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All Journal JAM : Jurnal Aplikasi Manajemen Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmiah Wahana Pendidikan MOVE: Journal of Community Service and Engagement EKONOMIKA45 Economic Reviews Journal MES Management Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Pengabdian Dinamika J-CEKI
Satyanegara, Diqbal
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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THE IMPACT OF SUPPLY CHAIN INTEGRATION ON SUPPLY CHAIN PERFORMANCE Jahroni, Jahroni; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.16783

Abstract

The objective of this study is to determine the impact of internal integration, supplier integration, and customer integration on supply chain performance. This research employs a quantitative method and uses a saturated sampling technique by distributing questionnaires to 67 SRC partners in Cilegon City. The analysis method used is SPSS V20. The findings indicate that internal integration, supplier integration, and customer integration positively and significantly impact supply chain performance. The adjusted R-squared value is 0.604, concluding that internal integration, supplier integration, and customer integration influence supply chain performance by 60.4%, with the remaining 39.6% influenced by other variables outside this study. Expanding the data scope and considering other factors are recommended to obtain more representative results. This is crucial for future research to provide a more comprehensive and accurate depiction of supply chain performance dynamics at SRC and in broader contexts. Keywords: Internal Integration; Supplier Integration; Customer Integration; Supply Chain Performance
THE INFLUENCE OF TRUST AND COMMITMENT ON SUPPLY CHAIN PERFORMANCE MEDIATED BY INFORMATION SHARING Muhaji, Syahrul; Mukhsin, Moh; Satyanegara, Diqbal
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.20144

Abstract

The purpose of this study was to determine the effects of trust, commitment, and information sharing on supply chain performance. This research uses quantitative methods and employs saturated sampling techniques by distributing questionnaires to 36 respondents. The results indicated that trust has a positive but insignificant effect on supply chain performance, while both commitment and information sharing have positive and significant effects on supply chain performance. Additionally, trust positively and significantly affects information sharing, as does commitment. Furthermore, information sharing effectively mediates the relationship between trust and commitment in relation to supply chain performance. The adjusted R-squared value is 0.747, concluding that trust, commitment, and information sharing affect supply chain performance by 74.7%, with the remaining 25.3% influenced by other variables outside this study. Keywords: Trust; Commitment; Information Sharing; Supply Chain Performance
Peningkatan Kinerja Perusahaan Dengan Green Supply Chain Management Pada UKM Olahan Ikan Kota Serang Indra Kusuma, Pangeran Nugroho; Mukhsin, Moh; Satyanegara, Diqbal
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 22, No 1 (2024): Maret 2024
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v22i1.21282

Abstract

Penelitian ini bertujuan untuk mengetahui dan  menganalisis bagaimana Green Supply Chain Management mempengaruhi Kinerja Perusahaan pada usaha UKM olahan ikan di Kota Serang. Pada penelitian ini sumber data yang digunakan adalah data primer dan sekunder, dimana pengumpulan data primer dilakukan dengan cara menyebarkan kuesioner kepada 89 responden yang telah ditentukan dengan menggunakan formula Slovin. Skala pengukuran yang digunakan dalam penelitian ini adalah skala Likert. Sedangkan data sekunder didapatkan melalui buku dan jurnal yang berhubungan dengan penelitian ini. Metode analisis yang digunakan pada penelitian ini adalah Partial Least Square - Structural Equation Modelling (PLS-SEM) dan alat analisis untuk mengolah dan menganalisis data yang digunakan pada penelitian ini adalah SmartPLS Versi 4.0.9.6. Berdasarkan hasil pengujian dan analisis menunjukkan bahwa tiga dari empat variabel independen yang digunakan dalam penelitian ini yaitu green manufacturing (X1), green purchasing (X2) dan eco design (X3) berpengaruh positif dan signifikan terhadap variabel dependen yaitu kinerja perusahaan. Sedangkan variabel cooperation with customers (X4) menunjukkan hasil yaitu negatif dan tidak signifikan terhadap variabel dependen yaitu kinerja perusahaan.
Optimalisasi Strategi Pemasaran Melalui Media Sosial bagi UMKM Kopi Dadaman Desa Citaman Banten Fadhilah, Fadhilah; Satyanegara, Diqbal; Pertiwi, Widya Nur Bhakti
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 6, No 1 (2023): Desember 2023
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v6i1.2268

Abstract

UMKM (Usaha Mikro, Kecil, dan Menengah) merupakan salah satu pilar perekonomian Indonesia yang memiliki kontribusi besar terhadap PDB nasional. Kopi Dadaman merupakan salah satu UMKM yang memiliki potensi besar di Desa Citaman  Kecamatan Ciomas, Kabupaten Serang, Provinsi Banten. Kopi Dadaman yaitu produk kopi robusta yang diproduksi menggunakan biji kopi yang langsung ditanam di desanya. Namun, banyak kendala yang dihadapi oleh para pelaku UMKM Kopi Dadaman, diantaranya yaitu produk yang dimiliki belum menjangkau pasar luas karena belum mengoptimalkan media sosial sebagai alat pemasarannya. Padahal, media sosial telah terbukti dapat mempengaruhi konsumen dalam proses keputusan pembelian. Tujuan dari program pengabdian ini adalah untuk meningkatkan keterampilan para pelaku UMKM Kopi Citaman, khususnya yaitu dalam menggunakan media sosial Instagram dan WhatsApp Business sebagai alat pemasaran untuk menjangkau pasar lebih luas dan meningkatkan penjualan produk. Whatsapp dan Instagram dipilih karena merupakan media sosial yang paling banyak digunakan oleh masyarakat Indonesia. Metode pelaksanaan kegiatan pengabdian ini adalah dengan memberikan pelatihan pengelolaan aplikasi WhatsApp Business dan pelatihan pengelolaan media sosial Instagram. Luaran yang dihasilkan dalam program pengabdian ini adalah akun Instagram Business dan WhatsApp Business dari Kopi Dadaman serta keterampilan para pelaku usahanya dalam pengelolaan fitur-fitur pada kedua media sosial tersebut untuk meningkatkan penjualan.Kata kunci: UMKM, Instagram, Whatsapp Business, Kopi
Pengaruh Kepercayaan, Komitmen, Kerja Sama, dan Berbagi Informasi terhadap Kinerja Supply Chain: Studi Kasus Pedagang Ayam Potong Pedaging di Kecamatan Cinangka, Kabupaten Serang Apriadi, Andri; Mukhsin, Moh.; Satyanegara, Diqbal
Economic Reviews Journal Vol. 3 No. 2 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i2.185

Abstract

The aims of this study is to explore how trust, commitment, cooperation, and information sharing impact the performance of supply chains among broiler chicken traders in Cinangka District, Serang Regency. Employing a quantitative approach, the research utilized non-probability sampling, specifically a saturated sample method, with 36 respondents. SmartPLS 3 was employed as the analytical tool. The findings indicate that: (1) Trust has a positif but statistically insignifikan impact on supply chain performance. (2) Commitment exhibits a positif and signifikan influence on supply chain performance. (3) Cooperation also demonstrates a positif and signifikan effect on supply chain performance. (4) Information sharing similarly shows a positif and signifikan impact on supply chain performance.
The influence of raw material inventory management and machine maintenance on the production process Badrudin, Ahmad; Mukhsin, Moh; Satyanegara, Diqbal
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 25 No 2 (2023): April - June, 2023
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2023.25.2.8114

Abstract

This study aims to determine the effect of raw material inventory management and machine maintenance on the All Aluminum Alloy Conductor-Shielded (AAAC-S) cable production process at PT. Pulung Cable Indonesia. The method used in this research is quantitative with a causal associative approach. The population used in this study were all employees of PT. Pulung Cable Indonesia. The sample in this study is part of the population of all employees of PT. Pulung cable Indonesia using non-probability technique by purposive sampling. The data analysis technique used is multiple linear regression analysis using the SPSS 22 software program for windows. The results of this study indicate that: (1) Raw material inventory management has a positive and significant effect on the production process. (2) Machine maintenance has a positive and significant effect on the production process.
Analisis QFD dalam Upaya Pengembangan Board Game Labirin Matematika sebagai Produk Intelektual UNTIRTA Khoirunisa, Salsa Nashiroh; Mukhsin, Moh.; Satyanegara, Diqbal
MES Management Journal Vol. 3 No. 1 (2024): MES Management Journal 
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v3i1.197

Abstract

The research uses the Quality Function Deployment (QFD) approach to study the development of the Mathematical Labyrinth board game application. The problem with this study is the incomplete quality of the Math Labyrinth application, such as unavailable tutorial on the use of the application in video form, a lack of language choices on the application, a design that does not match the color display on the game board, and bugs or errors still found on the app. Quality Function Deployment (QFD) is intended to help solve the problem through user feedback to meet user expectations of the Mathematical Labyrinth application. The method used in this research is quantitative research. The sample population in this study was taken using non probability sampling method with purposive samplings in data collection with 36 respondents. Data analysis techniques using the IBM SPSS Statistic 20 analytical tool. Based on the results of the Quality Function Deployment (QFD) analysis on further product development, the developer team needs to pay attention to priority technical interests such as the entire mode on the game can be played, improve the features of the application more attractive, can train the ability to think and as an alternative to learning, the application works well, improves the ease of use of the app, and improves color combinations that fit the game board.
INFLUENCER DAN PRODUK LOKAL : PERANCANGAN NARASI DAN DAMPAKNYA TERHADAP PERILAKU PEMBELIAN KONSUMEN Wijaya, Edwin Perdana; Satyanegara, Diqbal; Pertiwi, Widya Nur Bhakti; Haerudin, Dian
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6734

Abstract

This study aims to analyze the direct influence of influencer credibility and narrative elements on the purchase decisions for local products in Indonesia, and to examine the moderating role of consumer attitude in these relationships. A quantitative approach was employed using a survey of 360 social media users in Indonesia who had purchased local products based on influencer recommendations. Data was analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that influencer credibility has a significant direct effect on purchase decisions. However, narrative elements only influence purchase decisions indirectly, fully mediated by consumer attitude. Consumer attitude itself is the strongest predictor of purchase intention and significantly moderates the relationship between influencer credibility and purchase decisions. This research provides a more nuanced model of influencer marketing effectiveness by integrating narrative transportation theory and source credibility theory within the context of local products, confirming the critical role of consumer attitude as a key mediating variable for understanding the cognitive and affective mechanisms driving consumer behavior.
Co-Authors Alayfia, Fify Apriadi, Andri Aprida, Wahdatul Azahra, Alicia Delfinia Badrudin, Ahmad Fadhilah Fadhilah Haerudin, Dian Indra Kusuma, Pangeran Nugroho Jahroni, Jahroni Kasfia, Selkia Royyan Khoirunisa, Salsa Nashiroh Lutfi Lutfi Muhaji, Syahrul Muhammad Hisyam Muhammad Syamsun Mukhsin, Moh Mukhsin, Moh. Musa Hubeis Pertiwi, Widya Nur Bhakti Rucheni, Rucheni Sukirwan Sukirwan Wijaya, Edwin Perdana Zahra, Tasya Nailah Ziyaduddin, Hammad Faher