Garuda - Garba Rujukan Digital

The Influence of Product Quality, Price, Brand Image, and Lifestyle on the Purchase Decision of Rabbani Hijabs (A Study of Junior High School Students in Purbalingga) Zuraida, Maila; Widyaningtyas, Dian
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15005

The study aims to analyze the influence of product quality, price, brand image, and lifestyle on the decision to purchase Rabbani hijabs among students at junior high school in Purbalingga, Indonesia. This study employs a purposive sampling technique involving 122 respondents. Data are analyzed using the Structural Equation Modeling - Partial Least Squares (SEM PLS) method to test the relationships between observed variables. The results of this study indicate that Product Quality, Brand Image, and Lifestyle have a positive and significant influence on Purchase Decisions. These findings provide insights into understanding the behavior of Muslim teenage girls as consumers, as well as practical benefits for producers and marketers in developing more effective strategies based on the factors influencing purchase decisions. This study can also serve as a reference for further research in the fields of marketing and consumer behavior.

The Influence of Halal Labeling, Promotion, Product Quality, and Brand Image on Purchasing Decisions for Teh Pucuk Harum Wildan, Tafrikhul; Justiana Astuti, Herni; Widyaningtyas, Dian; Endratno, Hermin
Asian Journal of Management Analytics Vol. 4 No. 3 (2025): July 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i3.15017

This study aims to identify the factors that affect the purchase decision of teh pucuk harum products. The research uses a quantitative method by collecting primary data through a survey of 108 respondents who are active students from UNSOED, UMP, and UIN Purwokerto. Data were analyzed using IBM SPSS Statistics 26. The results of the study show that halal labeling has a negative effect on purchase decisions, because consumers already consider the product halal without looking at the label. Promotion does not have a significant effect because the promotional strategy has not attracted enough interest from consumers. On the other hand, product quality and brand image have a positive effect, as consumers consider taste and brand reputation more in making purchasing decisions.

The Determinants of Online Impulsive Buying on Shopee: An Empirical Study Anastasia, Nita; Widyaningtyas, Dian; Haryanto, Totok; Fauziridwan, Meydy
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15194

This study aims to analyze the influence of sales promotion, hedonic shopping motivation, shopping lifestyle, and electronic word-of-mouth (E-WOM) on impulsive buying behavior. The research focuses on Shopee consumers in Purwokerto. The independent variables in this study are sales promotion, hedonic shopping motivation, shopping lifestyle, and E-WOM, while impulsive buying serves as the dependent variable. A quantitative research method was employed. The sample consisted of 119 respondents, selected using purposive sampling. Data were collected through a questionnaire utilizing a Likert scale. The collected data were analyzed using SPSS version 26. The results indicate that sales promotions, hedonic shopping motivation, and shopping lifestyle have a positive and significant effect on impulsive buying. However, E-WOM does not influence on impulsive buying.

The Maturing Multiplier: Does Firm Age Matter in the Relationship Between Leverage, Liquidity and Profitability on Firm Value? Imaniar Zahwa, Tiara; Nurul Innayah, Maulida; Yustina Rahmawati, Ika; Widyaningtyas, Dian
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2300

This study examines the influence of leverage, liquidity, and profitability on firm value, with firm age analyzed as a moderating factor and company size included as a control variable. The research is conducted on firms within the non-cyclical consumer sector listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period. Through purposive sampling, 41 companies were selected, producing a total of 151 firm-year observations. The analysis employs the Fixed Effects Regression Model, as identified by preliminary panel data diagnostic tests. The findings indicate that leverage and firm age significantly and positively affect firm value, whereas liquidity and profitability do not exhibit statistically significant impacts. Furthermore, the moderating effect analysis shows that firm age strengthens the positive link between leverage and firm value, does not moderate the relationship between liquidity and firm value, and diminishes the positive effect of profitability.

Pengaruh Content Marketing, Citra Merek, Kualitas Pelayanan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada E-Commerce Tokopedia: Studi pada Pengguna di Purwokerto Widyaningtyas, Dian; nurazizah, afifah; Justiana Astuti, Herni; Endratno, Hermin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9446

This study aims to analyze the influence of content marketing, brand image, service quality, and consumer trust on purchasing decisions of Tokopedia e-commerce users in Purwokerto. The research used a quantitative approach. The population in this study were Purwokerto residents who are Tokopedia users. The sampling method used was Purposive sampling, namely respondents based on criteria, in this case the selected respondents were Tokopedia users who live in Purwokerto, and have made transactions on Tokopedia at least once. A sample of 110 respondents was determined using the Lemeshow formula, data were collected through a questionnaire with a five-point Likert scale, and analyzed using multiple linear regression to test the influence of each independent variable on purchasing decisions. The study shows that all independent variables have a positive effect on purchasing decisions. This study confirms that an effective content marketing strategy, strengthening brand image, improving service quality, and building consumer trust are very important in increasing purchasing decisions on the Tokopedia e-commerce platform.

Pengaruh Content Marketing, Citra Merek, Kualitas Pelayanan dan Kepercayaan Konsumen terhadap Keputusan Pembelian pada E-Commerce Tokopedia: Studi pada Pengguna di Purwokerto Widyaningtyas, Dian; nurazizah, afifah; Justiana Astuti, Herni; Endratno, Hermin
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9446

This study aims to analyze the influence of content marketing, brand image, service quality, and consumer trust on purchasing decisions of Tokopedia e-commerce users in Purwokerto. The research used a quantitative approach. The population in this study were Purwokerto residents who are Tokopedia users. The sampling method used was Purposive sampling, namely respondents based on criteria, in this case the selected respondents were Tokopedia users who live in Purwokerto, and have made transactions on Tokopedia at least once. A sample of 110 respondents was determined using the Lemeshow formula, data were collected through a questionnaire with a five-point Likert scale, and analyzed using multiple linear regression to test the influence of each independent variable on purchasing decisions. The study shows that all independent variables have a positive effect on purchasing decisions. This study confirms that an effective content marketing strategy, strengthening brand image, improving service quality, and building consumer trust are very important in increasing purchasing decisions on the Tokopedia e-commerce platform.

Organizational Citizenship Behavior Reduction: The Role of Transformational Leadership, Job Satisfaction, Organizational Commitment, and Organizational Culture on Employees at The Java Heritage Hotel Purwokerto Maharani, Adinda Safirah; Purnadi, Purnadi; Darmawan, Akhmad; Widyaningtyas, Dian
East Asian Journal of Multidisciplinary Research Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i8.10638

This study attempts to ascertain the result of transformational leadership, job satisfaction, organizational commitment, and organizational culture on organizational citizenship behavior (OCB) in the Java Heritage Hotel employees of Purwokerto. The research method used in this research was all 143 employees of Java Heritage Purwokerto, and 143 employees used saturated sampling techniques. These results indicate transformational leadership, job satisfaction, and organizational commitment do not affect OCB. However organizational culture has a positive and significant influence on OCB. The anticipated outcomes of this investigation should offer benefits for the leaders and employees of the Java Heritage Hotel Purwokerto.

PENGARUH LITERASI KEUANGAN, STATUS SOSIAL EKONOMI, LINGKUNGAN SOSIAL, LOCUS OF CONTROL DAN GAYA HIDUP TERHADAP PENGELOLAAN KEUANGAN MAHASISWA Rabbani, Agum Akbar; Tubastuvi, Naelati; Rahmawati, Ika Yustina; Widyaningtyas, Dian
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3701

Penelitian ini bertujuan untuk menguji pengaruh Literasi Keuangan, Status Sosial Ekonomi, Lingkungan Sosial, Locus Of Control Dan Gaya Hidup Terhadap Pengelolaan Keuangan Mahasiswa. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi penelitian ini adalah mahasiswa prodi manajemen fakultas ekonomi di Universitas Muhammadiyah Purwokerto, Universitas Jenderal Soedirman dan Universitas Islam Negeri Prof. KH. Saifuddin Zuhri. Sampel pada penelitian ini merupakan mahasiswa angkatan 2019 hingga angkatan 2022 dan sudah mengambil mata kuliah manajemen keuangan. Penelitian ini menggunakan data primer yang dilakukan melalui kuesioner yang dibuat melalui Google Form dan disebarkan secara online melalui Whatsapp dan Instagram. Pengumpulan data dilakukan secara cross sectional. Penelitian ini berhasil mengumpulkan sampel sebanyak 133, namun peneliti hanya menggunakan 128 responden yang telah mengambil mata kuliah manajemen keuangan. Hasil riset tersebut di simpulkan bahwa variabel status sosial ekonomi dan lingkungan sosial tidak berpengaruh signifikan terhadap pengelolaan keuangan mahasiswa. Sedangkan variabel literasi keuangan, locus of control dan gaya hidup berpengaruh signifikan terhadap pengelolaan keuangan mahasiswa. Penelitian ini membantu mengatasi masalah pengelolaan keuangan mahasiswa dalam mengatur penggunaan uangnya untuk membeli kebutuhan dengan memperhatikan prioritas mahasiswa. Penelitian ini memberikan informasi kepada mahasiswa tentang pentingnya pengelolaan keuangan.

Pengaruh Locus of Control, Self Efficacy dan Employee Engagement Terhadap Kinerja Karyawan pada Objek Wisata Owabong Water Park Purbalingga Maolana, Adnan; Pradhipta Aryoko, Yudhistira; Darmawan, Ahmad; Widyaningtyas, Dian
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4622

The aim of this study is to examine the influence of locus of control, self efficacy and employee engagement on employee performance at the tourist attraction of Owabong Water Park Purbalingga. The study is a quantitative study using a total of 112 respondents of permanent employees at owabong water park purbalingga. The simple sampling technique used is the method of saturated samples. The analysis technique used in this study is using the SPSS Version 26 tool. The tests used in this study include the Validity Test, Reliability Test, Normality Test, Multicolinearity test, Heteroscadastisity Tests, Dual Linear Regression Analysis Tests and F and T Tests. The results of this study show that locus of control has a positive and significant impact on employee performance, self efficacy has a significant and positive impact on the employee's performance, employee engagement has a partial and significant effect on employees' performance, and locus Of Control, Self Efficiency and Employee Engagement simultaneously have a positive effect on Employees' performance. The practical implications of this study are the need for companies to focus on developing strategies and programmes that can increase employee engagement levels, thereby improving employee overall performance.

ANALISIS PEST : KAJIAN PADA CRUDE PALM OIL INDONESIA Widyaningtyas, Dian
Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Vol. 11 No. 1 (2024): Jurnal Riset Manajemen
Publisher : Program Magister Manajemen STIE Widya Wiwaha Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrm.v11i1.840

Palm Oil is an important commodity and has a strategic role in the Indonesian economy. Palm oil derivative products have a good prospect. The utilization of palm oil is widely used as a basic ingredient of medicines and healthcare industry. The previous research showed Revealed Comparative Advantage (RCA) index of palm oil Indonesia above 1. RCA> 1 indicates this product has competitiveness, but it’s still needs to be improved. This study analyzes the condition of macro environment that influences the development of palm oil derivative products. Politic, Economics, Social, and Technology (PEST) analysis can provide a broad picture of the influence of external factors that are important for palm oil. The PEST analysis results show that political, economic, and social impacts have a high impact on the palm oil industry, while technology has a moderate impact. The high impact of the economic and social conditions on macro environment are some great opportunities for further development. Seeing this, it is necessary to concentrate on one major segment and sharpen its as a strategy.

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