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All Journal E-Journal of Tourism Interaksi : Jurnal Ilmu Komunikasi JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Pendidikan dan Keluarga Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Hospitality dan Pariwisata Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) JURNAL ILMIAH GLOBAL EDUCATION Cross-border eProceedings of Engineering International Journal of Entrepreneurship and Sustainability Studies E-Amal: Jurnal Pengabdian Kepada Masyarakat
Iskandar, Hari
Bunda Mulia University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Model Pengembangan Pariwisata Halal Dalam Bidang Akomodasi Perhotelan Terhadap Motivasi Menginap Bagi Wisatawan (Studi Kasus Hotel Syariah di Jakarta) Ardiansyah, Imam; Iskandar, Hari; Mohamad, Norhaya Hanum; Idris, Nina
JURNAL KAJIAN PARIWISATA DAN BISNIS PERHOTELAN Vol 6 No 2 (2025): Jurnal Kajian Pariwisata dan Bisnis Perhotelan
Publisher : Departemen Pariwisata Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jkpbp.v6i2.82172

Abstract

Pertumbuhan pariwisata halal sebagai respon terhadap kebutuhan wisatawan Muslim global mendorong pentingnya pengembangan layanan akomodasi yang tidak hanya memenuhi prinsip syariah, tetapi juga mampu menjawab tuntutan kualitas, teknologi, dan keberlanjutan. Penelitian ini bertujuan untuk mengembangkan dan menguji model empiris pengaruh enam dimensi utama Religious Compliance, Muslim Service Quality, Smart Tourism & Digital, Responsible & Sustainable Tourism, Experiential & Spiritual, serta Community & Place Attachment terhadap Buying Motivation konsumen Muslim dalam memilih hotel syariah di Jakarta. Menggunakan pendekatan kuantitatif dengan metode Partial Least Squares Structural Equation Modeling (PLS-SEM), data dikumpulkan dari 100 responden Muslim yang pernah menginap di dua hotel syariah di Jakarta. Hasil analisis menunjukkan bahwa seluruh dimensi berpengaruh signifikan terhadap motivasi membeli, dengan kontribusi terbesar berasal dari dimensi Experiential & Spiritual dan Responsible & Sustainable Tourism. Temuan ini menekankan pentingnya integrasi nilai religius, kualitas layanan, pengalaman spiritual, digitalisasi layanan, serta keterlibatan sosial dalam membangun strategi pengelolaan hotel syariah yang efektif. Studi ini memberikan kontribusi konseptual terhadap literatur pariwisata halal dan rekomendasi praktis bagi pengelola industri perhotelan untuk merancang layanan berbasis nilai yang lebih kompetitif dan berkelanjutan.
Model Strategi Pengembangan dan Keberlanjutan Kampung ‎Angklung Ciamis Menjadi Desa Wisata Berbasis ‎Pemberdayaan Masyarakat Yuditha, Devina; Iskandar, Hari
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 10 No. 2 (2024): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v10i2.528

Abstract

The diversity of each tribe in Indonesia is the main attraction as a tourist destination for both local and foreign tourists. The development of tourism based on local culture and community can be a long-term opportunity for an area because each region has natural resources, people and local knowledge that are of positive value for the development of tourist destinations in the area. Kampung Angklung Ciamis is located in Panyingkiran Village and is an area where local community activities are angklung craftsmen who are quite productive in making angklung so that it has the potential to become a tourist village. But there are several obstacles to making Angklung Village into a tourism village so that a development strategy is needed and what is used is the analysis of the 6A component of Tourism, SWOT analysis, and the application of the concept of  community-based tourism (CBT). This research is descriptive qualitative research, with the subjects being the manager, the head of the community of craftsmen and musical arts, angklung distributors and the people of Ciamis Angklung Village. Data collection techniques are carried out by interviews, observation, and documentation. The technique of determining the resource person uses Purposive Sampling. The data analysis method uses three, namely data reduction, data presentation, and conclusion drawing / verification. The results of this study show that Angklung Ciamis Village needs regional development in order to become a community-based cultural tourism village.The results of IFAS and EFAS show that the development strategy of Angklung Ciamis Village is in Quadrant I (Growth Oriented Strategy), namely the strength and also the opportunity to obtain maximum development.The implementation of the tourism village concept requires several efforts such as structuring tourist areas, determining tourist products and attractions, developing tourist facilities, marketing and partnership, and empowering the community.
ANALISIS PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN SAUNG IBU TANGERANG Tjaya, Sherina Jeanita; Iskandar, Hari
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1312

Abstract

With the emergence of various brands, consumers choose from many brands to ultimately buy a product from a brand. The purpose of this research is to find out how much influence brand awareness has on the decision to buy by consumers. This research was conducted at the Saung Ibu Restaurant, Tangerang. This study uses quantitative methods with data collection techniques through questionnaires. In this study the authors will conduct research on 120 respondents who are consumers who have made purchases at Saung Ibu Restaurant. The results of the respondents' answers will later be processed using SPSS version 25. Data analysis was carried out by validity, reliability, normality test, multicollinearity test, heteroscedasticity test, simple linear regression test, t test, f test, and coefficient of determination test (R2) in knowing how much influence brand awareness has on purchasing decisions and knowing which variables has the most dominant influence. Based on the results of the research that has been done, it can be concluded that the results of the simple linear regression test that has been carried out state that Brand Awarzeness (X) has an effect on the purchasing decision variable (Y). Then based on the results of the T test it can be concluded that there is a partial influence of the brand awareness variable (X) on the purchasing decision variable (Y). Furthermore, based on the results of the F test, it can be concluded that there is a simultaneous influence of brand awareness (X) on the purchase decision variable (Y). Based on the test of the coefficient of determination, it is known that the R square is 0.702, this means that the influence of the brand awareness variable (X) simultaneously on the purchase decision variable (Y) is 70.2%.
FAKTOR FAKTOR YANG MEMPENGARUHI PEMILIHAN AKOMODASI HOTEL MEWAH DI HOTEL X ISKANDAR, HARI
Jurnal Hospitality dan Pariwisata Vol 11, No 2 (2025): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v11i2.9269

Abstract

Bandung  yang dikenal dengan pemandangan alamnya yang asri serta fasilitas yang lengkap. Di tengah persaingan ketat di industri perhotelan, terutama pada segmen hotel berbintang lima, berbagai faktor seperti harga, citra merek, ulasan tamu, dan lokasi menjadi pertimbangan penting bagi konsumen dalam menentukan pilihan akomodasi. Penelitian ini dilakukan untuk mengetahui sejauh mana pengaruh keempat variabel tersebut terhadap minat beli konsumen dalam memilih Akomodasi sebagai tempat menginap.Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei di mana data diperoleh melalui penyebaran kuesioner kepada 400 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling, dan data dianalisis menggunakan perangkat lunak IBM SPSS versi 25. Metode analisis yang digunakan meliputi uji validitas, reliabilitas, analisis deskriptif, uji asumsi klasik, serta regresi linear berganda untuk menguji hubungan antara variabel independen yang telah ditentukan yaitu harga, brand image, guest review, dan lokasi terhadap variabel dependen adalah minat beli.Hasil penelitian menunjukkan bahwa seluruh seluruh variabel independen yakni Harga (X1), Citra Merek (X2), Ulasan Tamu (X3), dan Lokasi (X4) terbukti secara simultan memiliki pengaruh yang signifikan terhadap Minat Beli konsumen. Hal ini dibuktikan melalui hasil uji F sebesar 56,217 yang lebih besar dari nilai F tabel (3,68) serta nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Dengan demikian, H0 ditolak dan Ha diterima. Secara parsial, keempat variabel tersebut juga memberikan pengaruh terhadap minat beli, dengan nilai uji t berturut-turut yaitu 4.030 untuk Harga, 3.257 untuk Brand Image, 2.610 untuk Guest Review, dan 6.436 untuk Lokasi. Hal ini mengindikasikan bahwa citra merek yang kuat dan ulasan positif dari tamu sebelumnya menjadi faktor utama yang mendorong konsumen untuk memilih hotel tersebut sebagai akomodasi mewah.Berdasarkan hasil temuan ini, disarankan kepada pihak manajemen Hotel untuk terus memperkuat brand image melalui strategi komunikasi yang konsisten dan menyesuaikan strategi harga dengan persepsi nilai konsumen. Selain itu, pengelolaan ulasan tamu secara proaktif dan peningkatan kemudahan akses ke lokasi hotel juga perlu diperhatikan guna meningkatkan minat beli dan daya saing hotel di pasar akomodasi mewah.
Co-Authors Amanda Marleen Antonius Rizki Krisnadi Antonius Rizki Krisnadi DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Dwi Sanjoyo, Danu Efanandosa, Efanandosa Facrureza, Dewanta Febrian, Andrew Garry Vandy Wijaya Hema, Lamtiar Idris, Nina Imam Ardiansyah Imam Ardiansyah Jessica Prasethio Kevin kevin Lieansyah, Fernando Livia Sulijaya Lulu Lulu Maria Magdalena Mohamad, Norhaya Hanum Muhammad Fazry Harris Richard Yurlandi Rosanto, Stephanie Rustono - Sabrina Sung Jaya Sherina Jeanita Tjaya Sofia Naning Hertiana Supina, Supina Susanto, Prayogo Tjaya, Sherina Jeanita Veren Charlotta Vishnuvardhana, Vishnuvardhana Yudhiet Fajar Dewantara Yuditha, Devina Yurlandi, Richard ZhiYing, Jin