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All Journal Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Aplikasi dan Inovasi Iptek (JASINTEK) Jurnal Manajemen Widya Amerta Jnana Karya
Arnawa, Gede
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences Other

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PENGELOLAAN PEMBUKUAN DAN STRATEGI PEMASARAN PADA PEDAGANG DURIAN DI DESA BEBETIN KECAMATAN SAWAN Arnawa, Gede; Wati, N.P.S; Mekarsari, N.K.A; Gunawan, Ketut; Madiarsa, I Made; Jiwa, I.D.N.A; Suardana, Gede; Suandana, Nyoman; Artaningsih, Luh
Jnana Karya Vol 6, No 2 (2025)
Publisher : Universitas Panji Sakti

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Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) telah dilakukan untuk meningkatkanpengetahuan dan keterampilan kelompok pedagang durian di Desa Bebetin KecamatanSawan Kabupaten Buleleng dalam mengelola usaha dan memasarkan produk buahduriannya. Kegiatan ini bertujuan untuk meningkatkan pendapatan dan kualitas hiduppedagang durian serta masyarakat sekitar. Metode pelaksanaan kegiatan ini meliputipelatihan manajemen usaha dan pemasaran, pengadaan teknologi produksi, danpendampingan. Hasil kegiatan menunjukkan bahwa pengetahuan dan keterampilanpedagang durian meningkat signifikan setelah mengikuti pelatihan. Pendapatan pedagangdurian juga meningkat setelah menerapkan pengetahuan dan keterampilan yang diperolehdari pelatihan.
Analysis of Durian Business at UD. Rama Durian, Bebetin Village, Sawan District, Buleleng Regency Arnawa, Gede; Suardana, Gede; Arta Jiwa, Dewa Nyoman
Widya Amerta Vol 12, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/wa.v12i2.2603

Abstract

Durian, known as the “king of fruits,” plays a vital role in both local andinternational markets, offering promising economic opportunities. This studyanalyzes the business activities of UD. Rama Durian in Bebetin Village, SawanDistrict, Buleleng Regency, Bali, which has operated for more than seven years asa local durian supplier. The objectives are to examine the production andmarketing processes, identify key success factors, and formulate developmentstrategies to enhance income and profitability. Using a descriptive quantitativeapproach, data were collected through observation, interviews, documentation,and questionnaires, and analyzed with descriptive methods and SWOT analysis.The findings show that internal factors such as product quality, inventorymanagement, marketing networks, and financial management significantlyinfluence business performance, while external factors include seasonal climate,supply consistency, competition, consumer demand trends, and governmentpolicies. The results suggest that improving production quality, strengtheningmarketing strategies, building partnerships with local farmers, and diversifyingdurian products are essential for sustainable growth. This research contributes toagribusiness management knowledge and provides practical recommendations forfarmers, entrepreneurs, and policymakers to support the development of thedurian sector and local economic growth in Buleleng.
Co-Authors Adi Mekarsari, Ni Ketut Arta Jiwa, Dewa Nyoman Arta Jiwa, I Dewa Nyoman Arta Jiwa, I.D.N Arta Jiwa, IDN Artaningsih, Luh Gede Sandiasa I Made Madiarsa I NYOMAN SUANDANA, I NYOMAN Jaya, I Komang Ardika Jiwa, I.D.N.A Jiwa, IDN Arta Ketut Gunawan Madiars, Made Madiarsa, IM Mekarsari, N.K.A Mekarsari, Ni Ketut Adi Metera, I Gde Made Metera, I.G.M Putu Suwardike Sriwati, N.P Suandana, Nyoman Suardana, Gede Wati, N.P.S Wati, Ni Putu Sri Yani, Komang Virga