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All Journal Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Annals of Human Resource Management Research Journal of Economics and Management Scienties
Nurmala, Resa
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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The Influence Of Competitive Advantage, Entrepreneurial Orientation And Product Innovation On Business Success Maulana, Rian; Danial, R Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3141

Abstract

This study aims to examine the influence of competitive advantage, entrepreneurial orientation, and product innovation on the business success of snack food MSMEs in Sukabumi City. The phenomenon observed is the importance of innovation and competitive advantage in facing intense business competition. The problem identified is that it is unclear how much each of these factors contributes to the success of MSME businesses. This study used quantitative method with descriptive approach and associative analysis. Data were collected through questionnaires distributed to 67 snack food MSMEs in Sukabumi City. Validity and reliability of the instruments were tested using SPSS, and multiple linear regression analysis was used to test the research hypotheses. The results showed that competitive advantage had a positive and significant influence on business success with a significance value of 0.022. In contrast, entrepreneurial orientation and product innovation do not have a significant influence on business success, with a significance value of 0.118 and 0.695, respectively. It is concluded that competitive advantage is a key factor in determining business success of snack food MSMEs in Sukabumi, while entrepreneurial orientation and product innovation have no significant influence. Therefore, it is recommended that MSMEs in Sukabumi should focus more on developing competitive advantage to achieve better business success.
Analysis of Perceived Value and Price Perception on Repurchase Intention with Word of Mouth Electronic Information as a Mediating Variable Rahmadhani, Aqiela; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3185

Abstract

This study aims to analyze the effect of perceived value and perceived price on repurchase intention through electronic word of mouth as a mediating variable for consumers of Solaria fast food restaurants in Sukabumi. The background of this study includes the rapid development of the culinary industry in Indonesia, especially fast food restaurants, as well as factors that influence consumer repurchase intentions. The research method used is a quantitative approach with a causal descriptive design. Data were collected through questionnaires distributed to 185 respondents of Solaria consumers in Sukabumi. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that perceived value and perceived price have a positive and significant influence on repurchase intention. Electronic word of mouth was also shown to have a significant mediating influence between perceived value and price perception on repurchase intentions. This study concludes that to increase repurchase intentions, fast food restaurants such as Solaria need to increase perceived value and positive price perceptions in the eyes of consumers, and utilize electronic word of mouth as an effective marketing tool.
Analysis of Entrepreneurial Orientation on Business Performance through Competitive Advantage as a Mediating Variable Yahmardiana, Aini; Danial, R. Deni Muhammad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3242

Abstract

This study aims to determine the mediating effect of competitive advantage in the relationship of entrepreneurial orientation to business performance. The research method used in this research is quantitative research method with associative descriptive approach. The sample technique used was saturated sample by distributing questionnaires to 100 skincare and cosmetic stores in Sukabumi and the data analysis technique was Structural Equation Modeling (SEM) with the help of PLS software. The results of this study indicate that Skincare and Cosmetic Stores in Sukabumi have succeeded in building entrepreneurial orientation, competitive advantage and good business performance in Skincare and Cosmetic Stores in Sukabumi. Entrepreneurial orientation has a direct and significant effect on competitive advantage, competitive advantage has a direct and significant effect on business performance and excellence mediates effectively in the leadership relationship of entrepreneurial orientation to business performance. The direct relationship effect of entrepreneurial orientation on business performance is smaller than the indirect effect. Thus, it can be concluded that competitive advantage acts as a mediating relationship between entrepreneurial orientation and business performance.
Analisis Motivasi Eksternal Dukungan Keluarga dan Lingkungan Kerja Non-Fisik terhadap Produktivitas Karyawan (Studi Terhadap Karyawan RSI Assyifa) Ramadhan, Ihsan Fauzi; Nurmala, Resa; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7788

Abstract

This study evaluates the effect of external motivation, specifically family support and non-physical work environment, on employee productivity at RSI Assyifa. A quantitative method with a descriptive-associative approach was used involving 160 respondents. Regression analysis reveals both factors significantly and positively influence productivity. The non-physical work environment shows a more dominant contribution than family support. These findings suggest the importance of strengthening external aspects in the workplace to enhance productivity.
The Influence of Self-Confidence, Training, and Employee Relations on Employee Performance (A Study at PT. Yakjin Jaya Indonesia II Sukabumi) Rahayu M.F, Neng Nova Sri; Mulia Z, Faizal; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7820

Abstract

This study investigates the influence of self-confidence, training, and employee relations on employee performance at PT. Yakjin Jaya Indonesia II Sukabumi. A quantitative approach using descriptive and associative methods was applied, with data collected from 292 employees selected through simple random sampling. Analysis was conducted using multiple linear regression via SPSS 27. The results show that all three independent variables significantly and positively affect employee performance both simultaneously and partially. The coefficient of determination indicates that these variables account for 58.9% of the variance in performance. These findings highlight the importance of psychological empowerment, technical training, and harmonious workplace relationships in enhancing company productivity.
The Influence of Job Placement and Career Development on Employee Retention at PT Darussyifa Hikmah Tirta Fadillah, Siti Aulia; Komariah, Kokom; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7844

Abstract

This study aims to analyze the effect of job placement and career development on employee retention at PT Darussyifa Hikmah Tirta. Using a quantitative method with a descriptive and associative approach, data were collected from 63 respondents through questionnaires. Regression analysis results show that job placement and career development significantly influence employee retention. The implication is that companies should align HR management strategies by emphasizing proper placement and career support to enhance retention.
Analysis of Entrepreneurial Characteristics and Competitive Advantage on MSME Performance: A Study of GrabFood-Based Padang Restaurants in Sukabumi City Ramdhani, Adik Anov Permana; Nurmala, Resa; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.7917

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in the culinary sector, such as Padang restaurants. In the digital era, platforms like GrabFood have become catalysts for enhancing MSME performance. This study aims to analyze the influence of entrepreneurial characteristics and competitive advantage on the performance of Padang restaurants registered as GrabFood merchants in Sukabumi City. A quantitative approach was employed, using descriptive and associative methods, with a sample of 30 respondents from a total population of 34 restaurants. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression, as well as validity, reliability, and classical assumption tests. The findings indicate that both entrepreneurial characteristics and competitive advantage significantly affect MSME performance, both partially and simultaneously. GrabFood has been proven to support increased sales and market reach for MSMEs. The study concludes that strengthening entrepreneurial characteristics—such as commitment and innovation—along with competitive advantage through quality and efficiency, can optimize MSME performance within the digital ecosystem. Practical implications include recommendations for entrepreneurship training and the optimization of digital platform features for MSMEs.
Analysis of Social Media Marketing and Brand Image on Purchase Intention for the 3Second Brand (Survey on Gen Z in Sukabumi City) Akbar, Muhammad Fadilah; Ramdan, Asep Muhama; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 2 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i2.8077

Abstract

This study analyzes the effect of Social Media Marketing and Brand Image on consumer Purchase Intention for the 3Second brand among Gen Z in Sukabumi City. Using a quantitative approach with a survey of 400 respondents and multiple linear regression analysis, the results show that Social Media Marketing and Brand Image have a positive and significant effect on Purchase Intention. The study highlights the importance of digital marketing strategies through social media and strengthening brand image to increase purchase intention, especially among digitally active Gen Z. These findings are expected to serve as a reference for developing local fashion marketing strategies.
Co-Authors Afiary, Muhamad Azhar Akbar, Muhammad Fadilah Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Aprilianty, Anisa Asep Muhamad Ramdan Azzahra Adela, Suci Azzahrunisa, Andini Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dicky Jhoansyah Fadillah, Siti Aulia Faizal Mulia Z Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Kokom Komariah Kusmayadi, Mutiara Shinta Melati, Putri Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahayu M.F, Neng Nova Sri Rahmadhani, Aqiela Ramadhan, Ihsan Fauzi Ramadhani, Salsa Diva Ramdan, Asep Muhama Ramdani, Siti Novia Ramdhani, Adik Anov Permana Rian Maulana, Rian Sopyan Saori Suandi, Zeri Fratama Wulansari, Febi Yahmardiana, Aini