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All Journal Excellent JURNAL PEMASARAN KOMPETITIF JURNAL SeMaRaK Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Publika International Journal Of Science, Technology & Management (IJSTM) JURNAL ABDIMAS TRIDHARMA MANAJEMEN International Journal of Social and Management Studies (IJOSMAS) AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi Journal Socio Humanities Review
Munarsih, Munarsih
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Digital Marketing Training For Entrepreneur In Cicalengka Pagedangan Village, Tangerang Banten Munarsih, Munarsih; Rachmawan, Ade; Zakaria, Zakaria
AMANAH MENGABDI Vol. 1 No. 2 (2024): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v1i2.380

Abstract

Memupuk Jiwa Wirausaha sejak dini sangat baik dilakukan agar masyarakat memiliki pemahaman bahwa pekerjaan sebagai wirausaha itu adalah sebuah prospek yang bagus. Sehingga terbangunlah mental mental pengusaha bukan karyawan. Dengan tumbuhnya Jiwa wirausaha sejak dini, masyarakat akan mulai mencoba menjalankan wirausaha khususnya meneruskan usaha yang telah digeluti  untuk menjalankan roda kehidupan Enterpreneur di Desa Cicalengka Pagedangan Tangerang Banten. Penguasaan keterampilan berwirausaha melalui digital marketing menjadi target utama yang diharapkan dimiliki oleh masyarakat sehingga efektifitas dalam berwirausaha menjadi meningkat. Dengan penguasaan digital marketing dalam menjalankan usaha diharapkan dapat meningkatkan omset penjualan. Tujuan kegiatan PKM adalah untuk mengetahui seberapa besar penggunaan Digital marketing dalam menjalankan usaha yang digeluti oleh Enterpreneur di Desa Cicalengka Pagedangan Tangerang Banten. Hasil kegiatan menunjukkan bahwa (1) adanya peningkatan wawasan tentang digital marketing pada enterpreneur; (2) adanya peningkatan omset penjualan.
Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan Pada J&T Express Cabang Duta Mas Jakarta Barat Viana, Heras Fatin Noveiana; Munarsih, Munarsih
Jurnal Pemasaran Kompetitif Vol. 8 No. 1 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v8i1.42890

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Pada J&T Express Cabang Duta Mas, Jakarta Barat. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah pelanggan J&T Express Cabang Duta Mas yang berjumlah 1.706 orang dengan sampel dengan Probability Sampling menggunakan rumus Slovin sebanyak 94 responden. Metode analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier, uji koefisien korelasi, koefisien determinasi dan uji hipotesis dengan bantuan software SPSS 26. Hasil penelitian Kualitas Pelayanan  dan Harga  berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan  dengan persamaan regresi Y = 9,377 + 0,254 X1 + 0,429 X2 Dengan Determinasi Sebesar 60,3%. Uji t parsial kualitas pelayanan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung>ttabel atau (9,820>1,661) dan nilai signifikasi 0,000<0,05. Harga berpengaruh terhadap loyalitas dengan nilai thitung>ttabel atau (11,180>1,661) dan nilai signifikasi 0,000<0,05, Secara simultan kualitas pelayanan  dan harga  secara bersama-sama berpengaruh  terhadap loyalitas pelanggan dengan nilai fhitung>ftabel atau (69,099>3,096) dan nilai signifikasi sebesar 0,000<0,05.
Marketing Strategy for MSME Management Students at Pamulang University During the Covid-19 Pandemic Harsono, Yhonanda; Permada, Dewi Nari Ratih; Munarsih, Munarsih
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7604

Abstract

The purpose of this study was to determine product innovation strategies in increasing sales to Pamulang University Management Student MSMEs during the Covid-19 Pandemic, to determine promotional strategies in increasing sales of Pamulang University Management Student MSME products during the Covid-19 Pandemic and to find out strategies product quality in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic. This study used a qualitative descriptive research method. After doing the research it was found that the product innovation strategy in increasing sales through creating products with different products in general and having a unique brand or product brand that attracts consumers, Promotional strategies in increasing sales are through online marketing or social media, such as: Instagram, Facebook, WhatsApp, etc. as well as through various social media platforms that can be accessed by all people, especially the Indonesian people. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to handle online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping.
The Effect of Leadership Style and Compensation on Employee Performance at the Aviary Bintaro Hotel Munarsih, Munarsih; Harsono, Yhonanda; Arianto, Nurmin
Journal Socio Humanities Review Vol 3 No 1 (2023): VOLUME 3 NUMBER 1 MARCH 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v3i1.8522

Abstract

The purpose of this study was to determine the effect of leadership style and compensation on employee performance at the Aviary Bintaro Hotel. The method used in this research is descriptive with an associative approach. The sampling technique used is census or saturated sampling with a sample of 85 respondents. The analysis tool uses instrument testing, classical assumption testing, regression testing, correlation coefficient testing and the coefficient of determination as well as hypothesis testing. Based on the results of the study, it shows: (1) Leadership style has a positive and significant effect on employee performance with t count > t table or (6.327 > 1.989). (2) Compensation has a positive and significant effect on employee performance with t count > t table or (6.398 > 1.989). (3) Leadership style and compensation have a positive and significant effect on employee performance with a value of Fcount>Ftable or (27.259 > 2.720).
The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province Munarsih, Munarsih; Aspiranti, Tasya; Amaliah, Ima; Nurhayati, Nunung; R. Oktini, Dede
International Journal of Science, Technology & Management Vol. 7 No. 1 (2026): January 2026
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i1.1399

Abstract

Research Purpose this study seeks to thoroughly examine the implementation strategies behind Menu Innovation, outline approaches for Enhancing Digital Marketing Performance, and identify the essential role Menu Innovation plays in supporting such optimization within the culinary sector of South Tangerang (Tangsel), Banten Province. A Descriptive Qualitative method was applied, focusing on culinary SMEs operating in Tangsel. Data were gathered through in-depth interviews with business owners and marketing personnel, complemented by non-participant observation of digital content. Research Findings the qualitative results indicate that Menu Innovation is a central driver in improving digital performance. Its influence emerges through two primary mechanisms:(1) Menu Innovation is intentionally crafted as a visual asset that encourages the creation of User-Generated Content (UGC). Such content effectively boosts social-media engagement rates and organic visibility.(2) Menu Innovation offers an authentic storyline that strengthens digital storytelling efforts, enabling narrative transportation, which in turn has been shown to increase digital conversion rates (from viewers to online orders).
Pemanfaatan Media Sosial sebagai Sarana E Commerce B2C pada Peserta Didik di Yayasan Tajaul Karomatu Desa Situgadung, Pagedangan-Tangerang Munarsih, Munarsih; Rachmawan, Ade; Zakaria, Zakaria
AMANAH MENGABDI Vol. 2 No. 2 (2025): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v2i2.705

Abstract

Transformasi digital yang pesat telah mengubah lanskap interaksi sosial dan ekonomi, termasuk dalam dunia pendidikan. Media sosial kini tidak hanya menjadi platform komunikasi, tetapi juga telah berevolusi menjadi sarana pemasaran dan transaksi dalam model Business to Consumer (B2C). Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan pemahaman dan keterampilan peserta didik Tingkat Madrasah Tsanawiyah (MTs) setara dengan Sekolah Menengah Pertama (SMP) di Yayasan Tajaul Karomatu, Desa Situgadung, Kec. Pagedangan, Tangerang, dalam memanfaatkan media sosial sebagai sarana e-commerce B2C. Melalui pendekatan edukatif dan praktis berupa pelatihan literasi digital, pengelolaan akun bisnis, hingga simulasi transaksi online, kegiatan ini diharapkan dapat menumbuhkan jiwa kewirausahaan digital dan mendorong kemandirian ekonomi peserta didik. Metode pelaksanaan meliputi observasi awal, workshop, praktik langsung, dan evaluasi hasil pelatihan. Hasil yang diharapkan mencakup peningkatan pengetahuan, sikap, dan keterampilan peserta didik dalam menggunakan media sosial secara produktif dan etis sebagai sarana pemasaran produk. Dengan demikian, kegiatan ini tidak hanya meningkatkan kapasitas digital peserta didik, tetapi juga membuka peluang usaha berbasis digital di lingkungan pendidikan.
Analisis Strategi Pemasaran Untuk Meningkatkan Daya Saing Pada Toko Elektronik Mutiara Nuvus Di Pasar Parung Panjang Kabupaten Bogor Munarsih, Munarsih; Ahidin, Udin; Hikayat, Ahmad
JURNAL SeMaRaK Vol. 5 No. 3 (2022): JURNAL SeMaRaK
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/smk.v5i3.25051

Abstract

Strategi pemasaran adalah salah satu cara memenangkan keunggulan bersaing yang berkesinambungan baik itu untuk perusahaan yang memproduksi barang atau jasa. Strategi pemasaran dapat dipandang sebagai salah satu dasar yang dipakai dalam menyusun perencanaan perusahaan secara menyeluruh. Tujuan dari penelitian ini adalah untuk mengetahui gambaran mengenai kualitas pelayanan, penetapan harga dan strategi pemasaran Toko Elektronik Mutiara Nuvus dalam meningkatkan daya saing di pasar Parung Panjang, Kabupaten Bogor. Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Setelah dilakukan penelitian didapatkan bahwa penetapan strategi kualitas pelayanan baik dan ramah dilakukan oleh Toko Elektronik Mutiara Nuvus, agar pelanggan senang berbelanja di toko elektronik mutiara nuvus dan sopan santun adalah bagian dari kebudayaan dalam bermasyarakat serta sudah menjadi tugas kami dalam melayani pelanggan. Kemudian penetapan strategi harga yang terjangkau dilakukan oleh Toko Elektronik Mutiara Nuvus, agar menjaga pelanggan untuk tetap setia berbelanja di Toko Elektronik Mutiara Nuvus Serta untuk terus dapat bersaing dengan kompetitor di pasar parung panjang dan juga penetapan strategi kepuasan pelanggan dengan menyediakan barang yang berkualitas walaupun harga yang terjangkau dilakukan oleh Toko Elektronik Mutiara Nuvus, untuk menjaga citra toko, karena sejak dulu Toko Elektronik Mutiara Nuvus selalu memberikan yang terbaik bagi pelanggan dan juga agar pelanggan tetap setia berbelanja di Toko Elektronik Mutiara Nuvus. Toko Elektronik Mutiara Nuvus harus bisa menambah jenis barang atau produk dalam tokonya sehingga lebih bervariasi pilihan agar pelanggan punya banyak pilihan dalam berbelanja di toko tersebut serta Toko Elektronik Mutiara Nuvus harus secepatnya merealisasikan harapan dari pemilik toko Bapak H. Sapri untuk terjun ke dalam pasar online agar bisa lebih maju dan sukses kedepannya.
Strategi Pengelolaan Relasi Pelanggan dan Kualitas Layanan dalam Meningkatkan Kepuasan Pelanggan Menggunakan Analisis SWOT pada PT Holistik Homecare di Ciputat Tangerang Selatan Safa, Teza Bany; Munarsih, Munarsih
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.1996

Abstract

This study aims to analyze customer relationship management strategies and service quality in improving customer satisfaction at PT Holistik Homecare in Ciputat, South Tangerang, using the SWOT analysis method. The research focuses on identifying internal factors (strengths and weaknesses), external factors (opportunities and threats), and formulating strategies that can be applied by the company to maintain and enhance customer satisfaction. The research method used is descriptive qualitative, with data collected through in-depth interviews with management, medical staff, and customers of PT Holistik Homecare, supported by secondary company data. Data analysis was conducted through data reduction, data presentation, and conclusion drawing, with validation using triangulation techniques. The results indicate that the company’s main strengths lie in the quality of medical services, the availability of complete medical equipment, and flexible payment systems. Weaknesses include limited service personnel. Opportunities involve the increasing demand for homecare services and advancements in health technology, while the main threats come from competitors offering similar services. Recommended strategies include increasing the number of service personnel, optimizing communication and service personalization, and developing technology-based innovations.
Strategies For Increasing Sales During The Covid-19 Pandemic In Small And Medium Micro Businesses In Tangerang Selatan City Munarsih, Munarsih
International Journal of Social and Management Studies Vol. 2 No. 5 (2021): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v2i5.219

Abstract

The purpose of this study is to find out strategies to increase sales, including South Tangerang City MSME actors carrying out product promotion strategies through online during the covid-19 pandemic and carrying out product innovation strategies through online during the covid-19 pandemic. The data analysis techniques used in this study are qualitative descriptive method that is descriptive does not provide treatment, manipulation or modifier on the variables studied, but describes a condition as it is. The only treatment given was the research itself, which was carried out through observation, interviews, and documentation. The results of the study show that MSME actors, especially in South Tangerang City, in the promotional strategy carried out are through e-commerce including through websites and social media (whatsapp, Instagram, facebook, and others). In addition, product innovation strategies carried out by MSME actors in South Tangerang City include: continuing to innovate by presenting the latest products. Furthermore, in online stores, the product innovation strategy is carried out by creating more online stores. This is done so that online stores are easily accessible to the wider community. So that businesses can survive during the covid pandemic and can increase sales
Co-Authors Agus Sudarsono Ahidin, Udin Akbar, Mada Faisal Ariyanto, Aris Azzahra, Adinda Aulia Dede Abdurohman, Dede Harsono, Yhonanda Hikayat, Ahmad Ima Amaliah Indra, Welly Ivantan, Ivantan Jumhana, R. Chepi Safei Lutviani, Indri Maulinda, Maulinda Nunung Nurhayati Nurmin Arianto, Nurmin Permada, Dewi Nari Ratih Putren, Irenne R. Oktini, Dede Rachmawan, Ade Rukmana, Indra Januar Safa, Teza Bany Savitri, Shela Indah Shanjaya, Ivania Alma Sudaryana, Yayan Tasya Aspiranti Viana, Heras Fatin Noveiana Waryu, Waryu Wilandari, Devi Fitria Zakaria Zakaria