Article Per Year (5 Year)
p-Index From 2020 - 2025
2.765
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Enterprise and Development (JED) Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pengabdian Masyarakat Indonesia Journal of Islamic Economics, Management, and Business (JIEMB) Toba: Journal of Tourism, Hospitality, and Destination Jurnal Dehasen Untuk Negeri Jurnal Pengabdian Manajemen International Journal of Management and Digital Business Student Journal of Business and Management (SJBM)
Widanti, Afrima
Universitas Bengkulu
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Library & Information Science Public Health Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Journal of Enterprise and Development (JED)

 1 
Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement Setiawardani, Miranti; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025): January - April
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12873

Abstract

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products serving as the unit of analysis. The data were analyzed using Structural Equation Modeling (SEM) with AMOS version 23.Result: The findings indicate that source credibility positively and significantly impacts e-WOM, establishing it as an antecedent factor. In contrast, information accuracy does not significantly affect e-WOM, suggesting it is not an antecedent factor. Furthermore, e-WOM positively and significantly influences purchase intention. While consumer involvement affects purchase intention, it does not directly moderate the relationship between e-WOM and purchase intention.Practical Implications for Economic Growth and Development: This study offers strategic insights for e-commerce companies to enhance their quality and underscores the importance of credibility and reviews in marketing to boost product sales. Consequently, it presents a novel strategy within the digital marketing landscape that supports economic growth.
Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention Febtiana, Wensi; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025): January - April
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12943

Abstract

Purpose: The increasing popularity of live-stream shopping underscores its growing significance in the e-commerce landscape. However, research on the formation of purchase intention within this context remains limited. This study investigates the influence of social attractiveness and social presence on purchase intention, with parasocial interaction as a mediating variable and positive emotions as a moderating variable among Shopee Live users.Method: This study adopts a quantitative research approach, employing purposive sampling targetting Shopee Live users in Indonesia. Data were collected through an online questionnaire administered via Google Forms and disseminated through social media platforms, including Facebook, Instagram, Telegram, and WhatsApp. A total of 324 valid responses were analyzed using Structural Equation Modeling (SEM) with AMOS 23.Result: The findings indicate that social attraction does not exert a significant influence on either parasocial interaction or purchase intention. Conversely, social presence positively affects both parasocial interaction and purchase intention. Furthermore, parasocial interaction positively influences purchase intention but does not mediate the relationship between social attractiveness and purchase intention. Instead, it functions as a positive mediator between social presence and purchase intention. Additionally, positive emotions do not moderate the relationship between parasocial interaction and purchase intention.Practical Implications for Economic Growth and Development: The findings suggest that e-commerce platforms should enhance social presence and parasocial interactions in live-stream shopping to stimulate purchase intention, drive digital transactions, strengthen business competitiveness, foster consumer spending, and support the sustainable growth of the digital economy.
Antecedents of Electronic Word-of-Mouth (e-WOM) and Purchase Intention: The Moderating Role of Consumer Involvement Setiawardani, Miranti; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12873

Abstract

Purpose: This research aims to investigate the antecedents of electronic word-of-mouth (e-WOM), specifically source credibility and information accuracy, as well as the influence of e-WOM on purchase intention. Additionally, the study examines the role of consumer involvement as a moderating variable between e-WOM and purchase intention among Shopee e-commerce users.Method: The research employs a quantitative method, collecting primary data through a questionnaire distributed via social media platforms across Indonesia. The participants included 214 Shopee users interested in beauty products serving as the unit of analysis. The data were analyzed using Structural Equation Modeling (SEM) with AMOS version 23.Result: The findings indicate that source credibility positively and significantly impacts e-WOM, establishing it as an antecedent factor. In contrast, information accuracy does not significantly affect e-WOM, suggesting it is not an antecedent factor. Furthermore, e-WOM positively and significantly influences purchase intention. While consumer involvement affects purchase intention, it does not directly moderate the relationship between e-WOM and purchase intention.Practical Implications for Economic Growth and Development: This study offers strategic insights for e-commerce companies to enhance their quality and underscores the importance of credibility and reviews in marketing to boost product sales. Consequently, it presents a novel strategy within the digital marketing landscape that supports economic growth.
Live-Stream Shopping: Impact of Social Attraction, Social Presence, Parasocial Interaction, and Positive Emotion on Purchase Intention Febtiana, Wensi; Widanti, Afrima
Journal of Enterprise and Development (JED) Vol. 7 No. 1 (2025)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v7i1.12943

Abstract

Purpose: The increasing popularity of live-stream shopping underscores its growing significance in the e-commerce landscape. However, research on the formation of purchase intention within this context remains limited. This study investigates the influence of social attractiveness and social presence on purchase intention, with parasocial interaction as a mediating variable and positive emotions as a moderating variable among Shopee Live users.Method: This study adopts a quantitative research approach, employing purposive sampling targetting Shopee Live users in Indonesia. Data were collected through an online questionnaire administered via Google Forms and disseminated through social media platforms, including Facebook, Instagram, Telegram, and WhatsApp. A total of 324 valid responses were analyzed using Structural Equation Modeling (SEM) with AMOS 23.Result: The findings indicate that social attraction does not exert a significant influence on either parasocial interaction or purchase intention. Conversely, social presence positively affects both parasocial interaction and purchase intention. Furthermore, parasocial interaction positively influences purchase intention but does not mediate the relationship between social attractiveness and purchase intention. Instead, it functions as a positive mediator between social presence and purchase intention. Additionally, positive emotions do not moderate the relationship between parasocial interaction and purchase intention.Practical Implications for Economic Growth and Development: The findings suggest that e-commerce platforms should enhance social presence and parasocial interactions in live-stream shopping to stimulate purchase intention, drive digital transactions, strengthen business competitiveness, foster consumer spending, and support the sustainable growth of the digital economy.
Co-Authors Andini, Astri Clarisa Debora, Dea Niken Deprian, Agus Dewi Rahmayanti Dewi Rahmayanti Eki Priady Sinaga Febtiana, Wensi Febzi Fiona Fitri, Wahyuni Ramadhani Ilsya Hayadi Lizar Alfansi Murni, Trisna Mutiara Pratiwi Noveriza Pusparani Pertiwi, Adilla Pusparani, Noveriza Putri, Lydia Gustina Riska Anastasia Ningrum Rizqullah, Muhamad Santi, Riska Setiawardani, Miranti Sinaga, Eki Priady Trisna Murni Willy Abdillah Yarmanto, Risky Budi Zoraya, Intan