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All Journal Ultima Management : Jurnal Ilmu Manajemen TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Abdimas Indonesian Journal Jurnal Pengabdian Pada Masyarakat Benefit : Journal of Bussiness, Economics, and Finance Journal of Nusantara Economic Science JOI Jurnal Nusa Manajemen EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat Jurnal Ilmu Sosial dan Humaniora
Sugiarto, Aris
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Nusa Manajemen

 1 
PENGARUH CITA RASA, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KEMBALI PADA USAHA SEBLAK DAPURAOS DI SUMBAWA Khairiyanov, Khadijah Rahma; Sugiarto, Aris
Jurnal Nusa Manajemen Vol. 2 No. 1 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 1 Maret  Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i1.225

Abstract

This study aims to examine the influence of taste, service quality, and word of mouth on repeat purchase decisions at Seblak Dapuraos. The research method used is quantitative with a causal associative approach. Data were collected through questionnaires distributed to 100 respondents who are customers of Seblak Dapuraos. Data analysis was performed using multiple linear regression. The results of the study show that service quality and word of mouth have a positive and significant effect on repeat purchase decisions, while taste does not have a significant impact. These findings highlight the importance of good service quality and positive recommendations from consumers as the main drivers in enhancing customer loyalty for repeat purchases. Although taste is an important factor, it is essential to consider local characteristics and consumer preferences to optimize the customer experience.
PENGARUH CITRA MEREK, GAYA HIDUP DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE DIKALANGAN MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA Alfiansyah, Dany; Sugiarto, Aris
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.273

Abstract

This research aims to examine the influence of brand image, lifestyle and product quality on iPhone purchasing decisions among Sumbawa University of Technology students. The sample in this study was selected using a purposive sampling technique, with a sample of 114 respondents. This research uses a quantitative approach with the Structural Equation Modeling - Partial Least Squares (SEM-PLS) data analysis method. The research results show that brand image has a positive and significant effect on purchasing decisions. Lifestyle has no influence on purchasing decisions. Meanwhile, product quality has a positive and significant influence on iPhone purchasing decisions among Sumbawa University of Technology students.
PENGARUH DESAIN PRODUK, PERSEPSI HARGA DAN CONTENT MARKETING TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI KOTA SUMBAWA Astari, Navila Riski; Sugiarto, Aris
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.283

Abstract

This study aims to test the influence of Product Design, Price Perception and Content Marketing on Oppo Smartphone Purchasing Decisions in Sumbawa City. This study uses a quantitative method with an associative approach. Determination of the sample using purposive sampling technique totaling 160 respondents who are people in Sumbawa City based on the Hair formula. Primary data processing using the Statistical Package for Social Science (SPSS) with the data analysis technique used is multiple linear regression. The results of this study obtained: Product Design has a significant positive effect on Oppo smartphone purchasing decisions in Sumbawa City. Price Perception has a significant positive effect on Oppo smartphone purchasing decisions in Sumbawa City. Content Marketing has a significant positive effect on Oppo smartphone purchasing decisions in Sumbawa City.
Co-Authors Agus Santoso Aldri Frinaldi Alfiansyah, Dany Ananda, Nova Aditya Anwar Astari, Navila Riski Busman, Sherwin Busman, Sherwin Ary Cita, Fitria Permata Edi Irawan Fahlia Fathurrahman, Fadli Fietroh, Muhammad Fietroh, Muhammad Nur Fitriani, Nurida Hadiatullah Hambali, Denny Hardiansyah, Rian Hasanah, Asmi Mau’isatil Jibrail, Ahmad Khairiyanov, Khadijah Rahma Khoiril Anam, Khoiril Mandasari, Jayanti Maradita, Fendy Martadinata, Sudrajat Masruroh MASRUROH Muhammad Rizqi, Reza Nova Adhitya Ananda Nurasia, Nurasia Nurjihadi, Muhammad Nuryani, Hanifah Sri Oktapiani, Serli Oktapiani, Sherli Permatacita, Fitriah Purnama, Yuni Rozzy Aprirachman Rusni, Andi Sanjani, Muhammad Rafi'i Sari, Indah Fitriani Sofia Haq, Fela Fastabiq Sri Andriani Sriyatun Sriyatun Sriyatun, Sriyatun Sugeng, Santoso Syahfitri, Diah Intan