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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties
Nurmala, Resa
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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ANALYSIS OF LIQUIDITY PROFITABILITY AND DEBT TO EQUITY RATIO ON COMPANY VALUE Rizki, Maulana; Norisanti, Nor; Nurmala, Resa
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.827

Abstract

This study analyzes the effect of profitability, liquidity, and debt to equity ratio (DER) on firm value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The main problem identified is the decline in company value in this sector caused by the COVID-19 pandemic and low demand for property. This study aims to determine how much influence the three variables have on firm value. The method used is quantitative with a descriptive-associative approach, using secondary data from the financial statements of companies listed on the IDX and purposive sampling technique to select 9 issuers as samples. Data analysis was carried out through descriptive analysis, correlation test, and multiple regression analysis using SPSS. The results show that profitability has a significant positive effect on firm value, while liquidity has no significant effect. In contrast, DER has a significant negative effect on firm value. High profitability increases investor confidence in the company's prospects, while high DER decreases the value of the company due to increased financial risk. These results imply that companies in the property and real estate sector need to increase profitability and manage capital structure well to increase firm value.
Analysis of the Influence of Performance Appraisal and Core Values of AKHLAK on Work Performance Azzahrunisa, Andini; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2985

Abstract

This study aims to determine the influence of performance appraisal and core values of AKHLAK on work performance. The researcher employed a quantitative method with a descriptive causal approach. The population in this study consisted of the permanent employees of PT. Telkom Witel Sukabumi, totaling 32 employees, with the sample size also being 32 permanent employees of PT. Telkom Witel Sukabumi. The results of this study indicate that performance appraisal has a significant influence on employee work performance at PT. Telkom Witel Sukabumi, with a t-value of 8.482, which is greater than the t-table value of 1.695, and a significance level of 0.000 < 0.05. Meanwhile, the core values of AKHLAK do not have a significant influence on work performance, with a t-value of -0.982, which is smaller than the t-table value of 1.695, and a significance level of 0.334 > 0.05. The F-test shows that both independent variables simultaneously have a significant influence on work performance, with an F-value of 35.990, which is greater than the F-table value of 3.33, and a significance level of 0.000 < 0.05. Descriptive analysis indicates that respondents' responses to performance appraisal and the core values of AKHLAK fall into the very high category. The proper implementation of performance appraisal is proven to enhance work performance, while the core values of AKHLAK require further approaches to have a significant impact.
Analysis of Sales Promotion on Interest in Using Brain Academy by Ruangguru Through Consultative Selling Melati, Putri; Komariah, Kokom; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.3038

Abstract

The declining quality of education in Indonesia has significant implications, particularly for human resource development. This study investigates the impact of sales promotion on the interest in using Brain Academy by Ruangguru, mediated through consultative selling. The research aims to determine whether sales promotions effectively increase students' interest in utilizing Brain Academy's educational services. Using associative methods and descriptive analysis with a quantitative approach, the study sampled 250 high school students from a population of 6,672 in Sukabumi City, based on data from DAPODIK 2023. Data collection involved observation, interviews, questionnaires, literature studies, and documentation. The analysis utilized Structural Equation Modeling (SEM) with AMOS software. Findings indicate that sales promotion significantly influences consultative selling, which in turn significantly affects students' interest in using Brain Academy. However, direct sales promotion did not significantly influence interest in use. The mediating role of consultative selling was confirmed, demonstrating its importance in effectively translating sales promotions into increased user interest. The study concludes that Brain Academy's marketing strategies should emphasize consultative selling to better address student needs and enhance the effectiveness of sales promotions. These findings provide valuable insights for educational service providers aiming to boost engagement and usage through targeted promotional efforts.
Analysis of Quality of Work Life on Employee Job Performance Through Emotional Fatigue as a Mediating Variable Handawani, Aprilia Salsiah; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3068

Abstract

This study aims to determine the mediating effect of emotional exhaustion in the relationship between quality of work life and employee performance. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used was saturated sample by distributing questionnaires to 233 employees of Perumda Tirta Jaya Mandiri Sukabumi Regency and the data analysis technique was Structural Equation Modeling (SEM) with the help of AMOS software version 24. The results of this study indicate that Perumda Tirta Jaya Mandiri has succeeded in building quality of work life, emotional exhaustion, and good work performance in the eyes of employees. Quality of work life has a direct and significant effect on emotional exhaustion of 0.954, emotional exhaustion has a direct and significant effect on employee work performance of 0.965 emotional exhaustion mediates effectively in the relationship between quality of work life and employee work performance with an indirect effect of quality of work life on employee work performance of 0.982. The direct relationship effect of quality of work life on employee work performance is smaller than the indirect effect. Thus, it can be concluded that emotional exhaustion acts as a mediator of the relationship between quality of work life and employee work performance.
The Influence Of Competitive Advantage, Entrepreneurial Orientation And Product Innovation On Business Success Maulana, Rian; Danial, R Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3141

Abstract

This study aims to examine the influence of competitive advantage, entrepreneurial orientation, and product innovation on the business success of snack food MSMEs in Sukabumi City. The phenomenon observed is the importance of innovation and competitive advantage in facing intense business competition. The problem identified is that it is unclear how much each of these factors contributes to the success of MSME businesses. This study used quantitative method with descriptive approach and associative analysis. Data were collected through questionnaires distributed to 67 snack food MSMEs in Sukabumi City. Validity and reliability of the instruments were tested using SPSS, and multiple linear regression analysis was used to test the research hypotheses. The results showed that competitive advantage had a positive and significant influence on business success with a significance value of 0.022. In contrast, entrepreneurial orientation and product innovation do not have a significant influence on business success, with a significance value of 0.118 and 0.695, respectively. It is concluded that competitive advantage is a key factor in determining business success of snack food MSMEs in Sukabumi, while entrepreneurial orientation and product innovation have no significant influence. Therefore, it is recommended that MSMEs in Sukabumi should focus more on developing competitive advantage to achieve better business success.
Analysis of Perceived Value and Price Perception on Repurchase Intention with Word of Mouth Electronic Information as a Mediating Variable Rahmadhani, Aqiela; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3185

Abstract

This study aims to analyze the effect of perceived value and perceived price on repurchase intention through electronic word of mouth as a mediating variable for consumers of Solaria fast food restaurants in Sukabumi. The background of this study includes the rapid development of the culinary industry in Indonesia, especially fast food restaurants, as well as factors that influence consumer repurchase intentions. The research method used is a quantitative approach with a causal descriptive design. Data were collected through questionnaires distributed to 185 respondents of Solaria consumers in Sukabumi. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that perceived value and perceived price have a positive and significant influence on repurchase intention. Electronic word of mouth was also shown to have a significant mediating influence between perceived value and price perception on repurchase intentions. This study concludes that to increase repurchase intentions, fast food restaurants such as Solaria need to increase perceived value and positive price perceptions in the eyes of consumers, and utilize electronic word of mouth as an effective marketing tool.
Analysis of Entrepreneurial Orientation on Business Performance through Competitive Advantage as a Mediating Variable Yahmardiana, Aini; Danial, R. Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3242

Abstract

This study aims to determine the mediating effect of competitive advantage in the relationship of entrepreneurial orientation to business performance. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used was saturated sample by distributing questionnaires to 100 skincare and cosmetic stores in Sukabumi and the data analysis technique was Structural Equation Modeling (SEM) with the help of PLS software. The results of this study indicate that Skincare and Cosmetic Stores in Sukabumi have succeeded in building entrepreneurial orientation, competitive advantage and good business performance in Skincare and Cosmetic Stores in Sukabumi. Entrepreneurial orientation has a direct and significant effect on competitive advantage, competitive advantage has a direct and significant effect on business performance and excellence mediates effectively in the leadership relationship of entrepreneurial orientation to business performance. The direct relationship effect of entrepreneurial orientation on business performance is smaller than the indirect effect. Thus, it can be concluded that competitive advantage acts as a mediating relationship between entrepreneurial orientation and business performance.
Analysis of Food Vlogger Content Creativity on Consumer Buying Interest with Viral Marketing as a Mediation Variable (Survey on Sukabumi Culinary Followers on Instagram) Aziza, Sintia Fitra; Komariah, Kokom; Nurmala, Resa
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 6 : Al Qalam (November 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i6.5675

Abstract

Information and communication technology has deeply ingrained in people's lives. It's as if people now live "dependently" and feel confused when they're far from technology, better known as social media. This study aims to analyze the impact of food vlogger content creativity on consumer purchasing interest, with viral marketing as a mediating variable. The research method used is a quantitative research method with an associative descriptive approach. The objects of this study are content creativity, viral marketing, and consumer purchasing interest. The population in this study were Sukabumi Culinary followers on Instagram. The sampling technique used was a probability sampling technique of simple random sampling, resulting in a sample of 225 respondents. The data collection technique used in this study was a questionnaire distribution using Google Forms. The data analysis technique used was Structural Equation Modeling (SEM) using partial least squares (PLS). The results showed that content creativity has a significant influence on consumer purchasing interest of 3,953. In addition, it was found that viral marketing plays a significant mediating variable in the relationship between content creativity and consumer purchasing interest of 10,661.
ANALISIS LABEL HALAL TERHADAP PURCHASE DECISION KOSMETIK WARDAH MELALUI CONSUMER TRUST SEBAGAI VARIABEL MEDIASI Azzahra, Meisyah; Komariah, Kokom; Nurmala, Resa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/ahy0at46

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh label halal terhadap keputusan pembelian kosmetik Wardah dengan consumer trust sebagai variabel mediasi pada konsumen di Kota Sukabumi. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif kausal dan teknik survei melalui kuesioner Google Form, melibatkan 165 responden yang dipilih menggunakan purposive sampling. Analisis data dilakukan menggunakan metode Partial Least Square–Structural Equation Modeling (PLS-SEM) melalui software SmartPLS 4. Hasil penelitian menunjukkan bahwa label halal berpengaruh positif dan signifikan terhadap consumer trust, serta berpengaruh langsung secara signifikan terhadap purchase decision. Selain itu, consumer trust terbukti memediasi hubungan antara label halal dan purchase decision secara signifikan. Temuan ini menegaskan bahwa kejelasan, kredibilitas, serta keaslian label halal tidak hanya meningkatkan rasa percaya konsumen terhadap produk Wardah, tetapi juga memperkuat keputusan pembelian baik secara langsung maupun melalui kepercayaan sebagai variabel mediasi. Penelitian ini memberikan implikasi penting bagi perusahaan dalam meningkatkan strategi pemasaran berbasis kehalalan, serta memperkuat kepercayaan konsumen dalam persaingan industri kosmetik halal.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. MIKHA KARYA PALEMBANG Anshary, Muhamad Asykal Rizqinan; Norisanti, Nor; Nurmala, Resa
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/zhyr1x49

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh gaya kepemimpinan transformasional dan lingkungan kerja terhadap kinerja karyawan di CV. Mikha Karya Palembang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner yang disebarkan kepada 33 karyawan. Hasil analisis menunjukkan bahwa terdapat pengaruh positif yang signifikan antara gaya kepemimpinan transformasional dan lingkungan kerja terhadap kinerja karyawan. Temuan ini diharapkan dapat memberikan kontribusi bagi manajemen perusahaan dalam meningkatkan kinerja karyawan melalui penerapan gaya kepemimpinan yang efektif dan menciptakan lingkungan kerja yang kondusif.   
Co-Authors Afiary, Muhamad Azhar Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Anshary, Muhamad Asykal Rizqinan Aprilianty, Anisa Asep Muhamad Ramdan Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Azzahrunisa, Andini Balqist, Jasmine Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dermawan, Safna Mutia Dicky Jhoansyah Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Kokom Komariah Kusmayadi, Mutiara Shinta Maharani, Dewica Melati, Putri Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahmadhani, Aqiela Ramadhani, Salsa Diva Ramdani, Siti Novia Rian Maulana, Rian Rizki, Maulana Saidah, Siti Aulia Sopyan Saori Suandi, Zeri Fratama Sukesna, Rifa Amalia Wulansari, Febi Yahmardiana, Aini