Article Per Year (5 Year)
p-Index From 2020 - 2025
2.504
P-Index
This Author published in this journals
All Journal JURNAL PEMASARAN KOMPETITIF Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Publika JURNAL ABDIMAS TRIDHARMA MANAJEMEN AMANAH : Jurnal Ilmiah Ilmu Manajemen Amanah Mengabdi Journal Socio Humanities Review
Munarsih, Munarsih
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Digital Marketing Training For Entrepreneur In Cicalengka Pagedangan Village, Tangerang Banten Munarsih, Munarsih; Rachmawan, Ade; Zakaria, Zakaria
AMANAH MENGABDI Vol. 1 No. 2 (2024): AMANAH MENGABDI
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/pkm.v1i2.380

Abstract

Memupuk Jiwa Wirausaha sejak dini sangat baik dilakukan agar masyarakat memiliki pemahaman bahwa pekerjaan sebagai wirausaha itu adalah sebuah prospek yang bagus. Sehingga terbangunlah mental mental pengusaha bukan karyawan. Dengan tumbuhnya Jiwa wirausaha sejak dini, masyarakat akan mulai mencoba menjalankan wirausaha khususnya meneruskan usaha yang telah digeluti  untuk menjalankan roda kehidupan Enterpreneur di Desa Cicalengka Pagedangan Tangerang Banten. Penguasaan keterampilan berwirausaha melalui digital marketing menjadi target utama yang diharapkan dimiliki oleh masyarakat sehingga efektifitas dalam berwirausaha menjadi meningkat. Dengan penguasaan digital marketing dalam menjalankan usaha diharapkan dapat meningkatkan omset penjualan. Tujuan kegiatan PKM adalah untuk mengetahui seberapa besar penggunaan Digital marketing dalam menjalankan usaha yang digeluti oleh Enterpreneur di Desa Cicalengka Pagedangan Tangerang Banten. Hasil kegiatan menunjukkan bahwa (1) adanya peningkatan wawasan tentang digital marketing pada enterpreneur; (2) adanya peningkatan omset penjualan.
Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan Pada J&T Express Cabang Duta Mas Jakarta Barat Viana, Heras Fatin Noveiana; Munarsih, Munarsih
Jurnal Pemasaran Kompetitif Vol. 8 No. 1 (2024): Jurnal Pemasaran Kompetitif
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jpkpk.v8i1.42890

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Dan Harga Terhadap Loyalitas Pelanggan Pada J&T Express Cabang Duta Mas, Jakarta Barat. Metode penelitian yang digunakan yaitu metode penelitian kuantitatif dengan pendekatan asosiatif. Populasi penelitian ini adalah pelanggan J&T Express Cabang Duta Mas yang berjumlah 1.706 orang dengan sampel dengan Probability Sampling menggunakan rumus Slovin sebanyak 94 responden. Metode analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier, uji koefisien korelasi, koefisien determinasi dan uji hipotesis dengan bantuan software SPSS 26. Hasil penelitian Kualitas Pelayanan  dan Harga  berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan  dengan persamaan regresi Y = 9,377 + 0,254 X1 + 0,429 X2 Dengan Determinasi Sebesar 60,3%. Uji t parsial kualitas pelayanan berpengaruh terhadap loyalitas pelanggan dengan nilai thitung>ttabel atau (9,820>1,661) dan nilai signifikasi 0,000<0,05. Harga berpengaruh terhadap loyalitas dengan nilai thitung>ttabel atau (11,180>1,661) dan nilai signifikasi 0,000<0,05, Secara simultan kualitas pelayanan  dan harga  secara bersama-sama berpengaruh  terhadap loyalitas pelanggan dengan nilai fhitung>ftabel atau (69,099>3,096) dan nilai signifikasi sebesar 0,000<0,05.
Marketing Strategy for MSME Management Students at Pamulang University During the Covid-19 Pandemic Harsono, Yhonanda; Permada, Dewi Nari Ratih; Munarsih, Munarsih
Journal Socio Humanities Review Vol 2 No 2 (2022): VOLUME 2 NUMBER 2 SEPTEMBER 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i2.7604

Abstract

The purpose of this study was to determine product innovation strategies in increasing sales to Pamulang University Management Student MSMEs during the Covid-19 Pandemic, to determine promotional strategies in increasing sales of Pamulang University Management Student MSME products during the Covid-19 Pandemic and to find out strategies product quality in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic. This study used a qualitative descriptive research method. After doing the research it was found that the product innovation strategy in increasing sales through creating products with different products in general and having a unique brand or product brand that attracts consumers, Promotional strategies in increasing sales are through online marketing or social media, such as: Instagram, Facebook, WhatsApp, etc. as well as through various social media platforms that can be accessed by all people, especially the Indonesian people. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to handle online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping. Furthermore, the product quality strategy in increasing sales at Pamulang University Management Student MSMEs during the Covid-19 Pandemic is to improve product quality, service through social media admins to deal with online consumers. And there are bonuses for consumers, such as free masks, discounted prices and free shipping.
The Effect of Leadership Style and Compensation on Employee Performance at the Aviary Bintaro Hotel Munarsih, Munarsih; Harsono, Yhonanda; Arianto, Nurmin
Journal Socio Humanities Review Vol 3 No 1 (2023): VOLUME 3 NUMBER 1 MARCH 2023
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v3i1.8522

Abstract

The purpose of this study was to determine the effect of leadership style and compensation on employee performance at the Aviary Bintaro Hotel. The method used in this research is descriptive with an associative approach. The sampling technique used is census or saturated sampling with a sample of 85 respondents. The analysis tool uses instrument testing, classical assumption testing, regression testing, correlation coefficient testing and the coefficient of determination as well as hypothesis testing. Based on the results of the study, it shows: (1) Leadership style has a positive and significant effect on employee performance with t count > t table or (6.327 > 1.989). (2) Compensation has a positive and significant effect on employee performance with t count > t table or (6.398 > 1.989). (3) Leadership style and compensation have a positive and significant effect on employee performance with a value of Fcount>Ftable or (27.259 > 2.720).
Co-Authors Agus Sudarsono Akbar, Mada Faisal Ariyanto, Aris Azzahra, Adinda Aulia Dede Abdurohman, Dede Harsono, Yhonanda Indra, Welly Ivantan, Ivantan Jumhana, R. Chepi Safei Lutviani, Indri Maulinda, Maulinda Nurmin Arianto, Nurmin Permada, Dewi Nari Ratih Putren, Irenne Rachmawan, Ade Rukmana, Indra Januar Savitri, Shela Indah Shanjaya, Ivania Alma Sudaryana, Yayan Viana, Heras Fatin Noveiana Waryu, Waryu Wilandari, Devi Fitria Zakaria Zakaria