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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Sigmagri JoEMS : Journal of Education and Management Studies Jurnal Pengabdian Masyarakat Al-Ijtimā: Jurnal Pengabdian Kepada Masyarakat
Purbowo, Purbowo
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PENGARUH HARGA, RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SOSIS SALAM AFCO FRESH JOMBANG Hasan, Said Rian Al; Sukma, Septi Ambar Indraningtia; Chusnah, Miftachul; Khasan, Umar; Purbowo, Purbowo
Sigmagri Vol. 5 No. 1 (2025): Juni
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i1.1543

Abstract

Penelitian ini bertujuan Untuk mengetahui pengaruh harga, rasa dan kualitas Produk secara parsial terhadap keputusan pembelian Sosis Salam Afco dan mengetahui harga, rasa dan kualitas Produk berpengaruh secara simultan terhadap keputusan pembalian Sosis Salam Afco. Populasi penelitian adalah seluruh konsumen Afco Fresh Jombang, dengan sampel sebanyak 100 konsumen. Analisis data menggunakan metode kuantitatif deskriptif dan dilengkapi uji asumsi klasik, regresi linier berganda, koefisien determinasi, uji simultan (uji F), dan uji parsial (uji T). Hasil pengujian secara parsial menunjukkan bahwa variabel Harga (X1) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y) Dengan nilai Thitung (5.387) > Ttabel (1,661) dan nilai sig (0.000) < 0,05. Variabel Rasa (X2) tidak berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y) Dengan nilai Thitung (1.984) > Ttabel (1.661) dan nilai sig (0.050) > 0.05. Variabel Kualitas Produk (X3) berpengaruh signifikan dan positif terhadap Keputusan Pembelian (Y) Dengan nilai Thitung (4.106) > Ttabel (1.661) dan nilai sig (0.000) < 0.05. Hasil Uji F diperoleh nilai Fhitung 47.865 > Ftabel (2.70) dan nilai sig (0.000) < (0,05), maka variabel harga, rasa dan kualitas produk secara simultan berpengaruh terhadap Keputusan Pembelian produk Sosis Salam Afco.
Analisis Teknikal untuk Meramalkan Harga Saham Agribisnis pada Indeks D232 BEI Prayoga, Rian Adi; Sukma, Septi Ambar Indraningtia; Purbowo, Purbowo; Chusnah, Miftachul
Sigmagri Vol. 5 No. 2 (2025): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i2.1578

Abstract

This study analyzes the stock performance of selected agribusiness companies listed in the D232 Index on the Indonesia Stock Exchange from 2020 to 2024. The research aims to identify buy and sell signals using a combination of Moving Average (MA) and Stochastic Oscillator indicators. A quantitative descriptive method was employed, and eight representative stocks were analyzed. Results show that stocks such as AALI, ANDI, ANJT, and BISI exhibit strong buy signals supported by golden cross patterns and oversold conditions, while BWPT, CSRA, and DSNG present strong sell signals indicated by death cross patterns and overbought conditions. The integration of technical indicators allows investors to make informed decisions on entry and exit points. This study contributes to the literature by applying a dual-indicator approach specifically to the agribusiness sector, highlighting the relevance of MA and Stochastic Oscillator in predicting price trends and supporting investment strategies. Recommendations include using these indicators to guide trading decisions and continuously monitoring market movements for optimal timing.
Pengaruh Rasio Fundamental Terhadap Nilai Perusahaan Sektor Agribisnis Yang Terdaftar di BEI Periode 2020-2023. Khofifah, Mar’atus; Sukma, Septi Ambar Indraningtia; Purbowo, Purbowo; Chusnah, Miftahul
Sigmagri Vol. 5 No. 2 (2025): Desember
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/sigmagri.v5i2.1579

Abstract

The Agribussines sector plays a crucial role in the Indonesian economy, significantly contributing to GDP and comodity exports, However this sector faces challenges such as price fluctuations, trade policies, and environmental issues. This study aims to analyze the effect of Return on Assets (ROA) and Debt to Equity Ratio (DER) on firm value as measured by Price to Book Value (PBV) in 25 agribusiness companies listed on the Indonesia Stock Exchange during 2020-2023. Multiple linear regression with classical assumption testing was employed to ensure model validity. The result show that simultaneously ROA and DER significantly effect PBV ( F-statistic 11.395: p < 0.05) with a contribution of 20.4%. Partially, DER has a positive and significant effect (t = 4.744: p < 0,05), while ROA has no significant effect (t= 0.816: p > 0.05). These findings indicate that capital structure has a stronge influence on market perception compared to profitability in determining the firm value of agribusiness companies. ABSTRAK Sektor agribisnis memiliki peran penting dalam perekonomian Indonesia dengan kontribusi signifikan terhadap PDB dan ekspor komoditas utama. Namun, sektor ini menghadapi tantangan berupa fluktuasi harga, kebijakan perdagangan, dan isu lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh Return on Assets (ROA) dan Debt to Equity Ratio (DER) terhadap nilai perusahaan yang diukur dengan Price to Book Value (PBV) pada 25 perusahaan agribisnis yang terdaftar di Bursa Efek Indonesia periode 2020–2023. Metode penelitian menggunakan regresi linier berganda dengan uji asumsi klasik untuk memastikan validitas model. Hasil penelitian menunjukkan bahwa secara simultan ROA dan DER berpengaruh signifikan terhadap PBV (F-hitung 11,395; p < 0,05) dengan kontribusi sebesar 20,4%. Secara parsial, DER berpengaruh positif signifikan (t = 4,744; p < 0,05), sementara ROA tidak berpengaruh signifikan (t = 0,817; p > 0,05). Temuan ini menunjukkan bahwa struktur modal lebih memengaruhi persepsi pasar dibanding profitabilitas dalam menentukan nilai perusahaan sektor agribisnis.
Co-Authors 'Ilmi, Muhammad Bahrul Aisa, Aufia Aniusa Oktaviani, Putri Ashlihah, Ashlihah Chusnah, Miftachul Chusnah, Miftahul DWI KURNIAWAN, ALDI Dwi Puspaningrum, Retno Fadlilah, Annisaul Fahmi, Muhammad Alim Fitria Hartanti, Cintia Hartanti, Dyah Ayu Sri Hasan, Said Rian Al Khasan, Umar Khofifah, Mar’atus Kurniawan, Moh Andi M. Qoyum Zuhriawan Maarif, Muhammad Salafudin Magfiroh, Canggih Nailil Mariyanti Mariyanti Mubarok, Fahim Mulyaningsih, Gangga Nabila Rahma, Nisa Nasif, Sahrul Nurazizah, Siti Pranata, Irzaq Galuh Prasetyo, Tulus Prayoga, Rian Adi Putri Lestari, Putri Putri, Tiara Ayu Nugraha Rahmadhani, Ika Puspitasari Dyah Ramadhani, Mochammad Ilham Rizka Annisa Rizki, Yofie Choironi Romadloni, M wahyu Rizqi Septi Ambar Indraningtia Sukma Setiyawan, Bramantio Aris Ade Soviyana, Vica Sulaikho, Siti Sunaryanti, Dwi Putri Umi Latifah Wilayah, Liweul Zahro, Malichatuz