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All Journal Journal of Management and Leadership Journal of Management - Small and Medium Enterprises (SME's) Jurnal Manajemen dan Organisasi Review (MANOR) Prima Abdika: Jurnal Pengabdian Masyarakat JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Journal of Economics, Bussiness and Management Issues Human Capital Development Panorama Nusantara
Paludi, Salman
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Kualitas Produk, Promosi dan Persepsi Harga Terhadap Keputusan Pembelian di Yoshinoya Utami, Priska; Paludi, Salman
Human Capital Development Vol 11 No 3 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

Tujuan dari penelitian ini untuk mengetahui apakah kualitas produk, promosi dan persepsi harga berpengaruh terhadap keputusan pembelian di Yoshinoya Mall Pesona Square. populasi dalam penelitian ini terdiri dari pengunjung yoshinoya. penelitian ini menggunakan metode accidental sampling dengan ukuran sampel sebanyak 140 responden. Teknik pengumpulan data ini menggunakan kuesioner yang di uji validitas dan reliabilitasnya menggunakan SPSS. hasil penelitian ini menunjukkan bahwa secara parsial maupun simultan kualitas produk, promosi dan persepsi harga berpengaruh terhadap keputusan pembelian di Yoshinoya Mall Pesona Square.
PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN AYAM GEPREK BENSU CENGKARENG Sulistiowati; Paludi, Salman
Human Capital Development Vol 11 No 3 (2024): Human Capital Development
Publisher : Human Capital Development

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Abstract

Riset ini dimaksudkan untuk mengetahui pengaruh antara persepsi harga, kualitas pelayanan, dan Lokasi terhadap keptusan pembelian ayam geprek bensu. Penelitian ini menggunakan sampel sebanyak 80 orang pelanggan ayam geprek bensu ditentukan menggunakan metode Purposif sampling. Penelitian ini menggunakan data primier dan menerapkan Teknik analisis regresi linier berganda serta adanya bantuan dari SPSS versi 27. Survei ini dilakukan pada bulan Januari 2024 hingga bulan April 2024 di Ayam geprek bensu cengkareng. Hasil riset ini menunjukan bahwa secara parsial variable persepsi harga mempunyai pengaruh postif dan signifikan terhadap Keputusan pembelian, kualitas pelayanan tidak ada pengaruh positif dan signifikan terhadap Keputusan pembelian, dan Lokasi berpengaruh positif dan signifikan terhadap Keputusan pembelian.
Pengaruh Kualitas Produk, Persepsi Harga, Dan Promosi Terhadap Keputusan Pembelian Produk Frozen Food Merek Kanzler Pada Toko Retail warung Rajaza Cipayung Rachmawati, Sapnah; Paludi, Salman
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Pada umumya bahan pangan sangat penting dan dituntut agar memenuhi keinginan konsumen. Studi ini mengkaji dampak kualitas produk, persepsi harga, dan promosi terhadap keputusan pembelian produk frozen food merek kanzler ditoko retail warung rajaza cipayung. Metode pengambilan sampelnya menggunakan accidental sampling. Metode survei untuk mengumpulkan data dalam penelitian ini menggunakan teknik pengisian kuesioner terstruktur, untuk analisis hubungan hipotesis dalam model penelitian ini yaitu analisis regresi linear berganda serta adanya bnatuan dari software SPSS versi 27. Survei ini dimulai bulan Februari 2024 hingga bulan Maret 2024 di warung rajaza cipayung dengan menyebarkan kuesioner kepada customer warung rajaza melalui grup sosial media sebesar 100 responden. Hasilnya menunjukkan bahwa kualitas produk, persepsi harga, dan promosi secara bersama-sama memiliki dampak signifikan terhadap keputusan pembelian, dan secara terpisah, kualitas produk serta promosi juga berpengaruh signifikan terhadap keputusan pembelian, terkecuali persepsi harga terhadap keputusan pembelian yang tidak memiliki pengaruh signifikan.
Pengaruh Lokasi, Persepsi Harga, Dan Promosi Terhadap Keputusan Berkunjung Wisatawan Di Kebun Raya Bogor Hosanna, Marlinda; Paludi, Salman
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 6 No. 2 (2024): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/mjo.v6i2.820

Abstract

Penelitian ini bertujuan untuk mengeksplorasi bagaimana lokasi, persepsi harga, dan promosi mempengaruhi keputusan pengunjung untuk mengunjungi Kebun Raya Bogor. Sebanyak 100 responden berpartisipasi dalam studi ini, dan data dianalisis menggunakan uji asumsi klasik serta analisis regresi linier berganda menggunakan perangkat lunak IBM SPSS 25. Teknik sampling yang digunakan adalah accidental sampling. Hasil penelitian menunjukkan bahwa lokasi, persepsi harga, dan promosi secara signifikan mempengaruhi keputusan pengunjung untuk berkunjung ke Kebun Raya Bogor.
A PRODUCT QUALITY, PRICE PERCEPTION, AND BRAND IMAGE ON PURCHASE DECISION Harun, Abdul; Paludi, Salman
Journal of Management and Leadership Vol. 8 No. 1 (2025): Volume 8 - Nomor 1 - May 2025
Publisher : Management and Leadership Study Programme

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47970/jml.v8i1.848

Abstract

This study aims to determine the effect of product quality, price perception, and brand image on purchasing decisions of Brand Executive consumers. The approach used is a quantitative method with data collection techniques through distributing questionnaires. The sample in this study amounted to 125 respondents selected using the accidental sampling technique. Data processing was carried out with the help of SPSS version 26, and the analysis method used was multiple linear regression. The results of the study indicate that the three independent variables, namely product quality, price perception, and brand image simultaneously have a positive and significant effect on purchasing decisions. Partially, each variable also shows a significant effect, with price perception having the most dominant effect. These findings indicate that in order to improve purchasing decisions, Brand Executives need to pay attention to the price perception captured by consumers, accompanied by positive product quality and brand image.
Pengaruh Persepsi Harga, Lokasi, dan Kualitas Layanan Terhadap Kepuasan Pelanggan Hotel Borobudur Jakarta Laila Husnia Fauziah; Paludi, Salman
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 7 No. 1 (2025): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/manor.v7i1.1093

Abstract

This study aims to analyze the influence of price perception, location, and service quality on customer satisfaction at Hotel Borobudur Jakarta, both partially and simultaneously. Customer satisfaction is a crucial factor in the sustainability of the hospitality business as it directly affects customer loyalty and recommendations. This research adopts a quantitative approach with purposive sampling as the sampling technique, involving 100 hotel guests as respondents. Data analysis was conducted using multiple linear regression. The results indicate that, partially, price perception, location, and service quality have a positive and significant effect on customer satisfaction. Simultaneously, these three variables contribute strongly to the level of customer satisfaction. These findings suggest that a combination of reasonable pricing, strategic location, and high-quality service plays a vital role in determining customer satisfaction in the hospitality industry.
Pemberdayaan Ekonomi Masyarakat melalui Edukasi Pengolahan Minyak Jelantah dari Limbah Menjadi Produk Bernilai Tinggi Tuti, Meylani; Kurniati, Yeni; Paludi, Salman
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2024): Volume 4 Nomor 4 Tahun 2024
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v4i4.4689

Abstract

The problem of used cooking oil waste in households is often ignored, even though it has the potential for negative impacts on the environment if not managed properly. This study aims to empower the community in Ciherang Housing, Bogor, through education on processing used cooking oil into high-value products such as soap and aromatherapy candles. The method used in community service is Participatory Action Research (PAR), where the community is actively involved in every stage of the activity, from identifying needs, and training, to evaluating results. This program consists of several stages, namely socialization of the dangers of used cooking oil for the environment, training on processing used cooking oil into processed products, and production assistance for program sustainability. The results of this activity showed that participants experienced increased knowledge about the impact of used cooking oil on the environment and skills in processing used cooking oil into economical products. Around 80% of participants succeeded in producing soap and candles that were suitable for use, and 40% of them showed interest in marketing their processed products. In addition, the formation of small production groups among participants also indicates the potential for sustainability of this program. This education and training not only reduces environmental pollution but also opens up additional income opportunities for the community. It can be concluded that the empowerment program through education on used cooking oil processing is effective in increasing environmental awareness and community economic skills. This program is expected to be a model that can be applied in other areas as a solution for sustainable environmental-based economic empowerment.
PENGARUH CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI J.CO SUMMARECON BEKASI Bagaskara, Ariel Bintang; Paludi, Salman
JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis Vol 8, No 2 (2025): JIMB - VOLUME 8 NOMOR 2 SEPTEMBER 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jimb.v8i2.34376

Abstract

Penelitian ini bermaksud untuk mengevaluasi pengaruh citra merek, kualitas produk, dan persepsi harga terhadap tingkat kepuasan pelanggan di J.CO Summarecon Bekasi. Pada penelitian ini, pengunjung J.CO Summarecon Bekasi dijadikan sebagai populasi studi. Jumlah sampel yang digunakan sebanyak 154 orang yang di ambil secara purposiv sampling Analisis data dilakukan dengan menggunakan uji asumsi klasik dan regresi linier berganda, yang diolah melalui perangkat lunak SPSS versi 25. Temuan dari penelitian ini memastikan bahwa secara parsial, citra merek memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Begitu pula, kualitas produk dan persepsi harga masing-masing memberikan kontribusi yang signifikan terhadap kepuasan pelanggan. Secara simultan, ketiga variabel tersebut citra merek, kualitas produk, dan persepsi harga secara bersama-sama memengaruhi tingkat kepuasan pelanggan di J.CO Summarecon Bekasi.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI NISKARA COFFEE Siregar, Ade Kurniawan; Paludi, Salman
Human Capital Development Vol 12 No 2 (2025): Human Capital Development
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to determine the effect of service quality, product quality, and price perception on customer satisfaction at Niskara Coffee. The method used is a quantitative method. This survey was conducted by distributing questionnaires to 100 respondents using a proportional random sampling technique. This technique is used by selecting a selected population so that the entire population has an equal opportunity to be included as a sample frame. Data analysis was carried out using multiple linear analysis assisted by IBM SPSS 26. Based on the results of this study, it is known that partially each variable, namely service quality, product quality, and price perception, has a positive and significant influence on customer satisfaction. In addition, when analyzed together, the three variables are also proven to have a significant and positive influence on the level of customer satisfaction.
Pengaruh Persepsi Harga, Kualitas Produk dan Store Atmosphere Terhadap Kepuasan Pelanggan Aprilia, Fatma; Paludi, Salman
Panorama Nusantara Vol 20 No 1 (2025): Panorama Nusantara
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70157/p.v20i1.2668

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh persepsi harga, kualitas produk dan store atmosphere terhadap kepuasan pelanggan pada Kopi Calf Signature cabang Halim. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif melalui pengumpulan data terhadap 100 responden, dengan analisis yang dilakukan pengambilan sampel menggunakan purposive sampling dan pengujian data menggunakan regresi linear berganda yang didahului uji asumsi klasik untuk menguji hubungan antar variable menggunakan perangkat lunak SPSS versi 27. Hasil penelitian ini menunjukan bahwa persepsi harga, kualitas produk dan store atmosphere secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Temuan ini menegaskan bahwa persepsi harga sesuai dengan manfaat yang diterima dapat meningkatkan kepuasan konsumen, kualitas produk yang terjaga, serta desain suasana toko yang nyaman dapat meningkatkan kepuasan pelanggan secara efektif. Oleh karena itu, strategi pemasaran yang dilakukan pada ketiga faktor tersebut penting dalam upaya mempertahankan kepuasan pelanggan yang semakin kompetitif dan konsisten di industri kopi.
Co-Authors Alfi, Alfi Syahrin Aprilia, Fatma Bagaskara, Ariel Bintang Calista, Lea Harun, Abdul Hendarti, Shaufani Kulsum Hosanna, Marlinda Irliana, Nuri Laila Husnia Fauziah Nanda, Widya Cahya Oktafiyana, Nurul Pratama, Muhammad Diki Rachmawati, Sapnah Rahmani, Salsabila Saputri, Az Zahra Shafitri, Tiara Nur Siregar, Ade Kurniawan SULISTIOWATI Tuti, Meylani Utami, Priska Yeni Kurniati