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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JURNAL MANAJEMEN MOTIVASI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Economics Research and Social Sciences Asian Journal of Management Analytics JURNAL MANAJEMEN DAN BISNIS INDONESIA
Miftahuddin, Muchammad Agung
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI Triana, Prisca Restu; Miftahuddin, Muchammad Agung; Rahayu, Tri Septin Muji; Fauziridwan, Meydy
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3742

Abstract

Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto.Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables.Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
Pengaruh Brand Image, Kualitas Pelayanan, Variasi Menu Dan Store Atmosphere, Terhadap Keputusan Pembelian Di Cafe Ungu Dengan Harga Sebagai Variabel Moderasi M. Agriawan Satria Utama; Miftahuddin, Muchammad Agung; Santoso, Suryo Budi; Fakhruddin, Iwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8679

Abstract

This study aims to analyze the influence of brand image, service quality, menu variety, store atmosphere, and price on consumer purchase decisions at Café Ungu Amikom Purwokerto, with price as a moderating variable. The study was motivated by increasing competition in the café industry, requiring managers to understand factors shaping overall customer experience. Data were collected through questionnaires using purposive sampling, involving 360 respondents. Multiple regression analysis was conducted using SmartPLS 4. The results indicate that brand image, service quality, menu variety, store atmosphere, and price positively influence purchase decisions. However, price does not positively moderate these relationships.
Co-Authors Aditya, Yogga Akbar, Mochammad Akhmad Darmawan Arini Hidayah, Arini Asih, Faisyah Yuli Bagis, Fatmah Damayanti, Tri Larisma Erny Rachmawati Fauziridwan, Meydy Firliyani, Indah Handayani, Erna Herni Justiana Astuti Iwan Fakhruddin M. Agriawan Satria Utama Maulida Nurul Innayah Naelati Tubastuvi Nuha, Muhammad Aufa Abyan Purnamasari, Imas Ayu Rahmawati, Ika Yustina SURYO Budi Santoso Suyoto Suyoto Taryadi, Asep Rahmat Tri Septin Muji Rahayu, Tri Septin Tri Utami Triana, Prisca Restu Wahyuningsih, Septia Tri Wida Purwidianti