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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Enterprise and Development (JED) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics, Management, and Business (JIEMB) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Manajemen International Journal of Management and Digital Business Student Journal of Business and Management (SJBM)
Widanti, Afrima
Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Public Health Social Sciences Other

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Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention Febtiana, Wensi; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12943

Abstract

Purpose: The increasing popularity of live-stream shopping underscores its growing significance in the e-commerce landscape. However, research on the formation of purchase intention within this context remains limited. This study investigates the influence of social attractiveness and social presence on purchase intention, with parasocial interaction as a mediating variable and positive emotions as a moderating variable among Shopee Live users.Method: This study adopts a quantitative research approach, employing purposive sampling targetting Shopee Live users in Indonesia. Data were collected through an online questionnaire administered via Google Forms and disseminated through social media platforms, including Facebook, Instagram, Telegram, and WhatsApp. A total of 324 valid responses were analyzed using Structural Equation Modeling (SEM) with AMOS 23.Result: The findings indicate that social attraction does not exert a significant influence on either parasocial interaction or purchase intention. Conversely, social presence positively affects both parasocial interaction and purchase intention. Furthermore, parasocial interaction positively influences purchase intention but does not mediate the relationship between social attractiveness and purchase intention. Instead, it functions as a positive mediator between social presence and purchase intention. Additionally, positive emotions do not moderate the relationship between parasocial interaction and purchase intention.Practical Implications for Economic Growth and Development: The findings suggest that e-commerce platforms should enhance social presence and parasocial interactions in live-stream shopping to stimulate purchase intention, drive digital transactions, strengthen business competitiveness, foster consumer spending, and support the sustainable growth of the digital economy.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan Terhadap Niat Pembelian Ulang Pada Konsumen Hypermart Widanti, Afrima; Abdillah, Willy; Murni, Trisna
Management Insight: Jurnal Ilmiah Manajemen Vol 17 No 2 (2022): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan kepuasan pelanggan terhadap niat beli ulang. Konsumen merupakan aset penting dan menentukan keberhasilan suatu bisnis. Konsumen yang puas akan  membeli ulang di toko tersebut. Indikator kepuasan pelanggan harus seiring dengan peningkatan kualitas pelayanan. Oleh karena itu, kualitas pelayanan yang baik akan membuat konsumen merasa puas dan akhirnya melakukan pembelian ulang. Kualitas pelayanan diukur dengan menggunakan RSQS (Retail Service Quality Scale) yang dianggap lebih tepat karena objek penelitiannya adalah konsumen hypermart Penelitian ini merupakan penelitian kuantitatif. Jumlah responden sebanyak 148 orang. Hasil penelitian menemukan bahwa kualitas pelayanan tidak berpengaruh terhadap niat beli ulang, kepuasan pelanggan tidak berpengaruh terhadap niat beli ulang. Secara simultan kualitas pelayanan dan kepuasan pelanggan berpengaruh terhadap niat beli ulang.   Kata Kunci: Niat Beli Ulang; Kualitas Layanan; Kepuasan Pelanggan
FENOMENA BAJU THRIFT PADA MAHASISWA DI BENGKULU Widanti, Afrima; Ilsya Hayadi; Febzi Fiona
Management Insight: Jurnal Ilmiah Manajemen Vol 18 No 1 (2023): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : UNIB Press

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Abstract

This study aims to determine the factors that cause the thrifting clothing phenomenon in Bengkulu to increase. Many factors, such as internal and external factors, influence consumers' decisions to purchase clothing. One of the internal factors is a lifestyle where someone always wants to look fashionable, influencing consumers to buy thrifting clothes. External factors, such as low prices and good product quality, even though they are used, are some of the factors that influence purchasing decisions. The analytical method used is non-probability sampling, namely purposive sampling—hypothesis analysis using multiple linear regression. The unit of analysis is students in Bengkulu. One hundred forty-seven questionnaires can be processed. The study found that lifestyle, price, and product quality influence purchasing thrifting clothing. The better the quality of the product, the lifestyle of someone who is fashion, and the affordable price, the higher the decision to buy thrifting clothes
The Effect of Shopping Lifestyle and Sales Promotion on Impulse Buying Moderated By Openness To Experience on Shopee Riska Anastasia Ningrum; Afrima Widanti
International Journal of Management and Digital Business Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijmdb.v2i1.554

Abstract

This research aims to analyze the effect of shopping lifestyle and sales promotion on impulse buying with openness to experience as a moderating variable in shopee e-commerce users. This research method was quantitative, and online questionnaires collected primary data. Participants of this research as counted 200 individuals who used as sample. This research used PLS-SEM with the help of the SmartPls version 3.3.9 to analyze the data. This research showed that testing the first hypothesis indicates that the higher the shopping lifestyle, the more impulse buying in online shopping will increase. Second, the results of the two hypotheses indicate that the research hypothesis is accepted. It means the higher the sales promotion, the higher the level of impulse buying that occurs in online shopping. Finally, the third test results show that the research hypothesis is accepted and that openness to experience could impact sales promotions on impulse buying. Three factors influence impulse buying, shopping lifestyle, sales promotion, and openness to experience.
Role of Grab on the social life changes of Bengkulu City Widanti, Afrima; Rahmayanti, Dewi
Journal of Islamic Economics Management and Business (JIEMB) Vol. 2 No. 2 (2020)
Publisher : Prodi Magister Ekonomi Syariah FEBI UIN Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jiemb.2020.2.2.7095

Abstract

Purpose – The presence of Grab has invited many discussions. The purpose of this study is to know the role of Grab on changes in social life in Bengkulu city both in terms of Grab drivers, consumers, and other conventional transportation.Method – This study uses a qualitative approach with an in-depth interview method. The total respondents in this study are 38 people consisting of 5 people from Grab drivers, 30 people from consumers, and five people from conventional transportation.Result – This study found that there were changes in Grab drivers' income, but there were no social changes in Grab drivers. On the other hand, there were social changes in Grab consumers and conventional drivers. Implication – This study can be used by public, government, and private sector to understand better consumer behaviour in online transportation field.Originality – As the growth of online transportation in Indonesia is increasing, this study offers early understanding upon the phenomena.  
Pemberdayaan Masyarakat Melalui Pemeriksaan Kesehatan pada Lansia di Desa Gardu Bengkulu Utara Fitri, Wahyuni Ramadhani; Debora, Dea Niken; Yarmanto, Risky Budi; Santi, Riska; Sinaga, Eki Priady; Andini, Astri Clarisa; Pusparani, Noveriza; Widanti, Afrima
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 4 (2024): JPMI - Agustus 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.2782

Abstract

Pemeriksaan kesehatan bukan hanya tanggung jawab pemerintah. Pengabdian kepada masyarakat dibidang kesehatan dapat dimulai sejak dini melalui berbagai bentuk aplikasi karya dan bakti, seperti penyuluhan kesehatan dan pemeriksaan kesehatan gratis. Jika dibandingkan dengan usia muda, lansia lebih rentan terhadap berbagai penyakit, terutama penyakit degeneratif. Penyakit degeneratif adalah kondisi yang berlangsung lama dan memengaruhi kualitas hidup dan produktivitas seseorang. Tujuan pengabdian masyarakat ini adalah untuk meningkatkan pengetahuan orang tua tentang hipertensi dan pengobatannya. Di Desa Gardu, Kecamatan Arma Jaya, Bengkulu Utara, pengabdian kesehatan kepada lansia dilaksanakan melalui pemeriksaan tanda vital untuk mengidentifikasi perubahan pada sistem tubuh. Tanda -tanda vital yang diperiksa meliputi tekanan darah, suhu tubuh ,denyut nadi ,dan frekuensi  pernapasan serta pemeriksaan kesehatan pada lansia. Fokus kegiatan adalah untuk meningkatkan pengetahuan lansia tentang hipertensi sehingga dapat melakukan pengendalian dan penatalaksanaan hipertensi pada lansia. Hasil evaluasi proses penyuluhan menunjukkan bahwa kegiatan dilakukan sesuai dengan rencana dan kontrak waktu dengan lansia. lansia sangat antusias dan dan aktif bertanya , lansia tetap mengikuti acara sampai selesai. Penyuluhan dan penatalaksanaan hipertensi dapat meningkatkan pengetahuan lansia tentang perawatan dan pengendalian hipertensi. Diharapkan nantinya dapat mempertahankan pola hidup sehat dan terhindar dari penyakit hipertensi serta penyakit terkait lainnya.
Pencak Silat Sebagai Atraksi Wisata Budaya Desa Gardu Mutiara Pratiwi; Noveriza Pusparani; Eki Priady Sinaga; Rizqullah, Muhamad; Widanti, Afrima
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 3 No. 3 (2024): August 2024
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v3i3.3984

Abstract

Pencak silat is a cultural heritage that has been passed down from generation to generation in Gardu Village, North Bengkulu, Bengkulu Province. This martial art is not only a form of self-protection from threats or attacks in the surrounding environment, but also a local wisdom that is still maintained by the village community. This research aims to explore the practice of pencak silat in Gardu Village as well as its potential as a cultural tourism attraction. A descriptive method with a qualitative approach was used in this study to obtain comprehensive data and information. The results of observations and interviews show that the martial art of pencak silat in Gardu Village has strong historical and cultural values, and can be developed as an attractive tourist attraction for tourists. Pencak silat in Gardu Village is performed only by men and is still preserved to this day. This practice is passed down from generation to generation. This research provides valuable insights into the potential of pencak silat as a cultural asset that can be utilized for tourism development in Gardu Village. The findings can serve as a basis for efforts to preserve and promote local cultural heritage, as well as encourage community economic improvement through the culture-based tourism industry.
Co-Authors Andini, Astri Clarisa Debora, Dea Niken Deprian, Agus Dewi Rahmayanti Dewi Rahmayanti Eki Priady Sinaga Febtiana, Wensi Febzi Fiona Fitri, Wahyuni Ramadhani Ilsya Hayadi Lizar Alfansi Murni, Trisna Mutiara Pratiwi Noveriza Pusparani Pertiwi, Adilla Pusparani, Noveriza Putri, Lydia Gustina Riska Anastasia Ningrum Rizqullah, Muhamad Santi, Riska Setiawardani, Miranti Sinaga, Eki Priady Trisna Murni Willy Abdillah Yarmanto, Risky Budi Zoraya, Intan