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Kadariah, Siti
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Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Journal : Community Service Progress

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Strategi Digital Marketing Dalam Memperkuat Brand Image Pada Roti Kacang Mpok Atik Tebing Tinggi Purba, Rakhmawati; Siahaan, Rumiris; Batubara, Rizki Wulanita; Ketaren, Abednego; Lubis, Abdillah Fenorian; Sepvira, Bulan; Faransiska, Faransiska; Saragih, Naumi Salsabillah; Siregar, Satya Pranaja; Victor, Victor; Kadariah, Siti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.266

Abstract

MSMEs play a vital role in the country's economic growth by significantly contributing to job creation, poverty alleviation, and economic equality. Peanut bread is one of the typical souvenirs from the city of Tebing Tinggi besides lemang and other products. Currently, the development of peanut bread production businesses is increasingly widespread in Tebing Tinggi with various brands and flavors. One of them is the Mpok Atik peanut bread brand. One of the problems faced by this MSME is limited capital, where there is competition from large producers, and market access is still limited. This campus collaborative activity program is a type of community service activity in helping solve problems that exist in the community / MSMEs. The enlightenment provided by the team about digitalization plays a vital role in driving the growth of the Mpok Atik peanut bread MSME. By implementing various digital-based marketing, MSMEs can compete in the increasingly competitive modern era by utilizing technology to increase market access, improve brand image, and remain competitive. This peanut bread MSME excels because its products have the characteristics of a local identity, authentic taste.
Pemberdayaan UMKM Melalui Digitalisasi Pemasaran dan Penguatan Potensi Desa di Desa Laut Tador, Kabupaten Batu Bara Sarwoto, Sarwoto; Kadariah, Siti; Nursaimatussadiya, Nursaimatussadiya; Sinaga, Eka Mayastika; Fitrianingsih, Fitrianingsih; Wahyudi, Dani Agus; Sari, Tri Widya; Fadilla, Naila; Camelia, Antis
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.268

Abstract

The Community Service Program (KKN) is a form of community service conducted in Laut Tador Village, Batu Bara Regency. The main objective of this program is to address issues faced by the community, particularly limited knowledge of business management and product marketing for MSMEs, as well as environmental management. Implementation methods used include observation, coordination with village officials, direct mentoring of MSMEs, outreach, and community activities such as mutual cooperation. The main outcomes of this program are: 1) Three local MSMEs (Palm Palm Sugar, Palm Palm Sugar, and Etawa Goat Milk) were successfully developed through the creation of new packaging, logos, promotional banners, and location registration on Google Maps to expand market reach. 2) Environmental awareness was increased through the installation of educational waste signs and the provision of separate trash bins at SDN 06 Laut Tador. 3) Village potential was strengthened by installing signs indicating tourist directions to Lake Laut Tador. 4) The establishment of a Family Medicine Garden (TOGA) to increase public health awareness. These activities have had a positive impact on MSME independence and village community awareness.
Co-Authors Anugrah, Bima Batubara, Rizki Wulanita binti Noor Azman, Fathi Khalilah Camelia, Antis Dewi, Indah Purnama Fadilla, Naila Faransiska, Faransiska Fitrianingsih Fitrianingsih Hidayatul Rezzaini Husniyah, Nisrina Idris Saleh Ketaren, Abednego Lubis, Abdillah Fenorian Muhammad Ridwan Nazli, Putri Nst, M. Kharulipanda Nursaimatussadiya, Nursaimatussadiya Purba, Rakhmawati Riski, Bagus Santoso, Pratiwi Aprilya Saragih, Naumi Salsabillah Sari, Tri Widya Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Siahaan, Rumiris Sinaga, Eka Mayastika Siregar, Satya Pranaja Victor Victor Wahyudi, Dani Agus