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KUALITAS LAYANAN, KEPUASAN NASABAH, LOKASI PERUSAHAAN DAN LOYALITAS KONSUMEN TOPAN SETIAWAN; LISTYOWATI PUJI RAHAYU; SURYO EDIYONO
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 1 No 05 (2019): INTELEKTIVA : Jurnal Ekonomi, Sosial dan Humaniora E-ISSN 2686-5661
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kompetisi bisnis dalam alaf globalisasi ini menuntut suatu korporasi mampu merespon dengan keputusan yang cepat dan tepat. Oleh karena itu, setiap perusahaan dituntut bersaing secara kompetitif dalam hal menciptakan dan mempertahankan konsumen yang loyal. Tujuan penelitian ini adalah mengetahui pengaruh kualitas pelayanan, kepuasan nasabah dan lokasi terhadap loyalitas nasabah baik secara parsial maupun simultan serta untuk mengetahui variabel manakah yang paling berpengaruh terhadap loyalitas nasabah BMT Tumang Cabang Grabag Magelang.Tipe penelitian dalam penelitian ini adalah penelitian ekslanatory dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh nasabah BMT Tumang Cabang Grabag Magelang per Juni 2018 yang berjumlah 886 nasabah. jumlah sampel yang digunakan dalam penelitian ini adalah berjumlah 89 responden yang diambil secara accidental sampling. Teknik analisis data menggunakan analisis regresi linier berganda pada taraf signifikansi 5%. Hasil penelitian menunjukan terdapat pengaruh yang signifikan kualitas pelayanan, kepuasan nasabah, dan lokasi terhadap loyalitas nasabah BMT Tumang Cabang Grabag Magelang baik secara simultan maupun parsial terhadap loyalitas nasabah, dengan variabel kualitas pelayanan mempunyai pengaruh paling dominan terhadap loyalitas nasabah
ANALISIS TALENT MANAGEMENT, BEBAN KERJA, DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI (Studi Kasus Pada Madrasah Aliyah Raudlatul Ma’arif Temon, Simo, Boyolali) Dyah Ayu Puji Astutik; Hari Purwanto; Unna Ria Safitri; Listyowati Puji Rahayu; Lio Bijumes
EKOBIS Vol 14 No 1 (2026): JURNAL EKOBIS
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v14i1.1551

Abstract

ABSTRAK Penelitian ini bermaksud untuk mengetahui pengaruh talent management, beban kerja, dan motivasi kerja pada kinerja pegawai di Madrasah Aliyah Raudlotul Ma’arif, Temon, Simo, Boyolali. Penelitian ini menggunakan metode kuantitatif, populasi ataupun sasaran yaitu pegawai Madrasah Aliyah Raudlotul Ma’arif 35 orang. Observasi, wawancara dan penyebaran kuesioner dipakai sebagai teknik untuk menghimpun data dalam studi ini. Analisis regresi linier berganda dipakai sebagai metode untuk menganalisi data yang sudah dihimpun sebelumnya dalam studi ini. Hasil penelitian hipotesis atau uji (t) memperlihatkan bahwa talent management berpengaruh signifikan pada kinerja pegawai nilainya 0,034 < 0,05, di lain sisi beban kerja dan motivasi kerja tidak berpengaruh pada kinerja pegawai yaitu nilainya sejumlah 0,450 > 0,05 dan 0,120 > 0,05. Uji simultan memperlihatkan bahwa kinerja pegawai mendapat pengaruh secara signifikan dan berbarengan dari ketiga variabel independen. Koefisien determinasi (R²) diketahui talent management, beban kerja, dan motivasi kerja pada kinerja pegawai di Madrasah Aliyah Raudlotul Ma’arif, Temon, Simo, Boyolali sejumlah 21,3 %.
Pengaruh Gaya Kepemimpinan Transformasional, Motivasi Kerja, dan Disiplin Kerja terhadap Kinerja Guru pada Sekolah Menengah Kejuruan SMK Negeri 1 Musuk Boyolali Siti Musarofah; Listyowati Puji Rahayu; Luki Sri Anggoro Wati
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 4 No. 2 (2026): April: JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jmbe-itb.v4i2.4570

Abstract

Teacher performance is one of the key factors in determining the quality of education and the achievement of school objectives. Several factors that are assumed to influence teacher performance include transformational leadership style, work motivation, and work discipline. This study aims to analyze the effect of transformational leadership style, work motivation, and work discipline on teacher performance at SMK Negeri 1 Musuk Boyolali. The research employed a quantitative method with descriptive and verificative approaches. The population consisted of 50 teachers, and all members of the population were selected as respondents using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS version 25. The results revealed that work motivation had a positive and significant effect on teacher performance. In contrast, transformational leadership style and work discipline did not have a significant partial effect on teacher performance. However, simultaneously, transformational leadership style, work motivation, and work discipline significantly affected teacher performance. The Adjusted R Square value of 0.324 indicates that these three variables explain 32.4% of the variation in teacher performance, while the remaining 67.6% is influenced by other factors outside the scope of this study. The findings imply that enhancing work motivation should be prioritized in efforts to improve teacher performance, while leadership and work discipline should continue to be strengthened to support a more effective working environment.
Pengaruh Word of Mouth, Variasi Produk, dan Persepsi Konsumen terhadap Keputusan Pembelian Produk Balket (Balung Kethek) di Dafinas Snack Boyolali Fika Luxsmawati; Luki Sri Anggorowati; Listyowati Puji Rahayu
Jurnal Manajemen Riset Inovasi Vol. 4 No. 3 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i3.9912

Abstract

This study aims to analyze the influence of Word of Mouth (WOM), product variety, and consumer perception on purchasing decisions for Balket (Balung Kethek) products at Dafinas Snack Boyolali. The study employs a quantitative approach, with data collected via questionnaires distributed to 100 respondents who had purchased Balket products. The data were analyzed using the Statistical Package for the Social Sciences (SPSS) software, utilizing validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that Word of Mouth has a positive and significant effect on purchasing decisions, with a significance value of 0.010 (< 0.05). Meanwhile, product variety does not have a significant effect on purchasing decisions, as evidenced by a significance value of 0.288 (> 0.05). Conversely, consumer perception has a positive and significant effect on purchasing decisions, with a significance value of 0.000 (< 0.05). Simultaneously, Word of Mouth, product variety, and consumer perception significantly influence purchasing decisions. The adjusted R-square value of 0.403 indicates that the three independent variables explain 40.3% of the variation in purchasing decisions, while the remaining 59.7% is influenced by factors outside the research model.
PELAYANAN JASA SERVIS MOBIL DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDY KASUS DI BENGKEL CHANDRA MOTOR SPOORING BOYOLALI) Taufiq Chandra Kusuma; Alean Kistiani Hegy Suryana; Listyowati Puji Rahayu; Unna Ria Safitri; Hari Purwanto
EKOBIS Vol 12 No 1 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i1.614

Abstract

Memberi pelayanan karyawan harus bersikap baik dalam pelayanan yang mereka suguhkan, tidak hanya itu juga harus memiliki ketepatan waktu yang cepat, efektif dan selesai terhadap pelayanan yang diberikan ke konsumen, membuat pelanggan maupun konsumen bahagia dengan pengalamannya disini dan pelayanan yang berkesan baik dan memuaskan diberikan perusahaan itu adalah sikap dasar prinsip usaha yaitu melayani. Penelitian ini merupakan penelitian kuantitatif yang metode survey untuk mendapatkan data primer. Intrumen penelitian berisi sejumlah pertanyaan di mana jawaban yang disediakan merupakan jawaban yang terukur dengan skala likert. Data yang diperoleh kemudian dianalisis dengan SPSS pada taraf kepercayaan 95% sehingga mampu menjawab hipotesis penelitian. Hasil analisis penelitian menyatakan bahwa setiap butir pernyataan di instrumen penelitian yang digunakan adalah valid dan reliabel. Hasil uji asumsi klasik menyatakan bahwa data yang terkumpul terdistribusi normal (sig 0,200 > 0,05), tidak terjadi multikolinearitas di mana nilai VIF untuk variabel X1, X2, X3, X4, X5, masing-masing adalah 1,863; 3,058; 2,708; 2,459; 1,581. Sementara itu, nilai Tolerance untuk masing-masing variabel X1, X2, X3, X4, X5 adalah 0,537; 0,327; 0,369; 0,407; 0,633. Hasil uji autokorelasi adalah tidak terjadi autokorelasi dU<d<4-dU (1,65<2,182<4-1,44). Hasil uji t menyatakan bahwa reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan. Kesimpulan dari penelitian antara lain reliabiliti, responsiveness, assurance, dan empathy secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan, sedangkan tangibles secara parsial berpengaruh terhadap kepuasan pelanngan. secara parsial berpengaruh signifikan terhadap keputusan pembelian. Hasil uji F menyatakan bahwa reliabiliti, responsiveness, assurance, empathy, dan tangibles secara simultan berpengaruh signifikan terhadap kepuasan pelanggan.
Pengaruh Kualitas Pelayanan, Fasilitas, dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan : Studi pada Bengkel Yamaha Kondang Motor Simo Boyolali Ema Handayani; Listyowati Puji Rahayu; Donna Setiawati
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7843

Abstract

Indonesia's economic growth in recent years has encouraged the development of various industries and businesses. Consequently, companies must adapt to market changes while maintaining service quality to build customer loyalty. In the service industry, customer satisfaction and loyalty are key indicators of business success. The automotive service sector, including motorcycle workshops, is one such industry. Customer loyalty is influenced by service quality, facilities, and customer satisfaction. This study examines the effect of service quality, facilities, and customer satisfaction on customer loyalty at Yamaha Kondang Motor Simo Workshop in Boyolali. The research was motivated by field observations showing a mismatch between the limited number of technicians and the increasing number of customers, as well as inconsistencies in findings from previous studies regarding the relationships among these variables. This research employed a descriptive quantitative approach. Data were collected through questionnaires distributed to 100 respondents selected using purposive sampling. The data were analyzed using statistical techniques to describe the research object and examine the relationships among the variables. The results indicate that service quality has a positive and significant effect on customer loyalty. Facilities also have a significant effect on customer loyalty, while customer satisfaction positively and significantly influences customer loyalty. Furthermore, service quality, facilities, and customer satisfaction simultaneously have a significant effect on customer loyalty at Yamaha Kondang Motor Simo Workshop, Boyolali.
Pengaruh Kepuasan Merek, Loyalitas Merek, Kelekatan Merek, dan Kecintaan Merek terhadap Kosmetik Wardah di Swalayan Luwes Kota Boyolali. Khusna Ade Prasetyo; Donna Setiawati; Listyowati Puji Rahayu
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7840

Abstract

This study aims to analyze the influence of brand satisfaction and brand love on brand loyalty toward Wardah cosmetic products. The research employed a quantitative approach with an associative research design to examine the relationships among the variables. The population consisted of consumers who had used Wardah cosmetic products, while the sample was selected using a purposive sampling technique based on predetermined criteria. Primary data were collected through a structured questionnaire distributed to respondents and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics. The findings reveal that brand satisfaction has a positive and significant effect on brand loyalty, indicating that consumers who are satisfied with Wardah products are more likely to remain loyal to the brand. Furthermore, brand love also has a positive and significant effect on brand loyalty, demonstrating that consumers’ emotional attachment to the brand strengthens their commitment and intention to repurchase. Simultaneously, brand satisfaction and brand love significantly influence brand loyalty. These findings suggest that maintaining high product quality, fulfilling consumer expectations, and fostering strong emotional relationships with customers are essential strategies for enhancing long-term customer loyalty toward Wardah cosmetic products.
Pengaruh Disiplin Kerja, Lingkungan Organisasi, dan Motivasi Kerja terhadap Kinerja Pegawai Perumda Air Minum Tirta Ampera Area Musuk Kabupaten Boyolali Bayu Setiawan; Unna Ria Safitri; Listyowati Puji Rahayu
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 3 (2026): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i3.7877

Abstract

How smoothly clean water reaches the public depends heavily on how well the workforce behind the service performs its daily duties, making employee performance a matter worth close attention. This study looks at three factors thought to shape that performance among staff at Perumda Air Minum Tirta Ampera Area Musuk: how closely employees follow workplace rules, the condition of the organization surrounding them, and the internal drive pushing them to achieve. Given the limited workforce size, all 40 employees were included as respondents through saturated sampling, with Likert-scale responses processed via multiple regression in SPSS once the classical assumption tests were satisfied. Field findings confirm that rule-following among staff meaningfully lifts their performance (t = 3.692; sig = 0.001), and organizational conditions emerge as the strongest single driver among the three (t = 4.651; sig = 0.000). Notably, achievement drive also contributes significantly, though in a direction opposite to what was initially expected (t = -3.235; sig = 0.002). Taken together, the three factors convincingly shape employee performance (F = 41.587; sig = 0.000), explaining 62.3 percent of its variance (Adjusted R Square 0.623). Rule-following and organizational conditions stand out as the levers worth strengthening, while the inverse pattern found for achievement drive signals that management may need to rethink how it approaches incentives.
Pengaruh Harga, Kualitas Produk, dan Lokasi terhadap Keputusan Pembelian Mie Soun UD Putra Tunggal, Desa Mergoluweh, Kecamatan Tulung, Kabupaten Klaten Ahmad Nurul Chikam; Luki Sri Anggorowati; Listyowati Puji Rahayu
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7825

Abstract

This study examines the effect of price, product quality, and location on the purchase decision of mie soun consumers at UD Putra Tunggal, Mergoluweh Village, Tulung District, Klaten Regency. The growth of micro, small, and medium enterprises (MSMEs) in Central Java has been significant, reaching 197,539 units in 2025, creating increasingly competitive market conditions that compel business actors to understand the factors driving consumer purchase decisions. This research employed a quantitative approach using a survey method with closed questionnaires distributed to 100 respondents selected through purposive sampling—consumers aged 21 years and above who had visited or purchased mie soun at UD Putra Tunggal. Data were analysed using multiple linear regression, classical assumption tests, and hypothesis testing through t-test, F-test, and coefficient of determination (R²). The results indicate that price, product quality, and location each partially have a positive and significant effect on purchase decisions. Simultaneously, the three variables also significantly influence purchase decisions with an F-value of 251.732 and significance of 0.000. The coefficient of determination (R²) shows that the three variables explain 88.7% of the variation in purchase decisions, while the remaining 11.3% is influenced by other factors outside this study. These findings confirm the relevance of the Theory of Consumer Behaviour in explaining purchase decision-making in the traditional food MSME sector.
Pengaruh Inovasi Produk, Pelayanan Anggota, dan Citra BMT terhadap Loyalitas Anggota : Studi pada BMT Tumang Boyolali Alfina Muntafiah; Listyowati Puji Rahayu; Donna Setiawati
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7830

Abstract

The growth of the Islamic financial industry demands that Baitul Maal wat Tamwil (BMT) continually improve their competitive advantage. However, empirical phenomena show a gap where product uniformity and unoptimized services lead to member switching behavior. Therefore, this study aims to examine the effect of product innovation, member services, and corporate image on member loyalty at the BMT Tumang Boyolali branch. This research employs a quantitative method with an associative design. The population comprises over 10,000 active members, and using Slovin's formula with a 10% margin of error, a sample of 100 respondents was selected through purposive sampling. Primary data were collected via questionnaires and analyzed using multiple linear regression. The findings indicate that product innovation and BMT image partially have a positive and significant impact on member loyalty, highlighting the importance of adaptive financial products and institutional trust. Conversely, member services do not significantly affect loyalty. Simultaneously, product innovation, member services, and BMT image significantly influence member loyalty. The theoretical implication reinforces the Theory of Planned Behavior, while practically, BMTs must prioritize product digitalization and maintain their Sharia compliance reputation to foster long-term loyalty.