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All Journal SEIKO : Journal of Management & Business Management Science Research Journal Indonesian Journal of Studies on Humanities, Social Sciences and Education Jurnal Manajemen Maranatha
Arthawati, Sri Ndaru
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Management Science Research Journal

 1 
THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH): THE EFFECT OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS AND PRODUCT QUALITY IN THE TANGERANG REGION (CASE STUDY: USING TELKOMSEL SIMPATI FLASH) Arthawati, Sri Ndaru
Management Science Research Journal Vol. 1 No. 3 (2022): August 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v1i3.18

Abstract

The Indonesian Telecommunications Company (Persero) Tbk is a state-owned enterprise (BUMN) engaged in information and communication technology services and telecommunication networks in Indonesia, offering a variety of products offered by the Telkomsel Company to the public in Indonesia, including cellular cards (simcard) or so-called with the name Sympathy Flash. Simpati Flash supports its users to be able to access the internet via smartphones, even now almost all simcard products support accessibility with 4G networks which are considered to have the advantage of being able to access the internet relatively quickly so that consumers feel satisfied with the quality of the Simpati Flash product. The research method uses quantitative methods. This research is divided into two parts, namely descriptive design and causal design. Data collection techniques were carried out by distributing questionnaires with a sample of 100 respondents. Analysis of the data using statistical testing with SPSS version 20 statistical program. Based on the results of hypothesis testing, it is known that purchasing decisions and product quality Simpati Flash will affect consumer behavior Telkomsel Simpati.
The EFFECT OF TRANSFORMATIONAL LEADERSHIP STYLE, WORK ENVIRONMENT AND WORK MOTIVATION ON EMPLOYEE PERFORMANCE Bahiroh, Eloh; Khoiri, Rizki Waladun; Arthawati, Sri Ndaru
Management Science Research Journal Vol. 1 No. 3 (2022): August 2022
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v1i3.32

Abstract

This research aims to determine the effect of transformational leadership style, work environment, and work motivation on the performance of employees of PT. Dwi Putra Selaras in Cilegon City. The research method used is quantitative. This study collects data based on a questionnaire with measurements using an interval scale. and using 93 respondents as a sample as well as a population or called non-probability sampling (saturated sample). The data analysis method used is the SmartPLS 3.0 analysis tool which consists of instrument testing and outer and inner model tests. From the results of data calculations that have been carried out using SmartPLS 3.0, it can be concluded: (1) there is no significant effect of transformational leadership style on employee performance (2) there is a positive and significant effect of the work environment on employee performance (3) there is a positive influence and the significance of work motivation on employee performance.
TREND ANALYSIS OF FINANCIAL RATIOS FOR ASSESSMENT FINANCIAL STABILITY LONG-TERM ON PT AGUNG PODOMORO LAND TBK Hardiyanti, Siti Epa; Arthawati, Sri Ndaru
Management Science Research Journal Vol. 4 No. 2 (2025): May 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i2.155

Abstract

This study aims to evaluate the long-term financial stability of PT Agung Podomoro Land Tbk by analyzing the trends in its financial ratios over the period 2018–2024. As a leading real estate developer in Indonesia, the company faces financial challenges that require consistent monitoring, especially considering macroeconomic fluctuations and sector-specific risks. The research employs trend analysis of key financial ratios, including liquidity, solvency, profitability, and efficiency indicators. The results show notable fluctuations influenced by the COVID-19 pandemic and post-pandemic recovery phases. The study concludes that while the company demonstrates signs of improvement in operational efficiency and profitability, concerns remain regarding solvency and capital structure. The findings provide valuable insights for management, investors, and financial analysts regarding the company’s long-term financial health.
Co-Authors Abdullah, Aji Bahiroh, Eloh Gymnastiar, Iman Ahmad Hakim Hakim Hardiyanti, Siti Epa Khoiri, Rizki Waladun Muhammad Lukman Baihaqi Alfakihuddin Muliadi, Selamat Nurwijayanti Ovrillia Praditha, Muhril Ardiansyah, Putra, Trimardi Jaya Putra, Wira Pramana Rini Oktavera Rokhim, Abdur Willson Gustiawan Wirawati, Sri Mukti