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All Journal JURNAL ECONOMIA Almana : Jurnal Manajemen dan Bisnis MABIS: Manajemen dan Bisnis Jurnal Doktor Manajemen (JDM) International Journal of Financial, Accounting, and Management Journal of Enterprise and Development (JED) Creative Research Management Journal Journal of Digital Marketing and Halal Industry Journal of Entrepreneurship & Business Formosa Journal of Multidisciplinary Research (FJMR) Journal of International Conference Proceedings Journal of Islamic Economics Lariba Multifinance Jurnal Semarak Mengabdi Management Analysis Journal
Alfansi, Lizar
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Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : Management Analysis Journal

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The Impact of User Experience on Consumer Well-Being Among Netflix Users Yesi Safita; Alfansi, Lizar
Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i1.22223

Abstract

This study aims to explore the influence of user experience on consumer well-being on Netflix. Consumers have many options in choosing entertainment content to watch on Netflix and choose content that has a positive impact on aspects of their lives so as to achieve consumer well-being. With the growing popularity of streaming services, this study focuses on factors such as self-image fit, convenience factor, functionality factor, brand loyalty, attachment to the brand community, and frequency of use. This study uses quantitative methods with multiple linear regression analysis, data collected through online surveys from Netflix users. The results showed that self-image conformity, convenience factor, functionality factor, brand loyalty, brand community attachment have a significant influence on consumer well-being variables while current consumption variables do not have a significant influence on consumer well-being variables. Future researchers are also in addition, future researchers are also advised to examine other factors related to consumer well-being.
Co-Authors Airlangga, Miftah Mahardhika Aprilia, Rachel Winda Asep Mulyana Atjama, Ferry Tema Barokah, Giaza Ananda budi harsanto Chaniago, Bunga Darta, Effed Efendi, Pebri Anjani Rizqi Ekaputri, Seprianti Ferry Tema Atmaja Furqon, Salsa Angraeni Guttena, Revanth Kumar Hadi, Effed Darta Hardi, Effed Darta Indriani, Reni Istiqomah, Puji Manisa Khoirala, Cindy Marela, Andea Ndari Marsyah, Selvin Muhammad Eid Balbaa Muhartini Salim Parwito Parwito, Parwito Pefriyadi, Pefriyadi Romadon, Taufik Salius Silih Sari, Eva Novita Shandy, Venny Mellandhia Syaefulloh Syafitri, Reren Veybitha, Yolanda Yesi Safita