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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Indonesian Journal of Business and Entrepreneurship (IJBE) JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmu Ekonomi dan Pembangunan Primanomics : Jurnal Ekonomi & Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Gorontalo Management Research Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Review of Management and Entrepreneurship Jurnal Ekuivalensi Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Madaniya Jurnal Ekonomi Perusahaan Jurnal Abdimas Sosek (Jurnal Pengabdian dan Pembardayaan Masyarakat) Journal of Applied Economics in Developing Countries El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Aria Ganna Henryanto
Universitas Ciputra
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Gorontalo Management Research

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Pengaruh Kualitas Produk Dan Promosi Pada Kepuasan Pelanggan Kopi Kenangan Di Surabaya: Keputusan Pembelian Sebagai Variabel Mediasi Haryadi, Helena Kadek Sri Oktadiana; Henryanto, Aria Ganna
Gorontalo Management Research Vol 8, No 1 (2025): Gorontalo Management Research
Publisher : Universitas Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32662/gomares.v8i1.3846

Abstract

The aim of this study was to determine the effect of product quality and promotion on Kenangan Kopi customer satisfaction through purchasing decisions as a mediating variable.  The approach used is quantitative research with a questionnaire method. The questionnaire was distributed online with the help of google from media. 173 respondents were obtained with an age range of 15 to 30 years, live in Surabaya, and are consumers of Kopi Kenangan. The sampling technique used was purposive sampling. The results of distributing questionnaires were analyzed with the help of the smartPLS 3.0 application. The analysis method used is Partial Least Square (PLS), namely the outer model and inner model. The tests carried out prove that there is product quality, promotion has a positive and significant effect on purchasing decisions. In addition, product quality, promotion and purchasing decisions have a positive and significant effect on customer satisfaction. What is particularly interesting is that purchasing decisions mediate the effect of product quality and promotion on customer satisfaction. These findings encourage Kopi Kenangan companies to focus on maintaining product quality and promotion to increase customer satisfaction.
Co-Authors Adelia Tiara Nazila Adrie Oktavio Andini Dwi Kurniawati Angelica Satryo Arvel Liwang Savero Bontor Dodi Pasaribu Calvin Stefanus Casey Clarissa Gondo Charles Siahaan Christian Herdinata Christina Sudyasjayanti Christina Whidya Utami Devi Rahnjen Devi Rahnjen Wijayadne Dika Ananda, Muhammad Fahri Emily Jocelyn Esfandiani Widyakin Farren Ardina Febry, Timotius Felia Fajar Imani Felicia Adeline Fitra Muhammad Fauzi Gilbert Hutomo Konrad Hanifah, Haniruzila Hardjono, Retno Kusumastuti Haryadi, Helena Kadek Sri Oktadiana Hermeindito Hudi Winarso Irantha Hendrika Kenang Jessica Jessica Johanes Marco Poilot Kartikasari Gunawan Kimberly Valencia Krismi Budi Sienatra Laij Victor Effendi Malik Cahyadin Matthew Alfredo Meyer Chang Minarni Wartiningsih Mohamad Soleh Nurzaman Nurhayati Nurhayati Okta Yuripta Syafitri Richelle Jesslyn Soetedja, Venny Teja, Harris Kristanto Teofilus Teofilus, Teofilus Thomas Stefanus Kaihatu Timotius Fcw Sutrisno Vincent Hadi Wiyono Wendra Hartono William Santoso Yuli Kartika Dewi