Article Per Year (5 Year)
p-Index From 2021 - 2026
4.833
P-Index
This Author published in this journals
All Journal Business UHO: Jurnal Administrasi Bisnis Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE
Nurmala, Resa
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 38 Documents
Search

 1   2   3   4 
THE EFFECT OF ENTREPRENEURIAL ORIENTATION AND INNOVATION ON BUSINESS PERFORMANCE MEDIATED BY COMPETITIVE ADVANTAGE (SURVEY ON UMKM IN CULINARY SECTOR IN SUKABUMI CITY) Yudistira, Syifa Aulia; Danial, R. Deni Muhammad; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6413

Abstract

This study aims to analyze the influence of Entrepreneurial Orientation, Innovation, and Competitive Advantage on Business Performance in culinary MSMEs in Sukabumi City. The results indicate that: (1) Entrepreneurial Orientation significantly influences Business Performance with a t-value of 3.509 > 1.96 (t-table) at a 5% significance level; (2) Innovation significantly influences Business Performance with a t-value of 3.121 > 1.96; (3) Competitive Advantage also significantly influences Business Performance with a t-value of 3.571 > 1.96; (4) Competitive Advantage mediates the influence of Entrepreneurial Orientation on Business Performance with a Sobel Test result of 4.147 > 1.96; and (5) Competitive Advantage mediates the influence of Innovation on Business Performance with a Sobel Test result of 3.061 > 1.96. These findings suggest that strengthening entrepreneurial orientation, innovation, and competitive advantage can enhance the performance of MSMEs in the culinary sector. The implications of this study highlight the need for integrated strategies to optimize these factors to support the growth and competitiveness of MSMEs.
Analysis of Market Orientation and Innovation Capabilities in Increasing Competitive Advantage (Survey on MSMEs Fashion in Cibadak Market, Sukabumi) Fazlilah, Anjalina Nurwahyuni; Danial, R. Deni Muhammad; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7425

Abstract

Cibadak Market is a growing center of economic activity, where fashion MSME players face challenges in meeting consumer needs and keeping up with changing fashion trends. Low understanding of market preferences as well as limited innovation and product differentiation has led to decreased competitiveness and customer loyalty. This study aims to determine the effect of market orientation and innovation capability on competitive advantage in fashion MSMEs in Cibadak Market, Sukabumi. This study uses a quantitative approach with an associative descriptive method. The population in this study were all fashion MSME players in Cibadak Market, with a sample size of 32 respondents determined through saturated sampling technique. The results showed that market orientation has a positive and significant effect on competitive advantage. In addition, innovation capability also has a positive and significant influence on competitive advantage. The implementation of good market orientation and high innovation capability can increase the competitiveness of fashion MSMEs in the local market.
ANALISIS PROFITABILITAS, RISK BASED CAPITAL (RBC) DAN PREMIUM GROWTH RATIO TERHADAP NILAI PERUSAHAAN: (Studi Keuangan pada Subsektor Asuransi yang Terdaftar di Bursa Efek Indonesia (BEI) Periode 2022-2024) Annisa, Annisa Mardiana Ramdhani; Jhoansyah, Dicky; Nurmala, Resa
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes the effect of profitability, Risk Based Capital (RBC), and Premium Growth Ratio on firm value in insurance subsector companies listed on the Indonesia Stock Exchange for the period 2022-2024. Using a quantitative approach with associative methods. Data collection techniques using secondary data obtained from documentation and literature studies and IBM SPSS Version 30 software, as a tool for data analysis techniques. The population in this study is insurance subsector companies listed on the Indonesia Stock Exchange (BEI) for the period 2022-2024, with a total sample of 42 from the financial statements for 2022-2024 and using the perposive sampling method.  The results showed that profitability (ROE) had a significant effect on firm value, RBC also had a significant positive effect, while Premium Growth Ratio had no significant effect. Simultaneously, the three variables have a significant effect on the value of the Company.
The Effect of Financial Stressors, Financial Self Efficacy on Financial Satisfaction through Financial Behavior as a Mediating Variable Hadiyah; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4808

Abstract

This study is entitled The Effect of Financial Stressors, Financial Self-Efficacy on Financial Satisfaction through Financial Behavior as a Mediating Variable, with the object of research Gen Z in Sukabumi City. The purpose of this study is to analyze the effect of financial stressors and financial self-efficacy on financial satisfaction, with financial behavior as a mediator. The method used is quantitative approach with associative research type, involving 240 respondents selected using purposive sampling technique. Data were collected through an online questionnaire with a semantic differential scale, then analyzed using the SEM PLS method. The results showed that financial stressors have a significant negative effect on financial behavior and financial satisfaction, both directly and through financial behavior. Meanwhile, financial self-efficacy has a significant positive effect on financial behavior and financial satisfaction, both directly and indirectly. Financial behavior itself has a significant positive effect on financial satisfaction. The conclusion of this study is that financial behavior acts as an important mediator in strengthening the influence of financial self-efficacy and suppressing the negative impact of financial stressors on Gen Z financial satisfaction. This research is expected to provide new insights to improve the financial well-being of the younger generation in Sukabumi.
The Effect of Financial Literacy, Income Level on Financial Well-Being through Financial Behavior as a Mediating Variable Ramadhani, Salsa Diva; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4838

Abstract

This study is entitled The Effect of Financial Literacy and Income Level on Financial Well-Being through Financial Behavior as a Mediating Variable with the research object of the Indonesian Action Figure Collector (KAFI) community. This study aims to analyze the extent to which financial literacy and income level affect financial well-being through financial behavior as an intermediate variable. The method used is quantitative with an associative design, using purposive sampling technique on 225 respondents from a total population of 18,000 KAFI members. Data were collected through observation, questionnaires, documentation, and literature study, then analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that financial literacy, income level, and financial behavior each have a significant positive effect on financial well-being. In addition, financial behavior is proven to significantly mediate the effect of financial literacy and income level on financial well-being. These findings confirm the importance of financial education not only to increase understanding, but also to encourage wise financial behavior, so that financial well-being can be achieved optimally, especially in young groups who tend to be consumptive.
Electronic word of mouth, purchase intention, and loyalty in West Java broadband with happiness as a moderator Ramdan, Asep Muhamad; Nurmala, Resa; Komariah, Kokom; Jhoansyah, Dicky
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3407

Abstract

Purpose: This study aims to examine how electronic word of mouth (eWOM) specifically information quality, quantity, and credibility influences purchase intention and customer loyalty among IndiHome subscribers in West Java. Additionally, it tests whether happiness moderates the relationship between purchase intention and loyalty. Methodology: The research employed a quantitative, cross-sectional design using stratified random sampling of 257 IndiHome subscribers across multiple municipalities in West Java. Data were collected through structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity, reliability, mediation, and moderation effects. Results/findings: Findings show that information quality and quantity significantly increase purchase intention, while credibility has no direct effect. Purchase intention strongly predicts loyalty. Quantity and credibility indirectly affect loyalty through intention, whereas quality does not. Happiness moderates intention–loyalty, strengthening the conversion of intention into sustained customer loyalty. Conclusion: The study concludes that clear and abundant eWOM cues are effective in shaping purchase intention, which serves as a key determinant of loyalty. Positive affect in the form of happiness amplifies this relationship, highlighting the importance of both cognitive and emotional drivers in loyalty formation. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported measures may introduce bias. The provincial focus on West Java may also restrict generalizability. Contribution: This research extends eWOM theory by integrating informational attributes with affective moderation, offering both theoretical insights and managerial implications. Broadband providers are advised to improve information clarity, posting frequency, and service experiences that enhance customer happiness to foster sustainable loyalty.
The Influence of Entrepreneurial Mindset, Entrepreneurship Motivation, and Risk Taking Propensity on Student Intention to Become an Entrepreneur in Students in Sukabumi City Herlambang Sukma, Ajeng Marnisa; Danial, R. Deni Muhammad; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7439

Abstract

Unemployment is considered a common problem in all countries. This can happen because of the increasing population or because people are not motivated to create their own jobs. Students have an active role in creating jobs and should have the motivation to become entrepreneurs. If these students have the motivation to develop their business and have a mindset about entrepreneurship, it can enable this generation to overcome concerns, by being ready to face challenges or risks that will be faced in the future in carrying out entrepreneurial activities. The purpose of this research is to determine the effect of entrepreneurial mindset, entrepreneurship motivation and risk taking propensity on students' intentions to become entrepreneurs. This research was conducted on students in the city of Sukabumi with a total of 240 students as respondents. The multiple linear regression analysis approach was used as a method for this research. The results of the study can be obtained based on SPSS calculations and research showing that entrepreneurial mindset has a positive and significant effect on students' intentions to become entrepreneurs. Entrepreneurship Motivation has a positive and significant effect on students' intentions to become entrepreneurs. Risk taking propensity has a positive and significant effect on students' intentions to become entrepreneurs.
Analysis of MSMEs Marketing Strategies and Competitiveness on Increasing Sales in the Digital Era at MSMEs Tofu in Sukabumi City Fitria, Elisa; Sunarya, Erry; Nurmala, Resa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7445

Abstract

This study aims to analyze the influence of marketing strategies and competitiveness on sales performance in the digital era among tofu MSMEs (Micro, Small, and Medium Enterprises) in Sukabumi City. The main issues faced by these businesses include the suboptimal use of digital marketing strategies and low competitiveness amid increasingly intense market competition driven by technological advancement. This research adopts a quantitative method with associative and descriptive approaches, utilizing multiple linear regression analysis to examine the relationship between marketing strategy (X1), competitiveness (X2), and digital-era sales performance (Y). Data were collected through questionnaires distributed to 54 tofu MSME actors using a saturated sampling technique. The findings indicate that both marketing strategies and competitiveness have a positive and significant effect on sales performance in the digital era. Therefore, improving product quality, conducting effective promotional activities, and enhancing operational efficiency and flexibility are essential in strengthening competitiveness and boosting sales among tofu MSMEs in Sukabumi.
Peran Green Trust Sebagai Variabel Mediasi Dalam Hubungan Antara Green Brand Image Dan Green Purchase Intention Hidayah, Annisa Nur; Ramdan, Asep Muhamad; Nurmala, Resa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.9433

Abstract

Penelitian ini bertujuan untuk menganalisis peran dari variabel green trust dalam memediasi hubungan antara green brand image dan green purchase intention. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi penelitian ini adalah konsumen produk Innisfree di Kota Sukabumi, dengan jumlah sampel sebanyak 200 responden yang ditentukan melalui teknik pengambilan sampel yaitu purposive sampling. Pengumpulan data dilakukan melalui kuesioner yang dibagikan secara online. Teknik analisis data yang digunakan adalah SEM (Structural Equation Modeling) menggunakan software IBM SPSS AMOS 22.0. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh positif signifikan terhadap green trust. Green trust berpengaruh positif signifikan terhadap green purchase intention. Dan green trust mampu memediasi hubungan green brand image dan green purchase intention.
ANALYSIS OF LIQUIDITY PROFITABILITY AND DEBT TO EQUITY RATIO ON COMPANY VALUE Rizki, Maulana; Norisanti, Nor; Nurmala, Resa
Jurnal Apresiasi Ekonomi Vol 13, No 3 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i3.827

Abstract

This study analyzes the effect of profitability, liquidity, and debt to equity ratio (DER) on firm value in the property and real estate sector listed on the Indonesia Stock Exchange (IDX) for the 2017-2021 period. The main problem identified is the decline in company value in this sector caused by the COVID-19 pandemic and low demand for property. This study aims to determine how much influence the three variables have on firm value. The method used is quantitative with a descriptive-associative approach, using secondary data from the financial statements of companies listed on the IDX and purposive sampling technique to select 9 issuers as samples. Data analysis was carried out through descriptive analysis, correlation test, and multiple regression analysis using SPSS. The results show that profitability has a significant positive effect on firm value, while liquidity has no significant effect. In contrast, DER has a significant negative effect on firm value. High profitability increases investor confidence in the company's prospects, while high DER decreases the value of the company due to increased financial risk. These results imply that companies in the property and real estate sector need to increase profitability and manage capital structure well to increase firm value.
Co-Authors Afiary, Muhamad Azhar Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Aprilianty, Anisa Asep Muhamad Ramdan Aziza, Sintia Fitra Azzahra Adela, Suci Azzahrunisa, Andini Balqist, Jasmine Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dicky Jhoansyah Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Fazlilah, Anjalina Nurwahyuni Fitria, Elisa Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Herlambang Sukma, Ajeng Marnisa Hidayah, Annisa Nur Kokom Komariah Kusmayadi, Mutiara Shinta Maharani, Dewica Melati, Putri Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahmadhani, Aqiela Ramadhani, Salsa Diva Ramdani, Siti Novia Rian Maulana, Rian Rizki, Maulana Saidah, Siti Aulia Sopyan Saori Suandi, Zeri Fratama Sulaeman, Renaldy Sunarya, Erry Wulansari, Febi Yahmardiana, Aini Yudistira, Syifa Aulia