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All Journal IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Panggung JOURNAL SCIENTIFIC OF MANDALIKA (JSM) Jurnal Ilmiah Wahana Pendidikan Journal of Language Education, Linguistics, and Culture Kajian Linguistik dan Sastra Jurnal Bastra (Bahasa dan Sastra) Innovative: Journal Of Social Science Research SOCIETIES: Journal of Social Sciences and Humanities Journal of Language Education
Sihite, Jubil Ezer
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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A METAPHOR ANALYSIS IN KUNTO AJI'S SONG ALBUM "MANTRA MANTRA simbolon, Valensia Rossy; Sinambela, Erika; Sihite, Jubil Ezer
Jurnal Bastra (Bahasa dan Sastra) Vol. 11 No. 2 (2026): JURNAL BASTRA EDISI APRIL 2026
Publisher : Program Studi Pendidikan Bahasa dan Sastra Indonesia, FKIP, Universitas Halu Oleo Kampus Bumi Tridharma Andounohu Kendari, Provinsi Sulawesi Tenggara – Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/bastra.v11i2.2616

Abstract

This study examines the use of metaphor in Kunto Aji’s album Mantra Mantra as a form of figurative language that conveys complex emotional and psychological meanings. The research is grounded in Conceptual Metaphor Theory proposed by George Lakoff and Mark Johnson, which views metaphor not only as a linguistic device but also as a cognitive tool for understanding abstract experiences. The objectives of this study are to identify the types of metaphors used in the song lyrics and to interpret their meanings within the context of the album. This research employs a descriptive qualitative method, with song lyrics from nine selected songs in the Mantra Mantra album as the primary data. The data were collected through close reading and analyzed using textual analysis. The metaphors were classified into three types: structural, orientational, and ontological metaphors, followed by interpretation based on their contextual meanings. The findings reveal that all three types of metaphors are present in the lyrics, with ontological metaphors appearing most frequently. These metaphors conceptualize abstract experiences such as anxiety, love, memory, identity, and self-healing through concrete domains like physical objects, movement, space, and human actions. Furthermore, the metaphors form consistent conceptual patterns, such as emotions as physical entities, life as a journey, and self-development as a process of struggle. The study also finds that metaphors in the album carry critical meanings, challenging modern societal values such as productivity pressure, social expectations, and the measurement of success through numerical achievement. In conclusion, metaphors in Mantra Mantra function not only as aesthetic elements but also as cognitive and critical tools that shape human understanding of emotional experiences. They enable listeners to interpret complex psychological conditions and reflect on themes of mental health, self-awareness, and personal growth.
The Function of Language in Advertisements that Promote Fair Skin as a Beauty Standard Simbolon, Lilis Veronika; Manik, Sondang; Sihite, Jubil Ezer
Kajian Linguistik dan Sastra Vol. 5 No. 2 (2026): Mei 2026
Publisher : Prodi Sastra Indonesia, FKIP Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/kalistra.v5i2.54332

Abstract

This study examines the role of language in beauty advertisements that promote fair skin as a beauty standard. It aims to identify the language functions used and to explain how these functions contribute to the construction of fair skin as an ideal of beauty. The problem of this study focuses on how language is used to influence and shape audience perceptions in advertising discourse. This research employs a descriptive qualitative method. The data consist of 20 beauty advertisements collected from TikTok and YouTube, focusing on verbal elements such as slogans and persuasive expressions. The analysis is based on Roman Jakobson’s theory of language functions. The findings show that the conative function is the most dominant, followed by poetic and emotive functions. Overall, the study reveals that language in beauty advertisements plays a significant role in constructing and reinforcing fair skin as a beauty standard. Abstrak Penelitian ini mengkaji peran bahasa dalam iklan kecantikan yang mempromosikan kulit putih sebagai standar kecantikan. Penelitian ini bertujuan untuk mengidentifikasi fungsi-fungsi bahasa yang digunakan serta menjelaskan bagaimana fungsi-fungsi tersebut berkontribusi dalam pembentukan kulit putih sebagai ideal kecantikan. Permasalahan dalam penelitian ini berfokus pada bagaimana bahasa digunakan untuk memengaruhi dan membentuk persepsi audiens dalam wacana periklanan. Penelitian ini menggunakan metode deskriptif kualitatif. Data penelitian terdiri dari 20 iklan kecantikan yang dikumpulkan dari TikTok dan YouTube, dengan fokus pada unsur verbal seperti slogan dan ungkapan persuasif. Analisis didasarkan pada teori fungsi bahasa Roman Jakobson. Hasil penelitian menunjukkan bahwa fungsi konatif merupakan yang paling dominan, diikuti oleh fungsi puitik dan emotif. Secara keseluruhan, penelitian ini mengungkapkan bahwa bahasa dalam iklan kecantikan memainkan peran penting dalam membangun dan memperkuat kulit putih sebagai standar kecantikan.
Co-Authors Arsen Nahum Pasaribu asaribu, Tiara K Cahyani, Aliya Noor Donna Ria Pasaribu Erika Sinambela Hia, Leli Arlinawati Ketaren, Selfiyani Rony Arahta Sembiring Rosdiana Rajagukguk Rumahorbo, Elisa Apprilia Vinayaka Siahaan, Lidya Elisca Siahaan, Restu Berka Simamora, Era Mita Theresia Simarmata, Wira Indah Yumita Simbolon, Lilis Veronika simbolon, Valensia Rossy Sondang Manik Tiara K Pasaribu Uswatun Hasanah Zalukhu, Atalisi