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All Journal Jurnal Rupa Kalatanda : Jurnal Desain Grafis dan Media Kreatif Charity : Jurnal Pengabdian Masyarakat Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Prosiding Konferensi Nasional PKM-CSR eProceedings of Art & Design
Dimas Krisna Aditya
Telkom University
Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Nursing Public Health Social Sciences Other

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Journal : Jurnal Rupa

 1 
Perancangan Maskot “Si Naryo” Untuk Program Sosial Kemasyarakatan Nasi Gratis Yogyakarta Olivine Alifaprilina Supriadi; Dimas Krisna Aditya; Syarip Hidayat
JURNAL RUPA Vol 7 No 1 (2022): Open Issue
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v7i1.3701

Abstract

A mascot is a visual representative for a product, organization, and even social movements, and is made with the aim of carrying a certain message from the form it displays. The design of the mascot for the ‘Nasi Gratis Yogyakarta’ social movement is intended so that people, especially potential donors, are familiar with this program and are motivated to actively support the program. This research used qualitative method as data collecting method and design research. The design process started with data collection, determining the mascot concept, sketching, finishing, and revision. The design of the mascot ‘Si Naryo’ is expected to be an effective medium to introduce social programs and become an identity representative for the ‘Nasi Gratis Yogyakarta’. The results shows that the ‘Si Naryo’ mascot is quite effective because it is frequently used in every local event as the identity of the program, and started to get attention from the community. The existence of a mascot can give identity to a social activity, both as an identification that reflects the concept of the activity, as well as for commercial purposes. Keywordsmascot, visual identity, social movement
Co-Authors Afif Makarim, Lalu Yahya Al Faridzi, Salman Alisa Emilia, Zenita Angelia Lionardi Angelina, Caroline Catrine Chalisha, Moira Najla Dwija, I Dewa Alit Fadilah, Insan Faradillah, Talitha Daffanty Fariha Eridani Naufalina Fitriani, Fetty Hamzah Asshiddiq, Muhammad Hangdani, Muhammad Yudistira Hanuranto, Nadira Lafatushifa Haq, Alvein Dhiwaul I Gusti Agung Rangga Lawe Kevinsyah, Muhammad Muhammad Iqbal, Dhimas Nafis Aulia, Namira Nariswari, Gandes Dahayu Novian Denny Nugraha Olivine Alifaprilina Supriadi Paku Kusuma Putra, I Dewa Alit Dwija Putri Widyanti, Ni Made Nony Rahmatania, Adilla Rahmi Nurul Ihsani, Tengku Ramadhan Puspito, Vikri Raviszka Irvi, Muhammad Rendy Pandita Bastari Riky Azharyandi Siswanto Rizqiana Putri, Thalia Sadira, Rania Amanda Salma, Firyaal Luthfiana Setiadjie, Alika Putri Simbolon, Angelia Ulidina Siti Desintha Sri Nurbani Sri Soedewi Syarip Hidayat Tasya Marlyah Yasmin Widyasari, Salsa Shaula Wiguna, Muhammad Arya Wulandari, Rachmaghita Sribhuwana Yelly Andriani Barlian Yusfa Sumayah, Nila Sari