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All Journal PROFIT : Jurnal Administrasi Bisnis JPM (Jurnal Pemberdayaan Masyarakat) PINISI Discretion Review Jurnal Surya Masyarakat JIAGABI International Journal of Entrepreneur and Business Administration
Nikin Hardati, Ratna
Universitas Islam Malang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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PENGARUH PROMOSI, BRAND AMBASSADOR DAN KUALITAS PELAYANAN TERHADAP MINAT BELI KONSUMEN (Studi Pada Konsumen E-Commerce Tokopedia) Ninda Arini; Siti Saroh; Ratna Nikin Hardati
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis) Vol 11 No 2 (2022): JIAGABI
Publisher : LPPM FIA Unisma Malang

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Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Promosi, Brand Ambassador, dan kualitas pelayanan terhadap minat beli konsumen. Dalam penelitian ini, variabel independen yang digunakan adalah Promosi, Brand Ambassador, kualitas pelayanan. Sedangkan minat beli sebagai variabel dependen. Penelitian ini  dilakukan dengan cara pendekatan kuantitatif. Penelitian ini melibatkan responden sebanyak 100 orang. Teknik sampling Sugiyono yaitu tipe purposeive sampling digunakan untuk penentuan responden. Berdasarkan analisis diketahui bahwa variabel Promosi, Brand Ambassador, dan kualitas pelayanan berpengaruh secara simultan terhadap variabel minat beli.Hasil penelitian menunjukkan bahwa variabel promosi berpengaruh tidak signifikan terhadap minat beli. . Variabel Brand Ambassador berpengaruh tidak signifikan terhadap minat beli. Kemudian untuk variabel kualitas pelayanan berpengaruh secara signifikan terhadap minat beli. Berdasarkan hasil uji secara simultan menunjukkan bahwa variabel promosi, Brand Ambassador, dan kualitas pelayanan berpengaruh secara signifikan terhadap minat beli. Kata Kunci: Promosi, Brand Ambassador, Kualitas Pelayanan, Minat Beli. 
Pengaruh Promosi dan Store Atmosphere Terhadap Minat Beli Abdul Rahman Santoso; Daris Zunaida; Ratna Nikin Hardati
JIAGABI (Jurnal Ilmu Administrasi Niaga/Bisnis) Vol 11 No 2 (2022): JIAGABI
Publisher : LPPM FIA Unisma Malang

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ABSTRAK Penelitian ini dilakukan di Warkop Cak Pong Kabupaten Malang. Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan store atmosphere terhadap minat beli. Jenis penelitian ini menggunakan metode peneilitian kuantitatif, dengan teknik non probability sampling accidental. Data yang didapat berdasarkan pengumpulan data melalui penyebaran kuesioner google forms. Jumlah sampel sebanyak 110 responden dianalisis menggunakan analisis linear berganda diolah dengan IBM SPSS 25.  Hasil penelitian ini hasil Uji Parsial menunjukkan bahwa variabel Promosi  berpengaruh secara signifikan terhadap variabel Minat Beli dan variabel Promosi  berpengaruh secara signifikan terhadap variabel Minat Beli. Berdasarkan Uji Simultan variabel Promosi dan Store Atmosphere berpengaruh bersama-sama secara signifikan terhadap variabel Minat Beli.Kata Kunci: Promosi, Store Atmosphere, Minat Beli  ABSTRACT Abdul Rahman Santoso, 2022. The research be conducted at Warkop Cak Pong District Malang. This research was conducted at Warkop Cak Pong, Malang Regency. This study aims to determine the effect of promotion and store atmosphere on buying interest. This type of research is quantitative. The sampling method in this study using non-probability sampling method with accidental sampling. The data used are data obtained through filling out questionnaires by respondents. The number of samples taken was 110 respondents and using the multiple linear regression analysis method. Data processing using the IBM SPSS 25 application.   The results of this study the results of the Partial Test indicate that the Promotion variable has a significant effect on the Purchase Interest variable and the Social Media Promotion variable has a significant effect on the Purchase Interest variable. Based on the Simultaneous Test, the variables of Social Media Promotion and Store Atmosphere have a significant effect on the buying interest variable.Keywords: Promotion, Store Atmosphere, Buying Interest
Pendampingan dan Pelatihan dalam Meningkatkan Kualitas Produksi Kursi Rotan di Kelurahan Kedungkandang Kota Malang Ratna Nikin Hardati; Siti Muslikah; Warsito Warsito; Mustaufir Mustaufir
Jurnal Surya Masyarakat Vol 6, No 1 (2023): November 2023
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.1.2023.60-65

Abstract

Currently, many people are pursuing small home industries to improve their welfare and support the resilience of the national economy. One of the home industries that manages wood to make rattan chair crafts is owned by Mr. M. Shodiq in the Kedungkandang sub-district, Kedungkandang sub-district, Malang City. However, several obstacles are still faced by these small industries, including obstacles in increasing the quality and quantity of rattan chair handicraft production due to several factors such as: lack of knowledge about how to process good and varied rattan chair crafts from both the shape and motif aspects, the use of tools which has not been touched by science and technology. The method of community service is socialization about innovation in the development of rattan chair product quality, namely by providing training materials on the use of innovative tools to develop and improve the rattan chair craft industry. The results of this community service include 1) partners have received education and skills in diversifying rattan chair craft products, 2) partners have received appropriate technology-based tools in the form of rattan cutting machines to increase product sales.
The Role of Social Media In The Dissemination Of Information To Consumers Putri, Mega Bellatus Sodier Suparman; Rini Rahayu Kurniati; Ratna Nikin Hardati
International Journal of Entrepreneur and Business Administration Vol. 2 No. 1 (2024): International Journal of Entrepreneur and Business Administration
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/ijeba.v2i1.22409

Abstract

The purpose of this research is to find out how social media functions in disseminating information about Ketan Duren Ala Nana Malang City to customers. Qualitative research method was used in this research. This research uses observation, semi-structured interviews, and audio and visual documentation as data collection methods. The location of this research is Villa Gunung Buring Jalan Band Palmerah No. 1A, Cemorokandang, Kedungkandang District, Malang City, East Java. In this research process, qualitative methodology was used for data collection. While source triangulation, time triangulation, and technique triangulation were used to verify the truth of the data. The research findings show that Ketan Duren Ala Nana Malang City has implemented information dissemination through social media quite well, but is assisted by resellers in Java. To disseminate information to consumers so as to get significant consumers.
PENGARUH KINERJA DRIVER DAN FASILITAS APLIKASI TERHADAP LOYALITAS MELALUI KEPUASAN PELANGGAN (Studi Kasus Gojek Kota Malang) Nikin Hardati, Ratna
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.32 KB) | DOI: 10.21776/ub.profit.2021.015.01.8

Abstract

Gojek, an online transportation service provider, is a social-spirited company that is leading the revolution in the ojek transportation industry. Gojek partners with experienced ojek riders to be the main solution in shipping goods, ordering food delivery, shopping and traveling in a traffic jam. The purpose of this study is to explain the effect of: Driver Performance on Customer Satisfaction, Effect of Application Facilities on Customer Satisfaction and Effect of Driver Performance and Application Facilities on Loyalty through Customer Satisfaction. This research is a quantitative research. The research population is Gojek customers in Malang City. The number of samples used was determined by the Proportional Random Sampling technique. Data analysis using the path analysis method (Path Analysis). The results showed that there was a significant influence between the performance of the driver on customer satisfaction Gojek; There is a significant influence between facilities  on customer satisfaction  Gojek; There is a significant influence between driver performance and facilities simultaneously on customer satisfaction) Gojek; There is a significant influence between driver performance on customer loyalty Gojek; The existence of insignificant influence between facilities on customer loyalty Gojek; There is a significant influence between satisfaction on customer loyalty Gojek; and the existence of significant influence between the effect of driver performance, facilities, and satisfaction simultaneously on Gojek customer loyalty.
Kopi Jahe Merah Khas Sumenep Madura di Desa Mulyoagung Jetis Kabupaten Malang Nuriyanti, Ika; Suhermin Ingsih, Ita; Nikin Hardati, Ratna
Jurnal Pemberdayaan Masyarakat Vol 6 No 2 (2021): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v6i2.5440

Abstract

Home industry in Mulyoagung Village, Dukuh Jetis, Dau District, Malang Regency is engaged in micro business, namely The Making of Red Ginger Coffee. IRT "Yuli" has several problems, including: Red Ginger coffee production equipment is still simple, equipment has not been touched by science and technology, production results are not optimal, coffee sales income is not optimal, there is still a lack of understanding of hygienic and quality ginger coffee. There is a good seal and plastic to package the product, and there is also no proper economic analysis (marketing management) that is able to support the sale of ginger coffee products. Through this PKM, existing problems will be resolved by: Designing and making a ginger coffee grinder. Making a stamp tool for the ginger coffee brand. Providing training on bookkeeping and financial administration through POAC (Planning Organizing Actuating Controlling) concept. Providing training and mentoring to partners for hygienic ginger coffee making. The output targets are: 1) Manifesting a ginger coffee grinder tool so as to produce hygienic and clean ginger coffee; 2) Manifest the ginger coffee stamp as a packaging attraction for sales; 3) Providing training on management arrangements; and 4) Providing training for hygienic ginger coffee making.
Co-Authors Abdika Rafsanjani Abdul Rahman Efendi Abdul Rahman Santoso Achmad Choirul Afan Ahmad Riza Ubaidillah Ajeng Pratiwi Alifatul Maghfiroh Amalia Meirinda Anita Astini Hidayah Auli Asfahani Ayu Putri Dadang Krisdianto, Dadang Daris Zunaida Desy Shalsa Prastika Devi Rizki Amalia Dhea Putri Novid Dhiva Hardi Kusuma Ekawati Ningtyas Putri Elly Anisatul Mufidah Erna Umi Fatmawati Fariyatin Fariyatin Fifi Brilian Putri Herlinda Dwijayanti Hidayat Rohman Wahid Hisyam Ibrahim Ima Sayyidatun Nisa Indra Vita Aji Widiarti Irmawati Irmawati Jazilatul Maqfiroh Jumiarti Jumiarti Kiki Rizki Amelia Lailiyatul Muafiyah MARIA BINTANG Maryatul Kiptiyah Maskurotin Nimah Maya Sasikarani Moch Aminuddin Muslich Mochammad Nuryanto Mohammad Adit Musthofa Much Ardan Haekal Muhammad Hasbi Muhammad Roufurrochim mustaufir mustaufir Namirah Rahman Ninda Arini Nisrina Qotrun Nada Novi Hairiah Nuriyanti, Ika Nurul Churun Ain Maulidiya Putri, Mega Bellatus Sodier Suparman Rahmadanni Rahmadanni Ratna Maulidiyah Rini Rahayu Kurniati Riza Dwi Nur Islami Roy Mauludi Safana Dyra Salman Al Farisi Silvinda Dwi Irfani Sinta Budi Hartatik siti mujtarifah SITI MUSLIKAH Siti Saroh Sri Nuringwahyu Suhermin Ingsih, Ita Syafrina Maulidya Balqis Tri Wahyuning Tias Wahidha Intan Syafira Warsito - Yahya Yusuf Ahmed Yasir Maulana Yesi Eli Saputri Yuli Maulita Sari yulianisa eka prima dewi Zikrullah Zikrullah