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All Journal Monex: Journal of Accounting Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Interdisciplinary Social Studies KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Journal of Management and Digital Business Jurnal Ekonomi, Bisnis dan Manajemen Bursa : Jurnal Ekonomi dan Bisnis INJURITY: Journal of Interdisciplinary Studies Jurnal Manajemen dan Pemasaran Digital IIJSE Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Ilmu Manajemen
Aang Curatman
Universitas Swadaya Gunung Jati
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Promosi Dan Kualitas Layanan Terhadap Minat Berobat Ulang Dengan Pengetahuan Layanan Sebagai Variabel Mediasi Di Rumah Sakit Pertamina Balongan Muhammad Fachrurrijal; Aang Curatman; Jefry Romdhon
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 4 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i4.7615

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas layanan terhadap minat berobat ulang dengan pengetahuan layanan sebagai variabel mediasi pada Rumah Sakit Pertamina Balongan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling–Partial Least Square (SEM-PLS). Data dikumpulkan melalui kuesioner terhadap 397 responden yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 7,848, p sama dengan 0,000) dan pengetahuan layanan (t sama dengan 6,435, p sama dengan 0,000). Promosi juga berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 3,300, p sama dengan 0,001) serta pengetahuan layanan (t sama dengan 4,069, p sama dengan 0,000). Selain itu, pengetahuan layanan terbukti berpengaruh positif dan signifikan terhadap minat berobat ulang (t sama dengan 5,317, p sama dengan 0,000). Hasil pengujian efek tidak langsung menunjukkan bahwa pengetahuan layanan memediasi secara signifikan hubungan antara kualitas layanan dan minat berobat ulang (t sama dengan 3,938, p sama dengan 0,000), serta antara promosi dan minat berobat ulang (t sama dengan 3,046, p sama dengan 0,002), sehingga pengetahuan layanan berperan sebagai variabel mediasi parsial. Temuan ini mengindikasikan bahwa peningkatan minat berobat ulang tidak hanya dipengaruhi oleh promosi dan kualitas layanan secara langsung, tetapi juga melalui peningkatan pemahaman pasien terhadap layanan rumah sakit. Oleh karena itu, rumah sakit perlu mengintegrasikan strategi promosi yang bersifat edukatif dengan peningkatan kualitas layanan untuk membangun loyalitas pasien secara berkelanjutan. Kata kunci: promosi; kualitas layanan, pengetahuan layanan, minat berobat ulang, SEM-PLS
Dampak Artificial Intelligence Generated Content (AIGC) dalam Konten Promosi terhadap Niat Beli: Peran Persepsi Kualitas Iklan dan Kepercayaan Konsumen Norma Ayu Komariah; Aang Curatman
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4536

Abstract

This study aims to examine the relationship between promotional content that contains Artificial Intelligence Generated Content (AIGC) and consumers' intention to buy. Perceived advertising quality and trust in promotional content will be used as mediating and moderating variabels, respectively, among TikTok users in Cirebon City. Using a survey methodology, this study takes a quantitative approach. A total of 180 current TikTok users were selected using a purposive sample approach. The data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software after it had been obtained through questionnaires. The findings show that AIGC did not significantly impact the intention to buy, as shown by a t-statistic value of 1.384 < 1.96 and a p-value of 0.083 > 0.05. With a t-statistic of 9.863 > 1.96 and a p-value of 0.000 < 0.05, AIGC also significantly and positively influences the perceived quality of advertisements. In addition, the perceived quality of advertisements has a notable impact on consumers' intention to buy (t-statistic = 2,526 > 1.96; p-value = 0.006 < 0.05) and acts as a mediator between artificial intelligence general content and purchase intent (t-statistic = 2,400 > 1.96; p-value = 0.008 < 0.05). The association between perceived advertising quality and purchase intention is moderated by trust in promotional material, as shown by an interaction t-statistic of 2.358 > 1.96 with a p-value of 0.009 < 0.05. The findings of all of the hypothesis tests had significance levels lower than 0.05.
Adopsi QRIS dan perilaku penggunaan aktual: Peran kemudahan penggunaan, ekspektasi kinerja, dan niat perilaku Chandra Kevin Dirgantara; Aang Curatman
Journal of Management and Digital Business Vol. 6 No. 3 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i3.3090

Abstract

The digital payment transformation in Indonesia is accelerating rapidly with the adoption of QRIS (Quick Response Code Indonesian Standard) as the national standard. Although QRIS user growth has been significant, a gap remains in understanding the mechanisms behind this technology’s adoption. This study aims to analyze the influence of Ease of Use and Performance Expectations on Actual QRIS Usage Behavior through Behavioral Intention as a mediating variable. Using a quantitative approach with a cross-sectional design, data were collected from 201 active QRIS users in Cirebon City via a structured questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that Usability and Performance Expectations significantly and positively influence Actual Usage Behavior, with Performance Expectations having a stronger effect. However, Behavioral Intention did not mediate this relationship, suggesting that practical needs and habits influence QRIS usage more than conscious intentions. These findings have important implications for regulators and service providers in optimizing strategies to increase QRIS adoption by emphasizing the system’s functional benefits and ease of use.
The Effect of Advertising and Brand Image on Purchase Decisions of Kahf Products Ilham Niamulloh; Aang Curatman
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1124

Abstract

This study aims to analyze the effect of advertising and brand image on the purchasing decisions of Kahf products among male consumers in Cirebon City. This research employs a quantitative approach with an associative method. Data collection was carried out through questionnaires distributed to 183 respondents selected using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results of the study indicate that advertising and brand image have a positive and significant effect on purchasing decisions for Kahf products, with brand image having a more dominant influence compared to advertising. These findings suggest that advertising effectiveness, when supported by a strong brand image, is a crucial factor in driving consumer purchasing decisions, particularly for halal men's grooming products. This research is expected to provide theoretical contributions to the field of marketing as well as serve as a practical reference for companies in designing more effective marketing strategies.
The Effect of Advertising and Brand Image on Purchase Decisions of Kahf Products Ilham Niamulloh; Aang Curatman
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1124

Abstract

This study aims to analyze the effect of advertising and brand image on the purchasing decisions of Kahf products among male consumers in Cirebon City. This research employs a quantitative approach with an associative method. Data collection was carried out through questionnaires distributed to 183 respondents selected using a purposive sampling technique. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method. The results of the study indicate that advertising and brand image have a positive and significant effect on purchasing decisions for Kahf products, with brand image having a more dominant influence compared to advertising. These findings suggest that advertising effectiveness, when supported by a strong brand image, is a crucial factor in driving consumer purchasing decisions, particularly for halal men's grooming products. This research is expected to provide theoretical contributions to the field of marketing as well as serve as a practical reference for companies in designing more effective marketing strategies.
Co-Authors Agus Antomi Ahmad Azhari Dwiputra Ahmad Zaki Aulia Alya Pasha Berlianti Alysha Prameswari Nurmalitasari Andhini Dwi Putri Budiyanto Budiyanto Chandra Kevin Dirgantara Dedi Muhammad Siddiq Dian Kharisma Dimas Bayu Wicaksono Edy Hartono Farah Noor Ayuningtyas Firda Alvi Damayanti Hafizharauf Anwari Muhamad Ihza Mahendra Ilham Niamulloh Indira Wiyana Pramesti Jefry Romdhon Jefry Romdonny Joseph Ferdinand Cahyadinata Kartono Kartono M Samsul Hidayat Muhammad Fachrurrijal Muhammad Falhan Juliadi Muhammad Rivaldi Shadam Mursyidah Lathifah Norma Ayu Komariah Nugraha Pramudya Rahmadi Rahmawati Rahmawati Ranti Pradita Rayhan Abi Ramadhan Rifki Nur Hidayatullah Robby Wahyu Al Ayubi Savitri Ariani Shofiullah Shofiullah Siska Ernawati Fatimah Soesanty Maulany Tatan Hidayat Tazkiya Salsabillah Viona Ramadani Yono Maulana Maulana Yusuf Zaki Januar Mulyawan