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All Journal JAM : Jurnal Aplikasi Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan MOVE: Journal of Community Service and Engagement EKONOMIKA45 Economic Reviews Journal MES Management Journal Jurnal Pengabdian Dinamika Jurnal Cendekia Ilmiah
Satyanegara, Diqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Optimalisasi Strategi Pemasaran Melalui Media Sosial bagi UMKM Kopi Dadaman Desa Citaman Banten Fadhilah, Fadhilah; Satyanegara, Diqbal; Pertiwi, Widya Nur Bhakti
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i1.2268

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan salah satu pilar perekonomian Indonesia yang memiliki kontribusi besar terhadap PDB nasional. Kopi Dadaman merupakan salah satu UMKM yang memiliki potensi besar di Desa Citaman  Kecamatan Ciomas, Kabupaten Serang, Provinsi Banten. Kopi Dadaman yaitu produk kopi robusta yang diproduksi menggunakan biji kopi yang langsung ditanam di desanya. Namun, banyak kendala yang dihadapi oleh para pelaku UMKM Kopi Dadaman, diantaranya yaitu produk yang dimiliki belum menjangkau pasar luas karena belum mengoptimalkan media sosial sebagai alat pemasarannya. Padahal, media sosial telah terbukti dapat mempengaruhi konsumen dalam proses keputusan pembelian. Tujuan dari program pengabdian ini adalah untuk meningkatkan keterampilan para pelaku UMKM Kopi Citaman, khususnya yaitu dalam menggunakan media sosial Instagram dan WhatsApp Business sebagai alat pemasaran untuk menjangkau pasar lebih luas dan meningkatkan penjualan produk. Whatsapp dan Instagram dipilih karena merupakan media sosial yang paling banyak digunakan oleh masyarakat Indonesia. Metode pelaksanaan kegiatan pengabdian ini adalah dengan memberikan pelatihan pengelolaan aplikasi WhatsApp Business dan pelatihan pengelolaan media sosial Instagram. Luaran yang dihasilkan dalam program pengabdian ini adalah akun Instagram Business dan WhatsApp Business dari Kopi Dadaman serta keterampilan para pelaku usahanya dalam pengelolaan fitur-fitur pada kedua media sosial tersebut untuk meningkatkan penjualan.Kata kunci: UMKM, Instagram, Whatsapp Business, Kopi
Pengaruh Kepercayaan, Komitmen, Kerja Sama, dan Berbagi Informasi terhadap Kinerja Supply Chain: Studi Kasus Pedagang Ayam Potong Pedaging di Kecamatan Cinangka, Kabupaten Serang Apriadi, Andri; Mukhsin, Moh.; Satyanegara, Diqbal
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.185

Abstract

The aims of this study is to explore how trust, commitment, cooperation, and information sharing impact the performance of supply chains among broiler chicken traders in Cinangka District, Serang Regency. Employing a quantitative approach, the research utilized non-probability sampling, specifically a saturated sample method, with 36 respondents. SmartPLS 3 was employed as the analytical tool. The findings indicate that: (1) Trust has a positif but statistically insignifikan impact on supply chain performance. (2) Commitment exhibits a positif and signifikan influence on supply chain performance. (3) Cooperation also demonstrates a positif and signifikan effect on supply chain performance. (4) Information sharing similarly shows a positif and signifikan impact on supply chain performance.
The influence of raw material inventory management and machine maintenance on the production process Badrudin, Ahmad; Mukhsin, Moh; Satyanegara, Diqbal
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 2 (2023): April - June, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.2.8114

Abstract

This study aims to determine the effect of raw material inventory management and machine maintenance on the All Aluminum Alloy Conductor-Shielded (AAAC-S) cable production process at PT. Pulung Cable Indonesia. The method used in this research is quantitative with a causal associative approach. The population used in this study were all employees of PT. Pulung Cable Indonesia. The sample in this study is part of the population of all employees of PT. Pulung cable Indonesia using non-probability technique by purposive sampling. The data analysis technique used is multiple linear regression analysis using the SPSS 22 software program for windows. The results of this study indicate that: (1) Raw material inventory management has a positive and significant effect on the production process. (2) Machine maintenance has a positive and significant effect on the production process.
Analisis QFD dalam Upaya Pengembangan Board Game Labirin Matematika sebagai Produk Intelektual UNTIRTA Khoirunisa, Salsa Nashiroh; Mukhsin, Moh.; Satyanegara, Diqbal
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.197

Abstract

The research uses the Quality Function Deployment (QFD) approach to study the development of the Mathematical Labyrinth board game application. The problem with this study is the incomplete quality of the Math Labyrinth application, such as unavailable tutorial on the use of the application in video form, a lack of language choices on the application, a design that does not match the color display on the game board, and bugs or errors still found on the app. Quality Function Deployment (QFD) is intended to help solve the problem through user feedback to meet user expectations of the Mathematical Labyrinth application. The method used in this research is quantitative research. The sample population in this study was taken using non probability sampling method with purposive samplings in data collection with 36 respondents. Data analysis techniques using the IBM SPSS Statistic 20 analytical tool. Based on the results of the Quality Function Deployment (QFD) analysis on further product development, the developer team needs to pay attention to priority technical interests such as the entire mode on the game can be played, improve the features of the application more attractive, can train the ability to think and as an alternative to learning, the application works well, improves the ease of use of the app, and improves color combinations that fit the game board.
Co-Authors Alayfia, Fify Apriadi, Andri Aprida, Wahdatul Badrudin, Ahmad Fadhilah Fadhilah Indra Kusuma, Pangeran Nugroho Kasfia, Selkia Royyan Khoirunisa, Salsa Nashiroh Lutfi Lutfi Muhammad Hisyam Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Pertiwi, Widya Nur Bhakti Rucheni, Rucheni Sukirwan Sukirwan Zahra, Tasya Nailah Ziyaduddin, Hammad Faher