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All Journal Jurnal Pendidikan Indonesia Wacana, Jurnal Sosial dan Humaniora Habitat EnJourMe (English Journal of Merdeka) : Culture, Language, and Teaching of English JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) JET (Journal of English Teaching) Adi Buana CENDEKIA : Jurnal Ilmu Pengetahuan International Journal of Agricultural Social Economics and Rural Development (Ijaserd) Indonesian Collaboration Journal of Community Services (ICJCS) JAPI: Jurnal Akses Pengabdian Indonesia
Prasetyaningrum, Dian Islami
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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The Perception and Interest of Career Choices in Agriculture: Case of Agroecotechnology and Agribusiness Students Prasetyaningrum, Dian Islami; Ruminar, Hafida; Irwandi, Putra
HABITAT Vol. 33 No. 2 (2022): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2022.033.2.19

Abstract

The agricultural sector contributes almost half of the Indonesian economy. Based on data from BPS in 2019-2020, this sector provides food for more than 270 million people and dominates the source of income in Indonesia by 33.4 million (27.33%). Unfortunately, the high opportunity and prospects are accompanied by a lack of enthusiasm among the younger generation to pursue agricultural careers, resulting in a decline in regeneration. Some influential factors included: (1) the perception that the agricultural sector is less promising in the future, (2) the lack of prestige of relatively low salaries, and (3) the existence and influence of social strata in the community. The current study aimed to investigate students' perceptions and interests, particularly those of agricultural students, concerning their career choices and corroborate the phenomena of the young generation's falling interest in agricultural careers. The participants were 100 agriculture students from the Faculty of Agriculture, Universitas Brawijaya (FP UB). The study implemented a quantitative approach with a survey method. The data were analyzed using Tableau. The results showed that there were two dominant factors, external and internal, that influenced the career choices of agriculture students. Additionally, the responses from the students based on gender (male and female) were also different. The findings of this study provide a broader view on how to improve students' interest in agricultural careers through external and internal assistance, namely motivation and practical experiences during the academic year.
Energy Drink Perception, Consumption, And Knowledge Level Among University Students (A Case At Agricultural Faculty, The University Of Brawijaya) Lygi, Yasmin; Hartono, Rachman; Prasetyaningrum, Dian Islami
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 3 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.03.33

Abstract

Energy drinks containing caffeine, taurine, and other vitamins and minerals are popular among Indonesians, especially students, for their claimed benefits of increased energy, concentration, and alertness. The hype of assignments acquired by a student made them the habit of staying awake at night and boosting their energy during exams and assignments, which exacerbated that potential consumption. However, excessive and continuous consumption of these drinks can lead to harmful effects, such as kidney disorders. Descriptive quantitative methods were used to analyze data obtained by 140 agriculture students at Brawijaya University through an online questionnaire by G-Form. The relationship was tested using Chi-Square and SPSS software. The result shows that the level of energy drink consumption among students is relatively low, with a proportion of 22.14% from 140 respondents. A Chi-square test was performed to analyze the relationship between consumption level and gender with a p-value of 0.000, indicating a significant difference between consumption level and gender. Respondents' perceptions of energy drinks tend to be evenly distributed, as the proportions are almost equal. The majority of respondents have a low level of knowledge regarding energy drinks. This is evidenced by the proportion of respondents with a low level of expertise, which is 80%. The knowledge level analysis about consumption level yielded a p-value of 0.722, indicating no significant difference. When reclassified based on gender, it shows a p-value of 0.002 for low knowledge level and a p-value of 0.046 for high knowledge level, which means gender is not a moderate variable.
PROGRAM DIGITALISASI DESA WISATA: PEMETAAN POTENSI WISATA LOKAL DAN PELATIHAN KONTEN Rayesa, Neza Fadia; Ali, Dego Yusa; Meitasari, Deny; Prasetyaningrum, Dian Islami
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36824

Abstract

Abstrak: Program Digitalisasi Desa Wisata di Kabupaten Malang dilaksanakan untuk meningkatkan kapasitas digital perangkat desa dan kelompok sadar wisata (pokdarwis), dengan fokus pada penguatan promosi pariwisata berbasis komunitas. Program ini menggunakan pendekatan Participatory Action Research (PAR) yang menempatkan masyarakat sebagai subjek aktif dalam proses transformasi digital desa. Melalui pelatihan intensif, keterampilan digital pengelola desa dalam memproduksi dan mengelola konten kreatif untuk media sosial, khususnya Instagram, mengalami peningkatan yang signifikan. Pelatihan yang melibatkan 16 perangkat desa dan anggota pokdarwis memungkinkan peserta memproduksi konten secara mandiri dan konsisten, sehingga memperkuat digital branding desa. Selain pelatihan, program ini juga mencakup pemetaan potensi wisata secara partisipatif yang menghasilkan tiga jenis peta digital, yaitu Peta Rupa Bumi, Peta Batas Administrasi, dan Peta Potensi Wisata. Ketiga peta tersebut berfungsi sebagai referensi spasial untuk mendukung perencanaan desa yang lebih terarah. Integrasi data spasial ini selanjutnya dimanfaatkan sebagai konten utama dalam perancangan ulang website desa yang sebelumnya tidak aktif. Sebagai upaya menjaga keberlanjutan promosi, disusun Content Calendar selama enam bulan untuk menciptakan konsistensi unggahan konten, sekaligus memposisikan media sosial sebagai sarana komunikasi publik yang strategis.Evaluasi program dilakukan melalui tugas praktik pembuatan konten poster sebagai indikator peningkatan keterampilan peserta. Hasil evaluasi menunjukkan bahwa sebesar 87% peserta mengalami peningkatan keterampilan dalam pembuatan konten visual.Abstract: The Digitalization Program for Tourism Villages in Malang Regency was implemented to enhance the digital capacity of village officials and tourism awareness groups (pokdarwis), with a focus on strengthening community-based tourism promotion. The program adopted a Participatory Action Research (PAR) approach, positioning local communities as active subjects in the village digital transformation process. Through intensive training, the digital skills of village tourism managers in producing and managing creative content for social media particularly Instagram improved significantly. The training, which involved 16 village officials and pokdarwis members, enabled participants to independently and consistently produce content, thereby strengthening the village’s digital branding. In addition to capacity-building activities, the program included participatory mapping of tourism potential, resulting in three types of digital maps: Topographic Map, Administrative Boundary Map, and Tourism Potential Map. These maps serve as spatial references to support more structured village planning. The integrated spatial data were subsequently utilized as core content in the redesign of the village website, which had previously been inactive. To ensure the sustainability of digital promotion efforts, a six-month Content Calendar was developed to maintain content consistency and position social media as a strategic public communication platform. Program evaluation was conducted through practical assignments involving poster content creation as an indicator of skill improvement. The evaluation results show that 87% of participants experienced an increase in visual content creation skills.
The influence of brand image and service quality on repurchase intention mediated by trust: A case study on XYZ finance Malang branch Ekawati, Friskana Nunung; Puspaningrum, Astrid; Rohman, Fatchur; Prasetyaningrum, Dian Islami
Wacana Journal of Social and Humanity Studies Vol. 29 No. 3 (2026): WACANA, Jurnal Sosial dan Humaniora
Publisher : Graduate School Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wacana.1346

Abstract

Objective: This study examines the influence of brand image and service quality on repurchase intention, with trust as a mediating variable, among customers of XYZ Finance Malang Branch. It addresses the decline in repeat transactions from 2019 to 2024 and aims to explain customer loyalty behavior in the financing industry. This research is empirical. Design/Methods/Approach: A quantitative explanatory approach was employed using cross-sectional data from 225 respondents selected through purposive sampling. The analysis utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess direct and mediating relationships among variables. Findings: The results show that service quality has a direct and significant effect on repurchase intention. Brand image does not directly affect repurchase intention but influences it indirectly through trust. Trust significantly mediates the effects of both brand image and service quality on repurchase intention, highlighting its key role in driving customer loyalty. Originality/Value: This study contributes to the literature by confirming the mediating role of trust in the relationship between brand image, service quality, and repurchase intention within the financing sector, offering empirical evidence from a specific industry context. Practical/Policy implication: The findings suggest that financing companies should focus on improving service quality and strengthening customer trust to enhance repurchase intention. These insights can support strategic decision-making in customer retention and competitive positioning.   Keywords:  Brand Image; repurchase intention; service quality; trust; XYZ Finance Malang Branch JEL Classification:     M31; G21; D91
ESP Learner Motivations and Perceptions towards International Online Letter Exchange Program Ruminar, Hafida; Gayatri, Putri; Prasetyaningrum, Dian Islami
JET ADI BUANA Vol 5 No 02 (2020): Volume 5 Number 02 October 2020
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/jet.v5.n02.2020.2572

Abstract

The Online Letter Exchange Program (OLEP) was an online collaborative learning program hosted by the Faculty of Agriculture of the University of Miyazaki, Japan. It has collaborated with the Faculty of Agriculture in one of the private universities in Malang. The program is designed to encourage students’ written communication skills and facilitate students with intensive real-life English communication experience with other students around Asia. The participant countries are from Japan, Taiwan, China, and Indonesia. One of its uniqueness lies in the policy that the participants share their specific fields, including agriculture and related fields. This study sought to investigate the intrinsic and extrinsic gacor5000 motivation and perception of the students towards the OLEP as it was supplementary activity. The perception included the topic, the platform, and interaction. The data were gained from questionnaires and interviews and were then analyzed using thematic analysis. The result showed that extrinsic motivation was dominant in completing the task in OLEP. The positive and negative perception of the three aspects would be a valuable source for those who attempt a similar online letter exchange program
Drop Everything and Read (DEAR) Activity as a Means of Increasing Students’ Reading Habits Prasetyaningrum, Dian Islami; Ruminar, Hafida
JET ADI BUANA Vol 5 No 02 (2020): Volume 5 Number 02 October 2020
Publisher : Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/jet.v5.n02.2020.2573

Abstract

Positioned at the bottom two for the literacy level globally, Indonesia gacorqq needs to find a breakthrough to boost people’s reading habits. Reading is a complex process on how readers embracing the written text as a communication media, interpreting the text using the prior knowledge, then finally re-communicate the content as the prove of comprehension. Many students thought that reading was not enjoyable, so the concept of reading for gacorqq pleasure could help. This present study conducted to show how the Drop Everything and Read (DEAR) approach was helpful to boost the students' habits in reading with pleasure. Many previous studies conducted on several levels of education for instance primary and secondary. So, in this study, the participants were university students who joined gacorqq English for Specific Purposes (ESP) class. DEAR only needed to be implemented only for 30 minutes regularly, and then the students find out that the approach was helpful to ease their burden in reading. Moreover, the reading for pleasure concept offered in the approach implementation surely makes the students feel the joy of reading that mostly forgotten.
Lifestyle-Driven Preferences in Fruit Salad Consumption: Evidence from a Discrete Choice Experiment Rayesa, Neza Fadia; Fitri, Kanissa Gita; Noor, Arif Yustian Maulana; Prasetyaningrum, Dian Islami; Ramadhan, Aditya Willy
HABITAT Vol. 37 No. 2 (2026): August
Publisher : Department of Social Economy, Faculty of Bio-Industry, Agriculture and Forestry, University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2026.037.2.11

Abstract

Purpose: This study aims to examine how lifestyle-based consumer segments influence preferences and willingness to pay (WTP) for fruit salad product attributes in urban Indonesia. Specifically, it investigates the moderating role of lifestyle dimensions—physical activity, dietary habits, mental wellness, and perceived health benefits in shaping consumer preferences for key product attributes. Design/Methodology/Approach: A quantitative study was conducted using a Discrete Choice Experiment (DCE) with a D-efficient design consisting of nine choice sets. Data were collected from 150 urban fruit salad consumers in Indonesia. Consumer preferences were analyzed using the Conditional Logit model, while marginal willingness to pay (MWTP) estimates were calculated using the Krinsky–Robb simulation approach. Lifestyle dimensions based on the Activities, Interests, and Opinions (AIO) framework were incorporated into the utility function to capture preference heterogeneity. Findings: The results indicate that consumers showed stronger preferences for fruit salad products with box packaging, online ordering platforms, and low-calorie nutritional labels. Lifestyle characteristics significantly influenced attribute preferences, with consumers exhibiting stronger dietary and mental wellness orientations demonstrating greater preferences for hygienic packaging and health-related labeling. The MWTP estimates further revealed that consumers were willing to pay price premiums for these preferred attributes, highlighting the economic value of health-oriented product differentiation in the urban fruit market. Originality/Value/Novelty: This study extends the application of Discrete Choice Experiments in agrifood marketing by integrating AIO-based lifestyle dimensions directly into the utility framework rather than treating lifestyle merely as a descriptive consumer characteristic. By providing monetized willingness-to-pay estimates for ready-to-eat fruit products in an emerging market, the study offers novel evidence on how lifestyle heterogeneity shapes consumer preferences and supports more effective product design, pricing,and marketing strategies for agrifood MSMEs and downstream horticultural businesses in urban Indonesia.
Co-Authors Ashif, Faiz Salas Astrid Puspaningrum Dego Yusa Ali Deny Meitasari Ekawati, Friskana Nunung Fatchur Rohman Fitri, Kanissa Gita Gayatri, Putri HARYANTO, HELMI NAUFAL AHMAD Jhauharotul Muchlisyiyah, Jhauharotul Kusuma, Putra Gylang Rachmad Lilik Wahyuni Lygi, Yasmin Maharddhika, Rizkiana Maulidan, Mohamad Mushoffan Prasetianto Noor, Arif Yustian Maulana Paul Kristiansen Pramesti, Amelia Putri PUTRA - IRWANDI Rachman Hartono Rahman, Moh. Shadiqur Ramadhan, Aditya Willy Rayesa, Neza Fadia Ruminar, Hafida Setiawan, Nisrina Marlita Sugeng Riyanto Wahyuningtyas, Agustina Shinta Hartati Yuswita, Effy