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All Journal Business UHO: Jurnal Administrasi Bisnis JURNAL MANAJEMEN MOTIVASI Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah Wahana Pendidikan Journal of Research in Social Science and Humanities AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Annals of Human Resource Management Research Journal of Economics and Management Scienties
Nurmala, Resa
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Electronic word of mouth, purchase intention, and loyalty in West Java broadband with happiness as a moderator Ramdan, Asep Muhamad; Nurmala, Resa; Komariah, Kokom; Jhoansyah, Dicky
Annals of Human Resource Management Research Vol. 5 No. 2 (2025): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i2.3407

Abstract

Purpose: This study aims to examine how electronic word of mouth (eWOM) specifically information quality, quantity, and credibility influences purchase intention and customer loyalty among IndiHome subscribers in West Java. Additionally, it tests whether happiness moderates the relationship between purchase intention and loyalty. Methodology: The research employed a quantitative, cross-sectional design using stratified random sampling of 257 IndiHome subscribers across multiple municipalities in West Java. Data were collected through structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity, reliability, mediation, and moderation effects. Results/findings: Findings show that information quality and quantity significantly increase purchase intention, while credibility has no direct effect. Purchase intention strongly predicts loyalty. Quantity and credibility indirectly affect loyalty through intention, whereas quality does not. Happiness moderates intention–loyalty, strengthening the conversion of intention into sustained customer loyalty. Conclusion: The study concludes that clear and abundant eWOM cues are effective in shaping purchase intention, which serves as a key determinant of loyalty. Positive affect in the form of happiness amplifies this relationship, highlighting the importance of both cognitive and emotional drivers in loyalty formation. Limitations: The cross-sectional design limits causal inference, and reliance on self-reported measures may introduce bias. The provincial focus on West Java may also restrict generalizability. Contribution: This research extends eWOM theory by integrating informational attributes with affective moderation, offering both theoretical insights and managerial implications. Broadband providers are advised to improve information clarity, posting frequency, and service experiences that enhance customer happiness to foster sustainable loyalty.
Perception Analysis of Ease of Use of BRImo Mobile Banking Application on Customer Satisfaction Through User Experience as a Mediation Variable (Survey of BRImo Customer Users in Sukabumi City) Sukesna, Rifa Amalia; Komariah, Kokom; Nurmala, Resa
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.5336

Abstract

This study aims to analyze the influence of perceived ease of use on user satisfaction, mediated by user experience, among BRImo users in Sukabumi City. The research employs a quantitative method with an associative approach. The sample consists of 200 respondents who are BRImo users from seven sub-districts in Sukabumi City. Data was collected through a questionnaire distributed to all respondents, containing 24 statements related to the variables of perceived ease of use, user experience, and customer satisfaction. The collected data was then analyzed using validity and reliability tests with the help of SmartPLS 3.0 software. The results show that perceived ease of use has a positive and significant influence on customer satisfaction, user experience has a significant impact on customer satisfaction, and perceived ease of use positively and significantly affects user experience. Furthermore, the mediating effect of user experience in the relationship between perceived ease of use and customer satisfaction is proven to be significant.
Analisis Korean Wave terhadap Purchase Intention Produk Lokal Somethinc dengan Customer Trust sebagai Mediasi (Survei pada Mahasiswa di Kota Sukabumi) Nursalimah, Bintan; Ramdan, Asep Muhamad; Nurmala, Resa
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1883

Abstract

The increasing influence of the Korean Wave (Hallyu) has reshaped consumer behavior in Indonesia, particularly in the skincare industry. Although local brands such as Somethinc have adopted K-Beauty concepts and Korean cultural elements, consumer trust toward local products remains relatively lower than toward Korean brands, resulting in inconsistent purchase intention. This study aims to examine the effect of the Korean Wave on purchase intention for Somethinc skincare products, with customer trust as a mediating variable. A quantitative approach with a causal associative design was employed. Data were collected through an online questionnaire using a semantic differential scale (1–7) from 150 university students in Sukabumi City, selected through purposive sampling. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that the Korean Wave has a positive and significant effect on purchase intention. Customer trust also significantly influences purchase intention and partially mediates the relationship between the Korean Wave and purchase intention. Although the direct effect of the Korean Wave is stronger, customer trust plays a crucial role in reinforcing consumers’ intention to purchase local skincare products. These findings suggest that integrating Korean cultural elements with strategies to strengthen consumer trust can enhance the competitiveness of local skincare brands.
The Effect of Financial Literacy and Digital Payment on Consumptive Behavior with Lifestyle as an Intervening Variable in Sukabumi City Students Phytaloka, Ananda Dhea; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4805

Abstract

This study aims to analyze the effect of financial literacy and digital payment on consumptive behavior with lifestyle as a mediating variable among university students in Sukabumi City. Using quantitative approach and associative method, primary data were collected through questionnaires distributed to 240 respondents from six universities. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) to test direct and indirect relationships between variables. The results showed that financial literacy has a significant negative effect on consumptive behavior, while digital payment has a significant positive effect on consumptive behavior. In addition, lifestyle plays a significant role in mediating the relationship between financial literacy and consumptive behavior, as well as between digital payment and consumptive behavior. Students with a good level of financial literacy tend to have better self-control in consumption, while easy access to digital payments increases consumptive tendencies. This finding shows the importance of increasing financial literacy among students to form a wiser lifestyle, in order to reduce excessive consumptive behavior triggered by digital trends. This study provides practical implications for the campus and policy makers to develop financial education programs to equip students to face economic challenges in the digital era.
The Effect of Financial Stressors, Financial Self Efficacy on Financial Satisfaction through Financial Behavior as a Mediating Variable Hadiyah; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4808

Abstract

This study is entitled The Effect of Financial Stressors, Financial Self-Efficacy on Financial Satisfaction through Financial Behavior as a Mediating Variable, with the object of research Gen Z in Sukabumi City. The purpose of this study is to analyze the effect of financial stressors and financial self-efficacy on financial satisfaction, with financial behavior as a mediator. The method used is quantitative approach with associative research type, involving 240 respondents selected using purposive sampling technique. Data were collected through an online questionnaire with a semantic differential scale, then analyzed using the SEM PLS method. The results showed that financial stressors have a significant negative effect on financial behavior and financial satisfaction, both directly and through financial behavior. Meanwhile, financial self-efficacy has a significant positive effect on financial behavior and financial satisfaction, both directly and indirectly. Financial behavior itself has a significant positive effect on financial satisfaction. The conclusion of this study is that financial behavior acts as an important mediator in strengthening the influence of financial self-efficacy and suppressing the negative impact of financial stressors on Gen Z financial satisfaction. This research is expected to provide new insights to improve the financial well-being of the younger generation in Sukabumi.
Analysis of Green Training on Green Employee Performance With Green Behavior as a Mediating Variable in Employees of PT Charoend Pokhpand Jaya Farm Fauzi, Hamdi Waslan; Ramdan, Asep Muhamad; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4826

Abstract

This study aims to analyze the effect of Green Training on Green Employee Performance with Green Behavior as a mediating variable on employees of PT. Charoen Pokphand Jaya Farm. The phenomenon of environmental pollution and hazardous waste (B3) in the industrial sector underlies the importance of implementing the principles of Green Human Resource Management (GHRM), especially environmentally friendly training (Green Training) which can form pro-environmental behavior (Green Behavior) and improve the performance of environmentally aware employees (Green Employee Performance). This study uses a quantitative approach with a survey method and data collection through questionnaires distributed to 68 employees selected by simple random sampling. Data analysis was carried out using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results showed that Green Training had a positive and significant effect on Green Behavior and Green Employee Performance. In addition, Green Behavior was proven to significantly mediate the effect of Green Training on Green Employee Performance. These findings highlight the importance of environmentally friendly training in fostering employee behavior and performance that supports corporate sustainability.
The Effect of Financial Literacy, Income Level on Financial Well-Being through Financial Behavior as a Mediating Variable Ramadhani, Salsa Diva; Norisanti, Nor; Nurmala, Resa
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4838

Abstract

This study is entitled The Effect of Financial Literacy and Income Level on Financial Well-Being through Financial Behavior as a Mediating Variable with the research object of the Indonesian Action Figure Collector (KAFI) community. This study aims to analyze the extent to which financial literacy and income level affect financial well-being through financial behavior as an intermediate variable. The method used is quantitative with an associative design, using purposive sampling technique on 225 respondents from a total population of 18,000 KAFI members. Data were collected through observation, questionnaires, documentation, and literature study, then analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results showed that financial literacy, income level, and financial behavior each have a significant positive effect on financial well-being. In addition, financial behavior is proven to significantly mediate the effect of financial literacy and income level on financial well-being. These findings confirm the importance of financial education not only to increase understanding, but also to encourage wise financial behavior, so that financial well-being can be achieved optimally, especially in young groups who tend to be consumptive.
Analisis Motivasi Eksternal Dukungan Keluarga dan Lingkungan Kerja Non-Fisik terhadap Produktivitas Karyawan (Studi Terhadap Karyawan RSI Assyifa) Ramadhan, Ihsan Fauzi; Nurmala, Resa; Saori, Sopyan
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7788

Abstract

This study evaluates the effect of external motivation, specifically family support and non-physical work environment, on employee productivity at RSI Assyifa. A quantitative method with a descriptive-associative approach was used involving 160 respondents. Regression analysis reveals both factors significantly and positively influence productivity. The non-physical work environment shows a more dominant contribution than family support. These findings suggest the importance of strengthening external aspects in the workplace to enhance productivity.
The Influence of Self-Confidence, Training, and Employee Relations on Employee Performance (A Study at PT. Yakjin Jaya Indonesia II Sukabumi) Rahayu M.F, Neng Nova Sri; Mulia Z, Faizal; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7820

Abstract

This study investigates the influence of self-confidence, training, and employee relations on employee performance at PT. Yakjin Jaya Indonesia II Sukabumi. A quantitative approach using descriptive and associative methods was applied, with data collected from 292 employees selected through simple random sampling. Analysis was conducted using multiple linear regression via SPSS 27. The results show that all three independent variables significantly and positively affect employee performance both simultaneously and partially. The coefficient of determination indicates that these variables account for 58.9% of the variance in performance. These findings highlight the importance of psychological empowerment, technical training, and harmonious workplace relationships in enhancing company productivity.
The Influence of Job Placement and Career Development on Employee Retention at PT Darussyifa Hikmah Tirta Fadillah, Siti Aulia; Komariah, Kokom; Nurmala, Resa
JURNAL MANAJEMEN MOTIVASI Vol 21 No 1 (2025): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v21i1.7844

Abstract

This study aims to analyze the effect of job placement and career development on employee retention at PT Darussyifa Hikmah Tirta. Using a quantitative method with a descriptive and associative approach, data were collected from 63 respondents through questionnaires. Regression analysis results show that job placement and career development significantly influence employee retention. The implication is that companies should align HR management strategies by emphasizing proper placement and career support to enhance retention.
Co-Authors Afiary, Muhamad Azhar Akbar, Muhammad Fadilah Alfarizi, Muhamad Annisa, Annisa Mardiana Ramdhani Anshary, Muhamad Asykal Rizqinan Aprilianty, Anisa Asep Muhamad Ramdan Aziza, Sintia Fitra Azzahra Adela, Suci Azzahra, Meisyah Azzahrunisa, Andini Balqist, Jasmine Danial, R. Denny Muhammad Daud, Fauzan Yanuar Dermawan, Safna Mutia Dicky Jhoansyah Fadillah, Siti Aulia Faizal Mulia Z Fajar Bayhaq, Tegar Fauzi, Hamdi Waslan Gunawan, Alayda Nazwa Hadiyah Handawani, Aprilia Salsiah Kokom Komariah Kusmayadi, Mutiara Shinta Maharani, Dewica Melati, Putri Muhamad Ramdan, Asep Nazri Raihan, Muhammad Nor Norisanti Nurdianti, Resti Nursalimah, Bintan Nuryana, Hilmy Phytaloka, Ananda Dhea Putri, Amelia R Deni Muhammad Danial Rahayu M.F, Neng Nova Sri Rahmadhani, Aqiela Ramadhan, Ihsan Fauzi Ramadhani, Salsa Diva Ramdan, Asep Muhama Ramdani, Siti Novia Ramdhani, Adik Anov Permana Rian Maulana, Rian Saidah, Siti Aulia Sopyan Saori Suandi, Zeri Fratama Sukesna, Rifa Amalia Wulansari, Febi Yahmardiana, Aini