Article Per Year (5 Year)
p-Index From 2021 - 2026
2.296
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ners Journal of Economics Research and Social Sciences Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics and Management Scienties JURNAL MANAJEMEN DAN BISNIS INDONESIA
Miftahuddin, Muchammad Agung
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Library & Information Science Medicine & Pharmacology Nursing Social Sciences

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Asian Journal of Management Analytics

 1 
The Effect of Self-Efficacy and Work Discipline on Employee Performance through Employee Engagement as Mediation Utami, Tri; Darmawan, Akhmad; Bagis, Fatmah; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13360

Abstract

This study aims to analyze the effect of Self-efficacy and work discipline on employee performance with Employee Engagement as a mediating variable for employees at the Banyumas Regency Education Office. This research uses quantitative with a saturated sampling approach involving 111 respondents, except structural personnel and operational personnel who are excluded in this study. Data were analyzed using the Structural Equation Modeling - Partial Least Squares 3.0 method. The results showed that Self Efficacy and work discipline have a significant positive effect on employee performance, both directly and through the mediation of Employe Engagement. This research shows the importance of organizations to improve employee confidence, consistency of work discipline, and employee involvement in organizational activities.
The Effect of Service Quality, Servicescape, Brand Image, and Trust on Customer Satisfaction Purnamasari, Imas Ayu; Miftahuddin, Muchammad Agung; Rachmawati, Erny; Suyoto, Suyoto
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13383

Abstract

This study will look at how service quality, servicescape, brand image, and trust affect customer happiness at Burger Bangor Purwokerto. This study employs quantitative methodologies, with data collected via questionnaires disseminated online. The data used is original data, with up to 135 samples. Technical data analysis with SPSS 27. The findings revealed that service quality, servicescape, brand image, and trust all influence consumer satisfaction. Service quality, service landscape, brand image, and trust all have a positive and significant impact on customer satisfaction. The findings of this study can help Burger Bangor Purwokerto better its operational strategy, particularly in terms of service quality, servicescape, brand image, and trust, in order to retain customer loyalty and increase competition in the fast food business.
The Influence of Social Media Marketing, Online Customer Review, Halal Label, and Brand Image on Purchasing Decisions for Somethinc Cosmetic Products (Study on Somethinc Cosmetic Consumers in Purwokerto) Damayanti, Tri Larisma; Miftahuddin, Muchammad Agung; Astuti, Herni Justiana; Handayani, Erna
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13385

Abstract

This study examines the influence of social media marketing, online customer reviews, halal labeling, as well as brand image on purchasing decisions for Somethinc cosmetic products in Purwokerto. Using a quantitative approach, data from 130 respondents were analyzed with SPSS through multiple linear regression, t-tests, F-tests, and determination coefficients. Findings show that all four variables significantly and positively impact purchasing decisions both individually and simultaneously. Halal labeling exhibits the strongest effect, followed by brand image, online customer reviews, and social media marketing. These findings highlight the importance of integrating digital marketing, leveraging halal certification, and strengthening brand perception to enhance purchasing decisions in the competitive cosmetic industry.
The Effect of Store Image, Store Atmosphere, Product Variation and Location on Purchasing Decisions Firliyani, Indah; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.14658

Abstract

This research seeks to examine the influence of Store Image, Store Atmosphere, Product Variety, and Location on the Purchasing Decisions of consumers at Central Fashion Store Purbalingga. This study uses quantitative methods with data collection through questionnaires. Using simple random sampling involving 120 respondents. The data analysis technique uses SPSS 20. The results showed that store image has a positive but insignificant effect on purchasing decisions. Store atmosphere, product variety, and location have a positive and significant effect on purchasing decisions. The results of this study can help Central Fashion Store Purbalingga to improve its operational strategies, especially in terms of store image, store atmosphere, product variety, and location, in order to maintain consumer purchasing decisions.
The Influence of Service Quality, Price, Promotion and Electronic Word of Mouth (E-Wom) on Purchasing Decisions on Shopee E-Commerce Akbar, Mochammad; Rachmawati, Erny; Purwidianti, Wida; Miftahuddin, Muchammad Agung
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15052

Abstract

This study aims to analyze the influence of service quality, price, promotion, and electronic word of mouth (e-WOM) on purchase decisions on the Shopee e-commerce platform. A quantitative approach was used by collecting data through questionnaires to 130 students in Purwokerto who had shopped through Shopee in the January-May 2025 period. Data is analyzed using the SmartPLS application 3. The results showed that promotion and e-WOM had a significant positive effect on purchase decisions, while service quality and price did not show a significant influence. These findings confirm the importance of digital promotions and user-generated content in influencing online consumer behavior and providing strategic input for the development  of e-commerce marketing.
Factors Determining Purchasing Decisions: A Review of Social Media, E-WOM, and Product Quality Wahyuningsih, Septia Tri; Hidayah, Arini; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15110

Abstract

This study aims to analyse the influence of social media, e-WOM, and product quality on purchasing decisions among consumers of Donlight Donut Shop. This study uses a quantitative method with data collection through questionnaires distributed directly. Non-probability sampling was used with the accidental sampling method, involving 110 respondents. Data analysis was assisted by SPSS 20. The results of the study indicate that social media, e-WOM, and product quality have a significant positive influence on purchasing decisions. The findings of this study can assist Donlight in improving its operational strategies, particularly in social media, e-WOM, and product quality, to maintain consumer purchasing decisions and enhance competitiveness in the food business.
Co-Authors Aditya, Yogga Akbar, Mochammad Akhmad Darmawan Arini Hidayah, Arini Asih, Faisyah Yuli Astuti, Herny Justiana Bagis, Fatmah Damayanti, Tri Larisma Erny Rachmawati Fauziridwan, Meydy Firliyani, Indah Handayani, Erna Hermin Endratno Herni Justiana Astuti Kharismasyah, Alfato Yusnar Maulida Nurul Innayah Naelati Tubastuvi Nafiza, Maharani Lulu Nuha, Muhammad Aufa Abyan Purnamasari, Imas Ayu Rahmawati, Ika Yustina Restu Frida Utami Safitri, Lista Dea Salsabila, Difa Putri Suyoto Suyoto Taryadi, Asep Rahmat Tri Septin Muji Rahayu, Tri Septin Tri Utami Triana, Prisca Restu Wahyuningsih, Septia Tri Wida Purwidianti Widodo, Stefani