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All Journal SEIKO : Journal of Management & Business Management Science Research Journal Indonesian Journal of Studies on Humanities, Social Sciences and Education
Arthawati, Sri Ndaru
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Impact of Social Media and Digital Marketing on Consumer Preferences for Organic Vegetables Alfakihuddin, Muhammad Lukman Baihaqi; Jayaputra, Trimardi; Arthawati, Sri Ndaru; Oktavera, Rini; Ovrillia Praditha, Muhril Ardiansyah,
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6744

Abstract

The consumption of organic veggies has undergone a tremendous growth in recent years. Digital marketing and social media have developed as powerful channels for content transmission and consumer involvement. Despite the growing trend for organic veggies, there remains a limited understanding of how digital marketing and social media influence customer choices in this industry. The research purpose to identify the impact of digital marketing and social media on the choices and preferences of customers in the organic vegetable industry. This research employs a quantitative method. The sample comprised of 69 people who buy organic veggies in the city of Malang. The questionnaire was shared through Facebook groups. The selection of respondents was based on a non-probability sampling technique, specifically convenience sampling. F-test results reveal that Digital Marketing and Social Media greatly influence Consumer Preference. The R-Squared value of 0.956 suggests that 95.6% of the variance in Consumer Preferences can be explained by Digital Marketing and Social Media. T-test results, Social Media has a considerable influence on Consumer Preferences. Digital Marketing does not greatly affect Consumer Preferences. Digital Marketing and Social Media collectively influence Consumer Preferences, with 95.6% of the variation being explained by these factors; yet, while Social Media has a large impact, Digital Marketing does not. Kata Kunci: Impact, Social Media, Digital Marketing, Consumer Preferences, Organic Vegetables
RAMADAN AS A MOMENTUM FOR CHARACTER DEVELOPMENT: A VALUES EDUCATION APPROACH IN THE ISLAMIC SCHOOL CURRICULUM Wirawati, Sri Mukti; Abdullah, Aji; Gymnastiar, Iman Ahmad; Rokhim, Abdur; Arthawati, Sri Ndaru
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 1 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/m41z5324

Abstract

This article examines Ramadan as an essential momentum for character development through a values education approach within the Islamic school curriculum using a systematic literature review. Character development has become increasingly vital, highlighting the importance of embedding moral values and ethical awareness among students. Ramadan presents a unique educational context due to its emphasis on spiritual growth, moral reflection, and behavioral discipline central to Islamic teachings. The systematic review analyzes existing literature sourced from reputable academic databases, focusing explicitly on values-based educational practices conducted during Ramadan in Islamic educational institutions. The findings indicate that Ramadan significantly facilitates the internalization of essential values such as empathy, patience, gratitude, discipline, spirituality, and social responsibility among students. The identified instructional strategies include reflective classroom dialogues, experiential learning activities, and structured community engagement programs integrated into Ramadan-specific curricula. The reviewed literature demonstrates measurable positive impacts on student behaviors, ethical reasoning, interpersonal relationships, and overall character maturity following participation in these curricular practices. Challenges identified in the literature relate mainly to sustaining and consistently applying values education beyond the Ramadan period. This article provides insights and practical implications for educators and policymakers to strengthen character education initiatives within Islamic schooling contexts. Further research is recommended to evaluate the long-term effectiveness of Ramadan-based values education programs and their potential application in broader educational settings.
THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH): THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH) Arthawati, Sri Ndaru
Management Science Research Journal Vol. 1 No. 3 (2022): August 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v1i3.18

Abstract

The Indonesian Telecommunications Company (Persero) Tbk is a state-owned enterprise (BUMN) engaged in information and communication technology services and telecommunication networks in Indonesia, offering a variety of products offered by the Telkomsel Company to the public in Indonesia, including cellular cards (simcard) or so-called with the name Sympathy Flash. Simpati Flash supports its users to be able to access the internet via smartphones, even now almost all simcard products support accessibility with 4G networks which are considered to have the advantage of being able to access the internet relatively quickly so that consumers feel satisfied with the quality of the Simpati Flash product. The research method uses quantitative methods. This research is divided into two parts, namely descriptive design and causal design. Data collection techniques were carried out by distributing questionnaires with a sample of 100 respondents. Analysis of the data using statistical testing with SPSS version 20 statistical program. Based on the results of hypothesis testing, it is known that purchasing decisions and product quality Simpati Flash will affect consumer behavior Telkomsel Simpati.
The EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE, WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Bahiroh, Eloh; Khoiri, Rizki Waladun; Arthawati, Sri Ndaru
Management Science Research Journal Vol. 1 No. 3 (2022): August 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v1i3.32

Abstract

This research aims to determine the effect of transformational leadership style, work environment, and work motivation on the performance of employees of PT. Dwi Putra Selaras in Cilegon City. The research method used is quantitative. This study collects data based on a questionnaire with measurements using an interval scale. and using 93 respondents as a sample as well as a population or called non-probability sampling (saturated sample). The data analysis method used is the SmartPLS 3.0 analysis tool which consists of instrument testing and outer and inner model tests. From the results of data calculations that have been carried out using SmartPLS 3.0, it can be concluded: (1) there is no significant effect of transformational leadership style on employee performance (2) there is a positive and significant effect of the work environment on employee performance (3) there is a positive influence and the significance of work motivation on employee performance.
TREND ANALYSIS OF FINANCIAL RATIOS FOR ASSESSMENT FINANCIAL STABILITY LONG-TERM ON PT AGUNG PODOMORO LAND TBK Hardiyanti, Siti Epa; Arthawati, Sri Ndaru
Management Science Research Journal Vol. 4 No. 2 (2025): May 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i2.155

Abstract

This study aims to evaluate the long-term financial stability of PT Agung Podomoro Land Tbk by analyzing the trends in its financial ratios over the period 2018–2024. As a leading real estate developer in Indonesia, the company faces financial challenges that require consistent monitoring, especially considering macroeconomic fluctuations and sector-specific risks. The research employs trend analysis of key financial ratios, including liquidity, solvency, profitability, and efficiency indicators. The results show notable fluctuations influenced by the COVID-19 pandemic and post-pandemic recovery phases. The study concludes that while the company demonstrates signs of improvement in operational efficiency and profitability, concerns remain regarding solvency and capital structure. The findings provide valuable insights for management, investors, and financial analysts regarding the company’s long-term financial health.
Co-Authors Abdullah, Aji Bahiroh, Eloh Gymnastiar, Iman Ahmad Hardiyanti, Siti Epa Khoiri, Rizki Waladun Muhammad Lukman Baihaqi Alfakihuddin Ovrillia Praditha, Muhril Ardiansyah, Putra, Trimardi Jaya Rini Oktavera Rokhim, Abdur Wirawati, Sri Mukti