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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK SEIKO : Journal of Management & Business ABDIMAS SILIWANGI Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Sosiohumaniora Kodepena (JSK) PROFICIO: Jurnal Pengabdian Masyarakat JURNAL ILMIAH GLOBAL EDUCATION Prosiding Konferensi Nasional PKM-CSR Masyarakat Pariwisata: Journal of Community Services in Tourism
Pramezwary, Amelda
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Brand Trust dan Promosi Penjualan Terhadap Keputusan Pembelian Produk Di Masa Covid-19 Pramezwary, Amelda; Juliana, Juliana; Winata, Jennifer; Tanesha, Roselynn; Armando, Tiffanysius
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 19, No 1 (2021): Maret 2021
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v19i1.9376

Abstract

Abstrak - Adanya pandemi covid-19 membuat semua industri terdampak, begitu juga dengan coffee shop. Menghadapi adanya pandemi ini, brand trust dan promosi penjualan menjadi salah satu fokus utama dari strategi coffee shop.  Brand trust terdiri dari kepercayaan, rasa aman dan kejujuran terhadap konsumen. Promosi penjualan terdiri dari frekuensi, kuantitas, waktu dan ketepatan sasaran promosi. Tujuan dari penelitian ini adalah untuk menganalisis adanya pengaruh positif dari brand trust dan promosi penjualan terhadap keputusan pembelian konsumen Starbucks pada masa covid-19. Penelitian dilakukan secara online dengan menyebarkan kuesioner melalui google forms kepada 200 responden dengan menggunakan Penelitian ini menggunakan metode kuantitatif untuk menganalisis data yang diperoleh dengan uji validitas dan uji reliabilitas, uji regresi linier berganda, uji koefisien determinasi dan uji F serta uji t, yang diolah dengan program SPSS. Hasil penelitian menunjukkan bahwa promosi penjualan dan brand trust menunjukkan pengaruh yang signifikan terhadap keputusan pembelian konsumen Starbucks pada masa covid-19. Brand Trust merupakan variabel yang menunjukkan pengaruh paling signifikan dalam penelitian ini, terutama di masa covid-19 dimana konsumen lebih tertarik dengan brand Starbucks Coffee dibandingkan merek coffee shop lainnya.Kata Kunci: Brand Trust, Promosi Penjualan, Keputusan Pembelian
Pengaruh Identitas Brand Dna Ekuitas Brand J.CO Terhadap Keputusan Pembelian Konsumen Pramezwary, Amelda; Juliana, Juliana; Yap, Charles; Rosalie, Elvina; Terfinia, Radella
Jurnal Sociohumaniora Kodepena (JSK) Vol. 1 No. 2 (2020): Jurnal Sosiohumaniora Kodepena
Publisher : Kodepena Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54423/jsk.v1i2.33

Abstract

Abstrak Food and Beverage industry is one of industry that is very competitive within each businesses and brands. Every brand and business are using different strategies applied to gain customers based on their market segment and compete with competitors. The growing intensity of competition in the franchise business, such as J’CO, Dunkin Donuts, Krispy Kreme, Dough Darlings, and so on. Because of this, business owners must pay more attention to the desires of consumers who are diverse, change fast, and of course have different satisfaction values The object of this study was to learn the effect of the J.CO brand identity and brand equity on consumer purchasing. The sample consisted of 200 respondents who had answered a questionnaire about the J.CO brand and the marketing strategy undertaken by J.CO. Respondents were determined using accidental sampling technique. The purpose of this study was to determine the effect of brand identity and brand equity J.CO Donuts on consumer purchasing decisions. The samples that have been received are then analysed for their answers, starting with descriptive analysis, basic statistics, and regression. After this analysis, the results obtained in the form of J.CO’s brand identity have a significant effect, and the J.CO’s brand equity also has a significant effect. This shows that consumer purchasing decisions are influenced by brand identity and Equity Product. Keywords: Brand Identity; Equity Product; Consumer Purchasing Decisions
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling—data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
Kolaborasi Mitra Co-branding Dalam Meningkatkan Brand Equity Wonderful Indonesia Usman, Ernawati; Pramezwary, Amelda
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 4 No. 1 (2023)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v4i1.1282

Abstract

Wonderful Indonesia is currently ranked 32nd in the world tourism brand. This position is considered not optimal depend on the potential and possibility of collaboration in tourism marketing. This position under Malaysia, Thailand and Singapore. One of the main programs for increasing brand equity is co-branding. The co-branding program is a collaboration of various brands to support Wonderful Indonesia's brand equity through various joint activities. There are 120 co-branding partners, three partners were selected, tiket.com, Hydrococo and Genpi as partners who won awards as the best collaborative brand 2022. Brand partner collaboration is important to provide media value, increase awareness and brand equity. This research is expected to be able to find patterns of collaboration to optimize the co-branding program and further improve the performance and position of Wonderful Indonesia. This research method is descriptive qualitative, data obtained by in-depth interviews with informants who were determined by purposive sampling with key informants Director of Marketing Communications Ministry of Tourism and Creative Economy. This research shows several models of partner collaboration, collaboration with the Ministry of Tourism and independent collaboration between partners. Some of the determining factors for the value of collaboration are the form of activity, creativity of collaboration, the strength of media tolls, networks, media value generated by partners and the reach of activities carried out. Collaboration activities produces media value that increases PR and brand value through the inclusion of the Wonderful Indonesia logo on products and promotional materials. Several partners released limited edition products collaboration with Wonderful Indonesia with creative tourism themes. The inclusion of the Wonderful Indonesia keywords and logo became the main points of the communication campaign to increase awareness and brand equity.
PENGEMBANGAN POTENSI PARIWISATA MELALUI PEMETAAN DESTINASI WISATA DI KALURAHAN BOKOHARJO C. Nathalia, Theodosia; Lemy, Diena M.; Pramezwary, Amelda; teguh, Frans
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.2219

Abstract

Bokoharjo merupakan desa atau Kalurahan di Kecamatan Prambanan, Kabupaten Sleman, Daerah Istimewa Yogyakarta, Indonesia. Bokoharjo juga merupakan salah satu dari desa wisata yang banyak dikenal oleh masyarakat. Dimana dalam hal ini menjadi desa wisata merupakan upaya peningkatan kesejahteraan masyarakat lokal dari sektor pariwisata. Sehingga di dalam suatu desa wisata tersebut perlu adanya potensi yang dapat dijadikan nilai jual jika para wisatawan berkunjung. Berdasarkan hasil survey primer dan survey sekunder, Kalurahan Bokoharjo telah memiliki wisata yang sudah maju seperti Candi Prambanan, Istana Ratu Boko, Tebing Breksi, Candi Ijo, dan sebagainya, namun masyarakat sekitar tidak banyak merasakan dampak ekonomi pada kegiatan ini. Selain itu, masyarakat lokal juga membuat aktivitas wisata baru di kawasan Bokoharjo seperti seperti Taman opak dengan wisata telusur sungainya, tebing banyu nibo dengan wisata jeepnya dan wisata rempah/jamu sebagai minuman khas masyarakat sekitar, membangun homestay, restoran khas masyarakat sekitar. Namun upaya tersebut belum memberi dampak maksimal bagi masyarakat sekitar, karena banyak dari wisatawan lokal ataupun internasional hanya berkunjung ketempat yang sudah populer dan bukan masyarakat langsung sebagai pengelolanya. Selain itu durasi berwisata para wisatawan diseputar kawasan Kalurahan Bokoharjo hanya sebentar dan kurang tertarik untuk mengeksplore lebih lanjut wisata lain yang ada. Permasalahan ini terjadi karena kurangnya pemasaran yang dilakukan karena keterbatasan seperti kurangnya SDM lokal yang hanya berjumlah 15 orang dan pemetaan destinasi wisata yang belum maksimal untuk mengetahui keseluruhan potensi wilayah yang dapat dikunjungi wisatawan. Solusi yang ditawarkan adalah dengan memberikan pengembangan dalam bentuk manajerial mapping, pengembangan produk, pengembangan paket wisata dan pemasaran produk yang menarik sehingga dapat menarik pengunjung baik domestik maupun mancanegara. Metode yang dilakukan adalah persiapan, baseline study, pelaksanaan workshop dan bimbingan teknis dan terakhir feedback kegiatan. Kegiatan yang dilaksanakan berjalan baik dan lancar. Kedepannya, diharapkan adanya pendampingan yang dilakukan secara terus menerus atau berkelanjutan untuk memberikan pelatihan terkait mapping online.
PENGENALAN DAN PELATIHAN OLAHAN KUE PUTU AYU DARI KETAN HITAM DI DESA WISATA CURUG WETAN Indra, Febryola; Pramezwary, Amelda; Juliana, Juliana; Hubner, Ira Brunchilda; Liha, Samuel Musa; Ibe, Winny
PROFICIO Vol. 5 No. 2 (2024): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i2.3479

Abstract

Pengabdian kepada Masyarakat merupakan salah satu program perguruan tinggi yang Tridharmanya bertujuan untuk menumbuhkan rasa kepedulian terhadap masyarakat dengan berbagi ilmu dan keterampilan. Adapun tujuan dari kegiatan pengabdian kepada masyarakat ini adalah: (1) Memberi pelatihan untuk membuat kue putu ayu dari ketan hitam (2) Membangun hubungan kerjasama antara pihak Fakultas Pariwisata Universitas Pelita Harapan dengan Desa Wisata Curug Wetan (3) Melaksanakan pengabdian kepada masyarakat dari Tridharma Perguruan Tinggi (4) Mengajak Ibu-ibu Desa Wisata Curug Wetan untuk menambah ilmu dalam pembuatan kue putu ayu dari ketan hitam. Peserta pelatihan yang berjumlah 20 orang. Hasil yang diharapkan dalam pengabdian masyarakat ini adalah agar dapat menambah wawasan Ibu-ibu Desa Wisata Curug Wetan mengenai kue putu ayu berbahan dasar ketan hitam serta diharapkan dapat menjadi inspirasi bisnis dimasa depan. Hal ini akan berdampak positif pada pelestarian kue tradisional Indonesia dan kesejahteraan masyarakat lokal. Pengabdian kepada masyarakat yang dilakukan terhadap ibu-ibu di desa Curug Wetan membuahkan hasil. Hal ini dapat dilihat dari hasil post-test yang berubah pesat dari pre-test. Selain itu juga melihat antusias ibu-ibu di Desa Curug Wetan yang sangat tinggi, sambutan yang hangat dan para ibu berhasil menjalankan kegiatan mulai dari awal sampai akhir dengan semangat.
Antecedents of Satisfaction and The Influence of Recommend Intention Djakasaputra, Arifin; Juliana, Juliana; Lemy, Diena Mutiara; Pramezwary, Amelda; Hubner, Ira Brunchilda; Prabowo, Gunawan
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2642

Abstract

Visitor satisfaction is an important factor in tourist destinations. Therefore, the aim of this research is to test destination image, Emotional experience, Pro-Growth Destination Authenticity, satisfaction and influence on Recommend Intention. The population of this research is tourists visiting Bali. The sample in this study was 200 respondents using a purposive sampling technique with criteria of age 17 years above. tourists visiting tourist villages a minimum of once a year. This research is quantitative research with a survey method. The data collection tool in this research used a questionnaire. Data analysis using PLS-SEM. The research results show that the variables pro growth Destination Image, Pro Growth Destination Authentication, Emotional Experience have a positive and significant influence on satisfaction, and Satisfaction has a positive and significant influence on intention to recommend.
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling”data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
Influence Of Website Quality And Augmented Reality To Purchase Intention With Satisfaction As Mediation Djakasaputra, Arifin; Juliana, Juliana; Pramezwary, Amelda; Lemy, Diena M
SEIKO : Journal of Management & Business Vol 6, No 1 (2023): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.4117

Abstract

Through development technology, exists change method marketing from method conventional become technology. Marketing in a manner digital the more develop, Where all person avoid meeting stare advance And make majority resident Indonesia connected with Internet. Matter This made opportunity for digital marketing For develop in all industrial sectors, including the textile industry in Indonesia. This research is focused in the housing sector. Textile Marketing itself requires a dimensional approach service And product. Website And augmented reality is service digital Which can represent marketing in Textile industry. This research will use SOR theory ( Stimulus – organisms – Responses ). Where website quality etc augmented reality role as stimulus, customer satisfaction acts as an organism and purchase intention plays a role as responses . This study aims to determine the effect of Website quality and Augmented reality on Purchase intention both directly and indirectly (with mediation customers satisfaction ). Study This use method quantitative with questionnaire as tool collection data. Sample study is people Greater Jakarta with minimum age of 19 years and want to have a house in 8 years forward. Through this research it is known that website quality and Augmented reality have no significant effect on purchase intention directly. However, websites quality and Augmented reality have a significant influence on purchase intention by no means direct or with mediation customers satisfaction . Keywords: website Quality, augmented reality, Purchase Intentions
Pelatihan interpretasi dalam pengembangan agrowisata di Desa Sidan Kabupaten Gianyar Bali Hubner, Ira B; Juliana, Juliana; Lemy, Diena; Pramezwary, Amelda
Abdimas Siliwangi Vol. 8 No. 2 (2025): Juni 2025
Publisher : IKIP SILIWANGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22460/as.v8i2.27155

Abstract

communities. The agrotourism trend is a challenge and an opportunity to increase local community income while preventing land conversion from agriculture to other uses. Interpretation is an inseparable part of shaping the visitor experience at tourist attractions including agrotourism. Visitors who know the tourist destination well will appreciate and support agrotourism development efforts more and will tell others to visit the place. Sidan Village is one of the villages in Gianyar Regency that has developed organic farming and obtained organic certification in 2019. Mentik Susu rice is produced by farming with a subak irrigation system and the use of compost. With its agrotourism attractions, it is very important to increase the understanding of tourist village managers to develop interpretation efforts. For this reason, in this Community Service, interpretation training was carried out, including socialization of the importance of interpretation, benefits, types and manufacturing processes, with 30 participants. The implementation method will be carried out in the form of workshops for tourist village managers, Tourism Awareness Groups, and the local community. The results of this Community Service are increased knowledge of participants about the benefits and types of interpretation, as well as follow-up to the interpretation-making process.
Co-Authors Antonio, Ferdi Armando, Tiffanysius C. Nathalia, Theodosia Diena Mutiara Lemy Djakasaputra, Arifin Gunawan Prabowo, Gunawan Hubner, Ira B. Ibe, Winny Indra, Febryola Juliana Juliana Juliana, Juliana Kaputri, Evanny Lemy, Diena Liha, Samuel Musa Lukita, Fiona Onesis, Jennifer Pramono, Rudy Rosalie, Elvina Situmorang, Jimmy Muller Hasoloan Tanesha, Roselynn Teguh, Frans Terfinia, Radella Usman, Ernawati Winata, Jennifer Yap, Charles