Articles
<![CDATA[The Role of Influencers and Source Credibility in Influencing Purchase Intention for Wardah Products ]]>
<![CDATA[Muhammad Falhan Juliadi]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management ]]>
Publisher : <![CDATA[Universitas KH. Abdul Chalim Mojokerto ]]>
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DOI: 10.31538/mjifm.v6i1.816
<![CDATA[The beauty industry in Indonesia is experiencing rapid growth in line with the increasing use of social media and the role of influencers in digital marketing. Wardah, as a leading halal cosmetics brand, utilizes influencer marketing strategies to shape consumer purchasing interests. This study aims to analyze the influence of influencers and source credibility on the purchase intention of Wardah products in Indonesia, both partially and simultaneously. This study uses a quantitative approach with an associative method. Data were collected through an online questionnaire of 130 respondents who had seen Wardah promotional content from influencers on social media. Data analysis techniques used multiple linear regression with the help of the SPSS program. The results showed that influencers had a positive and significant effect on purchase intention, as did source credibility. In addition, influencers and source credibility simultaneously also have a significant effect on the purchase intention of Wardah products. These findings confirm the relevance of the Theory of Planned Behavior in explaining the formation of consumer purchase intentions in the context of influencer marketing. This study is expected to contribute theoretically to digital marketing studies and provide practical implications for companies in designing effective and credibility-based influencer marketing strategies.]]>
<![CDATA[The Role of Customer Satisfaction in Mediating the Effect of Store Atmosphere and Emotional Branding on Customer Loyalty ]]>
<![CDATA[Viona Ramadani]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management ]]>
Publisher : <![CDATA[Universitas KH. Abdul Chalim Mojokerto ]]>
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DOI: 10.31538/mjifm.v6i2.902
<![CDATA[This study aims to analyze the effect of store atmosphere and emotional branding on customer loyalty with consumer satisfaction as a mediating variable among Generation Z consumers of Kopi Kenangan in Cirebon. The study uses a quantitative approach with a causal associative design. The research sample consisted of 230 Generation Z respondents selected through purposive sampling. Data were collected using a Likert scale questionnaire and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method using the SmartPLS application. The results showed that emotional branding and customer satisfaction had a positive and significant effect on customer loyalty. Store atmosphere had a positive and significant effect on customer satisfaction but did not have a significant direct effect on customer loyalty. Customer satisfaction was found to fully mediate the effect of store atmosphere on customer loyalty and partially mediate the effect of emotional branding on customer loyalty. These findings confirm that Generation Z consumer loyalty is more influenced by emotional experiences and satisfaction levels than by physical store factors directly.]]>
<![CDATA[Hard selling dan soft selling terhadap minat beli produk batik di platform TikTok ]]>
<![CDATA[Tatan Hidayat]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business ]]>
Publisher : <![CDATA[Nur Science Institute ]]>
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DOI: 10.53088/jmdb.v6i2.3100
<![CDATA[Digital transformation through social commerce, particularly on TikTok, has changed the way people engage in economic activities. Initially an entertainment platform, TikTok has now become an effective marketing tool, especially for cultural products such as Batik. This study examines the influence of hard selling and soft selling strategies on consumers’ purchase intention for Batik on TikTok. Hard selling focuses on direct promotion, while soft selling emphasizes emotional connection and persuasive storytelling. The study used a quantitative approach with a descriptive associative research design. Data collection was conducted by distributing questionnaires to 160 TikTok users in Cirebon who had seen and purchased Batik products on TikTok before, using purposive sampling. The collected data were analyzed using multiple linear regression. The results show that hard selling and soft selling have a positive and significant effect on purchase intention. However, soft selling has a greater effect than hard selling. The two variables together explain 88.8% of the variance in consumer purchase intention. The results provide important insights for Batik entrepreneurs to optimize TikTok-based marketing to enhance consumer engagement and sales performance.]]>
<![CDATA[The Role of Benefit Perception in Mediating the Influence of Ease of Use and Security on Qris Usage Decisions ]]>
<![CDATA[Ranti Pradita]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v5i3.1087
<![CDATA[The development of digital payment systems supports the increase in the use of QRIS, especially among Generation Z. This research aims to examine the influence of ease of use and transaction security on QRIS usage decisions, as well as testing the role of benefit perception as a mediating variable. A quantitative approach with an associative study design was used. Primary data was collected through a questionnaire administered to 168 Generation Z respondents who use QRIS in Cirebon City, using purposive sampling techniques. Data analysis was conducted using SEM-PLS with the help of SmartPLS. The results of the study show that ease of use and transaction security have a positive and significant influence on the decision to use QRIS. These two variables also positively influence the perception of benefits. The perception of benefits has been proven to have a significant effect on the decision to use QRIS and is able to mediate the influence of ease of use and transaction security on the decision to use. These findings indicate that the decision to use QRIS is influenced by a combination of convenience, security, and the benefits that users perceive. This research contributes to economic growth by promoting digital payment adoption, transaction efficiency, and financial inclusion. Its novelty lies in testing benefit perception as a mediating variable in an integrated model of Generation Z's QRIS usage at the regional level.]]>
<![CDATA[The Influence of Tiktok Usage Intensity and Digital Payments on Gen Z‘S Consumptive Behavior ]]>
<![CDATA[Alya Pasha Berlianti]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 5 No. 3 (2026): Interdisciplinary Social Studies ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v5i3.1091
<![CDATA[The growth of platforms offering short video content such as TikTok and the rise of digital payments have changed the way people buy goods, especially for Generation Z. This study aims to find out the impact of the intensity of TikTok and digital payment use on Generation Z's consumptive behavior, both individually and simultaneously. This study uses an associative quantitative approach with a Likert scale questionnaire (1-5). The research sample consisted of 150 active Gen Z respondents who used TikTok and had used digital payments. The data analysis technique used validity and reliability tests, classical assumption tests, and multiple linear regression using t and f tests. The results of this study show that the intensity of TikTok use has a positive and significant effect on consumptive behavior, digital payments also have a positive and significant effect on consumptive behavior, and these two variables simultaneously have a significant influence on the consumptive behavior of Gen Z. Findings show that the increase in the intensity of TikTok use, which is driven by exposure to TikTok content and the ease of digital transactions, can exacerbate impulse buying and overconsumption tendencies among Gen Z. This research aims to contribute to the study of digital consumer behavior and serves as an input for financial and digital literacy education to reduce the consumerism tendencies of the younger generation.]]>
<![CDATA[The Role of Influencers and Source Credibility in Influencing Purchase Intention for Wardah Products ]]>
<![CDATA[Muhammad Falhan Juliadi]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Majapahit Journal of Islamic Finance and Management Vol. 6 No. 1 (2026): Islamic Finance and Management ]]>
Publisher : <![CDATA[Universitas KH. Abdul Chalim Mojokerto ]]>
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DOI: 10.31538/mjifm.v6i1.816
<![CDATA[The beauty industry in Indonesia is experiencing rapid growth in line with the increasing use of social media and the role of influencers in digital marketing. Wardah, as a leading halal cosmetics brand, utilizes influencer marketing strategies to shape consumer purchasing interests. This study aims to analyze the influence of influencers and source credibility on the purchase intention of Wardah products in Indonesia, both partially and simultaneously. This study uses a quantitative approach with an associative method. Data were collected through an online questionnaire of 130 respondents who had seen Wardah promotional content from influencers on social media. Data analysis techniques used multiple linear regression with the help of the SPSS program. The results showed that influencers had a positive and significant effect on purchase intention, as did source credibility. In addition, influencers and source credibility simultaneously also have a significant effect on the purchase intention of Wardah products. These findings confirm the relevance of the Theory of Planned Behavior in explaining the formation of consumer purchase intentions in the context of influencer marketing. This study is expected to contribute theoretically to digital marketing studies and provide practical implications for companies in designing effective and credibility-based influencer marketing strategies.]]>
<![CDATA[The Role of Customer Satisfaction in Mediating the Effect of Store Atmosphere and Emotional Branding on Customer Loyalty ]]>
<![CDATA[Viona Ramadani]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management ]]>
Publisher : <![CDATA[Universitas KH. Abdul Chalim Mojokerto ]]>
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DOI: 10.31538/mjifm.v6i2.902
<![CDATA[This study aims to analyze the effect of store atmosphere and emotional branding on customer loyalty with consumer satisfaction as a mediating variable among Generation Z consumers of Kopi Kenangan in Cirebon. The study uses a quantitative approach with a causal associative design. The research sample consisted of 230 Generation Z respondents selected through purposive sampling. Data were collected using a Likert scale questionnaire and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method using the SmartPLS application. The results showed that emotional branding and customer satisfaction had a positive and significant effect on customer loyalty. Store atmosphere had a positive and significant effect on customer satisfaction but did not have a significant direct effect on customer loyalty. Customer satisfaction was found to fully mediate the effect of store atmosphere on customer loyalty and partially mediate the effect of emotional branding on customer loyalty. These findings confirm that Generation Z consumer loyalty is more influenced by emotional experiences and satisfaction levels than by physical store factors directly.]]>
<![CDATA[ANALISIS PENGARUH KETERBATASAN PRODUK (SCARCITY) DAN BATAS WAKTU (URGENCY) TERHADAP PERILAKU FOMO KONSUMEN DAN DAMPAKNYA PADA PEMBELIAN IMPULSIF PADA PLATFORM SHOPEE ]]>
<![CDATA[Andhini Dwi Putri]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Bisnis-Net Vol 9, No 1: MEI 2026 ]]>
Publisher : <![CDATA[Universitas Dharmawangsa ]]>
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DOI: 10.46576/bn.v9i1.8704
<![CDATA[Tujuannya berupa menganalisis pengaruh strategi pemasaran batasan produk ( kelangkaan ) dan batas waktu ( urgensi ) atas pembelian impulsif dengan Fear of Missing Out (FOMO) menjadi mediator platform Shopee. Melalui pendekatan kuantitatif asosiatif, data dikumpulkan melalui kuesioner pada 150 partisipan Generasi Z di Kota Cirebon dan dianalisis menggunakan regresi berganda bertahap serta uji mediasi Baron & Kenny. Temuan melihatkan kelangkaan berpengaruh positif signifikan langsung atas pembelian impulsif, sedangkan urgensi tidak. Namun, kedua strategi tersebut terbukti signifikan memicu FOMO, yang selanjutnya mendorong pembelian impulsif. Temuan kunci mengungkap bahwa FOMO berperan sebagai mediator parsial dalam hubungan kelangkaan –pembelian impulsif dan sebagai mediator penuh dalam hubungan urgensi –pembelian impulsif, sehingga mengkonfirmasi validitas kerangka Stimulus-Organism-Response (SOR) konteks belanja berani di Indonesia.Kata Kunci: Kelangkaan, Urgensi, Fear of Missing Out (FOMO), Pembelian Impulsif, Shopee, SOR. ]]>
<![CDATA[The Role of Consumer Perception in Mediating the Influence of Brand Communication and Brand Credibility on Brand Trust ]]>
<![CDATA[Indira Wiyana Pramesti]]>;
<![CDATA[Aang Curatman]]>
<![CDATA[ Interdisciplinary Social Studies Vol. 5 No. 4 (2026): Interdisciplinary Social Studies ]]>
Publisher : <![CDATA[International Journal Labs ]]>
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DOI: 10.55324/iss.v5i4.1096
<![CDATA[The existence of illegal cosmetics circulating in the market and has the potential to reduce consumer confidence in the cosmetics industry in Indonesia. Therefore, this study aims to measure the extent to which Brand Communication and Brand Credibility affect Brand Trust which is influenced by Consumer Perception as an intervening variable for Pink Flash cosmetic products. This study used a quantitative approach with SEM-PLS analysis techniques. Data was collected from 196 respondents aged 18-25 years in the Ciayumajakuning area. This study tested all hypotheses and obtained positive and significant results. This shows that Brand Trust based on Consumer Perception, both directly and indirectly, occurs due to the positive and significant influence of Brand Communication and Brand Credibility. Brand Credibility is the variable that has the most impact on consumer perception and trust with a value (O=0.700). Thus, the synergy between clear communication and solid trust is an important step to maintain trust in security-sensitive situations.]]>
<![CDATA[The Effect of Message Source Credibility and Discount Framing on Purchase Intention of Emina Products with Brand Image as Mediation ]]>
<![CDATA[Tazkiya Salsabillah]]>;
<![CDATA[Savitri Ariani]]>;
<![CDATA[Aang Curatman]]>;
<![CDATA[Farah Noor Ayuningtyas]]>
<![CDATA[ International Journal of Business, Economics, and Social Development Vol. 6 No. 3 (2025): International Journal of Business, Economics, and Social Development (IJBESD) ]]>
Publisher : <![CDATA[Rescollacom (Research Collaborations Community) ]]>
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DOI: 10.46336/ijbesd.v6i3.967
<![CDATA[The development of the beauty industry in Indonesia is driven by the increasing use of social media and e-commerce. Emina is one of the local brands that attracts attention, especially for teenagers in considering purchasing beauty products. This study aims to analyze the effect of message source credibility and discount framing on purchase intention of Emina products, with brand image as a mediating variable. A quantitative approach was used through an online survey with a total sample of 217 respondents and data analysis was carried out using the Partial Least Square Structural Equation Modeling (PLS-SEM) technique. The results show that message source credibiliy and discount framing have a positive and significant effect on purchase intention, both directly and indirectly through brand image as mediation.]]>
