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All Journal Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Jurnal Kajian Bali JAM : Jurnal Aplikasi Manajemen Jurnal Manajemen Teori dan Terapan International Journal of Social Science and Business Tourism Reserch Journal Journal of Tourism Sustainability Journal of Business on Hospitality and Tourism Jurnal Sistem Informasi
Putu Gde Arie Yudhistira
Politeknik Pariwisata Bali
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Journal : JAM : Jurnal Aplikasi Manajemen

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Shared Memories, Shared Stories: How Memorable Travel Experiences, Destination Attachment, and Tourist Satisfaction Drive sWOM Intentions Octaviani, Natasya; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.04.11

Abstract

Social media has become an important platform for sharing travel experiences, where information tourists share can influence prospective tourists' perceptions and decision-making processes. Understanding what motivates tourists, particularly Generation Z tourists, to share their experiences on social media is critical for destinations and marketers. This study investigates the influence of memorable travel experiences on social word-of-mouth (sWOM) intentions of Generation Z tourists in Indonesia through the mediating roles of destination attachment and tourist satisfaction. Additionally, this study examines how positive emotions moderate the relationship between memorable travel experiences on both mediators. This quantitative study used purposive sampling to collect data from 519 Indonesian Generation Z tourists, which was then analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The findings show that memorable travel experience directly influences sWOM intentions. Destination attachment and tourist satisfaction positively mediate the relationship between MTE and sWOM Intention. However, the moderating effect of positive emotions was not supported, indicating that positive emotions did not strengthen the relationship between memorable travel experiences and the two mediators. This study is beneficial for tourism practitioners, as understanding these dynamics can help enhance sWOM intentions and optimize positive online recommendations to attract and retain Generation Z tourists.
Man vs Woman: Exploring Organizational Support, Job Satisfaction, and Trust in Travel Industry Employee Commitment Renggi, Theresia Salsa Purnama; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.05

Abstract

Attention to employee welfare is a significant focus in human resource management. Companies that pay attention to employee welfare often see increased employee commitment. This study aims to analyze the direct and indirect effects of perceived organizational support on affective commitment in conventional travel agents in Bali, considering the mediating roles of job satisfaction and employee trust and the moderating role of gender. Data for this was collected through a questionnaire and a sample of 411 conventional travel agent employees in Bali. Sample selection was carried out using the purposive sampling method. The collected data will analyzed using SmartPLS 4. This study shows that perceived organizational support positively affects employees’ affective commitment at conventional travel agents in Bali. In addition, job satisfaction positively influenced employees’ affective commitment, but employee trust did not affect affective commitment. This finding also identified that job satisfaction partially mediates the relationship between perceived organizational support and affective commitment, while employee trust does not mediate the relationship. An interesting difference was seen between male and female employees. Perceived organizational support had a significant impact on female employees’ trust. This research implies that companies and management of conventional travel agencies should improve employee support, satisfaction, and well-being of male and female employees without discrimination.
Women on the Move: How Socio-Economic Background Through Lifestyle Shapes Travel Behavior to Bali Kurniasari, Ni Made Dyah Ryana; Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2025.023.1.12

Abstract

Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating the moderating roles of social media use and collectivism. Using a modified version of the Theory of Planned Behavior (TPB), this study adopts a quantitative approach. Data were collected from 365 female respondents through a judgmental sampling technique and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that socio-economic status significantly impacts travel behavior, with lifestyle mediating. Additionally, collectivism moderates the relationship between socio-economic status and travel behavior. This study contributes to tourism research by enhancing the TPB framework and addressing gender-specific travel behaviors. The novelty lies in its focus on the interplay between socio-economic, cultural, and technological factors. It provides valuable insights for gender-responsive tourism strategies and inclusive, social media-driven marketing approaches in Bali.
Co-Authors Callista Chiara Dewa Ayu Abhinandati Prajna Pratisthita Eka Nova Irwani Gusti Ayu Citra Arya Sucisanjiwani Gusti Ayu Citra Arya Sucisanjiwani I Dewa Ayu Nindya Prathiwi S I Gede Agus Sukertha Yasa I Komang Gede Aditya Aristana I Wayan Bagus Purnama Sidi Ida Ayu Kusuma Dewi Jellycha Mutiara Kurnia Putri Ketut Alit Ari Antari Kurniasari, Ni Made Dyah Ryana M. Tanggap Sasmita Meliana, Magsyanda Natasha Valentine Trius Ni Kadek Reinita Andriyani Ni Kadek Reinita Andriyani Ni Ketut Wiwiek Agustina Ni Ketut Wiwiek Agustina Ni Made Dyah Ryana Kurniasari Ni Putu Candra Cristina Ni Putu Evi Wijayanti Nikensari, Galuh Amilia Octaviani, Natasya Putri, Jellycha Mutiara Kurnia Renggi, Theresia Salsa Purnama Selvi Caroline Syaputra Shabinna Putri Setyo Bambang Theresia Verina Rosari Bei Wiwiek Agustina, Ni Ketut