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All Journal Journal Of Management Science (JMAS) Jurnal Mantik Jurnal Informasi dan Teknologi Budimas : Jurnal Pengabdian Masyarakat Airlangga Journal of Innovation Management El-kahfi : Journal of Islamic economics JCDD Al-Masraf: Jurnal Lembaga Keuangan dan Perbankan e-Jurnal Apresiasi Ekonomi Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat J-Mabisya Al-Tadris: Jurnal Pendidikan Bahasa Arab
Fitri, Sari
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat

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Pelatihan Perencanaan Usaha dan Komunikasi Publik Koperasi Desa Merah Putih Huta Baringin Fitri, Sari; Ardiansyah, Muhammad; Farid, Ahmad Salman
MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat Vol. 3 No. 4 (2025): Agustus : MENGABDI : Jurnal Hasil Kegiatan Bersama Masyarakat
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/mengabdi.v3i4.1849

Abstract

This community service activity was implemented using a service learning approach through a business planning and public communication training program for the Merah Putih Village Cooperative in Huta Baringin. The background to this activity stems from the need for cooperative members to increase their capacity in designing sustainable business plans and effective public communication skills in conveying the cooperative's vision, mission, and programs to the community. The implementation method was carried out through the stages of needs identification, formulation of training materials, simulation practices, and intensive mentoring. The results of the activity showed an increase in cooperative members' understanding in developing business plans based on local potential and improved public communication skills, both within the organizational context and externally to strategic partners. This program not only strengthens the cooperative's independence but also demonstrates the relevance of the service learning model in connecting the roles of academics, students, and the community collaboratively. Thus, this training contributes to local economic empowerment and strengthening institutional communication capacity at the village level.
Co-Authors AHMAD LUTFI Ainun Mardiah Aminah, Nur Arief, Ilham Atika Azzahra Batubara, Yenni Beby Melati Farid, Ahmad Salman Ilham Saputra Leli Arnita Mariko, Suhatri Muhammad Ardiansyah Muhammad Rizki Mustafa, Fahrina Nasfi, Nasfi Nur Salamah OCTAVIANI, RIZDA Rizaldi Sari, Efti Novita Tri Yuliani, Tri Wisnu Wardana, Yoga Fortuna Yenni Elizah Z Hrp, Ade Khadijatul