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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ners Journal of Economics Research and Social Sciences Asian Journal of Management Analytics Paradoks : Jurnal Ilmu Ekonomi Journal of Economics and Management Scienties JURNAL MANAJEMEN DAN BISNIS INDONESIA
Miftahuddin, Muchammad Agung
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Library & Information Science Medicine & Pharmacology Nursing Social Sciences

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Minat Bervaksin Dengue Model Ditinjau Dari Sikap, Resiko, Manfaat, Teknologi, Religiusitas, dan Kepercayaan di Indonesia Widodo, Stefani; Astuti, Herni Justiana; Rachmawati, Erny; Miftahuddin, Muchammad Agung
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.49276

Abstract

Demam berdarah tetap menjadi tantangan kesehatan utama di Indonesia, yang semakin diperburuk oleh iklim tropis dan urbanisasi, sehingga menciptakan kondisi ideal bagi perkembangbiakan nyamuk Aedes. Vaksinasi merupakan strategi pengendalian vektor yang efektif. Namun, faktor psikologis dan sosiokultural, termasuk sikap, keyakinan, dan religiositas, memengaruhi tingkat penerimaan vaksin. Studi ini meneliti faktor-faktor yang memengaruhi minat masyarakat Indonesia terhadap vaksinasi dengue serta hubungannya dengan kepercayaan, persepsi manfaat, kehadiran teknologi, religiositas, dan risiko. Survei potong lintang dilakukan terhadap 100 responden melalui metode snowball sampling secara daring. Data dikumpulkan menggunakan kuesioner yang telah divalidasi mengenai risiko, manfaat, kepercayaan, religiositas, penerimaan teknologi, sikap, dan minat terhadap vaksinasi. Analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS) digunakan dengan metode bootstrap untuk pengujian signifikansi. Sikap, persepsi manfaat, dan kepercayaan muncul sebagai prediktor positif yang signifikan terhadap minat vaksinasi dengue, dengan sikap menunjukkan pengaruh terkuat. Persepsi risiko, teknologi, dan religiositas tidak berpengaruh signifikan terhadap minat vaksinasi. Temuan ini menekankan peran sikap, kepercayaan, dan persepsi manfaat dalam mendorong minat vaksinasi. Hal ini mengimplikasikan perlunya strategi kesehatan masyarakat yang spesifik untuk meningkatkan penerimaan vaksin dengan membangun sikap positif, menonjolkan manfaat, dan meningkatkan kepercayaan publik.
PENGARUH ELECTRONIC WORD OF MOUTH DAN REPUTASI PENJUAL TERHADAP KEPUTUSAN PEMBELIAN GENERASI Z DENGAN KEPERCAYAAN KONSUMEN SEBAGAI MEDIASI Triana, Prisca Restu; Miftahuddin, Muchammad Agung; Rahayu, Tri Septin Muji; Fauziridwan, Meydy
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3742

Abstract

Introduction: The increasing use of online shopping platforms among young consumers has elevated the importance of understanding the determinants of purchasing decisions. In this context, Electronic Word of Mouth (e-WOM) and seller reputation serve as essential sources of information that help shape consumer evaluations before making a purchase. This research aims to analyze the influence of these two factors on purchasing decisions and to examine the mediating role of consumer trust among Shopee users in Purwokerto.Methods: This quantitative study involved 120 Shopee users in Purwokerto who completed an online structured survey. The study applied PLS-SEM as an analytical approach to assess direct causal effects and mediation pathways among the research variables.Results: The analysis indicates that both e-WOM and seller reputation significantly impact consumer trust and purchasing decisions. Furthermore, consumer trust was identified as a partial mediator in the relationships between e-WOM and seller reputation on purchasing decisions. These results suggest that the quality of information and sellers’ images on online platforms play a crucial role in enhancing consumer confidence before completing a transaction. Keywords: Customer Trust, Electronic word of mouth, Purchase Decisions. Seller Reputation.
Pengaruh Work Life Balance dan Work Engagement Terhadap Kinerja Karyawan Melalui Kepuasan Kerja Sebagai Variabel Mediasi Nafiza, Maharani Lulu; Endratno, Hermin; Miftahuddin, Muchammad Agung; Kharismasyah, Alfato Yusnar
Paradoks : Jurnal Ilmu Ekonomi Vol. 9 No. 1 (2026): November - Januari
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v9i1.2160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh work life balance dan work engagement terhadap kinerja karyawan dengan kepuasan kerja sebagai variabel mediasi pada RSU Ananda Purwokerto. Populasi penelitian berjumlah 242 karyawan dengan jumlah sampel sebanyak 151 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan kriteria responden merupakan tenaga kesehatan yang mencakup tenaga medis non-dokter dan tenaga non-medis serta telah bekerja minimal satu tahun. Analisis data dilakukan menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa work life balance dan work engagement berpengaruh positif dan signifikan terhadap kinerja karyawan, serta keduanya berdampak positif terhadap kepuasan kerja. Namun, kepuasan kerja hanya memediasi pengaruh work engagement terhadap kinerja, sedangkan pengaruh work life balance terhadap kinerja berlangsung secara langsung tanpa melalui kepuasan kerja. Temuan ini memberikan kontribusi bagi manajemen RSU Ananda Purwokerto dalam memahami faktor-faktor yang dapat meningkatkan kinerja karyawan. Oleh karena itu, organisasi perlu menciptakan kondisi kerja yang mendukung keseimbangan antara pekerjaan dan kehidupan pribadi, meningkatkan keterlibatan karyawan, serta memperkuat kepuasan kerja guna mencapai kinerja yang optimal.
The Effect of Affiliate Marketing and Celebrity Endorsement on Purchase Intention Through Customer Trust: A Study on Gen Z TikTok Shop Customer in Purwokerto Safitri, Lista Dea; Miftahuddin, Muchammad Agung; Astuti, Herny Justiana; Kharismasyah, Alfato Yusnar
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.320

Abstract

This study aims to analyze the influence of Affiliate Marketing and Celebrity Endorsement on Purchase Intention of TikTok Shop consumers with Customer Trust as a mediating variable. The method used in this study is quantitative with a survey approach, involving 131 Gen Z respondents in Purwokerto who actively use TikTok Shop. Data analysis was conducted using SEM-PLS. The results of the hypothesis testing indicate that Affiliate Marketing, Celebrity Endorsement, and Customer Trust have a positive and significant influence on Purchase Intention. In addition, Customer Trust is proven to function as a mediating variable for Affiliate Marketing and Celebrity Endorsement on Purchase Intention. This study provides important insights for business actors in understanding the dynamics of digital marketing on the TikTok Shop platform, especially in utilizing Affiliate Marketing and Celebrity Endorsement strategies to increase Purchase Intention. These findings also emphasize the importance of the role of Customer Trust as a bridge connecting marketing strategies with consumer purchasing decisions. Therefore, strengthening the relationship between brands and consumers through increasing trust can be key to achieving success in a competitive digital market. Practically, these findings can be used by business actors to design more effective marketing strategies on TikTok Shop, as well as contribute to the development of consumer behavior and digital marketing theories.
Electronic Word of Mouth and Sales Promotion as Drivers of Purchase Decision: The Mediating Role of Perceived Value among Generation Z Consumers of Glad2Glow Products Salsabila, Difa Putri; Utami, Restu Frida; Miftahuddin, Muchammad Agung; Rahmawati, Ika Yustina
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7368

Abstract

The rapid growth of the beauty industry in Indonesia demands a thorough understanding of consumer behavior and effective marketing strategies, particularly for products that are popular among Generation Z, such as Glad2Glow. This study aims to analyze the influence of electronic word of mouth (E-WOM) and sales promotion on the purchase decision of Glad2Glow products in the marketplace, with perceived value as a mediating variable. A quantitative approach was employed, with primary data collected through a 5-point Likert scale questionnaire. The sample was selected using purposive sampling, comprising 210 Generation Z respondents (aged 17–28) in Purwokerto who had purchased Glad2Glow products on the marketplace within the last six months. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.0. The results indicate that all hypotheses were supported. Specifically, both E-WOM and sales promotion have a positive and significant influence on purchase decision and perceived value. Moreover, perceived value was found to positively and significantly influence purchase decision. Importantly, perceived value was confirmed to mediate the influence of E-WOM and sales promotion on purchase decision.
Co-Authors Aditya, Yogga Akbar, Mochammad Akhmad Darmawan Arini Hidayah, Arini Asih, Faisyah Yuli Astuti, Herny Justiana Bagis, Fatmah Damayanti, Tri Larisma Erny Rachmawati Fauziridwan, Meydy Firliyani, Indah Handayani, Erna Hermin Endratno Herni Justiana Astuti Kharismasyah, Alfato Yusnar Maulida Nurul Innayah Naelati Tubastuvi Nafiza, Maharani Lulu Nuha, Muhammad Aufa Abyan Purnamasari, Imas Ayu Rahmawati, Ika Yustina Restu Frida Utami Safitri, Lista Dea Salsabila, Difa Putri Suyoto Suyoto Taryadi, Asep Rahmat Tri Septin Muji Rahayu, Tri Septin Tri Utami Triana, Prisca Restu Wahyuningsih, Septia Tri Wida Purwidianti Widodo, Stefani