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All Journal JURNAL MANAJEMEN MOTIVASI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Economics Research and Social Sciences Asian Journal of Management Analytics JURNAL MANAJEMEN DAN BISNIS INDONESIA
Miftahuddin, Muchammad Agung
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Brand Image, Kualitas Pelayanan, Variasi Menu Dan Store Atmosphere, Terhadap Keputusan Pembelian Di Cafe Ungu Dengan Harga Sebagai Variabel Moderasi M. Agriawan Satria Utama; Miftahuddin, Muchammad Agung; Santoso, Suryo Budi; Fakhruddin, Iwan
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8679

Abstract

This study aims to analyze the influence of brand image, service quality, menu variety, store atmosphere, and price on consumer purchase decisions at Café Ungu Amikom Purwokerto, with price as a moderating variable. The study was motivated by increasing competition in the café industry, requiring managers to understand factors shaping overall customer experience. Data were collected through questionnaires using purposive sampling, involving 360 respondents. Multiple regression analysis was conducted using SmartPLS 4. The results indicate that brand image, service quality, menu variety, store atmosphere, and price positively influence purchase decisions. However, price does not positively moderate these relationships.
Pengaruh Citra Destinasi & Persepsi Risiko  terhadap Minat Kunjung Ulang: Peran Kepuasan Wisatawan pada Pendaki Gunung Prau  Via Patak Banteng Amalia Romadhani; Rahayu, Tri Septin Muji; Anggara, Ali Akbar; Miftahuddin, Muchammad Agung; Innayah, Maulida Nurul
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9356

Abstract

This study examines how destination image and perceived risk influence hikers’ revisit intention, with tourist satisfaction as a mediating variable, in the context of Mount Prau hiking route via Patak Banteng. Using a quantitative approach, data were collected online through a Google Form questionnaire distributed to respondents who had hiked the route at least twice, ensuring adequate experience for evaluation. The analysis employed PLS-SEM to assess measurement validity and to test direct and indirect relationships among constructs. The findings indicate that destination image significantly strengthens tourist satisfaction and directly increases revisit intention. Tourist satisfaction also plays a crucial role in shaping revisit intention and mediates the effect of destination image on revisit intention, indicating that revisit intention is largely driven by how hikers evaluate their actual experience after visiting. Conversely, perceived risk does not significantly affect satisfaction or revisit intention, and satisfaction does not mediate the risk–revisit relationship. Practically, strengthening emotional-visual impressions, improving facilities, managing crowding, and reinforcing safety management are strategic priorities to enhance satisfaction and sustain revisit intention for nature-based adventure destinations.
Co-Authors Aditya, Yogga Akbar, Mochammad Akhmad Darmawan Amalia Romadhani Anggara, Ali Akbar Arini Hidayah, Arini Asih, Faisyah Yuli Bagis, Fatmah Damayanti, Tri Larisma Erny Rachmawati Firliyani, Indah Handayani, Erna Herni Justiana Astuti Iwan Fakhruddin M. Agriawan Satria Utama Maulida Nurul Innayah Naelati Tubastuvi Nuha, Muhammad Aufa Abyan Purnamasari, Imas Ayu Rahmawati, Ika Yustina SURYO Budi Santoso Suyoto Suyoto Taryadi, Asep Rahmat Tri Septin Muji Rahayu, Tri Septin Tri Utami Wahyuningsih, Septia Tri Wida Purwidianti