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All Journal Monex: Journal of Accounting Research Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen Jurnal Pengabdian Al-Ikhlas Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Economics, and Social Development Bisnis Net : Jurnal Ekonomi dan Bisnis Interdisciplinary Social Studies KARYA: Jurnal Pengabdian Kepada Masyarakat Journal of Social Research Indonesian Journal of Business Analytics (IJBA) Journal of Management and Digital Business Jurnal Ekonomi, Bisnis dan Manajemen Bursa : Jurnal Ekonomi dan Bisnis INJURITY: Journal of Interdisciplinary Studies Jurnal Manajemen dan Pemasaran Digital IIJSE Majapahit Journal of Islamic Finance dan Management El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Majapahit Journal of Islamic Finance dan Management Jurnal Ilmu Manajemen
Aang Curatman
Universitas Swadaya Gunung Jati
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Citra Merek Dan Kualitas Ulasan Online Terhadap Minat Beli Pengguna Shopee Di Kota Cirebon Zaki Januar Mulyawan; Aang Curatman
Jurnal Ilmu Manajemen Vol. 16 No. 1 (2026): Jurnal Ilmu Manajemen (On Progress)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v16i1.2009

Abstract

This study aims to analyze the influence of brand image and online reviews on the purchase intention of Shopee users in Cirebon City, both partially and simultaneously. This research method uses quantitative. The population in this study are Shopee application users in Cirebon City who have used the application for more than six months. The sampling technique used purposive sampling with a total of 120 respondents. Data collection was carried out through questionnaires, while data analysis used the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the help of the SmartPLS 4 program. The results showed that brand image has a positive and significant effect on purchase intention, with a t-statistic value of 5.046 and a significance level of 0.000 <0.05. Online reviews also have a positive and significant effect on purchase intention, with a t-statistic value of 5.564 and a significance level of 0.000 <0.05. In addition, brand image has a positive and significant effect on online reviews, as indicated by a t-statistic value of 277.524 and a significance level of 0.000 < 0.05. Simultaneously, brand image and online reviews have a very strong influence on Shopee users' purchase intention, with a coefficient of determination (R²) value of 0.959. This indicates that 95.9% of the variation in purchase intention can be explained by brand image and online reviews, while the rest is influenced by other factors outside the study. The conclusion of this study is that brand image and online reviews are the main factors influencing Shopee users' purchase intention in Cirebon City. Therefore, marketplaces and sellers are advised to continue strengthening their brand image and optimally manage online reviews to increase purchase intention and consumer trust..
From Showroom to Click: Antecedents of Showrooming in the Omnichannel Experience Rahmawati Rahmawati; Aang Curatman
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2643

Abstract

This study examines how price sensitivity and trust in online sellers influence showrooming behavior, with omnichannel experience satisfaction serving as a mediator. Data were collected using a quantitative, associative design; questionnaires were administered to 165 cosmetic consumers in Cirebon, selected through purposive sampling. The data were analyzed in SmartPLS version four. The results show that price sensitivity has a positive and significant effect on showrooming behavior, whereas trust in online sellers has no significant direct effect. However, both independent variables significantly affect omnichannel experience satisfaction. Omnichannel experience satisfaction plays a significant mediating role in the relationships between trust in online sellers and price sensitivity, and showrooming behavior. These findings confirm that integrating a satisfying shopping experience is key to encouraging consumer showrooming behavior in the cosmetics retail industry. Traditional retailers should view showrooming as an opportunity for conversion by implementing integration strategies that combine the convenience of online and physical stores and ensure channel consistency.
The Influence of Customer Engagement and Corporate Reputation on Customer Loyalty through Customer Satisfaction Dian Kharisma; Aang Curatman
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5201

Abstract

This study examines customer loyalty in the Indonesian motorcycle spare parts market, focusing on motorcycle body parts, which saw declining sales and rising churn between 2022 and 2024. Although prior research highlights customer engagement, corporate reputation, and customer satisfaction, studies in Indonesia have mostly assessed them separately, limiting insight into their combined impact on customer loyalty. This study aims to analyze both the direct and indirect effects of customer engagement and corporate reputation on customer loyalty through the mediating role of customer satisfaction. A quantitative approach was employed, with data collected from 100 respondents in Cirebon using proportional stratified random sampling and analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that customer engagement and corporate reputation significantly enhance customer satisfaction, which in turn strengthens customer loyalty, confirming both direct and mediating relationships. These results highlight the central role of customer satisfaction in translating engagement and reputation into sustained loyalty, and provide a comprehensive framework for developing strategies that foster meaningful customer experiences, strengthen organizational credibility, and promote long-term customer loyalty. This study contributes by offering an integrated model that can guide practitioners in improving customer loyalty through a strategic focus on satisfaction.
Marketing Strategy for Football Schools in the City of Cirebon (Case Study of Cirebon United Football School) Joseph Ferdinand Cahyadinata; Agus Antomi; Aang Curatman
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 3 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i3.187

Abstract

Football is one of the most popular sports in the world, including in Indonesia. The purpose of this study is to explore and analyze the marketing strategies implemented by the Cirebon United Football School. This research uses a qualitative approach with a case study method. Data collection techniques in this study are literature studies and interviews. The data that has been collected is then analyzed through three stages starting from data reduction, data presentation and conclusions. The results showed that football schools in Cirebon City have implemented various marketing strategies including promotional strategies, pricing strategies, product strategies, and distribution strategies. However, the effectiveness of the marketing strategy still needs to be improved. Football schools need to improve the quality of products and services, the quality of human resources, and the quality of management to improve the effectiveness of marketing strategies.
Content Marketing Strategy in Increasing Footabll School Students Interaction through Social Media Ahmad Zaki Aulia; Nugraha Pramudya; Aang Curatman
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 3 No. 4 (2024): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v3i4.200

Abstract

Football School (SSB) is a place for students to learn and develop their football talents. In this digital era, social media has become an effective platform to reach and attract the interest of new and existing students to join SSB. The aim of this research is to analyze effective content marketing strategies in increasing SSB student interaction on social media. This research uses a qualitative research method with a case study approach. Data collection techniques in this research are observation, interviews and document analysis. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that an effective content marketing strategy can increase SSB student interaction on social media. This can help SSB to attract new students and increase the loyalty of old students. SSB needs to create interesting, informative and interactive content to encourage students to engage and participate in SSB activities.
Pengaruh Harga, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian Produk Scarlett Whitening Rifki Nur Hidayatullah; Aang Curatman
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.695

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, citra merek, dan kualitas produk terhadap keputusan pembelian produk Scarlett Whitening. Penelitian dilatarbelakangi oleh persaingan industri kosmetik yang semakin ketat sehingga perusahaan perlu memahami faktor-faktor yang mempengaruhi keputusan pembelian konsumen. Data diperoleh melalui penyebaran kuesioner kepada konsumen yang pernah membeli dan menggunakan produk Scarlett Whitening dengan teknik purposive sampling. Jumlah responden yang digunakan dalam penelitian ini sebanyak 164 orang. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa harga, citra merek, dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, secara simultan ketiga variabel tersebut terbukti memberikan pengaruh yang signifikan terhadap keputusan pembelian produk Scarlett Whitening. Temuan ini menunjukkan bahwa penetapan harga yang tepat, citra merek yang kuat, dan kualitas produk yang baik merupakan faktor penting dalam meningkatkan keputusan pembelian konsumen. Oleh karena itu, perusahaan perlu mempertahankan dan meningkatkan aspek ketiga tersebut untuk mendukung keberhasilan strategi pemasaran.
Pengaruh Tampilan Fisik dan Lingkungan Sosial Terhadap Minat Beli dengan Gaya Hidup Konsumen Sebagai Moderator: Studi Kasus pada Perumahan Cluster di Kabupaten Indramayu Hafizharauf Anwari Muhamad; Aang Curatman; Yusuf
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10471

Abstract

The growing demand for modern housing and the shifting preferences of younger generations in Indramayu Regency have made it increasingly important to understand the factors that shape consumers’ purchase intentions. This study examines the effects of property physical appearance, social environment, and lifestyle on purchase intention. A quantitative method was employed by distributing questionnaires to prospective buyers and residents in three housing clusters: Pesona Estate, Pesona Citra Residence 2, and Graha Sudirman Cluster Alamanda. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) to assess validity, reliability, direct effects, and moderating effects. The findings indicate that the physical appearance of the property has a positive and significant effect on purchase intention, highlighting building aesthetics, construction quality, and modern design as crucial factors in shaping consumer perceptions. The social environment also shows a positive and significant influence through perceptions of safety, comfort, accessibility, and social cohesion. However, lifestyle is found to exert a negative moderating effect on the relationship between both physical appearance and social environment with purchase intention, suggesting differences in visual and social preferences among Millennial and Gen Z consumers. An R2 value of 0,962 demonstrates that the three variables collectively explain 96,2% of the variance in purchase intention. These findings emphasize the importance of housing development strategies that integrate high quality physical design, stronger social interaction, and targeted lifestyle segmentation to enhance consumer appeal and purchasing decisions.
Pengaruh Sertifikasi Produk Terhadap Keputusan Pembelian dengan Persepsi Kualitas dan Kepercayaan Konsumen Sebagai Variabel Mediasi pada CV. Adi Jaya Mandiri Ahmad Azhari Dwiputra; Aang Curatman; Dedi Muhammad Siddiq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11369

Abstract

The study employed a quantitative approach with a causal-comparative design through a cross-sectional survey. A sample of 107 CV. Adi Jaya Mandiri customers was selected using a purposive sampling technique. Data were collected using an online questionnaire with a 5-point Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The PLS-SEM results indicate that: Product certification has a direct positive and significant effect on purchasing decisions (β=0.343, p<0.05). Product certification also directly increases perceived quality (β=0.632, p<0.05) and consumer trust (β=0.641, p<0.05). Perceived quality (β=0.363, p<0.05) and consumer trust (β=0.279, p<0.05) have a positive effect on purchasing decisions. Perceived quality and consumer trust are shown to act as partial mediators in the relationship between product certification and purchasing decisions, with significant indirect mediation effects (β=0.229 and β=0.179, respectively, p<0.05). The research model has excellent predictive power with an R² value of 0.746 for the purchasing decision variable. Product certification is a crucial factor that not only directly drives purchasing decisions but also indirectly by improving perceived quality and building consumer trust. For CV. Adi Jaya Mandiri, proactive communication regarding certification, consistent product quality, and operational transparency are key to maximizing the positive impact of certification on consumer purchasing behavior.
Pengaruh Pemasaran Media Sosial dan Gaya Hidup yang Dimoderasi oleh Pendapatan terhadap Keputusan Pembelian pada Konsumen Coffee Shout Haurgeulis Mursyidah Lathifah; Aang Curatman; Dedi Muhammad Siddiq
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 3 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i3.11576

Abstract

This study aims to analyze the effect of social media marketing and lifestyle on consumer purchasing decisions at Coffee Shout Haurgeulis, with income as a moderating variable. The research employed a quantitative method. The sample consisted of 132 respondents, determined using the Slovin formula. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that social media marketing does not have a significant effect on purchasing decisions, while lifestyle has a significant effect. Income is proven to moderate the influence of lifestyle on purchasing decisions but does not moderate the effect of social media marketing on purchasing decisions. The R-square value of 0.307 indicates that purchasing decisions are influenced by the variables in the model by 30.7%, while the remaining variance is explained by other factors outside this study.
The Role of Perceived Value in Mediating the Effect of Store Atmosphere and Service Quality on Repurchase Intention at OB.Second Outlets Robby Wahyu Al Ayubi; Aang Curatman; Jefry Romdonny
Indonesian Journal of Business Analytics Vol. 5 No. 6 (2025): December 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i6.15916

Abstract

The purpose of this study is to examine how customers of OB.Second stores in Cirebon use perceived value to mediate the impact of store atmosphere and service quality on repurchase intention. The fierce rivalry in the thrifting sector and the significance of keeping clients through a satisfying shopping experience serve as the foundation for the research background. This study uses a quantitative methodology, collecting data from 300 respondents who have previously made purchases at OB.Second via a Google Form. SEM-PLS was used to analyze the data using SmartPLS software.The findings show that perceived value is positively and significantly impacted by store atmosphere and service quality. Furthermore, it has been demonstrated that repurchase intention is positively and significantly impacted by perceived value. Other findings show that the store atmosphere and service quality directly affect repurchase intention, but their impact intensifies when mediated by perceived value.The study concludes that enhancing the store's atmosphere and the quality of service can foster a positive perceived value among customers, thereby motivating them to make repeat purchases.
Co-Authors Agus Antomi Ahmad Azhari Dwiputra Ahmad Zaki Aulia Alya Pasha Berlianti Alysha Prameswari Nurmalitasari Andhini Dwi Putri Budiyanto Budiyanto Chandra Kevin Dirgantara Dedi Muhammad Siddiq Dian Kharisma Dimas Bayu Wicaksono Edy Hartono Farah Noor Ayuningtyas Firda Alvi Damayanti Hafizharauf Anwari Muhamad Ihza Mahendra Ilham Niamulloh Indira Wiyana Pramesti Jefry Romdhon Jefry Romdonny Joseph Ferdinand Cahyadinata Kartono Kartono M Samsul Hidayat Muhammad Fachrurrijal Muhammad Falhan Juliadi Muhammad Rivaldi Shadam Mursyidah Lathifah Norma Ayu Komariah Nugraha Pramudya Rahmadi Rahmawati Rahmawati Ranti Pradita Rayhan Abi Ramadhan Rifki Nur Hidayatullah Robby Wahyu Al Ayubi Savitri Ariani Shofiullah Shofiullah Siska Ernawati Fatimah Soesanty Maulany Tatan Hidayat Tazkiya Salsabillah Viona Ramadani Yono Maulana Maulana Yusuf Zaki Januar Mulyawan