetensi pendidikan, disiplin kerja dan kepuasan kerja terhadap kinerja pada karyawan Kampus New Media. Penelitian ini menggunakan pendekatan kuantitatif dengan sampel yang digunakan sebanyak 38 responden yang merupakan karyawan Kampus New Media College. Penelitian ini menggunakan analisis Structural Equation Modeling (SEM) dengan menggunakan program SmartPLS. Hasil analisis penelitian diperoleh hasil bahwa pertama kompetensi berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kompetensi, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College. Kedua disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik disiplin kerja, maka akan diikuti meninqgkatnya kinerja karyawan pada Kampus New Media College. Ketiga kepuasan kerja berpengaruh positif dan signifikan terhadap kinerja karyawan pada Kampus New Media College. Hasil ini memberikan makna bahwa semakin baik kepuasan kerja, maka akan diikuti meningkatnya kinerja karyawan pada Kampus New Media College.
The Impact of Digital Transformation on the Business Sustainability of MSMEs in Denpasar City Pertiwi, Inten; Puspa, Gede; Prasiani, Ni Komang; Sihwinarti, Dwi
Dinasti International Journal of Management Science Vol. 6 No. 4 (2025): Dinasti International Journal of Management Science (March - April 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i4.4300

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia's economy; however, they face significant challenges in sustaining their businesses in the digital era. This study aims to analyze the impact of digital technology adoption and digital skills on the business sustainability of MSMEs in Denpasar City. A quantitative descriptive approach was employed, utilizing primary data collected through questionnaires from 100 respondents. The findings indicate that both digital technology adoption and digital skills have a positive and significant influence on MSME business sustainability. The implementation of digital technology has been proven to enhance operational efficiency, expand market reach, and strengthen competitiveness. However, challenges such as limited digital literacy, financial constraints, and uneven technological infrastructure remain significant obstacles. This study concludes that digital transformation, supported by well-planned strategies and stakeholder collaboration, can drive the sustainability of MSMEs in Denpasar City.
Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS): Analisis Pengaruh Transformasi Digital pada Inovasi Strategi Pemasaran Perguruan Tinggi Swasta (PTS) Pratama, Gede Yudha Anugerah; Prasiani, Ni Komang; Sulistio, Gabriella Rosemary
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 4 No. 6 (2024): November - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v4i6.2271

Abstract

Background: Digital transformation in Private Higher Education Institutions (PTS) has become an important factor in increasing marketing strategy innovation, expanding institutional appeal, and strengthening engagement with prospective students. Objective: This study aims to explore the factors that drive and inhibit the implementation of digital transformation in PTS and analyze its impact on innovation in marketing strategies. Method: The method used in this study is a systematic literature review, by analyzing relevant studies from various national journals published between 2018 and 2024. Results: The research findings show that digital transformation not only optimizes marketing strategies but also increases communication effectiveness and brand awareness through digital platforms. This study also describes the positive impact of digital transformation on increasing engagement, operational efficiency, and competitiveness of PTS. Conclusion: A conceptual framework is developed to help PTS plan and implement digital transformation strategies effectively, along with practical recommendations to overcome integration barriers. This study provides new insights and practical solutions for PTS to leverage digital transformation for greater marketing effectiveness, as well as contributing to the academic literature and guidance for practitioners and policy makers in the field of higher education.Keywords: Digital Transformation, Marketing Strategy Innovation, Private Universities.
Pengembangan UMKM Pesona Plastic melalui Produk Desain dari Limbah Plastik dengan Pemanfaatan Teknologi dan Strategi Manajemen Bisnis Berkelanjutan Suryani, Ni Kadek; Prasiani, Ni Komang; Dewi, Ni Made Emmi Nutrisia; Lestari, Ni Putu Emilika Budi; Utami, Sri; Artana, I Wayan Bimaskaran; Utama, Giovanni Rachmat
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2023): Volume 3 Nomor 4 Tahun 2023
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v3i4.3336

Abstract

The development of Micro, Small, and Medium Enterprises in Pesona Plastic, Batubulan Village, Gianyar Regency, Bali, focuses on the development of design products that use plastic waste as raw material. This effort involves the utilization of technology and sustainable business management strategies. The methods used include training and mentoring. This article outlines concrete steps in the development of Pesona Plastic UMKM, including the plastic waste processing process, the development of innovative design products, and the implementation of sustainable business management strategies. Activities conducted include the procurement of equipment and various training sessions, such as product design training for accessories and fashion, website integration training, interior product design training, digital marketing training, packaging design training, entrepreneurship and financial management training for UMKM and youth, social media marketing training, layout design, and space organization training, as well as equipment usage workshops. The results are successful efforts to reduce the impact of plastic waste, create high-quality products, and improve the well-being of the Pesona Plastic UMKM community in Batubulan Village. The follow-up plan for this program involves collaboration between IDB Bali and Pesona Plastic UMKM, with future involvement of students for practical training and the realization of designed products that serve a useful purpose.
Co-Authors Artana, I Wayan Bimaskaran Cahyono, Irfan Mahadipta, Ngurah Gede Dwi Ni Made Emmi Nutrisia Dewi, Ni Made Ni Putu Emilika Budi Lestari Pertiwi, Inten Pratama, Gede Yudha Anugerah Puspa, Gede Putu Astri Lestari Sihwinarti, Dwi Sri Utami Sulistio, Gabriella Rosemary Suryani, Ni Kadek Utama, Giovanni Rachmat