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ANALISIS PANGSA PASAR DAN DAYA SAING CPO INDONESIA DI UNI EROPA Widyaningtyas, Dian; Widodo, Tri
Jurnal Manajemen Dayasaing Vol 18, No 2 (2016): Jurnal Manajemen Daya Saing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v18i2.4510

Abstract

Commodities of palm oil play a strategic role in the Indonesia’s economy. In this study we concern on the competitiveness of Indonesia’s Crude Palm Oil (CPO) industry and effectiveness of the potential market for Indonesia’s CPO in Uni Europe (UE). The utilization of CPO as biofuels, encouraging an significant increased of demand for CPO in UE. This study is also addressed to determine the Indonesian CPO performance among other palm oil producer country. We used the revealed comparative advantage (RCA) and market share index (MSI) methods in analysing the competitiveness level. Our results showed, in 2014, export performance of Indonesia’s CPO increased. It was showed by the value of RCA 1. Indonesia has competitiveness of CPO, because of the increased export volume of CPO and it’s derivates product to the major importer countries, such as UE. However, the average of RCA analysis in 2007-2014 indicate the lower performanceof Indonesia’s CPO exports compared to the other main CPO exporter, Malaysia. Thus, from the MSI analysis we found that Italy is a potential market for Indonesia’s palm oil exports, based on the fact that Indonesia’s CPO dominated the Italian market in the last seven years. The value of Indonesia’s market share was far above the competitor.
Pelatihan Digital Tools Untuk Pemetaan Trend Menu Konsumen Widyaningtyas, Dian; Budi Setiawan, Nur; Retnaningdiah, Dian
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 7, No 3 (2024): Juli 2024
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v7i3.3291

Abstract

Culinary is a very popular business in Indonesian society. This phenomenon has the consequence that the level of business competition becomes tighter, it is means that culinary businesses are always required to innovate to survive in the long run. The main focus of this community service is providing training to culinary business owners to follow dynamic consumer taste trends. This training aims to provide solutions by creating innovation and knowing the latest consumer interests. The approach used in this training is discussion and mapping of partners' challenges, then knowledge assistance and provision are provided. The results of Google Trends training are generally able to make a real contribution to business owners in achieving consumer loyalty. Apart from that, this training increases partners' knowledge in utilizing the Google Trends application to determine product focus and product marketing locations. In particular, it can foster strong self-confidence in partners in using digital business. Keywords: digital marketing; product trends; culinary; innovation.  Abstrak: Kuliner merupakan sebuah bisnis yang sangat digemari oleh masyarakat Indonesia. Fenomena ini membawa konsekuensi pada tingkat persaingan usaha yang semakin ketat, artinya pelaku usaha kuliner dituntut untuk selalu berinovasi agar dapat bertahan dalam jangka panjang. Fokus utama pengabdian masyarakat ini adalah memberikan pelatihan kepada pemilik usaha kuliner agar dapat mengikuti tren selera konsumen yang dinamis. Pelatihan ini bertujuan untuk memberikan solusi dengan menciptakan inovasi dan mengetahui minat konsumen terkini. Pendekatan yang digunakan dalam pelatihan ini adalah diskusi dan pemetaan permasalahan mitra, kemudian diberikan pendampingan dan pembekalan pengetahuan. Hasil dari pelatihan Google Trends secara umum mampu memberikan kontribusi nyata bagi pemilik usaha dalam meraih loyalitas konsumen. Selain itu, pelatihan ini meningkatkan pengetahuan digital marketing mitra dalam menentukan fokus produk dan lokasi pemasaran produk. Secara khusus, dapat menumbuhkan rasa percaya diri yang kuat pada mitra dalam menggunakan bisnis digital. Kata kunci: digital pemasaran; tren bisnis; kuliner; inovasi.
The Utilization of Herbal Products for Public Health in Indonesia: The Role of Social Influence and Health Value on Intentions to Use Herbal Products Widyaningtyas, Dian
Public Health of Indonesia Vol. 10 No. 4 (2024): October - December
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v10i4.845

Abstract

Background:The utilization of herbal products has gained increasing recognition within the healthcare sector. The COVID-19 pandemic has significantly influenced public demand and behavioral shifts toward herbal product usage. Additionally, the distribution of these products has become more widespread. Objective:This study aims to identify the factors influencing public intentions to use herbal products, with a particular focus on the roles of social influence and health value. Method:The study utilized a sample of 275 primary data points collected from consumers of herbal products in major cities across Indonesia. Responses were measured using a five-point Likert scale. Structural Equation Modeling (SEM) was employed to examine the relationships between social influence, attitudes, health value, and the intention to use herbal products. The survey consisted of two parts: the first gathered demographic and personal information for classification purposes, while the second comprised questions related to four variables that explored respondents' perceptions of herbal products. Partial Least Squares (PLS) analysis was used to investigate these phenomena. Results:The findings revealed that health value significantly influences the intention to use herbal products (p-value = 0.000; t-statistic = 26.909). Similarly, attitudes were shown to have a significant effect on intention (p-value = 0.038; t-statistic = 2.083). Conclusion:The study demonstrates that health value and attitude positively influence the intention to use herbal products. These findings contribute to a deeper understanding of trends in herbal product consumption and their implications for public health in Indonesia. Keywords:herbal products; social influence; health value; public health; Indonesia
PENGARUH KUALITAS WEBSITE, KEPERCAYAAN, DAN E-SERVICE QUALITY TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOP SHOPEE Setiawan, Miko; Randikaparsa, Irawan; Rahayu, Tri Septin Muji; Widyaningtyas, Dian
IJMA (Indonesian Journal of Management and Accounting) Vol 6, No 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Alma Ata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21927/ijma.2025.6(1).13-28

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Kualitas Website, Kepercayaan, dan E-Service Quality terhadap keputusan pembelian online pada toko online shopee di kalangan pelajar. Jenis penelitian ini adalah kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel 246 responden. Analisis data menggunakan metode Structural Equition Modeling Partial Least Squares (SEM-PLS) untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas website, kepercayaan, kualitas layanan elektronik mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian toko online shopee.
The Influence of Social Media Promotion, Online Customer Reviews, and Brand Image on Purchasing Decisions for Fashion Products Online at Marketplace Shopee (Study on the General Public of Purwokerto City) Rifai, Fredi Maulana Rifai; Rachmawati, Erny; Widyaningtyas, Dian; Purnadi, Purnadi
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13357

Abstract

The study had the purpose to test and do an analysis on the effect of social media promotions, online customer reviews, as well as brand image on purchasing decisions for online fashion products in Shopee. Quantitative was used as the research methods, with the focus on people who live in Purwokerto. Respondents used in this research sample were 113 according to the criteria involved in purchasing decisions for online fashion products in Shopee. The method for collecting data is through a questionnaire distribution survey, which is measured on a 5-point Likert scale and then analyzed through the utilization of SPSS 26 application. The findings revealed that social media promotion, along with brand image, affect purchasing decisions positively and significantly for online fashion products in the marketplace Shopee. Whereas, online customer reviews show an effect that is negative and insignificant on purchasing decisions for online fashion products in Shopee.
The Influence of Financial Literacy, Financial Technology, Financial Attitude, Financial Skills, and Financial Behavior of Generation Z on Financial Inclusion of Islamic Banking in E-Commerce Transactions Azafii, Azka Saputra; Tubastuvi, Naelati; Rahmawati, Ika Yustina; Widyaningtyas, Dian
International Journal of Business and Applied Economics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijbae.v4i1.13469

Abstract

This research aims to examine the influence of financial literacy, financial technology, financial attitudes, financial skills, and financial behavior of the Banyumas Generation Z community on financial inclusion among Sharia banking customers. The sample used was 120 respondents using an incidental sampling technique. This research applies quantitative methods to evaluate the relevance of each variable. The data collection instrument was carried out using a five-level Likert scale questionnaire. The analysis tool uses SEM PLS. According to the findings of this research, financial literacy, financial technology, financial attitudes, financial skills and financial behavior have a positive influence on financial inclusion.
The Influence of Perceived of Usefulness, Ease, Risk and Trust on Continuous Intention in Using BRI Mobile Banking (Study of BRI Mobile Banking Users in Banyumas Regency) Kirani, Nabila Sasi; Widyaningtyas, Dian; Handayani, Erna; Randikaparsa, Irawan
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13459

Abstract

This study attempts to investigate the influence of perceptions of usefulness, convenience, risk and trust on continuous intention in utilizing BRI m-banking. This research was conducted on BRI mobile banking users in Banyumas Regency as research objects. The variables included in this study are those of benefit, convenience, risk and trust as independent variables, while continuous intention is the dependent variable. This study's methodology is quantitative. The sample that was utilized in this research was 130 respondents obtained through the purposive sampling method. Questionnaires with a Likert scale were distributed as part of this data collection method. The data obtained was processed utilizing SPSS version 26.
EXPLORING THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY, GOOD CORPORATE GOVERNANCE AND ENVIRONMENTAL PERFORMANCE ON RETURN ON ASSETS Kusuma Dewi, Yonanda Roro; Tubastuvi, Naelati; Purwidianti, Wida; Widyaningtyas, Dian
Jurnal Akuntansi Trisakti Vol. 12 No. 1 (2025): Februari
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/v12i1.21701

Abstract

This research aimed to assess the impact of Corporate Social Responsibility (CSR), Board of Directors, Independent Commissioner, Institutional Ownership, and  Environmental Performance on Financial Performance. The population in this analysis consisted of 129 Consumer Non-cyclical sector firms listed on the Indonesian Stock Exchange from 2020 to 2023. Using purposive sampling, a sample of 45 firms with 102 observations was generated. The data was analyzed quantitatively and processed using the SPSS program. The findings of this research show that Corporate Social Responsibility negatively impacts Financial Performance and Independent Commissioners positively and significantly affect Financial Performance. Then, the Board of Directors, Institutional Ownership, and Environmental Performance do not affect financial performance. This research implies that Consumer Non-cyclical sector firms can increase the ratio of independent commissioners to enhance their financial performance, and these firms need to revisit their CSR approach to ensure it contributes more effectively to financial performance.
The Influence of Influencer Marketing, Electronic Word of Mouth, and Brand Trust on Purchasing Decisions for Facetology Sunscreen in Generation Z Rahayu, Tri Septin Muji; Aulia, Putri Rizky; Widyaningtyas, Dian; Fauziridwan, Meydy
Jurnal Internasional Bisnis, Humaniora, Pendidikan dan Ilmu Sosial Vol 7 No 1 (2025): International Journal of Business, Humanities, Education and Social Sciences
Publisher : Universitas Teknologi Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46923/ijbhes.v7i1.485

Abstract

This study aims to examine the impact of influencer marketing, electronic word of mouth, and brand trust on the purchasing decisions of Facetology sunscreen among Generation Z in East Purwokerto. Data were collected through questionnaires targeting Generation Z in East Purwokerto. A purposive sampling method with a non-probability approach was used. Data analysis was conducted using multiple linear regression tests. Influencer marketing showed a positive but insignificant effect on purchasing decisions. In contrast, electronic word of mouth and brand trust had a significant positive influence on the purchasing decisions for Facetology Sunscreen.
PELATIHAN PEMBUATAN PRAKARYA SNACK BUKET SEBAGAI STIMULUS KREATIVITAS BAGI SISWA SEKOLAH Widyaningtyas, Dian; Zamakhsyari, Luthfi; Rachmawati, Erny; Arofah, Rifka Utami
Jurnal Abdimas Ilmiah Citra Bakti Vol. 6 No. 2 (2025)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v6i2.4847

Abstract

Kreativitas merupakan kemampuan penting dalam pengembangan potensi siswa, terutama di tingkat sekolah dasar dan menengah. Namun, kurangnya kegiatan praktik dan pengenalan pada keterampilan wirausaha sering kali menjadi hambatan dalam menstimulasi kreativitas peserta didik. Kegiatan pengabdian ini bertujuan untuk memberikan pelatihan pembuatan prakarya snack buket sebagai media pengembangan kreativitas siswa sekaligus memperkenalkan aspek kewirausahaan sejak dini. Mitra dalam kegiatan ini adalah siswa sekolah dasar dan guru pendamping di lingkungan sekolah. Metode pelaksanaan terdiri dari observasi awal, pelatihan langsung pembuatan snack buket, bimbingan teknis, dan evaluasi hasil karya. Hasil pelatihan menunjukkan antusiasme tinggi dan peningkatan kemampuan siswa dalam merancang dan menghasilkan produk kreatif yang memiliki nilai jual. Kegiatan ini memberikan dampak positif terhadap peningkatan kreativitas siswa dan menumbuhkan jiwa kewirausahaan yang aplikatif. Pelatihan ini direkomendasikan sebagai program rutin sekolah dalam rangka penguatan karakter dan keterampilan abad 21.