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All Journal Interaksi : Jurnal Ilmu Komunikasi JSEH (Jurnal Sosial Ekonomi dan Humaniora) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Pendidikan dan Keluarga Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Hospitality dan Pariwisata Kepariwisataan: Jurnal Ilmiah Jurnal Manajemen Perhotelan dan Pariwisata Jurnal Inovasi Penelitian Jurnal Kajian Pariwisata dan Bisnis Perhotelan Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal Pengabdian dan Pemberdayaan Nusantara (JPPNu) JURNAL ILMIAH GLOBAL EDUCATION Cross-border eProceedings of Engineering E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Pariwisata Jurnal Pengabdian Masyarakat Satya Widyakarya International Journal of Entrepreneurship and Sustainability Studies
Iskandar, Hari
Bunda Mulia University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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ANALISIS PENGARUH BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN DI RUMAH MAKAN SAUNG IBU TANGERANG Tjaya, Sherina Jeanita; Iskandar, Hari
Jurnal Ilmiah Global Education Vol. 4 No. 4 (2023): JURNAL ILMIAH GLOBAL EDUCATION, Volume 4 Nomor 4, Desember 2023
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v4i4.1312

Abstract

With the emergence of various brands, consumers choose from many brands to ultimately buy a product from a brand. The purpose of this research is to find out how much influence brand awareness has on the decision to buy by consumers. This research was conducted at the Saung Ibu Restaurant, Tangerang. This study uses quantitative methods with data collection techniques through questionnaires. In this study the authors will conduct research on 120 respondents who are consumers who have made purchases at Saung Ibu Restaurant. The results of the respondents' answers will later be processed using SPSS version 25. Data analysis was carried out by validity, reliability, normality test, multicollinearity test, heteroscedasticity test, simple linear regression test, t test, f test, and coefficient of determination test (R2) in knowing how much influence brand awareness has on purchasing decisions and knowing which variables has the most dominant influence. Based on the results of the research that has been done, it can be concluded that the results of the simple linear regression test that has been carried out state that Brand Awarzeness (X) has an effect on the purchasing decision variable (Y). Then based on the results of the T test it can be concluded that there is a partial influence of the brand awareness variable (X) on the purchasing decision variable (Y). Furthermore, based on the results of the F test, it can be concluded that there is a simultaneous influence of brand awareness (X) on the purchase decision variable (Y). Based on the test of the coefficient of determination, it is known that the R square is 0.702, this means that the influence of the brand awareness variable (X) simultaneously on the purchase decision variable (Y) is 70.2%.
FAKTOR FAKTOR YANG MEMPENGARUHI PEMILIHAN AKOMODASI HOTEL MEWAH DI HOTEL X ISKANDAR, HARI
Jurnal Hospitality dan Pariwisata Vol 11, No 2 (2025): Jurnal Hospitality dan Pariwisata
Publisher : Program Studi Hospitality dan Pariwisata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jhp.v11i2.9269

Abstract

Bandung  yang dikenal dengan pemandangan alamnya yang asri serta fasilitas yang lengkap. Di tengah persaingan ketat di industri perhotelan, terutama pada segmen hotel berbintang lima, berbagai faktor seperti harga, citra merek, ulasan tamu, dan lokasi menjadi pertimbangan penting bagi konsumen dalam menentukan pilihan akomodasi. Penelitian ini dilakukan untuk mengetahui sejauh mana pengaruh keempat variabel tersebut terhadap minat beli konsumen dalam memilih Akomodasi sebagai tempat menginap.Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan metode survei di mana data diperoleh melalui penyebaran kuesioner kepada 400 responden. Pengambilan sampel dilakukan dengan teknik purposive sampling, dan data dianalisis menggunakan perangkat lunak IBM SPSS versi 25. Metode analisis yang digunakan meliputi uji validitas, reliabilitas, analisis deskriptif, uji asumsi klasik, serta regresi linear berganda untuk menguji hubungan antara variabel independen yang telah ditentukan yaitu harga, brand image, guest review, dan lokasi terhadap variabel dependen adalah minat beli.Hasil penelitian menunjukkan bahwa seluruh seluruh variabel independen yakni Harga (X1), Citra Merek (X2), Ulasan Tamu (X3), dan Lokasi (X4) terbukti secara simultan memiliki pengaruh yang signifikan terhadap Minat Beli konsumen. Hal ini dibuktikan melalui hasil uji F sebesar 56,217 yang lebih besar dari nilai F tabel (3,68) serta nilai signifikansi sebesar 0,000 yang lebih kecil dari 0,05. Dengan demikian, H0 ditolak dan Ha diterima. Secara parsial, keempat variabel tersebut juga memberikan pengaruh terhadap minat beli, dengan nilai uji t berturut-turut yaitu 4.030 untuk Harga, 3.257 untuk Brand Image, 2.610 untuk Guest Review, dan 6.436 untuk Lokasi. Hal ini mengindikasikan bahwa citra merek yang kuat dan ulasan positif dari tamu sebelumnya menjadi faktor utama yang mendorong konsumen untuk memilih hotel tersebut sebagai akomodasi mewah.Berdasarkan hasil temuan ini, disarankan kepada pihak manajemen Hotel untuk terus memperkuat brand image melalui strategi komunikasi yang konsisten dan menyesuaikan strategi harga dengan persepsi nilai konsumen. Selain itu, pengelolaan ulasan tamu secara proaktif dan peningkatan kemudahan akses ke lokasi hotel juga perlu diperhatikan guna meningkatkan minat beli dan daya saing hotel di pasar akomodasi mewah.
Efektifitas Penggunaan Mobile Application Marriott Bonvoy dalam Peningkatan Kepuasan Tamu di Sheraton Bandung Hotel & Towers Verselly, Shelli; Iskandar, Hari
Jurnal Ilmiah Pariwisata Vol 28 No 3 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i3.1746

Abstract

This research aims to determine the effect of using the Marriott Bonvoy mobile application on guest satisfaction at the Sheraton Bandung Hotel & Towers. This type of research is quantitative descriptive with a simple regression analysis method. The data collection technique is by distributing questionnaires using probability sampling techniques. The population in this study was 34,304 people, with a sample using the Slovin formula of 395 respondents. The research results show that the use of the Marriott Bonvoy mobile application at the Sheraton Bandung Hotel & Towers has a significant positive impact on guest satisfaction. This is because using the Marriott Bonvoy mobile application can facilitate a fast reservation process, loyalty program, personalization of preferences, check-in/check-out efficiency, local information, and real-time feedback, creating an efficient, personalized, and enjoyable stay environment. . Suggestions for Sheraton Bandung Hotel & Towers involve active promotional campaigns, staff training, dedicated loyalty programs, personalization of guest preferences, direct feedback encouragement, as well as special offers through the app to increase usage and guest satisfaction. Keywords: Mobile Application, Customer Satisfaction
STRATEGI EFEKTIF MENINGKATKAN KUALITAS DAN MUTU KERJA STAFF DI HOTEL MORISSEY JAKARTA Hari Iskandar
Jurnal Pengabdian Masyarakat Satya Widyakarya Vol. 4 No. 2 (2026): JASW Vol. 04 No. 02 (2025) April - September 2026
Publisher : Lembaga Penelitian, Publikasi, & Pengabdian kepada Masyarakat, Universitas Satya Negara Indonesia (LP3M-USNI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59408/jasw.v4i2.61

Abstract

The hospitality industry faces challenges in improving staff performance to maintain optimal service standards. This Community Service Program (PKM) aimed to enhance the quality and performance of Hotel Morissey Jakarta staff through training in technical skills and soft skills. The methods used in this program included interactive training, group discussions, and case studies relevant to the hospitality industry. This program involved 25 participants from various departments, and the results indicated a significant improvement in their understanding of time management, conflict resolution, and effective work strategies. Evaluation results showed that 85% of participants gained new insights applicable to their daily tasks. Additionally, the collaboration between academia and the industry in this training opened opportunities for further partnerships in hospitality human resource development. This program demonstrated that a practice-based and participatory training approach effectively enhances staff skills and work motivation. For sustainable results, continuous training and evaluation are needed to ensure ongoing improvements in hospitality service quality
Measuring Tourist Satisfaction Index On Attraction, Amenities, Accessibility, And Ancillary Service (Case Study Of Angke Kapuk Mangrove Nature Park, Jakarta) Imam Ardiansyah; Hari Iskandar; Antonius Rizki Krisnadi; Yudhiet Fajar Dewantara
International Journal of Entrepreneurship and Sustainability Studies Vol. 3 No. 1 (2023): July
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Angke Kapuk Mangrove Nature Park is a nature-based tourist attraction – nautical, part of the Angke Kapuk Area. It analyzes consumer behaviour through understanding consumer characteristics, the travel decision process, and the suitability between the attributes offered and those needed by visitors to provide a high satisfaction level. This study was conducted to find out more about the level of tourist satisfaction with the components of tourism. It analyzes consumer behaviour through understanding consumer characteristics, the travel decision process, and the suitability between the attributes offered and those needed by visitors to provide a high satisfaction level. This data was collected using quantitative research. The research method used in this study is the Customer Satisfaction Index and Important Performances Analysis. Based on the results of the analysis using the Customer Satisfaction Index (CSI) method showed that the respondents were satisfied with the performance of the services provided by the Mangrove Natural Tourism Park, Angke Kapuk. Tourists are satisfied with the Attraction component with a value of 71.7% Then tourists were satisfied with the Amenity component with a value of 70.8%. In addition, tourists are also satisfied with the Accessibility component with a value of 69.0%. Finally, tourists are quite satisfied with the Ancillary Service component with a value of 63.9%. The IPA is a strategic tool for tourism managers or researchers to assess the quality of tourism services by providing guidelines to prioritize areas of focus for improvement.
Co-Authors Amanda Marleen Antonius Rizki Krisnadi Antonius Rizki Krisnadi Danu Dwi Sanjoyo DESSY NATALIA Dewantara, Yudhiet Fajar Djunaid, Ika Suryono Efanandosa, Efanandosa Facrureza, Dewanta Febrian, Andrew Garry Vandy Wijaya Hema, Lamtiar Idris, Nina Imam Ardiansyah Imam Ardiansyah Jessica Prasethio Kevin kevin Lieansyah, Fernando Livia Sulijaya Lulu Lulu Maria Magdalena Mohamad, Norhaya Hanum Muhammad Fazry Harris Richard Yurlandi Rosanto, Stephanie Rustono - Sabrina Sung Jaya Sherina Jeanita Tjaya Sofia Naning Hertiana Supina, Supina Susanto, Prayogo Tjaya, Sherina Jeanita Veren Charlotta Verselly, Shelli Vishnuvardhana, Vishnuvardhana Yudhiet Fajar Dewantara Yuditha, Devina Yurlandi, Richard ZhiYing, Jin