Articles
The Mediating Role of Social Media Use and Perceived Value between Tourist Knowledge and Tourist Attitudes: A Study on the Digital Native Generation
Putu Gde Arie Yudhistira;
Ni Made Dyah Ryana Kurniasari;
Shabinna Putri Setyo Bambang
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 3 (2023)
Publisher : Universitas Airlangga
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DOI: 10.20473/jmtt.v16i3.46909
Objective: This study examines the relationship between tourist knowledge and attitudes mediated by social media use and perceived value. Design/Methods/Approach: Data was collected using a questionnaire with a judgment sampling technique. A total of 358 participants from the Gen Z generation were chosen for the study. The data was analyzed using the Partial Least Square Structural Equation Model (PLS-SEM) through outer and inner models, using SmartPLS 4. Findings: The research findings indicate that the level of tourist knowledge does not have a direct impact on their attitudes. However, it indirectly affects their attitudes through mediating factors such as social media use and perceived value. Originality: This research adopts the KAB (Knowledge Attitude Behaviour) theory and extends previous studies' results by adding mediation from the constructs of social media use and perceived value. This study aims to fill this gap by examining the relationship between tourist knowledge and attitudes toward visiting a destination while also investigating the mediating roles of perceived value and social media use. Practical/Policy implication: To promote knowledge and positive attitudes towards a destination, stakeholders must ensure that the perceived value remains excellent. It necessitates understanding the destination well and highlighting its unique value to visitors through attractions, prices, or other relevant variables. Therefore, to cultivate awareness and favorable opinions toward a destination, stakeholders must dedicate themselves to upholding its perceived value.
A Pathway to a Better Future: Community-Based Tourism for Local Economic Growth in Sayan Village, Ubud
Octaviani, Natasya;
Meliana, Magsyanda;
Yudhistira, Putu Gde Arie
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung
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DOI: 10.35313/jtospolban.v3i3.104
Community-Based Tourism (CBT) has become increasingly popular in recent years. This is due to the increasing interest of tourists in traveling more authentically. The CBT concept seeks to create sustainable tourism that positively impacts the local economy. Sayan Tourism Village is one of the Tourism Villages that has implemented the concept. The purpose of this study is to analyze the contribution of CBT in supporting local economic growth in Sayan Tourism Village. The research method used is qualitative research with an exploratory study approach. Data were collected through literature review, observation, and interviews with the Village Government and tourism industry players in Sayan Tourism Village. The results showed that the implementation of CBT in Sayan Tourism Village has had a positive impact on the local economy.
Spirituality in the Workplace: Enhanced Job Satisfaction Through Employee Well-being and Work-life Balance
Nikensari, Galuh Amilia;
Yudhistira, Putu Gde Arie
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 17 No. 2 (2024)
Publisher : Universitas Airlangga
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DOI: 10.20473/jmtt.v17i2.57090
Objective: This study examines the relationship between workplace spirituality and job satisfaction mediated by employee well-being and moderated by work-life balance in the travel industry. Design/Methods/Approach: The data was collected using a questionnaire using purposive sampling. A total of 415 respondents working in conventional travel agent services participated in the study. Data analysis was performed using the Partial Least Square Structural Equation Model (PLS-SEM) via outer and inner models using SmartPLS 4. Findings: This study identifies that workplace spirituality positively has a direct and indirect impact on job satisfaction with the mediating effect of employee well-being and the moderating effect of work-life balance. Originality/Value: The study provides new insights by examining both the direct and indirect impacts of workplace spirituality on job satisfaction within the travel agent industry. The study also identifies the moderating effect of work-life balance and the mediating effect of employee well-being formulated into a comprehensive model. Practical/Policy implication: This study provides managerial implications, suggesting managers can leverage workplace spirituality as a competitive advantage. Managers can enhance employees' job satisfaction by implementing well-being programs that consider employees' spiritual needs and work-life balance.
Shared Memories, Shared Stories: How Memorable Travel Experiences, Destination Attachment, and Tourist Satisfaction Drive sWOM Intentions
Octaviani, Natasya;
Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 4 (2024)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.21776/ub.jam.2024.022.04.11
Social media has become an important platform for sharing travel experiences, where information tourists share can influence prospective tourists' perceptions and decision-making processes. Understanding what motivates tourists, particularly Generation Z tourists, to share their experiences on social media is critical for destinations and marketers. This study investigates the influence of memorable travel experiences on social word-of-mouth (sWOM) intentions of Generation Z tourists in Indonesia through the mediating roles of destination attachment and tourist satisfaction. Additionally, this study examines how positive emotions moderate the relationship between memorable travel experiences on both mediators. This quantitative study used purposive sampling to collect data from 519 Indonesian Generation Z tourists, which was then analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4. The findings show that memorable travel experience directly influences sWOM intentions. Destination attachment and tourist satisfaction positively mediate the relationship between MTE and sWOM Intention. However, the moderating effect of positive emotions was not supported, indicating that positive emotions did not strengthen the relationship between memorable travel experiences and the two mediators. This study is beneficial for tourism practitioners, as understanding these dynamics can help enhance sWOM intentions and optimize positive online recommendations to attract and retain Generation Z tourists.
Man vs Woman: Exploring Organizational Support, Job Satisfaction, and Trust in Travel Industry Employee Commitment
Renggi, Theresia Salsa Purnama;
Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.21776/ub.jam.2024.022.03.05
Attention to employee welfare is a significant focus in human resource management. Companies that pay attention to employee welfare often see increased employee commitment. This study aims to analyze the direct and indirect effects of perceived organizational support on affective commitment in conventional travel agents in Bali, considering the mediating roles of job satisfaction and employee trust and the moderating role of gender. Data for this was collected through a questionnaire and a sample of 411 conventional travel agent employees in Bali. Sample selection was carried out using the purposive sampling method. The collected data will analyzed using SmartPLS 4. This study shows that perceived organizational support positively affects employees’ affective commitment at conventional travel agents in Bali. In addition, job satisfaction positively influenced employees’ affective commitment, but employee trust did not affect affective commitment. This finding also identified that job satisfaction partially mediates the relationship between perceived organizational support and affective commitment, while employee trust does not mediate the relationship. An interesting difference was seen between male and female employees. Perceived organizational support had a significant impact on female employees’ trust. This research implies that companies and management of conventional travel agencies should improve employee support, satisfaction, and well-being of male and female employees without discrimination.
What Makes Domestic Tourists Satisfied with Shopping in Bali? The Influence of Place Attachment, Shopping Motivation, and Shopping Experience
Putu Gde Arie Yudhistira;
Jellycha Mutiara Kurnia Putri;
Eka Nova Irwani
Jurnal Kajian Bali (Journal of Bali Studies) Vol 14 No 2 (2024): Reclaiming Cultural Heritage
Publisher : Pusat Kajian Bali Universitas Udayana
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DOI: 10.24843/JKB.2024.v14.i02.p08
Shopping for souvenirs is often considered an essential part of the travel experience for many tourists. This study examines the relationship between place attachment and shopping motivation as independent variables, shopping satisfaction as a dependent variable, and shopping experience as a mediator. The findings indicate that place attachment may influence shopping pleasure indirectly, through the mediating role of shopping experience. In contrast, shopping satisfaction is affected by shopping motivation both directly and indirectly. A sample size of 308 respondents who had participated in tourism shopping at Sukawati Art Market, Gianyar, Bali, was used to validate the proposed model. The validation was conducted using PLS-SEM through outer and inner models with SmartPLS 4, using a 1-tailed test. The study employed a quantitative approach and collected data through a survey questionnaire. The results of this research hold theoretical and practical implications for increasing the understanding of shopping satisfaction of domestic tourists.
From Fear to Adventure: How Trust, Risk, and Behavior Control Influence Gen Z's Solo Travel Intention
Meliana, Magsyanda;
Yudhistira, Putu Gde Arie
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga
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DOI: 10.20473/jmtt.v18i1.62589
Objective: This study investigates the relationship between perceived risk and perceived behavioural control on Gen Z's solo travel intention mediated by trust. Design/Methods/Approach: A purposive sampling method was used to collect data through an online questionnaire using Microsoft Forms. A total of 404 respondents were collected from Gen Z. Data analysis was conducted using PLS-SEM through outer and inner models by using SmartPLS 4. Findings: The findings suggest that perceived risk and perceived behavioural control have a direct impact on solo travel intention. In addition, the mediating effect of trust has an indirect impact on solo travel intentions. Originality/Value: This study adds the mediating effect of trust in testing risk factors and behavioural control on Gen Z's solo traveling intention. The context of solo traveling remains under-researched in Gen Z, due to the relatively new phenomenon of solo traveling and the lack of Gen Z solo travellers. This research aims to fill the gap by highlighting these important aspects. Practical/Policy implication: This research provides several implications for practitioners, stakeholders and app developers in the tourism industry in making decisions to develop safe solo travel for potential solo travellers. Building cooperation to ensure safe destinations for solo travellers, creating solo travel apps, promoting safe solo travel on social media, and building flexible policies.
Exploring the Role of Place Dependence, Identity, and Positive Experiences in Domestic Tourists’ Revisit Intention
Putri, Jellycha Mutiara Kurnia;
Yudhistira, Putu Gde Arie
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga
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DOI: 10.20473/jmtt.v18i1.65636
Objective: This study investigates the role of place dependence and place identity in shaping domestic tourists' intentions to revisit beach destinations, focusing on the mediating effect of positive emotional experiences. Design/Methods/Approach: This study used a quantitative methodology with 314 respondents through an online questionnaire to collect data, which were then analyzed using PLS-SEM with SmartPLS 4. Findings: The findings indicate a significant positive influence of both place dependence and place identity on the intention to return, which is mediated by positive emotional experiences. Originality: In accordance with place attachment theory, this study highlights the significance of understanding the interconnection between place dependence and identity in building tourists' sense of attachment to specific destinations. Practical/Policy implication: To encourage repeat visits, it is crucial for stakeholders to preserve the destination's unique attributes and enhance the tourist experience through quality facilities, cultural events, and culinary and leisure activities. By offering exceptional experiences and high-quality services, stakeholders can foster long-term relationships with tourists and enhance a destination's appeal for future visits.
Women on the Move: How Socio-Economic Background Through Lifestyle Shapes Travel Behavior to Bali
Kurniasari, Ni Made Dyah Ryana;
Yudhistira, Putu Gde Arie
Jurnal Aplikasi Manajemen Vol. 23 No. 1 (2025)
Publisher : Universitas Brawijaya, Indonesia
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DOI: 10.21776/ub.jam.2025.023.1.12
Tourism is a crucial sector for economic growth, and understanding the factors that influence travel behavior is essential for developing effective strategies. This study aims to investigate the influence of socio-economic and lifestyle factors on women's travel behavior to Bali, incorporating the moderating roles of social media use and collectivism. Using a modified version of the Theory of Planned Behavior (TPB), this study adopts a quantitative approach. Data were collected from 365 female respondents through a judgmental sampling technique and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings revealed that socio-economic status significantly impacts travel behavior, with lifestyle mediating. Additionally, collectivism moderates the relationship between socio-economic status and travel behavior. This study contributes to tourism research by enhancing the TPB framework and addressing gender-specific travel behaviors. The novelty lies in its focus on the interplay between socio-economic, cultural, and technological factors. It provides valuable insights for gender-responsive tourism strategies and inclusive, social media-driven marketing approaches in Bali.
The Effect of E-WOM on Social Media Instagram Toward The Decision To Visit Labuan Bajo
Yudhistira, Putu Gde Arie
Journal of Business on Hospitality and Tourism Vol. 4 No. 2 (2018): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional
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DOI: 10.22334/jbhost.v4i2.117
E-WOM is a social media marketing especially on Instagram, which is used to promote a tourist attraction or a product. The purpose of this study was to find out the Effect of E-WOM in Social Media Instagram on the Decision to Visit Labuan Bajo. This research was a descriptive study with a quantitative approach using questionnaire tools for data collection techniques using sample of 100 respondents by taking purposive sampling technique. Respondents used in this research were visitors who had visited Labuan Bajo. This research used 2 variables: Electronic Word of Mouth variable with 5 e-WOM dimensions which were Platform Assistance, Concern for others, Expressing Positive Feeling, Economic Incentive and Helping the Company.Variable Visiting decisions were analyzed using multiple linear regression. The result of percentage of E-WOM in Social Media Instagram on the Decision to Visit Labuan Bajo was 20,6% with two dimensions which had a very strong relationship toward decision to visit, which were dimension Expressing Positive Feeling and Economic Incentive.