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All Journal Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties
Nurmala, Resa
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Pengaruh Sikap, Self Efficacy, dan Karakteristik Kewirausahaan Terhadap Intensi Berwirausaha (Studi Kasus pada Siswa Kelas XII SMK IT Al Junaediyah) Dermawan, Safna Mutia; Saori, Sopyan; Nurmala, Resa
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2249

Abstract

This study aims to determine the influence of attitudes, self-efficacy, and entrepreneurial characteristics on entrepreneurial intentions using a quantitative approach with descriptive and associative methods. The sample used in this study consisted of 144 students of grade XII of SMK IT Al Junaediyah, using a saturated sampling method. Multiple regression analysis was the technique used in this study. The results showed that attitudes, self-efficacy, and entrepreneurial characteristics have a simultaneous and partial influence on entrepreneurial intentions in grade XII students of SMK IT Al Junaediyah.
Electronic word of mouth, purchase intention, and loyalty in West Java broadband with happiness as a moderator Ramdan, Asep Muhamad; Nurmala, Resa; Komariah, Kokom; Jhoansyah, Dicky
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3407

Abstract

Purpose: This study aims to examine how electronic word of mouth (eWOM) specifically information quality, quantity, and credibility influences purchase intention and customer loyalty among IndiHome subscribers in West Java. Additionally, it tests whether happiness moderates the relationship between purchase intention and loyalty. Methodology: The research employed a quantitative, cross-sectional design using stratified random sampling of 257 IndiHome subscribers across multiple municipalities in West Java. Data were collected through structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity, reliability, mediation, and moderation effects. Results/findings: Findings show that information quality and quantity significantly increase purchase intention, while credibility has no direct effect. Purchase intention strongly predicts loyalty. Quantity and credibility indirectly affect loyalty through intention, whereas quality does not. Happiness moderates intention–loyalty, strengthening the conversion of intention into sustained customer loyalty. Conclusion: The study concludes that clear and abundant eWOM cues are effective in shaping purchase intention, which serves as a key determinant of loyalty. Positive affect in the form of happiness amplifies this relationship, highlighting the importance of both cognitive and emotional drivers in loyalty formation. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported measures may introduce bias. The provincial focus on West Java may also restrict generalizability. Contribution: This research extends eWOM theory by integrating informational attributes with affective moderation, offering both theoretical insights and managerial implications. Broadband providers are advised to improve information clarity, posting frequency, and service experiences that enhance customer happiness to foster sustainable loyalty.
Perception Analysis of Ease of Use of BRImo Mobile Banking Application on Customer Satisfaction Through User Experience as a Mediation Variable (Survey of BRImo Customer Users in Sukabumi City) Sukesna, Rifa Amalia; Komariah, Kokom; Nurmala, Resa
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (In Progress March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5336

Abstract

This study aims to analyze the influence of perceived ease of use on user satisfaction, mediated by user experience, among BRImo users in Sukabumi City. The research employs a quantitative method with an associative approach. The sample consists of 200 respondents who are BRImo users from seven sub-districts in Sukabumi City. Data was collected through a questionnaire distributed to all respondents, containing 24 statements related to the variables of perceived ease of use, user experience, and customer satisfaction. The collected data was then analyzed using validity and reliability tests with the help of SmartPLS 3.0 software. The results show that perceived ease of use has a positive and significant influence on customer satisfaction, user experience has a significant impact on customer satisfaction, and perceived ease of use positively and significantly affects user experience. Furthermore, the mediating effect of user experience in the relationship between perceived ease of use and customer satisfaction is proven to be significant.
Co-Authors Afiary, Muhamad Azhar Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Anshary, Muhamad Asykal Rizqinan Aprilianty, Anisa Asep Muhamad Ramdan Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Azzahrunisa, Andini Balqist, Jasmine Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dermawan, Safna Mutia Dicky Jhoansyah Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Kokom Komariah Kusmayadi, Mutiara Shinta Maharani, Dewica Melati, Putri Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahmadhani, Aqiela Ramadhani, Salsa Diva Ramdani, Siti Novia Rian Maulana, Rian Rizki, Maulana Saidah, Siti Aulia Sopyan Saori Suandi, Zeri Fratama Sukesna, Rifa Amalia Wulansari, Febi Yahmardiana, Aini